County profile · Indiana
Wabash County, IN market data
Population, household spending and competition for 56 business types in Wabash County, each scored against other counties.
- Population, 2025
- 30,713
- −0.7% since 2020
- Households
- 12,674
- Median household income
- $66,806
- +23.1% vs. 2015–2019, before inflation
- Median home value
- $157,200
- Jobs located here
- 11,902
- Highest market score
- 71
- Auto repair shops, #302 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Wabash County by name and distance, and the households and spending within reach. Or open the report at the center of Wabash County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 30,713 people live in Wabash County, in 12,674 households. Population estimates show Wabash County declined 0.7% from 2020 to 2025, against +3.1% for the U.S. The median household income in Wabash County is $66,806 a year, 17% below the U.S. median of $80,734. That rose 23.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Wabash County spend the most on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and the least on child care and other personal services (59).
The highest Groundwork market scores in Wabash County are for auto repair shops (71), grocery stores (66) and auto repair and car care businesses (61). Wabash County ranks #302 of 2,378 scored counties for auto repair shops.
Wabash County is part of the Wabash area. For its number of households, Wabash County has the most map listings, relative to the U.S., for gas stations (73% above the U.S. rate) and the fewest for real estate businesses (53% below the U.S. rate).
All 56 business types in Wabash County
Highest Groundwork market score first. Each score compares Wabash County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 71 | #302 of 2,378 | 16 | 12.6 | $901K | 203 | 12 |
| Grocery stores | 66 | #497 of 2,070 | 5 | 3.9 | $14.6M | 157 | 4 |
| Auto repair and car care | 61 | #693 of 2,401 | 43 | 33.9 | $335K | 125 | 19 |
| Grocery and convenience stores | 59 | #830 of 2,402 | 22 | 17.4 | $3.3M | 98 | 6 |
| Spas and skin care | 56 | #647 of 1,769 | 8 | 6.3 | $1.5M | 166 | Under 3 |
| Physical therapy | 54 | #606 of 1,422 | 6 | 4.7 | $2.8M | 115 | Under 3 |
| Tire shops | 54 | #665 of 1,530 | 5 | 3.9 | $2.9M | 115 | 3 |
| Nail salons | 53 | #586 of 1,328 | 5 | 3.9 | $2.3M | 139 | Under 3 |
| Clothing, shoes and laundry | 53 | #993 of 2,210 | 17 | 13.4 | $1.4M | 154 | 8 |
| Gyms | 51 | #875 of 1,792 | 8 | 6.3 | $1.2M | 92 | 3 |
| Dentists and orthodontists | 51 | #892 of 1,886 | 13 | 10.3 | $1.3M | 130 | 9 |
| Sit-down restaurants | 51 | #1,127 of 2,405 | 56 | 44.2 | $807K | 122 | 21 |
| Barbershops | 50 | #691 of 1,356 | 5 | 3.9 | $2.3M | 123 | Under 3 |
| Clothing and shoe stores | 49 | #1,081 of 2,087 | 14 | 11.0 | $1.6M | 129 | 8 |
| Real estate | 49 | #1,127 of 2,229 | 23 | 18.1 | Index only | 168 | 9 |
| Convenience stores | 49 | #1,152 of 2,261 | 11 | 8.7 | $6.6M | 84 | Under 3 |
| Pet businesses | 47 | #1,249 of 2,200 | 16 | 12.6 | $608K | 69 | 4 |
| Home repair trades | 46 | #1,222 of 2,057 | 13 | 10.3 | $2.5M | 101 | 19 |
| Gyms, studios and classes | 45 | #1,319 of 2,088 | 18 | 14.2 | $530K | 80 | 3 |
| Lawn, cleaning and pest control | 44 | #1,085 of 1,771 | 9 | 7.1 | $1.6M | 96 | 14 |
| Salons, barbers and spas | 44 | #1,522 of 2,385 | 50 | 39.5 | $232K | 109 | 9 |
| Bakeries and dessert shops | 41 | #1,254 of 1,889 | 12 | 9.5 | $3.8M | 91 | 6 |
| Restaurants and cafes | 41 | #1,569 of 2,405 | 121 | 95.5 | $373K | 101 | 53 |
| Real estate agents and brokers | 39 | #1,632 of 2,176 | 19 | 15.0 | Index only | 161 | Under 3 |
| Coffee shops and cafes | 38 | #1,477 of 2,063 | 15 | 11.8 | $3M | 81 | 6 |
| Hair salons | 38 | #1,737 of 2,339 | 32 | 25.2 | $363K | 84 | 6 |
| Doctors, dentists and clinics | 38 | #1,770 of 2,394 | 108 | 85.2 | $153K | 101 | 36 |
| Gas stations | 37 | #1,715 of 2,358 | 24 | 18.9 | $1.6M | 65 | 17 |
| Car washes and detailing | 36 | #1,082 of 1,451 | 7 | 5.5 | $2.1M | 82 | 4 |
| Veterinarians | 35 | #1,091 of 1,485 | 5 | 3.9 | $1.9M | 72 | 4 |
| Funeral homes | 34 | #1,125 of 1,472 | 7 | 5.5 | $306K | 45 | 5 |
| Fast food and sandwich shops | 34 | #1,704 of 2,222 | 20 | 15.8 | $2.3M | 74 | 25 |
| Chiropractors | 29 | #1,296 of 1,490 | 10 | 7.9 | $1.7M | 69 | 7 |
| Pizza | 29 | #1,826 of 2,090 | 17 | 13.4 | $2.7M | 52 | 25 |
