Beauty and personal care · County · Minnesota
Salons, barbers and spas in Carlton County, MN
Competitor counts, household spending and official business counts for salons, barbers and spas in Carlton County, MN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #227 of 2,385 scored counties
#20 of 66 scored counties in Minnesota
- Listings
- 33
- 6 chain locations (18%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $14.1M
- On personal care products and services · $999 a household
- Spending per listing
- $426K
- Twice the U.S.
- Listings per 10k households
- 23.4
- 50% below the U.S.
- Population, 2025
- 36,711
- +1.4% since 2020
See the salons, barbers and spas around any address in Carlton County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Carlton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Carlton County scores 72 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #227 of 2,385 scored counties and #20 of 66 scored counties in Minnesota. That puts it in the top 10% of counties for salons, barbers and spas.
Household spending on personal care products and services in Carlton County comes to about $14.1M a year: $999 per household, in line with the U.S. average. Spread across 33 salons, barbers and spas, that is $426K per business, twice the U.S. figure of $213K.
Carlton County has 33 salons, barbers and spas on map listings as of September 2026. 6 of them (18%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 23.4, 50% below the U.S. rate of 47.2.
In 2023, official counts showed 9 businesses with payroll in Carlton County classed as personal care services. That is one for every 1,566 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of Carlton County grew 1.4%, slower than the U.S. (+3.1%).
How Carlton County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Carlton County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.4 | 35.3 | 47.2 |
| Spending per listing | $426K | $310K | $213K |
| Households per official establishment | 1,566 | 814 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.5% | +14.1% |
| Population growth, 2020–2025 | +1.4% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $999 | $1,091 | $1,005 |
| Median household income | $80,573 | $89,062 | $80,734 |
| Groundwork market score | 72 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 9
- Employees, 2023
- 34
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- 67Businesses with no payroll
- Map listings, September 2026
- 336 chain locations
- Listings at the U.S. rate for this spending
- 66The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Carlton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Carlton County
- Population, 2025 estimate
- 36,711+1.4% since 2020
- Households
- 14,090
- Median age
- 41.4
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.1
- Land area
- 861 sq. mi.
- People per square mile
- 42
- Median household income
- $80,573+27.7% vs. 2015–2019, before inflation
- Average household income
- $99,202
- Median home value
- $245,100
- Jobs located here
- 12,806
- Daytime population
- 32,171Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Carlton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Carlton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for salons, barbers and spas, numbered among those based in Minnesota, with Carlton County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 87 | 24 | 20.6 | $525K | +2.9% | #22 of 2,385 |
| 2Cass County, MN | 86 | 24 | 18.6 | $508K | +4.2% | #28 of 2,385 |
| 3Kanabec County, MN | 82 | 10 | 15.2 | $622K | +3.6% | #50 of 2,385 |
| 4Sibley County, MN | 80 | 16 | 27.0 | $374K | +3.6% | #69 of 2,385 |
| 5Watonwan County, MN | 79 | 7 | 16.6 | $583K | +2.0% | #77 of 2,385 |
| 6Dodge County, MN | 79 | 16 | 19.8 | $552K | +2.3% | #80 of 2,385 |
| 7Hubbard County, MN | 79 | 22 | 24.5 | $388K | +4.6% | #87 of 2,385 |
| 8Pine County, MN | 79 | 35 | 28.4 | $329K | +5.5% | #92 of 2,385 |
| 9Nicollet County, MN | 78 | 26 | 20.0 | $521K | −0.7% | #102 of 2,385 |
| 10Todd County, MN | 78 | 18 | 17.6 | $520K | +3.0% | #103 of 2,385 |
| 20Carlton County, MN | 72 | 33 | 23.4 | $426K | +1.4% | #227 of 2,385 |
Other business types in Carlton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons66
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Carlton County, MN?
Map listings as of September 2026 show 33 salons, barbers and spas in Carlton County. 6 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 9 businesses with payroll classed as personal care services in 2023. Official counts list 67 one-person businesses without payroll.
How much do households in Carlton County, MN spend on personal care products and services?
About $14.1M a year, or $999 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 33 salons, barbers and spas on map listings, it comes to $426K per business. It is estimated from the incomes of the 14,090 households in Carlton County and national spending patterns by income.
How does Carlton County, MN compare with the U.S. for salons, barbers and spas?
Carlton County has 23.4 salons, barbers and spas per 10,000 households, 50% below the U.S. rate of 47.2. Spending per business is $426K, twice the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Carlton County would have about 66, against 33 on map listings. There is one business with payroll in the industry for every 1,566 households, against one for every 804 across the U.S.
How fast is Carlton County, MN growing?
Population estimates put Carlton County at 36,711 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 14,090 households. The median household income in Carlton County is $80,573 a year, in line with the U.S. median of $80,734. That rose 27.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Carlton County scores 72 for salons, barbers and spas (upper middle), #227 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Carlton County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Carlton County
Screening a site or an acquisition in Carlton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Carlton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.