State profile · 56 business types

Indiana market data

Population, household spending and competition for 56 business types across Indiana, with each type’s rank among the 50 states and DC.

Population, 2025: 6,973,333; +2.7% since 2020
Households: 2,716,009
Median household income: $71,957; +27.8% vs. 2015–2019, before inflation
Median home value: $218,200
Jobs located here: 3,134,067

A site report maps the competitors on map listings around any address in Indiana by name and distance, and the households and spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 6,973,333 people live in Indiana, in 2,716,009 households. Between 2020 and 2025, the population of Indiana grew 2.7%, in step with the U.S. (+3.1%). The median household income in Indiana is $71,957 a year, 11% below the U.S. median of $80,734. That rose 27.8% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Indiana spend the most on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and the least on child care and other personal services (68).

Among the 50 states and DC, Indiana ranks highest for yoga, Pilates and fitness studios (#2); chiropractors (#3); and grocery and convenience stores (#4) by the Groundwork market score.

For its number of households, Indiana has the most map listings, relative to the U.S., for funeral homes (38% above the U.S. rate) and the fewest for yoga, Pilates and fitness studios (42% below the U.S. rate).

All 56 business types in Indiana

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Indiana: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business type	Listings	Per 10k households	Vs. U.S. (100)	Spending per listing	Official establishments	Score	Rank among states
Food and drink
Restaurants and cafes	25,085	92.4	84	$412K	11,578	62	#11 of 51
Sit-down restaurants	13,715	50.5	82	$753K	4,796	59	#15 of 51
Fast food and sandwich shops	3,789	14.0	105	$2.7M	5,396	37	#38 of 51
Pizza	2,884	10.6	133	$3.6M	5,396	30	#48 of 51
Coffee shops and cafes	2,164	8.0	73	$4.8M	1,278	70	#6 of 51
Bakeries and dessert shops	2,273	8.4	86	$4.5M	1,435	55	#19 of 51
Groceries and convenience
Grocery and convenience stores	3,908	14.4	77	$4.1M	1,256	70	#4 of 51
Grocery stores	1,405	5.2	76	$11.5M	954	69	#8 of 51
Convenience stores	1,607	5.9	74	$10.1M	302	65	#11 of 51
Auto
Auto repair and car care	9,853	36.3	102	$296K	4,026	61	#17 of 51
Auto repair shops	5,782	21.3	99	$504K	2,926	64	#11 of 51
Collision repair and body shops	781	2.9	94	$3.7M	739	63	#15 of 51
Car washes and detailing	1,070	3.9	103	$2.7M	417	61	#13 of 51
Tire shops	932	3.4	89	$3.1M	385	68	#9 of 51
Oil change and quick lube	226	0.8	114	$12.9M	217	47	#28 of 50
Gas stations	3,709	13.7	126	$2M	2,885	41	#35 of 51
Insurance agencies	4,396	16.2	104	$1M	2,965	32	#41 of 51
Beauty and personal care
Salons, barbers and spas	10,738	39.5	84	$246K	2,347	59	#12 of 51
Hair salons	5,732	21.1	90	$460K	1,438	51	#22 of 51
Barbershops	1,200	4.4	83	$2.2M	126	49	#24 of 51
Nail salons	1,222	4.5	75	$2.2M	194	63	#12 of 51
Spas and skin care	2,407	8.9	77	$1.1M	550	58	#15 of 51
Fitness and classes
Gyms, studios and classes	3,057	11.3	76	$767K	1,293	65	#5 of 51
Gyms	1,702	6.3	83	$1.4M	739	60	#13 of 51
Yoga, Pilates and fitness studios	385	1.4	58	$6.1M	739	70	#2 of 51
Martial arts and dance studios	970	3.6	73	$2.4M	554	64	#8 of 51
Health care
Doctors, dentists and clinics	21,795	80.2	95	$173K	8,325	65	#10 of 51
Dentists and orthodontists	3,071	11.3	86	$1.2M	2,246	68	#10 of 51
Primary care and pediatrics	1,862	6.9	96	$2M	3,607	59	#14 of 51
Urgent care and walk-in clinics	131	0.5	100	$28.8M	203	58	#18 of 50
Chiropractors	1,101	4.1	76	$3.4M	661	74	#3 of 51
Physical therapy	1,198	4.4	81	$3.2M	962	75	#5 of 51
Optometrists and eye care	1,124	4.1	100	$3.4M	646	48	#28 of 51
Pets
Pet businesses	2,951	10.9	105	$759K	1,350	47	#30 of 51
Veterinarians	892	3.3	100	$2.5M	673	50	#28 of 51
Pet grooming and boarding	1,083	4.0	111	$2.1M	497	40	#38 of 51
Pet stores	515	1.9	95	$4.4M	180	51	#26 of 51
Child care
Child care and preschools	1,609	5.9	102	$668K	1,435	34	#41 of 51
Clothing and laundry
Clothing, shoes and laundry	4,889	18.0	77	$1.1M	2,016	67	#11 of 51
Clothing and shoe stores	3,534	13.0	80	$1.5M	1,647	63	#13 of 51
Laundromats	352	1.3	81	$14.9M	177	52	#22 of 51
Dry cleaners	238	0.9	69	$22.1M	192	61	#14 of 51
Home services
Home repair trades	3,606	13.3	107	$2M	3,888	42	#36 of 51
HVAC and plumbing	1,798	6.6	105	$4M	2,008	41	#34 of 51
Electricians	632	2.3	92	$11.5M	1,323	52	#25 of 51
Roofing and gutters	1,176	4.3	119	$6.2M	557	28	#44 of 51
Lawn, cleaning and pest control	2,421	8.9	106	$1.4M	4,100	34	#37 of 51
Landscaping and lawn care	1,590	5.9	123	$2.1M	2,463	31	#38 of 51
House cleaning	514	1.9	86	$6.4M	1,376	45	#31 of 51
Pest control	317	1.2	86	$10.4M	261	41	#34 of 51
Real estate
Real estate	7,705	28.4	74	112 (index)	4,608	51	#26 of 51
Real estate agents and brokers	6,086	22.4	73	113 (index)	2,682	47	#29 of 51
Property management	627	2.3	77	108 (index)	961	53	#21 of 51
Mortgage brokers and lenders	844	3.1	72	114 (index)	345	50	#21 of 51
Home inspectors	148	0.5	83	97 (index)	118	44	#35 of 50
Funeral services
Funeral homes	776	2.9	138	$473K	476	26	#45 of 51

Markets in Indiana

Each market’s page covers every business type, with its figures against the state and the U.S.

Questions

How fast is Indiana growing?

Population estimates put Indiana at 6,973,333 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 2,716,009 households. Against the 2015–2019 survey, median household income rose 27.8%, before inflation.

How much do households in Indiana spend?

Households in Indiana spend about $37.5B a year on rent and homeowner costs, $16.2B on groceries and $10.3B on food away from home. Relative to the U.S., household spending in Indiana runs highest on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and lowest on child care and other personal services (68).

Which business types rank highest in Indiana?

By the Groundwork market score, Indiana’s highest ranks among the 50 states and DC are for yoga, Pilates and fitness studios (#2); chiropractors (#3); and grocery and convenience stores (#4).

How does Indiana compare with the U.S.?

Median household income in Indiana is $71,957, 11% below the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $218,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (38% above the U.S. rate) and lowest for yoga, Pilates and fitness studios (42% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Indiana. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.