State profile · 56 business types

Minnesota market data

Population, household spending and competition for 56 business types across Minnesota, with each type’s rank among the 50 states and DC.

Population, 2025: 5,830,405; +2.1% since 2020
Households: 2,307,955
Median household income: $89,062; +24.9% vs. 2015–2019, before inflation
Median home value: $329,300
Jobs located here: 2,869,072

A site report maps the competitors on map listings around any address in Minnesota by name and distance, and the households and spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 5,830,405 people live in Minnesota, in 2,307,955 households. Population estimates put the population change in Minnesota from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). The median household income in Minnesota is $89,062 a year, 10% above the U.S. median of $80,734. That rose 24.9% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Minnesota spend the most on medical and dental services (an index of 120, where 100 is the U.S. average) and the least on vehicle insurance (84).

Among the 50 states and DC, Minnesota ranks highest for medical and dental practices (#1), primary care and pediatric clinics (#1) and physical therapy clinics (#1) by the Groundwork market score.

For its number of households, Minnesota has the most map listings, relative to the U.S., for chiropractors (72% above the U.S. rate) and the fewest for pest control companies (57% below the U.S. rate).

All 56 business types in Minnesota

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Minnesota: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business type	Listings	Per 10k households	Vs. U.S. (100)	Spending per listing	Official establishments	Score	Rank among states
Food and drink
Restaurants and cafes	19,510	84.5	77	$512K	8,869	84	#1 of 51
Sit-down restaurants	10,386	45.0	73	$962K	3,879	79	#3 of 51
Fast food and sandwich shops	2,429	10.5	79	$4.1M	3,848	78	#3 of 51
Pizza	1,742	7.5	94	$5.7M	3,848	70	#4 of 51
Coffee shops and cafes	2,353	10.2	93	$4.2M	1,095	71	#5 of 51
Bakeries and dessert shops	1,463	6.3	64	$6.8M	1,219	80	#1 of 51
Groceries and convenience
Grocery and convenience stores	4,030	17.5	94	$3.7M	1,149	67	#10 of 51
Grocery stores	1,366	5.9	87	$10.8M	998	64	#13 of 51
Convenience stores	1,727	7.5	94	$8.6M	151	66	#10 of 51
Auto
Auto repair and car care	7,739	33.5	94	$330K	3,473	67	#7 of 51
Auto repair shops	4,554	19.7	92	$561K	2,735	64	#10 of 51
Collision repair and body shops	719	3.1	100	$3.6M	768	54	#19 of 51
Car washes and detailing	846	3.7	97	$3M	232	77	#2 of 51
Tire shops	652	2.8	74	$3.9M	254	78	#1 of 51
Oil change and quick lube	134	0.6	86	$19.1M	138	66	#10 of 50
Gas stations	1,887	8.2	75	$3.3M	2,038	63	#16 of 51
Insurance agencies	4,003	17.3	111	$951K	3,131	22	#46 of 51
Beauty and personal care
Salons, barbers and spas	8,137	35.3	75	$310K	2,835	67	#4 of 51
Hair salons	4,467	19.4	83	$564K	1,521	67	#6 of 51
Barbershops	635	2.8	53	$4M	88	77	#2 of 51
Nail salons	871	3.8	63	$2.9M	672	64	#11 of 51
Spas and skin care	1,976	8.6	75	$1.3M	511	72	#2 of 51
Fitness and classes
Gyms, studios and classes	3,391	14.7	99	$739K	1,379	62	#10 of 51
Gyms	1,948	8.4	111	$1.3M	748	54	#19 of 51
Yoga, Pilates and fitness studios	476	2.1	88	$5.3M	748	63	#9 of 51
Martial arts and dance studios	967	4.2	86	$2.6M	631	67	#7 of 51
Health care
Doctors, dentists and clinics	15,255	66.1	78	$235K	5,984	88	#1 of 51
Dentists and orthodontists	2,556	11.1	85	$1.4M	1,884	80	#1 of 51
