Beauty and personal care · Small-town market · Minnesota
Salons, barbers and spas in the Red Wing, MN area
How the Red Wing, MN area compares with other small-town markets and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #62 of 538 scored small-town markets
#5 of 18 scored small-town markets based in Minnesota
- Listings
- 59
- 13 chain locations (22%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $20.1M
- On personal care products and services · $1,018 a household
- Spending per listing
- $340K
- 60% above the U.S.
- Listings per 10k households
- 29.9
- 37% below the U.S.
- Population, 2025
- 48,195
- +1.3% since 2020
See the salons, barbers and spas around any address in the Red Wing area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Red Wing area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,018 per household (in line with the U.S. average), households in the Red Wing area spend about $20.1M a year on personal care products and services. Spread across 59 salons, barbers and spas, that is $340K per business, 60% above the U.S. figure of $213K.
The Red Wing area has 59 salons, barbers and spas on map listings as of September 2026. 13 of them (22%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 29.9, 37% below the U.S. rate of 47.2.
In 2023, official counts showed 18 businesses with payroll in the Red Wing area classed as personal care services. That is one for every 1,096 households, against one for every 804 across the U.S. Official counts also show 120 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $17K has gone to businesses classed as personal care services in the Red Wing area.
Population estimates put the population change in the Red Wing area from 2020 to 2025 at +1.3%, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the Red Wing area is 68 (upper middle), #62 of 538 scored small-town markets and #5 of 18 scored small-town markets based in Minnesota. That puts it in the top quarter of small-town markets.
How the Red Wing area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Red Wing area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.9 | 35.3 | 47.2 |
| Spending per listing | $340K | $310K | $213K |
| Households per official establishment | 1,096 | 814 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.5% | +14.1% |
| Population growth, 2020–2025 | +1.3% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $1,018 | $1,091 | $1,005 |
| Median household income | $84,171 | $89,062 | $80,734 |
| Groundwork market score | 68 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 65
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- 120Businesses with no payroll
- Map listings, September 2026
- 5913 chain locations
- Listings at the U.S. rate for this spending
- 94The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $17K
SBA-backed loans to businesses classed as personal care services in the Red Wing area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Red Wing area
- Population, 2025 estimate
- 48,195+1.3% since 2020
- Households
- 19,727
- Median age
- 43.0
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 757 sq. mi.
- People per square mile
- 63
- Median household income
- $84,171+26.0% vs. 2015–2019, before inflation
- Average household income
- $102,161
- Median home value
- $285,100
- Jobs located here
- 19,843
- Daytime population
- 42,664Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Red Wing area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Red Wing area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Minnesota
Every Minnesota market ranked →The highest-scoring small-town markets in Minnesota for salons, barbers and spas, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Red Wing area marked.
Top small-town markets in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Faribault-Northfield, MN | 76 | 70 | 29.8 | $347K | +4.2% | #21 of 538 |
| 2Austin, MN | 73 | 40 | 25.4 | $380K | +2.3% | #32 of 538 |
| Wahpeton, ND-MN | 72 | 28 | 29.5 | $332K | 0.0% | #36 of 538 |
| 3Fergus Falls, MN | 71 | 72 | 28.6 | $338K | +1.6% | #45 of 538 |
| 4Hutchinson, MN | 70 | 46 | 30.2 | $333K | −0.3% | #48 of 538 |
| 5Red Wing, MN | 68 | 59 | 29.9 | $340K | +1.3% | #62 of 538 |
| 6Grand Rapids, MN | 66 | 55 | 29.7 | $316K | +0.9% | #79 of 538 |
| 7Bemidji, MN | 63 | 58 | 31.9 | $297K | +1.8% | #107 of 538 |
| 8Willmar, MN | 63 | 62 | 35.2 | $280K | +2.3% | #109 of 538 |
| 9Brainerd, MN | 63 | 159 | 37.6 | $257K | +4.3% | #113 of 538 |
Other business types in the Red Wing area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas68
- Hair salons64
- Barbershops
- Nail salons
- Spas and skin care76
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Red Wing, MN area?
Map listings as of September 2026 show 59 salons, barbers and spas in the Red Wing area. 13 of them (22%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 18 businesses with payroll classed as personal care services in 2023. Another 120 one-person businesses have no payroll, by official counts.
How much do households in the Red Wing, MN area spend on personal care products and services?
About $20.1M a year, or $1,018 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 59 salons, barbers and spas on map listings, it comes to $340K per business. It is estimated from the incomes of the 19,727 households in the Red Wing area and national spending patterns by income.
How does the Red Wing, MN area compare with the U.S. for salons, barbers and spas?
The Red Wing area has 29.9 salons, barbers and spas per 10,000 households, 37% below the U.S. rate of 47.2. Spending per business is $340K, 60% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Red Wing area would have about 94, against 59 on map listings. There is one business with payroll in the industry for every 1,096 households, against one for every 804 across the U.S.
How fast is the Red Wing, MN area growing?
Population estimates put the Red Wing area at 48,195 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 19,727 households. The median household income in the Red Wing area is $84,171 a year, 4% above the U.S. median of $80,734. That rose 26.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Red Wing area scores 68 for salons, barbers and spas (upper middle), #62 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Red Wing area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Red Wing area
Screening a site or an acquisition in the Red Wing area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Red Wing area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.