Beauty and personal care · County · Minnesota
Salons, barbers and spas in Rice County, MN
How Rice County, MN compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #233 of 2,385 scored counties
#21 of 66 scored counties in Minnesota
- Listings
- 70
- 20 chain locations (29%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $24.3M
- On personal care products and services · $1,033 a household
- Spending per listing
- $347K
- 63% above the U.S.
- Listings per 10k households
- 29.8
- 37% below the U.S.
- Population, 2025
- 69,939
- +4.2% since 2020
See the salons, barbers and spas around any address in Rice County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Rice County is 72 (upper middle), #233 of 2,385 scored counties and #21 of 66 scored counties in Minnesota. That puts it in the top 10% of counties for salons, barbers and spas.
As of September 2026, map listings count 70 salons, barbers and spas in Rice County. Chain locations make up 29% of them, against 15% across the U.S. Per 10,000 households, that is 29.8, 37% below the U.S. rate of 47.2.
Households in Rice County spend about $24.3M a year on personal care products and services, or $1,033 per household, 3% above the U.S. average. That is about $347K of household spending for each business on map listings, 63% above the U.S. figure of $213K.
In 2023, official counts showed 19 businesses with payroll in Rice County classed as personal care services. That is one for every 1,236 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $227K has gone to businesses classed as personal care services in Rice County. Population estimates show Rice County grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%).
How Rice County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rice County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.8 | 35.3 | 47.2 |
| Spending per listing | $347K | $310K | $213K |
| Households per official establishment | 1,236 | 814 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.5% | +14.1% |
| Population growth, 2020–2025 | +4.2% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $1,033 | $1,091 | $1,005 |
| Median household income | $83,181 | $89,062 | $80,734 |
| Groundwork market score | 72 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 19
- Employees, 2023
- 102
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- 146Businesses with no payroll
- Map listings, September 2026
- 7020 chain locations
- Listings at the U.S. rate for this spending
- 114The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $227K
SBA-backed loans to businesses classed as personal care services in Rice County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rice County
- Population, 2025 estimate
- 69,939+4.2% since 2020
- Households
- 23,493
- Median age
- 38.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 496 sq. mi.
- People per square mile
- 137
- Median household income
- $83,181+21.3% vs. 2015–2019, before inflation
- Average household income
- $104,276
- Median home value
- $320,200
- Jobs located here
- 25,685
- Daytime population
- 60,549Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rice County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for salons, barbers and spas, numbered among those based in Minnesota, with Rice County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 87 | 24 | 20.6 | $525K | +2.9% | #22 of 2,385 |
| 2Cass County, MN | 86 | 24 | 18.6 | $508K | +4.2% | #28 of 2,385 |
| 3Kanabec County, MN | 82 | 10 | 15.2 | $622K | +3.6% | #50 of 2,385 |
| 4Sibley County, MN | 80 | 16 | 27.0 | $374K | +3.6% | #69 of 2,385 |
| 5Watonwan County, MN | 79 | 7 | 16.6 | $583K | +2.0% | #77 of 2,385 |
| 6Dodge County, MN | 79 | 16 | 19.8 | $552K | +2.3% | #80 of 2,385 |
| 7Hubbard County, MN | 79 | 22 | 24.5 | $388K | +4.6% | #87 of 2,385 |
| 8Pine County, MN | 79 | 35 | 28.4 | $329K | +5.5% | #92 of 2,385 |
| 9Nicollet County, MN | 78 | 26 | 20.0 | $521K | −0.7% | #102 of 2,385 |
| 10Todd County, MN | 78 | 18 | 17.6 | $520K | +3.0% | #103 of 2,385 |
| 21Rice County, MN | 72 | 70 | 29.8 | $347K | +4.2% | #233 of 2,385 |
Other business types in Rice County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons72
- Barbershops86
- Nail salons69
- Spas and skin care85
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Rice County, MN?
Rice County has 70 salons, barbers and spas on map listings as of September 2026. 20 of them (29%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 19 businesses with payroll classed as personal care services in 2023. Official counts list 146 one-person businesses without payroll.
How much do households in Rice County, MN spend on personal care products and services?
About $24.3M a year, or $1,033 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 70 salons, barbers and spas on map listings, it comes to $347K per business. It is estimated from the incomes of the 23,493 households in Rice County and national spending patterns by income.
How does Rice County, MN compare with the U.S. for salons, barbers and spas?
Rice County has 29.8 salons, barbers and spas per 10,000 households, 37% below the U.S. rate of 47.2. Spending per business is $347K, 63% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Rice County would have about 114, against 70 on map listings. There is one business with payroll in the industry for every 1,236 households, against one for every 804 across the U.S.
How fast is Rice County, MN growing?
Population estimates put Rice County at 69,939 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 23,493 households. Median household income in Rice County is $83,181, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rice County scores 72 for salons, barbers and spas (upper middle), #233 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rice County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Rice County
Screening a site or an acquisition in Rice County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.