Market rankings · Indiana
Nail salons in Indiana
Markets across Indiana ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 1,222
- 451 chain locations (37%)
- Official establishments
- 194
- +67.2% since 2019
- Household spending a year
- $2.6B
- On personal care products and services
- Listings per 10k households
- 4.5
- 25% below the U.S.
- Spending per listing
- $2.2M
- 29% above the U.S.
- Rank among states
- #12 of 51
- Market score 63 · Upper middle
A site report maps the nail salons on map listings around any address in Indiana by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1,222 nail salons in Indiana. Of those, 451 are chain locations, or 37%, against 27% across the U.S. That is 4.5 per 10,000 households, 25% below the U.S. rate of 6.0.
Households in Indiana spend about $2.6B a year on personal care products and services, or $971 per household, 3% below the U.S. average. That is about $2.2M of household spending for each salon on map listings, 29% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 194 businesses with payroll in Indiana classed as nail salons, up 67.2% from 2019. That is one for every 14,000 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 26 SBA-backed loans worth $3.1M have gone to businesses classed as nail salons in Indiana.
Among the 50 states and DC, Indiana ranks #12 for nail salons, with a Groundwork market score of 63 (upper middle). Of the 15 scored metro areas in or partly in Indiana, the Fort Wayne metro area scores highest (75). Of the 13 scored small-town markets in or partly in Indiana, the Warsaw area scores highest (78).
Every market in Indiana for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Indiana, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fort Wayne, IN | 75 | 76 | 4.2 | $2.3M | +3.9% | #17 of 387 |
| 2Indianapolis-Carmel-Greenwood, IN | 71 | 491 | 5.8 | $1.8M | +5.4% | #36 of 387 |
| 3South Bend-Mishawaka, IN-MI | 69 | 48 | 3.7 | $2.5M | +0.1% | #43 of 387 |
| Cincinnati, OH-KY-IN | 68 | 368 | 4.1 | $2.5M | +2.7% | #49 of 387 |
| 4Elkhart-Goshen, IN | 67 | 21 | 2.9 | $3.3M | +0.9% | #54 of 387 |
| 5Lafayette-West Lafayette, IN | 67 | 33 | 3.6 | $2.5M | +2.1% | #57 of 387 |
| 6Columbus, IN | 64 | 18 | 5.4 | $1.9M | +4.3% | #73 of 387 |
| 7Evansville, IN | 60 | 51 | 4.5 | $2.1M | +1.6% | #97 of 387 |
| 8Bloomington, IN | 56 | 28 | 4.1 | $2.3M | +2.0% | #134 of 387 |
| Louisville/Jefferson County, KY-IN | 56 | 288 | 5.2 | $1.8M | +2.9% | #142 of 387 |
| 9Muncie, IN | 55 | 18 | 3.9 | $2.2M | +1.2% | #145 of 387 |
| 10Terre Haute, IN | 48 | 37 | 5.5 | $1.6M | +0.3% | #210 of 387 |
| 11Michigan City-La Porte, IN | 46 | 20 | 4.6 | $2.1M | −0.9% | #225 of 387 |
| Chicago-Naperville-Elgin, IL-IN | 46 | 2,361 | 6.5 | $1.7M | 0.0% | #229 of 387 |
| 12Kokomo, IN | 30 | 22 | 6.2 | $1.5M | +0.4% | #355 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warsaw, IN | 78 | 9 | 2.8 | $3.5M | +0.9% | #15 of 387 |
| 2Auburn, IN | 76 | 6 | 3.5 | $2.7M | +2.9% | #22 of 387 |
| 3Crawfordsville, IN | 72 | 6 | 3.8 | $2.5M | +2.7% | #48 of 387 |
| 4Jasper, IN | 71 | 7 | 4.0 | $2.5M | +0.9% | #55 of 387 |
| 5Seymour, IN | 69 | 7 | 3.9 | $2.4M | +1.9% | #73 of 387 |
| 6Decatur, IN | 58 | 6 | 4.8 | $1.9M | +2.2% | #141 of 387 |
