Market rankings · Minnesota
Spas and skin care studios in Minnesota
Every metro area, small-town market and county in Minnesota, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 1,976
- 263 chain locations (13%)
- Official establishments
- 511
- +20.8% since 2019
- Household spending a year
- $2.5B
- On personal care products and services
- Listings per 10k households
- 8.6
- 25% below the U.S.
- Spending per listing
- $1.3M
- 46% above the U.S.
- Rank among states
- #2 of 51
- Market score 72 · Upper middle
A site report maps the spas and skin care studios on map listings around any address in Minnesota by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 1,976 spas and skin care studios on map listings in Minnesota as of September 2026. 263 of them (13%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 8.6, 25% below the U.S. rate of 11.5.
Household spending on personal care products and services in Minnesota comes to about $2.5B a year: $1,091 per household, 9% above the U.S. average. That works out to $1.3M per studio, 46% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
In 2023, official counts showed 511 businesses with payroll in Minnesota classed as other personal care services, up 20.8% from 2019. That is one for every 4,517 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 82 SBA-backed loans worth $29.2M have gone to businesses classed as other personal care services in Minnesota.
Among the 50 states and DC, Minnesota ranks #2 for spas and skin care studios, with a Groundwork market score of 72 (upper middle). Of the 9 scored metro areas in or partly in Minnesota, the Sioux Falls metro area scores highest (68). Of the 17 scored small-town markets in or partly in Minnesota, the Faribault-Northfield area scores highest (90).
Every market in Minnesota for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Minnesota, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Sioux Falls, SD-MN | 68 | 102 | 8.3 | $1.2M | +9.5% | #45 of 387 |
| 1Rochester, MN | 67 | 80 | 8.6 | $1.3M | +2.0% | #50 of 387 |
| 2Minneapolis-St. Paul-Bloomington, MN-WI | 65 | 1,383 | 9.4 | $1.2M | +2.6% | #55 of 387 |
| 3Duluth, MN-WI | 64 | 91 | 7.6 | $1.3M | +0.2% | #61 of 387 |
| 4St. Cloud, MN | 64 | 73 | 9.3 | $1.1M | +3.0% | #67 of 387 |
| La Crosse-Onalaska, WI-MN | 57 | 65 | 9.0 | $1.1M | +0.4% | #119 of 387 |
| 5Mankato, MN | 57 | 41 | 10.1 | $981K | +1.2% | #123 of 387 |
| Fargo, ND-MN | 56 | 113 | 10.2 | $983K | +7.7% | #138 of 387 |
| Grand Forks, ND-MN | 55 | 40 | 9.2 | $1M | +0.8% | #146 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Faribault-Northfield, MN | 90 | 12 | 5.1 | $2M | +4.2% | #2 of 504 |
| 2Austin, MN | 79 | 9 | 5.7 | $1.7M | +2.3% | #15 of 504 |
| 3Red Wing, MN | 76 | 12 | 6.1 | $1.7M | +1.3% | #22 of 504 |
| Wahpeton, ND-MN | 75 | 5 | 5.3 | $1.9M | 0.0% | #25 of 504 |
| 4Fergus Falls, MN | 69 | 14 | 5.6 | $1.7M | +1.6% | #66 of 504 |
| 5Grand Rapids, MN | 67 | 12 | 6.5 | $1.4M | +0.9% | #81 of 504 |
| 6Willmar, MN | 67 | 15 | 8.5 | $1.2M | +2.3% | #84 of 504 |
