Market rankings · Minnesota
Nail salons in Minnesota
Markets across Minnesota ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 871
- 289 chain locations (33%)
- Official establishments
- 672
- +9.5% since 2019
- Household spending a year
- $2.5B
- On personal care products and services
- Listings per 10k households
- 3.8
- 37% below the U.S.
- Spending per listing
- $2.9M
- 73% above the U.S.
- Rank among states
- #11 of 51
- Market score 64 · Upper middle
A site report maps the nail salons on map listings around any address in Minnesota by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 871 nail salons in Minnesota. Chain locations make up 33% of them, against 27% across the U.S. That comes to 3.8 for every 10,000 households, 37% below the U.S. rate of 6.0.
Households in Minnesota spend about $2.5B a year on personal care products and services, or $1,091 per household, 9% above the U.S. average. That is about $2.9M of household spending for each salon on map listings, 73% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 672 businesses with payroll in Minnesota classed as nail salons, up 9.5% from 2019. That is one for every 3,434 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 22 SBA-backed loans worth $3.2M have gone to businesses classed as nail salons in Minnesota.
Among the 50 states and DC, Minnesota ranks #11 for nail salons, with a Groundwork market score of 64 (upper middle). Of the 9 scored metro areas in or partly in Minnesota, the Duluth metro area scores highest (72). Of the 10 scored small-town markets in or partly in Minnesota, the Brainerd area scores highest (80).
Every market in Minnesota for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Minnesota, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Duluth, MN-WI | 72 | 22 | 1.8 | $5.3M | +0.2% | #26 of 387 |
| Sioux Falls, SD-MN | 68 | 65 | 5.3 | $2M | +9.5% | #51 of 387 |
| 2Rochester, MN | 67 | 34 | 3.7 | $3M | +2.0% | #55 of 387 |
| La Crosse-Onalaska, WI-MN | 66 | 30 | 4.2 | $2.4M | +0.4% | #66 of 387 |
| Grand Forks, ND-MN | 63 | 15 | 3.4 | $2.8M | +0.8% | #75 of 387 |
| 3Minneapolis-St. Paul-Bloomington, MN-WI | 62 | 672 | 4.5 | $2.5M | +2.6% | #81 of 387 |
| Fargo, ND-MN | 58 | 64 | 5.8 | $1.7M | +7.7% | #121 of 387 |
| 4Mankato, MN | 54 | 16 | 3.9 | $2.5M | +1.2% | #152 of 387 |
| 5St. Cloud, MN | 53 | 35 | 4.5 | $2.2M | +3.0% | #163 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brainerd, MN | 80 | 11 | 2.6 | $3.7M | +4.3% | #12 of 387 |
| 2Faribault-Northfield, MN | 70 | 6 | 2.6 | $4M | +4.2% | #60 of 387 |
| 3Willmar, MN | 69 | 5 | 2.8 | $3.5M | +2.3% | #69 of 387 |
| 4Winona, MN | 69 | 8 | 4.0 | $2.4M | +1.8% | #74 of 387 |
| 5Bemidji, MN | 67 | 5 | 2.8 | $3.4M | +1.8% | #79 of 387 |
| 6Alexandria, MN | 66 | 5 | 2.9 | $3.5M | +2.6% | #85 of 387 |
| 7Owatonna, MN | 60 | 5 | 3.3 | $3.1M | +0.2% | #125 of 387 |
| 8Detroit Lakes, MN | 60 | 7 | 4.9 | $2M | +0.9% | #129 of 387 |
| 9Worthington, MN | 46 | 5 | 6.5 | $1.5M | +0.6% | #225 of 387 |
| 10Albert Lea, MN | 41 | 7 | 5.4 | $1.7M | −1.5% | #260 of 387 |
| Fergus Falls, MN | Not scored | 4 | 1.6 | $6.1M | +1.6% | |
| Red Wing, MN | Not scored | 3 | 1.5 | $6.7M | +1.3% | |
| Grand Rapids, MN | Not scored | 2 | 1.1 | $8.7M | +0.9% | |
| Austin, MN | Not scored | 4 | 2.5 | $3.8M | +2.3% | |
| Hutchinson, MN | Not scored | 4 | 2.6 | $3.8M | −0.3% | |
| New Ulm, MN | Not scored | 2 | 1.8 | $5.2M | −1.5% | |
| Marshall, MN | Not scored | 4 | 4.0 | $2.5M | +1.0% | |
| Wahpeton, ND-MN | Not scored | 2 | 2.1 | $4.6M | 0.0% | |
| Fairmont, MN | Not scored | 3 | 3.4 | $2.6M | −2.8% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wright County, MN | 82 | 16 | 3.0 | $4M | +11.1% | #28 of 1,328 |
| 2St. Louis County, MN | 75 | 17 | 2.0 | $4.9M | +0.2% | #78 of 1,328 |
| 3Carver County, MN | 74 | 15 | 3.6 | $3.6M | +6.6% | #99 of 1,328 |
| 4Sherburne County, MN | 74 | 13 | 3.7 | $3.2M | +6.8% | #100 of 1,328 |