| 7Wabash, IN | 57 | 5 | 3.9 | $2.3M | −0.7% | #148 of 387 |
| 8Richmond, IN | 55 | 9 | 3.3 | $2.6M | −0.5% | #160 of 387 |
| 9New Castle, IN | 55 | 8 | 4.3 | $2.1M | +0.5% | #165 of 387 |
| 10Frankfort, IN | 53 | 6 | 4.8 | $1.9M | +0.4% | #185 of 387 |
| 11Huntington, IN | 50 | 8 | 5.2 | $1.8M | +1.6% | #209 of 387 |
| 12Vincennes, IN | 40 | 8 | 5.3 | $1.7M | −1.7% | #266 of 387 |
| 13Marion, IN | 34 | 15 | 5.6 | $1.5M | 0.0% | #306 of 387 |
| Kendallville, IN | Not scored | 4 | 2.2 | $4.3M | +1.0% | |
| Plymouth, IN | Not scored | 4 | 2.3 | $4.2M | +1.2% | |
| Bedford, IN | Not scored | 4 | 2.1 | $4.3M | +1.2% | |
| Logansport, IN | Not scored | 4 | 2.7 | $3.2M | +0.1% | |
| Greencastle, IN | Not scored | 3 | 2.1 | $4.5M | +3.2% | |
| Peru, IN | Not scored | 3 | 2.3 | $3.9M | −3.9% | |
| Angola, IN | Not scored | 4 | 2.8 | $3.4M | +1.0% | |
| Washington, IN | Not scored | 3 | 2.5 | $3.7M | +2.5% | |
| Madison, IN | Not scored | 2 | 1.6 | $5.8M | +0.6% | |
| Greensburg, IN | Not scored | 2 | 1.9 | $5.2M | +0.4% | |
| Monticello, IN | Not scored | 2 | 2.0 | $4.7M | +2.0% | |
| Connersville, IN | Not scored | 3 | 3.2 | $2.7M | +0.7% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hancock County, IN | 90 | 13 | 3.9 | $2.9M | +13.5% | #5 of 1,328 |
| 2Warrick County, IN | 85 | 7 | 2.8 | $3.9M | +4.4% | #19 of 1,328 |
| 3Dearborn County, IN | 77 | 5 | 2.5 | $4.1M | +1.7% | #63 of 1,328 |
| 4Allen County, IN | 75 | 70 | 4.5 | $2.1M | +4.2% | #90 of 1,328 |
| 5Boone County, IN | 75 | 18 | 6.3 | $2M | +13.5% | #93 of 1,328 |
| 6Porter County, IN | 74 | 30 | 4.4 | $2.4M | +1.6% | #105 of 1,328 |
| 7Morgan County, IN | 74 | 12 | 4.2 | $2.4M | +4.4% | #106 of 1,328 |
| 8Clark County, IN | 74 | 26 | 5.1 | $1.9M | +7.5% | #111 of 1,328 |
| 9Hendricks County, IN | 72 | 50 | 7.5 | $1.5M | +10.2% | #127 of 1,328 |
| 10Kosciusko County, IN | 71 | 9 | 2.8 | $3.5M | +0.9% | #130 of 1,328 |
| 11DeKalb County, IN | 70 | 6 | 3.5 | $2.7M | +2.9% | #148 of 1,328 |
| 12Hamilton County, IN | 70 | 104 | 7.6 | $1.7M | +10.9% | #157 of 1,328 |
| 13Elkhart County, IN | 68 | 21 | 2.9 | $3.3M | +0.9% | #185 of 1,328 |
| 14Montgomery County, IN | 67 | 6 | 3.8 | $2.5M | +2.7% | #210 of 1,328 |
| 15Johnson County, IN | 67 | 49 | 7.8 | $1.4M | +7.4% | #230 of 1,328 |
| 16Dubois County, IN | 66 | 7 | 4.0 | $2.5M | +0.9% | #243 of 1,328 |
| 17St. Joseph County, IN | 66 | 45 | 4.2 | $2.2M | +0.1% | #248 of 1,328 |
| 18Bartholomew County, IN | 65 | 18 | 5.4 | $1.9M | +4.3% | #274 of 1,328 |
| 19Jackson County, IN | 64 | 7 | 3.9 | $2.4M | +1.9% | #292 of 1,328 |
| 20Tippecanoe County, IN | 63 | 33 | 4.4 | $2.1M | +2.2% | #331 of 1,328 |
| 21Lake County, IN | 63 | 99 | 5.1 | $1.9M | +1.1% | #333 of 1,328 |
| 22Marion County, IN | 61 | 214 | 5.3 | $1.8M | +1.6% | #379 of 1,328 |
| 23Delaware County, IN | 59 | 18 | 3.9 | $2.2M | +1.2% | #423 of 1,328 |
| 24Monroe County, IN | 56 | 27 | 4.6 | $2.1M | +1.9% | #508 of 1,328 |
| 25Madison County, IN | 55 | 25 | 4.7 | $1.9M | +3.8% | #539 of 1,328 |
Show all 92 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Henry County, IN | 54 | 8 | 4.3 | $2.1M | +0.5% | #557 of 1,328 |
| 27Wabash County, IN | 53 | 5 | 3.9 | $2.3M | −0.7% | #586 of 1,328 |
