Beauty and personal care · County · Minnesota
Salons, barbers and spas in Benton County, MN
How Benton County, MN compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #221 of 2,385 scored counties
#17 of 66 scored counties in Minnesota
- Listings
- 30
- 6 chain locations (20%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $16.3M
- On personal care products and services · $978 a household
- Spending per listing
- $545K
- 2.6 times the U.S.
- Listings per 10k households
- 17.9
- 62% below the U.S.
- Population, 2025
- 41,744
- +0.9% since 2020
See the salons, barbers and spas around any address in Benton County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Benton County is 72 (upper middle), #221 of 2,385 scored counties and #17 of 66 scored counties in Minnesota. That puts it in the top 10% of counties for salons, barbers and spas.
As of September 2026, map listings count 30 salons, barbers and spas in Benton County. Chain locations make up 20% of them, against 15% across the U.S. That comes to 17.9 for every 10,000 households, 62% below the U.S. rate of 47.2.
Household spending on personal care products and services in Benton County comes to about $16.3M a year: $978 per household, 3% below the U.S. average. That is about $545K of household spending for each business on map listings, 2.6 times the U.S. figure of $213K.
In 2023, official counts showed 11 businesses with payroll in Benton County classed as personal care services. That is one for every 1,520 households, against one for every 804 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $951K have gone to businesses classed as personal care services in Benton County. Between 2020 and 2025, the population of Benton County grew 0.9%, slower than the U.S. (+3.1%).
How Benton County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Benton County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.9 | 35.3 | 47.2 |
| Spending per listing | $545K | $310K | $213K |
| Households per official establishment | 1,520 | 814 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.5% | +14.1% |
| Population growth, 2020–2025 | +0.9% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $978 | $1,091 | $1,005 |
| Median household income | $74,410 | $89,062 | $80,734 |
| Groundwork market score | 72 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 11
- Employees, 2023
- 36
- Annual payroll, 2023
- $907K
- One-person businesses, 2023
- 101Businesses with no payroll
- Map listings, September 2026
- 306 chain locations
- Listings at the U.S. rate for this spending
- 77The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $951K
SBA-backed loans to businesses classed as personal care services in Benton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Benton County
- Population, 2025 estimate
- 41,744+0.9% since 2020
- Households
- 16,719
- Median age
- 37.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 408 sq. mi.
- People per square mile
- 102
- Median household income
- $74,410+28.9% vs. 2015–2019, before inflation
- Average household income
- $92,507
- Median home value
- $271,000
- Jobs located here
- 17,991
- Daytime population
- 38,524Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Benton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for salons, barbers and spas, numbered among those based in Minnesota, with Benton County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 87 | 24 | 20.6 | $525K | +2.9% | #22 of 2,385 |
| 2Cass County, MN | 86 | 24 | 18.6 | $508K | +4.2% | #28 of 2,385 |
| 3Kanabec County, MN | 82 | 10 | 15.2 | $622K | +3.6% | #50 of 2,385 |
| 4Sibley County, MN | 80 | 16 | 27.0 | $374K | +3.6% | #69 of 2,385 |
| 5Watonwan County, MN | 79 | 7 | 16.6 | $583K | +2.0% | #77 of 2,385 |
| 6Dodge County, MN | 79 | 16 | 19.8 | $552K | +2.3% | #80 of 2,385 |
| 7Hubbard County, MN | 79 | 22 | 24.5 | $388K | +4.6% | #87 of 2,385 |
| 8Pine County, MN | 79 | 35 | 28.4 | $329K | +5.5% | #92 of 2,385 |
| 9Nicollet County, MN | 78 | 26 | 20.0 | $521K | −0.7% | #102 of 2,385 |
| 10Todd County, MN | 78 | 18 | 17.6 | $520K | +3.0% | #103 of 2,385 |
| 17Benton County, MN | 72 | 30 | 17.9 | $545K | +0.9% | #221 of 2,385 |
Other business types in Benton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons69
- Barbershops
- Nail salons
- Spas and skin care74
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Benton County, MN?
Benton County has 30 salons, barbers and spas on map listings as of September 2026. 6 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 11 businesses with payroll classed as personal care services in 2023. Another 101 one-person businesses have no payroll, by official counts.
How much do households in Benton County, MN spend on personal care products and services?
About $16.3M a year, or $978 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 30 salons, barbers and spas on map listings, it comes to $545K per business. It is estimated from the incomes of the 16,719 households in Benton County and national spending patterns by income.
How does Benton County, MN compare with the U.S. for salons, barbers and spas?
Benton County has 17.9 salons, barbers and spas per 10,000 households, 62% below the U.S. rate of 47.2. Spending per business is $545K, 2.6 times the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Benton County would have about 77, against 30 on map listings. There is one business with payroll in the industry for every 1,520 households, against one for every 804 across the U.S.
How fast is Benton County, MN growing?
Population estimates put Benton County at 41,744 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 16,719 households. Median household income in Benton County is $74,410, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Benton County scores 72 for salons, barbers and spas (upper middle), #221 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Benton County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Benton County
Screening a site or an acquisition in Benton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.