| HVAC and plumbing | 27 | #1,544 of 1,707 | 10 | 7.9 | $3.2M | 67 | 12 |
| Insurance agencies | 26 | #1,929 of 2,272 | 24 | 18.9 | $943K | 75 | 13 |
| Pet grooming and boarding | 24 | #1,301 of 1,461 | 7 | 5.5 | $1.4M | 55 | Under 3 |
| Martial arts and dance studios | 22 | #1,230 of 1,334 | 8 | 6.3 | $1.2M | 59 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 3.2 | $1.1M | 108 | 4 |
| House cleaning | Not scored | Not scored | 4 | 3.2 | $3.6M | 57 | 5 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.2 | $3.6M | 124 | 9 |
| Optometrists and eye care | Not scored | Not scored | 4 | 3.2 | $4.1M | 132 | 8 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 3.2 | $4.1M | 233 | 12 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.6 | $7.2M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.6 | $15.9M | Too few | 7 |
| Laundromats | Not scored | Not scored | 2 | 1.6 | $11.5M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.6 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.6 | Index only | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.6 | $4.8M | Too few | 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $14.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.8 | $9.7M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.8 | $31.9M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.8 | $16.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Wabash County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.4M | $1,138 | 119 |
| Gasoline and other fuels | $37.2M | $2,937 | 113 |
| Food away from home | $45.2M | $3,565 | 88 |
| Groceries | $73.1M | $5,767 | 91 |
| Personal care products and services | $11.6M | $917 | 91 |
| Child care and other personal services | $4.3M | $342 | 59 |
| Memberships, classes and admissions | $9.5M | $753 | 77 |
| Medical and dental services | $16.6M | $1,307 | 102 |
| Pets | $9.7M | $768 | 84 |
| Clothing, shoes and related services | $23M | $1,817 | 88 |
| Vehicle insurance | $22.6M | $1,785 | 91 |
| Home repairs, maintenance and insurance | $31.9M | $2,514 | 83 |
| Lawn care, cleaning and other household services | $14.5M | $1,144 | 81 |
| Rent and homeowner costs | $167.3M | $13,199 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wabash County
- Population, 2025 estimate
- 30,713−0.7% since 2020
- Households
- 12,674
- Median age
- 44.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 413 sq. mi.
- People per square mile
- 75
- Median household income
- $66,806+23.1% vs. 2015–2019, before inflation
- Average household income
- $83,614
- Median home value
- $157,200
- Jobs located here
- 11,902
- Daytime population
- 29,095Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wabash County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wabash County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Wabash County, IN growing?
Population estimates put Wabash County at 30,713 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 12,674 households. Against the 2015–2019 survey, median household income rose 23.1%, before inflation.
How much do households in Wabash County, IN spend?
Households in Wabash County spend about $167.3M a year on rent and homeowner costs, $73.1M on groceries and $45.2M on food away from home. Relative to the U.S., household spending in Wabash County runs highest on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and lowest on child care and other personal services (59).
Which business types have the highest market scores in Wabash County, IN?
Of the business types scored in Wabash County, auto repair shops (71), grocery stores (66) and auto repair and car care businesses (61) have the highest Groundwork market scores. For auto repair shops, that ranks #302 of 2,378 scored counties.
How does Wabash County, IN compare with the U.S.?
Median household income in Wabash County is $66,806, 17% below the U.S. median of $80,734. The population fell 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $157,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (73% above the U.S. rate) and lowest for real estate businesses (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in Wabash County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wabash County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Wabash County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wabash County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.