| 28Adams County, IN | 53 | 6 | 4.8 | $1.9M | +2.2% | #596 of 1,328 |
| 29Wayne County, IN | 52 | 9 | 3.3 | $2.6M | −0.5% | #611 of 1,328 |
| 30Vanderburgh County, IN | 52 | 42 | 5.4 | $1.7M | +0.9% | #628 of 1,328 |
| 31LaPorte County, IN | 51 | 20 | 4.6 | $2.1M | −0.9% | #655 of 1,328 |
| 32Huntington County, IN | 49 | 8 | 5.2 | $1.8M | +1.6% | #733 of 1,328 |
| 33Floyd County, IN | 49 | 24 | 7.5 | $1.4M | +2.0% | #742 of 1,328 |
| 34Clinton County, IN | 48 | 6 | 4.8 | $1.9M | +0.4% | #753 of 1,328 |
| 35Vigo County, IN | 40 | 32 | 7.5 | $1.1M | +0.4% | #958 of 1,328 |
| 36Knox County, IN | 36 | 8 | 5.3 | $1.7M | −1.7% | #1,020 of 1,328 |
| 37Howard County, IN | 35 | 22 | 6.2 | $1.5M | +0.4% | #1,049 of 1,328 |
| 38Grant County, IN | 30 | 15 | 5.6 | $1.5M | 0.0% | #1,136 of 1,328 |
| Noble County, IN | Not scored | 4 | 2.2 | $4.3M | +1.0% | |
| Marshall County, IN | Not scored | 4 | 2.3 | $4.2M | +1.2% | |
| Shelby County, IN | Not scored | 4 | 2.2 | $4.4M | +1.8% | |
| Lawrence County, IN | Not scored | 4 | 2.1 | $4.3M | +1.2% | |
| LaGrange County, IN | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Harrison County, IN | Not scored | 4 | 2.6 | $3.7M | +1.9% | |
| Cass County, IN | Not scored | 4 | 2.7 | $3.2M | +0.1% | |
| Putnam County, IN | Not scored | 3 | 2.1 | $4.5M | +3.2% | |
| Miami County, IN | Not scored | 3 | 2.3 | $3.9M | −3.9% | |
| Steuben County, IN | Not scored | 4 | 2.8 | $3.4M | +1.0% | |
| Whitley County, IN | Not scored | 4 | 2.9 | $3.5M | +2.1% | |
| Daviess County, IN | Not scored | 3 | 2.5 | $3.7M | +2.5% | |
| Jasper County, IN | Not scored | 4 | 3.1 | $3.1M | +3.0% | |
| Gibson County, IN | Not scored | 2 | 1.5 | $6.3M | +0.1% | |
| Jefferson County, IN | Not scored | 2 | 1.6 | $5.8M | +0.6% | |
| Greene County, IN | Not scored | 2 | 1.5 | $5.7M | +1.2% | |
| Ripley County, IN | Not scored | 1 | 0.9 | $10.9M | +1.6% | |
| Wells County, IN | Not scored | 2 | 1.7 | $5.4M | +2.6% | |
| Washington County, IN | Not scored | 2 | 1.8 | $5M | +0.5% | |
| Jennings County, IN | Not scored | 2 | 1.8 | $5M | +0.1% | |
| Decatur County, IN | Not scored | 2 | 1.9 | $5.2M | +0.4% | |
| Clay County, IN | Not scored | 4 | 3.8 | $2.5M | −0.1% | |
| Posey County, IN | Not scored | 2 | 1.9 | $5.3M | −0.8% | |
| White County, IN | Not scored | 2 | 2.0 | $4.7M | +2.0% | |
| Scott County, IN | Not scored | 4 | 4.1 | $2.1M | +2.8% | |
| Randolph County, IN | Not scored | 3 | 2.9 | $3M | +0.1% | |
| Starke County, IN | Not scored | 2 | 2.2 | $3.9M | +0.1% | |
| Fayette County, IN | Not scored | 3 | 3.2 | $2.7M | +0.7% | |
| Franklin County, IN | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Owen County, IN | Not scored | 1 | 1.2 | $7.7M | +2.6% | |
| Sullivan County, IN | Not scored | 1 | 1.3 | $6.7M | +0.1% | |
| Carroll County, IN | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Fulton County, IN | Not scored | 2 | 2.5 | $3.7M | −1.9% | |
| Jay County, IN | Not scored | 2 | 2.6 | $3.3M | −1.8% | |
| Spencer County, IN | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Orange County, IN | Not scored | 1 | 1.3 | $7.1M | −0.1% | |
| Perry County, IN | Not scored | 3 | 3.9 | $2.2M | +1.2% | |
| Rush County, IN | Not scored | 2 | 3.0 | $3M | 0.0% | |