| 7Albert Lea, MN | 66 | 7 | 5.4 | $1.7M | −1.5% | #89 of 504 |
| 8Hutchinson, MN | 66 | 11 | 7.2 | $1.4M | −0.3% | #92 of 504 |
| 9Owatonna, MN | 65 | 12 | 7.9 | $1.3M | +0.2% | #102 of 504 |
| 10Brainerd, MN | 63 | 43 | 10.2 | $951K | +4.3% | #125 of 504 |
| 11Winona, MN | 60 | 19 | 9.4 | $1M | +1.8% | #146 of 504 |
| 12Alexandria, MN | 59 | 19 | 10.8 | $925K | +2.6% | #160 of 504 |
| 13Bemidji, MN | 51 | 20 | 11.0 | $861K | +1.8% | #239 of 504 |
| 14New Ulm, MN | 50 | 9 | 8.2 | $1.1M | −1.5% | #247 of 504 |
| 15Detroit Lakes, MN | 49 | 13 | 9.0 | $1.1M | +0.9% | #258 of 504 |
| 16Marshall, MN | 40 | 12 | 11.9 | $823K | +1.0% | #371 of 504 |
| Worthington, MN | Not scored | 2 | 2.6 | $3.6M | +0.6% | |
| Fairmont, MN | Not scored | 2 | 2.3 | $4M | −2.8% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sherburne County, MN | 91 | 12 | 3.4 | $3.4M | +6.8% | #5 of 1,769 |
| 2Clay County, MN | 86 | 10 | 3.8 | $2.7M | +3.6% | #21 of 1,769 |
| 3Wright County, MN | 86 | 31 | 5.7 | $2M | +11.1% | #25 of 1,769 |
| 4Rice County, MN | 85 | 12 | 5.1 | $2M | +4.2% | #32 of 1,769 |
| 5Le Sueur County, MN | 84 | 6 | 5.2 | $2.1M | +2.9% | #37 of 1,769 |
| 6Scott County, MN | 82 | 29 | 5.3 | $2.4M | +5.1% | #48 of 1,769 |
| 7Carver County, MN | 81 | 33 | 8.0 | $1.6M | +6.6% | #56 of 1,769 |
| 8Cass County, MN | 79 | 6 | 4.7 | $2M | +4.2% | #69 of 1,769 |
| 9Dodge County, MN | 79 | 5 | 6.2 | $1.8M | +2.3% | #74 of 1,769 |
| 10Anoka County, MN | 78 | 83 | 6.0 | $1.9M | +4.7% | #88 of 1,769 |
| 11Chisago County, MN | 76 | 13 | 6.1 | $1.8M | +4.3% | #105 of 1,769 |
| 12Hubbard County, MN | 76 | 5 | 5.6 | $1.7M | +4.6% | #107 of 1,769 |
| 13Benton County, MN | 74 | 7 | 4.2 | $2.3M | +0.9% | #132 of 1,769 |
| 14Isanti County, MN | 74 | 10 | 6.1 | $1.7M | +7.3% | #139 of 1,769 |
| 15Goodhue County, MN | 74 | 12 | 6.1 | $1.7M | +1.3% | #140 of 1,769 |
| 16Mower County, MN | 72 | 9 | 5.7 | $1.7M | +2.3% | #171 of 1,769 |
| 17Pine County, MN | 72 | 8 | 6.5 | $1.4M | +5.5% | #176 of 1,769 |
| 18Otter Tail County, MN | 68 | 14 | 5.6 | $1.7M | +1.6% | #260 of 1,769 |
| 19Houston County, MN | 63 | 5 | 6.1 | $1.6M | −2.3% | #412 of 1,769 |
| 20Itasca County, MN | 62 | 12 | 6.5 | $1.4M | +0.9% | #446 of 1,769 |
| 21McLeod County, MN | 62 | 11 | 7.2 | $1.4M | −0.3% | #448 of 1,769 |
| 22Freeborn County, MN | 61 | 7 | 5.4 | $1.7M | −1.5% | #468 of 1,769 |
| 23Steele County, MN | 61 | 12 | 7.9 | $1.3M | +0.2% | #484 of 1,769 |
| 24Kandiyohi County, MN | 61 | 15 | 8.5 | $1.2M | +2.3% | #492 of 1,769 |
| 25Winona County, MN | 59 | 19 | 9.4 | $1M | +1.8% | #563 of 1,769 |
Show all 87 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Ramsey County, MN | 55 | 189 | 8.5 | $1.2M | −1.8% | #692 of 1,769 |
| 27Dakota County, MN | 55 | 193 | 11.1 | $1.1M | +3.9% | #704 of 1,769 |
| 28Washington County, MN | 55 | 127 | 12.0 | $1M | +6.9% | #706 of 1,769 |
| 29St. Louis County, MN | 54 | 73 | 8.4 | $1.1M | +0.2% | #734 of 1,769 |
| 30Olmsted County, MN | 54 | 70 | 10.5 | $1.1M | +2.3% | #738 of 1,769 |