| 5Scott County, MN | 73 | 23 | 4.2 | $3.1M | +5.1% | #113 of 1,328 |
| 6Rice County, MN | 69 | 6 | 2.6 | $4M | +4.2% | #161 of 1,328 |
| 7Kandiyohi County, MN | 67 | 5 | 2.8 | $3.5M | +2.3% | #203 of 1,328 |
| 8Crow Wing County, MN | 67 | 10 | 3.4 | $2.9M | +4.3% | #207 of 1,328 |
| 9Douglas County, MN | 66 | 5 | 2.9 | $3.5M | +2.6% | #234 of 1,328 |
| 10Winona County, MN | 66 | 8 | 4.0 | $2.4M | +1.8% | #244 of 1,328 |
| 11Beltrami County, MN | 65 | 5 | 2.8 | $3.4M | +1.8% | #259 of 1,328 |
| 12Chisago County, MN | 64 | 9 | 4.2 | $2.7M | +4.3% | #287 of 1,328 |
| 13Washington County, MN | 62 | 62 | 5.9 | $2.1M | +6.9% | #345 of 1,328 |
| 14Steele County, MN | 61 | 5 | 3.3 | $3.1M | +0.2% | #360 of 1,328 |
| 15Anoka County, MN | 61 | 69 | 5.0 | $2.3M | +4.7% | #371 of 1,328 |
| 16Olmsted County, MN | 60 | 32 | 4.8 | $2.4M | +2.3% | #393 of 1,328 |
| 17Dakota County, MN | 59 | 94 | 5.4 | $2.2M | +3.9% | #422 of 1,328 |
| 18Ramsey County, MN | 55 | 84 | 3.8 | $2.8M | −1.8% | #527 of 1,328 |
| 19Hennepin County, MN | 55 | 262 | 4.9 | $2.4M | +0.2% | #529 of 1,328 |
| 20Becker County, MN | 55 | 7 | 4.9 | $2M | +0.9% | #535 of 1,328 |
| 21Stearns County, MN | 51 | 32 | 5.2 | $1.9M | +3.6% | #661 of 1,328 |
| 22Blue Earth County, MN | 45 | 14 | 5.1 | $1.9M | +2.1% | #827 of 1,328 |
| 23Freeborn County, MN | 41 | 7 | 5.4 | $1.7M | −1.5% | #925 of 1,328 |
| 24Nobles County, MN | 40 | 5 | 6.5 | $1.5M | +0.6% | #950 of 1,328 |
| Clay County, MN | Not scored | 4 | 1.5 | $6.6M | +3.6% |
Show all 87 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Otter Tail County, MN | Not scored | 4 | 1.6 | $6.1M | +1.6% | |
| Goodhue County, MN | Not scored | 3 | 1.5 | $6.7M | +1.3% | |
| Itasca County, MN | Not scored | 2 | 1.1 | $8.7M | +0.9% | |
| Isanti County, MN | Not scored | 4 | 2.5 | $4.2M | +7.3% | |
| Benton County, MN | Not scored | 3 | 1.8 | $5.4M | +0.9% | |
| Mower County, MN | Not scored | 4 | 2.5 | $3.8M | +2.3% | |
| McLeod County, MN | Not scored | 4 | 2.6 | $3.8M | −0.3% | |
| Carlton County, MN | Not scored | 2 | 1.4 | $7M | +1.4% | |
| Nicollet County, MN | Not scored | 2 | 1.5 | $6.8M | −0.7% | |
| Morrison County, MN | Not scored | 4 | 2.8 | $3.3M | +1.9% | |
| Cass County, MN | Not scored | 1 | 0.8 | $12.2M | +4.2% | |
| Polk County, MN | Not scored | 1 | 0.8 | $11.9M | −1.8% | |
| Pine County, MN | Not scored | 2 | 1.6 | $5.8M | +5.5% | |
| Le Sueur County, MN | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Mille Lacs County, MN | Not scored | 3 | 2.8 | $3.4M | +4.8% | |
| Brown County, MN | Not scored | 2 | 1.8 | $5.2M | −1.5% | |
| Todd County, MN | Not scored | 2 | 2.0 | $4.7M | +3.0% | |
| Lyon County, MN | Not scored | 4 | 4.0 | $2.5M | +1.0% | |
| Meeker County, MN | Not scored | 1 | 1.1 | $9.1M | +0.7% | |
| Hubbard County, MN | Not scored | 1 | 1.1 | $8.5M | +4.6% | |
| Wabasha County, MN | Not scored | 1 | 1.1 | $9.4M | +0.7% | |
| Fillmore County, MN | Not scored | 0 | 0.0 | n/a | +1.4% | |
| Dodge County, MN | Not scored | 1 | 1.2 | $8.8M | +2.3% | |
| Martin County, MN | Not scored | 3 | 3.4 | $2.6M | −2.8% | |
| Waseca County, MN | Not scored | 1 | 1.3 | $7.2M | −1.5% | |
| Houston County, MN | Not scored | 1 | 1.2 | $8.2M | −2.3% | |
| Kanabec County, MN | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Aitkin County, MN | Not scored | 0 | 0.0 | n/a | +3.5% | |
| Redwood County, MN | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Roseau County, MN | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Sibley County, MN | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Renville County, MN | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Wadena County, MN | Not scored | 1 | 1.6 | $5.3M | +1.9% | |
| Faribault County, MN | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Pennington County, MN | Not scored | 1 | 1.6 | $6M | −1.8% | |
