Beauty and personal care · County · Minnesota
Salons, barbers and spas in Roseau County, MN
The salons, barbers and spas in Roseau County, MN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #652 of 2,385 scored counties
#40 of 66 scored counties in Minnesota
- Listings
- 22
- 4 chain locations (18%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $6M
- On personal care products and services · $957 a household
- Spending per listing
- $274K
- 29% above the U.S.
- Listings per 10k households
- 34.9
- 26% below the U.S.
- Population, 2025
- 15,246
- −0.3% since 2020
See the salons, barbers and spas around any address in Roseau County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Roseau County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 22 salons, barbers and spas in Roseau County. Of those, 4 are chain locations, or 18%, against 15% across the U.S. Per 10,000 households, that is 34.9, 26% below the U.S. rate of 47.2.
At $957 per household (5% below the U.S. average), households in Roseau County spend about $6M a year on personal care products and services. That works out to $274K per business, 29% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Roseau County was 3 in 2023. That is one for every 2,099 households, against one for every 804 across the U.S. Another 41 one-person businesses have no payroll, by official counts.
Population estimates show Roseau County declined 0.3% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in Roseau County is 60 (upper middle), #652 of 2,385 scored counties and #40 of 66 scored counties in Minnesota.
How Roseau County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roseau County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 34.9 | 35.3 | 47.2 |
| Spending per listing | $274K | $310K | $213K |
| Households per official establishment | 2,099 | 814 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.5% | +14.1% |
| Population growth, 2020–2025 | −0.3% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $957 | $1,091 | $1,005 |
| Median household income | $74,474 | $89,062 | $80,734 |
| Groundwork market score | 60 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 7
- Annual payroll, 2023
- $132K
- One-person businesses, 2023
- 41Businesses with no payroll
- Map listings, September 2026
- 224 chain locations
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Roseau County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Roseau County
- Population, 2025 estimate
- 15,246−0.3% since 2020
- Households
- 6,296
- Median age
- 42.3
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 1,672 sq. mi.
- People per square mile
- 9
- Median household income
- $74,474+19.7% vs. 2015–2019, before inflation
- Average household income
- $90,659
- Median home value
- $183,700
- Jobs located here
- 7,029
- Daytime population
- 14,832Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roseau County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Roseau County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for salons, barbers and spas, numbered among those based in Minnesota, with Roseau County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 87 | 24 | 20.6 | $525K | +2.9% | #22 of 2,385 |
| 2Cass County, MN | 86 | 24 | 18.6 | $508K | +4.2% | #28 of 2,385 |
| 3Kanabec County, MN | 82 | 10 | 15.2 | $622K | +3.6% | #50 of 2,385 |
| 4Sibley County, MN | 80 | 16 | 27.0 | $374K | +3.6% | #69 of 2,385 |
| 5Watonwan County, MN | 79 | 7 | 16.6 | $583K | +2.0% | #77 of 2,385 |
| 6Dodge County, MN | 79 | 16 | 19.8 | $552K | +2.3% | #80 of 2,385 |
| 7Hubbard County, MN | 79 | 22 | 24.5 | $388K | +4.6% | #87 of 2,385 |
| 8Pine County, MN | 79 | 35 | 28.4 | $329K | +5.5% | #92 of 2,385 |
| 9Nicollet County, MN | 78 | 26 | 20.0 | $521K | −0.7% | #102 of 2,385 |
| 10Todd County, MN | 78 | 18 | 17.6 | $520K | +3.0% | #103 of 2,385 |
| 40Roseau County, MN | 60 | 22 | 34.9 | $274K | −0.3% | #652 of 2,385 |
Other business types in Roseau County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas60
- Hair salons49
- Barbershops
- Nail salons
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Roseau County, MN?
Roseau County has 22 salons, barbers and spas on map listings as of September 2026. 4 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Official counts list 41 one-person businesses without payroll.
How much do households in Roseau County, MN spend on personal care products and services?
About $6M a year, or $957 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 22 salons, barbers and spas on map listings, it comes to $274K per business. It is estimated from the incomes of the 6,296 households in Roseau County and national spending patterns by income.
How does Roseau County, MN compare with the U.S. for salons, barbers and spas?
Roseau County has 34.9 salons, barbers and spas per 10,000 households, 26% below the U.S. rate of 47.2. Spending per business is $274K, 29% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Roseau County would have about 28, against 22 on map listings. There is one business with payroll in the industry for every 2,099 households, against one for every 804 across the U.S.
How fast is Roseau County, MN growing?
Population estimates put Roseau County at 15,246 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 6,296 households. Median household income in Roseau County is $74,474, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Roseau County scores 60 for salons, barbers and spas (upper middle), #652 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roseau County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Roseau County
Screening a site or an acquisition in Roseau County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Roseau County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.