| 31Crow Wing County, MN | 54 | 37 | 12.6 | $775K | +4.3% | #752 of 1,769 |
| 32Polk County, MN | 53 | 9 | 7.3 | $1.3M | −1.8% | #765 of 1,769 |
| 33Stearns County, MN | 53 | 66 | 10.7 | $925K | +3.6% | #783 of 1,769 |
| 34Douglas County, MN | 53 | 19 | 10.8 | $925K | +2.6% | #784 of 1,769 |
| 35Mille Lacs County, MN | 52 | 8 | 7.5 | $1.3M | +4.8% | #804 of 1,769 |
| 36Beltrami County, MN | 51 | 20 | 11.0 | $861K | +1.8% | #853 of 1,769 |
| 37Pennington County, MN | 50 | 5 | 8.1 | $1.2M | −1.8% | #874 of 1,769 |
| 38Hennepin County, MN | 49 | 594 | 11.0 | $1.1M | +0.2% | #921 of 1,769 |
| 39Becker County, MN | 47 | 13 | 9.0 | $1.1M | +0.9% | #989 of 1,769 |
| 40Wadena County, MN | 47 | 5 | 8.2 | $1.1M | +1.9% | #990 of 1,769 |
| 41Brown County, MN | 46 | 9 | 8.2 | $1.1M | −1.5% | #1,013 of 1,769 |
| 42Roseau County, MN | 46 | 6 | 9.5 | $1M | −0.3% | #1,019 of 1,769 |
| 43Blue Earth County, MN | 39 | 37 | 13.4 | $721K | +2.1% | #1,297 of 1,769 |
| 44Renville County, MN | 38 | 6 | 9.9 | $958K | −2.3% | #1,316 of 1,769 |
| 45Lyon County, MN | 38 | 12 | 11.9 | $823K | +1.0% | #1,326 of 1,769 |
| 46Redwood County, MN | 37 | 6 | 9.5 | $952K | −1.0% | #1,358 of 1,769 |
| Carlton County, MN | Not scored | 4 | 2.8 | $3.5M | +1.4% | |
| Nicollet County, MN | Not scored | 4 | 3.1 | $3.4M | −0.7% | |
| Morrison County, MN | Not scored | 2 | 1.4 | $6.6M | +1.9% | |
| Todd County, MN | Not scored | 3 | 2.9 | $3.1M | +3.0% | |
| Meeker County, MN | Not scored | 2 | 2.1 | $4.5M | +0.7% | |
| Nobles County, MN | Not scored | 2 | 2.6 | $3.6M | +0.6% | |
| Wabasha County, MN | Not scored | 4 | 4.4 | $2.4M | +0.7% | |
| Fillmore County, MN | Not scored | 1 | 1.1 | $8.6M | +1.4% | |
| Martin County, MN | Not scored | 2 | 2.3 | $4M | −2.8% | |
| Waseca County, MN | Not scored | 4 | 5.3 | $1.8M | −1.5% | |
| Kanabec County, MN | Not scored | 1 | 1.5 | $6.2M | +3.6% | |
| Aitkin County, MN | Not scored | 1 | 1.4 | $6.3M | +3.5% | |
| Sibley County, MN | Not scored | 4 | 6.7 | $1.5M | +3.6% | |
| Faribault County, MN | Not scored | 2 | 3.3 | $2.8M | −0.1% | |
| Chippewa County, MN | Not scored | 1 | 2.0 | $4.8M | −1.6% | |
| Koochiching County, MN | Not scored | 4 | 6.8 | $1.4M | −3.7% | |
| Cottonwood County, MN | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Pope County, MN | Not scored | 3 | 6.1 | $1.6M | +0.8% | |
| Watonwan County, MN | Not scored | 0 | 0.0 | n/a | +2.0% | |
| Lake County, MN | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Jackson County, MN | Not scored | 3 | 6.8 | $1.4M | −1.3% | |
| Swift County, MN | Not scored | 3 | 7.3 | $1.3M | −0.4% | |
| Stevens County, MN | Not scored | 2 | 5.1 | $1.9M | +0.8% | |
| Rock County, MN | Not scored | 2 | 5.0 | $2M | −1.7% | |
| Yellow Medicine County, MN | Not scored | 1 | 2.5 | $4M | −0.2% | |
| Pipestone County, MN | Not scored | 4 | 10.1 | $932K | −1.7% | |
| Marshall County, MN | Not scored | 1 | 2.6 | $3.6M | −2.5% | |
| Clearwater County, MN | Not scored | 1 | 3.0 | $3M | +1.0% | |
| Murray County, MN | Not scored | 4 | 11.1 | $871K | −2.9% | |