| Chippewa County, MN | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Koochiching County, MN | Not scored | 0 | 0.0 | n/a | −3.7% | |
| Cottonwood County, MN | Not scored | 1 | 2.2 | $4.4M | −1.0% | |
| Pope County, MN | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Watonwan County, MN | Not scored | 0 | 0.0 | n/a | +2.0% | |
| Lake County, MN | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Jackson County, MN | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Swift County, MN | Not scored | 0 | 0.0 | n/a | −0.4% | |
| Stevens County, MN | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Rock County, MN | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Yellow Medicine County, MN | Not scored | 1 | 2.5 | $4M | −0.2% | |
| Pipestone County, MN | Not scored | 1 | 2.5 | $3.7M | −1.7% | |
| Marshall County, MN | Not scored | 0 | 0.0 | n/a | −2.5% | |
| Clearwater County, MN | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Murray County, MN | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Lac qui Parle County, MN | Not scored | 0 | 0.0 | n/a | +0.2% | |
| Wilkin County, MN | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Norman County, MN | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Grant County, MN | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Cook County, MN | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Lincoln County, MN | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Mahnomen County, MN | Not scored | 0 | 0.0 | n/a | −4.1% | |
| Big Stone County, MN | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Kittson County, MN | Not scored | 1 | 5.6 | $1.8M | −3.7% | |
| Red Lake County, MN | Not scored | 0 | 0.0 | n/a | +0.1% | |
| Lake of the Woods County, MN | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Traverse County, MN | Not scored | 0 | 0.0 | n/a | −6.8% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in Minnesota?
There are 871 nail salons on map listings in Minnesota as of September 2026. 289 of them (33%) are chain locations. The listings count nail salons. Official counts show 672 businesses with payroll classed as nail salons in 2023, up 9.5% from 2019. Official counts list 773 one-person businesses without payroll.
How much do households in Minnesota spend on personal care products and services?
About $2.5B a year, or $1,091 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 871 nail salons on map listings, it comes to $2.9M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 2,307,955 households in Minnesota and national spending patterns by income.
How does Minnesota compare with the U.S. for nail salons?
Minnesota has 3.8 nail salons per 10,000 households, 37% below the U.S. rate of 6.0. Spending per salon is $2.9M, 73% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Minnesota would have about 1,508, against 871 on map listings. There is one business with payroll in the industry for every 3,434 households, against one for every 3,754 across the U.S. The official count rose 9.5% from 2019 to 2023, against +23.2% for the U.S.
Which market in Minnesota has the highest market score for nail salons?
Among 9 scored metro areas in or partly in Minnesota, the Duluth metro area scores highest, at 72 (upper middle). Among 10 scored small-town markets in or partly in Minnesota, the Brainerd area scores highest, at 80 (high). Among 24 scored counties in Minnesota, Wright County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Minnesota scores 64 for nail salons (upper middle), #11 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Minnesota. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for nail salons across the U.S. · All business types in Minnesota
Related business types in Minnesota
- Salons, barbers and spas8,137 listings
- Hair salons4,467 listings
- Barbershops635 listings
- Spas and skin care1,976 listings
Screening a site or an acquisition in Minnesota?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.