| Fountain County, IN | Not scored | 0 | 0.0 | n/a | +3.2% | |
| Parke County, IN | Not scored | 0 | 0.0 | n/a | +3.0% | |
| Brown County, IN | Not scored | 1 | 1.5 | $6.8M | +1.9% | |
| Vermillion County, IN | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Tipton County, IN | Not scored | 1 | 1.6 | $6.1M | −0.4% | |
| Newton County, IN | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Pulaski County, IN | Not scored | 1 | 2.0 | $4.5M | −0.4% | |
| Pike County, IN | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Blackford County, IN | Not scored | 0 | 0.0 | n/a | −3.1% | |
| Crawford County, IN | Not scored | 0 | 0.0 | n/a | −0.2% | |
| Switzerland County, IN | Not scored | 3 | 7.7 | $1.2M | +3.1% | |
| Martin County, IN | Not scored | 0 | 0.0 | n/a | +0.5% | |
| Benton County, IN | Not scored | 0 | 0.0 | n/a | +2.0% | |
| Warren County, IN | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Union County, IN | Not scored | 0 | 0.0 | n/a | −3.1% | |
| Ohio County, IN | Not scored | 0 | 0.0 | n/a | +1.2% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in Indiana?
Indiana has 1,222 nail salons on map listings as of September 2026. 451 of them (37%) are chain locations. The listings count nail salons. Official counts show 194 businesses with payroll classed as nail salons in 2023, up 67.2% from 2019. Official counts list 5,181 one-person businesses without payroll.
How much do households in Indiana spend on personal care products and services?
About $2.6B a year, or $971 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 1,222 nail salons on map listings, it comes to $2.2M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 2,716,009 households in Indiana and national spending patterns by income.
How does Indiana compare with the U.S. for nail salons?
Indiana has 4.5 nail salons per 10,000 households, 25% below the U.S. rate of 6.0. Spending per salon is $2.2M, 29% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Indiana would have about 1,579, against 1,222 on map listings. There is one business with payroll in the industry for every 14,000 households, against one for every 3,754 across the U.S. The official count rose 67.2% from 2019 to 2023, against +23.2% for the U.S.
Which market in Indiana has the highest market score for nail salons?
Among 15 scored metro areas in or partly in Indiana, the Fort Wayne metro area scores highest, at 75 (high). Among 13 scored small-town markets in or partly in Indiana, the Warsaw area scores highest, at 78 (high). Among 38 scored counties in Indiana, Hancock County scores highest, at 90 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Indiana scores 63 for nail salons (upper middle), #12 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Indiana. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
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Top markets for nail salons across the U.S. · All business types in Indiana
Related business types in Indiana
- Salons, barbers and spas10,738 listings
- Hair salons5,732 listings
- Barbershops1,200 listings
- Spas and skin care2,407 listings
Screening a site or an acquisition in Indiana?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.