Primary care and pediatrics	760	3.3	46	$4.7M	1,653	88	#1 of 51
Urgent care and walk-in clinics	90	0.4	80	$39.8M	67	80	#2 of 50
Chiropractors	2,152	9.3	172	$1.7M	1,334	33	#45 of 51
Physical therapy	924	4.0	74	$3.9M	668	87	#1 of 51
Optometrists and eye care	878	3.8	93	$4.1M	378	77	#2 of 51
Pets
Pet businesses	2,473	10.7	103	$888K	1,281	57	#19 of 51
Veterinarians	778	3.4	103	$2.8M	630	58	#17 of 51
Pet grooming and boarding	840	3.6	100	$2.6M	490	57	#19 of 51
Pet stores	431	1.9	95	$5.1M	161	66	#11 of 51
Child care
Child care and preschools	1,385	6.0	103	$833K	1,473	43	#32 of 51
Clothing and laundry
Clothing, shoes and laundry	4,489	19.5	84	$1.1M	1,814	74	#4 of 51
Clothing and shoe stores	3,229	14.0	86	$1.6M	1,544	67	#11 of 51
Laundromats	315	1.4	87	$16M	97	73	#5 of 51
Dry cleaners	212	0.9	69	$23.8M	173	67	#9 of 51
Home services
Home repair trades	3,074	13.3	107	$2.2M	3,880	50	#28 of 51
HVAC and plumbing	1,443	6.3	100	$4.8M	1,816	57	#18 of 51
Electricians	701	3.0	120	$9.8M	1,534	45	#33 of 51
Roofing and gutters	930	4.0	111	$7.4M	530	40	#34 of 51
Lawn, cleaning and pest control	2,152	9.3	111	$1.4M	4,010	40	#32 of 51
Landscaping and lawn care	1,549	6.7	140	$2M	2,397	31	#39 of 51
House cleaning	456	2.0	91	$6.8M	1,509	51	#24 of 51
Pest control	147	0.6	43	$21.2M	104	76	#4 of 51
Real estate
Real estate	8,410	36.4	95	96 (index)	5,741	36	#44 of 51
Real estate agents and brokers	6,687	29.0	95	96 (index)	3,247	34	#46 of 51
Property management	648	2.8	93	97 (index)	1,177	46	#30 of 51
Mortgage brokers and lenders	924	4.0	93	97 (index)	501	38	#39 of 51
Home inspectors	151	0.7	117	88 (index)	127	34	#44 of 50
Funeral services
Funeral homes	498	2.2	105	$649K	302	49	#29 of 51

Markets in Minnesota

Each market’s page covers every business type, with its figures against the state and the U.S.

Questions

How fast is Minnesota growing?

Population estimates put Minnesota at 5,830,405 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 2,307,955 households. Against the 2015–2019 survey, median household income rose 24.9%, before inflation.

How much do households in Minnesota spend?

Households in Minnesota spend about $35B a year on rent and homeowner costs, $14.8B on groceries and $10B on food away from home. Relative to the U.S., household spending in Minnesota runs highest on medical and dental services (an index of 120, where 100 is the U.S. average) and lowest on vehicle insurance (84).

Which business types rank highest in Minnesota?

By the Groundwork market score, Minnesota’s highest ranks among the 50 states and DC are for medical and dental practices (#1), primary care and pediatric clinics (#1) and physical therapy clinics (#1).

How does Minnesota compare with the U.S.?

Median household income in Minnesota is $89,062, 10% above the U.S. median of $80,734. The population rose 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $329,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (72% above the U.S. rate) and lowest for pest control companies (57% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Minnesota. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Every state and business type · How we measure

Screening a site or an acquisition in Minnesota?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

Run a site report See plans

Free10 actions over 3 days, no card

Screening many markets at once? Talk to us

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.