| Lac qui Parle County, MN | Not scored | 2 | 6.8 | $1.4M | +0.2% | |
| Wilkin County, MN | Not scored | 1 | 3.8 | $2.5M | −2.9% | |
| Norman County, MN | Not scored | 3 | 11.1 | $845K | −1.6% | |
| Grant County, MN | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Cook County, MN | Not scored | 5 | 18.5 | $539K | −1.4% | |
| Lincoln County, MN | Not scored | 1 | 4.1 | $2.3M | −0.7% | |
| Mahnomen County, MN | Not scored | 3 | 15.9 | $546K | −4.1% | |
| Big Stone County, MN | Not scored | 1 | 4.7 | $2.1M | −2.0% | |
| Kittson County, MN | Not scored | 1 | 5.6 | $1.8M | −3.7% | |
| Red Lake County, MN | Not scored | 0 | 0.0 | n/a | +0.1% | |
| Lake of the Woods County, MN | Not scored | 3 | 16.5 | $612K | 0.0% | |
| Traverse County, MN | Not scored | 1 | 7.6 | $1.2M | −6.8% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Minnesota?
As of September 2026, map listings count 1,976 spas and skin care studios in Minnesota. 263 of them (13%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 511 businesses with payroll classed as other personal care services in 2023, up 20.8% from 2019.
How much do households in Minnesota spend on personal care products and services?
About $2.5B a year, or $1,091 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 1,976 spas and skin care studios on map listings, it comes to $1.3M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 2,307,955 households in Minnesota and national spending patterns by income.
How does Minnesota compare with the U.S. for spas and skin care studios?
Minnesota has 8.6 spas and skin care studios per 10,000 households, 25% below the U.S. rate of 11.5. Spending per studio is $1.3M, 46% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Minnesota would have about 2,876, against 1,976 on map listings. There is one business with payroll in the industry for every 4,517 households, against one for every 4,055 across the U.S. The official count rose 20.8% from 2019 to 2023, against +29.8% for the U.S.
Which market in Minnesota has the highest market score for spas and skin care studios?
Among 9 scored metro areas in or partly in Minnesota, the Sioux Falls metro area scores highest, at 68 (upper middle). Among 17 scored small-town markets in or partly in Minnesota, the Faribault-Northfield area scores highest, at 90 (very high). Among 46 scored counties in Minnesota, Sherburne County scores highest, at 91 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Minnesota scores 72 for spas and skin care studios (upper middle), #2 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Minnesota. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
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Top markets for spas and skin care studios across the U.S. · All business types in Minnesota
Related business types in Minnesota
- Salons, barbers and spas8,137 listings
- Hair salons4,467 listings
- Barbershops635 listings
- Nail salons871 listings
Screening a site or an acquisition in Minnesota?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.