County profile · Indiana
Huntington County, IN market data
How Huntington County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 37,224
- +1.6% since 2020
- Households
- 15,403
- Median household income
- $66,301
- +23.6% vs. 2015–2019, before inflation
- Median home value
- $161,600
- Jobs located here
- 13,407
- Highest market score
- 74
- Dentists and orthodontists, #172 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Huntington County by name and distance, and the households and spending within reach. Or open the report at the center of Huntington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Huntington County has an estimated 37,224 people and 15,403 households. Between 2020 and 2025, the population of Huntington County grew 1.6%, slower than the U.S. (+3.1%). Median household income in Huntington County is $66,301, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.6%, before inflation.
Relative to the U.S., household spending in Huntington County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (57).
Of the business types scored in Huntington County, dentists and orthodontists (74), grocery stores (73) and chiropractors (67) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #172 of 1,886 scored counties.
Huntington County is part of the Huntington area. Against the U.S., map listings per household run highest for gas stations (2.4 times the U.S. rate) and lowest for real estate businesses (59% below the U.S. rate).
All 56 business types in Huntington County
Highest Groundwork market score first. Each score compares Huntington County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 74 | #172 of 1,886 | 10 | 6.5 | $2M | 206 | 8 |
| Grocery stores | 73 | #336 of 2,070 | 7 | 4.5 | $12.7M | 137 | 3 |
| Chiropractors | 67 | #281 of 1,490 | 6 | 3.9 | $3.4M | 141 | 4 |
| Clothing, shoes and laundry | 67 | #456 of 2,210 | 18 | 11.7 | $1.5M | 175 | 5 |
| Primary care and pediatrics | 66 | #355 of 1,656 | 10 | 6.5 | $2M | 114 | 11 |
| Gyms, studios and classes | 64 | #437 of 2,088 | 11 | 7.1 | $1M | 157 | 7 |
| Sit-down restaurants | 64 | #557 of 2,405 | 54 | 35.1 | $1M | 153 | 25 |
| Clothing and shoe stores | 62 | #615 of 2,087 | 16 | 10.4 | $1.7M | 137 | 5 |
| Restaurants and cafes | 62 | #674 of 2,405 | 117 | 76.0 | $467K | 126 | 55 |
| Home repair trades | 60 | #581 of 2,057 | 15 | 9.7 | $2.6M | 107 | 16 |
| Auto repair and car care | 60 | #729 of 2,401 | 50 | 32.5 | $328K | 122 | 25 |
| Grocery and convenience stores | 60 | #815 of 2,402 | 35 | 22.7 | $2.5M | 75 | 3 |
| Bakeries and dessert shops | 58 | #611 of 1,889 | 10 | 6.5 | $5.5M | 132 | 8 |
| Auto repair shops | 56 | #890 of 2,378 | 29 | 18.8 | $566K | 127 | 22 |
| Fast food and sandwich shops | 54 | #994 of 2,222 | 19 | 12.3 | $2.9M | 94 | 25 |
| Doctors, dentists and clinics | 54 | #1,025 of 2,394 | 117 | 76.0 | $173K | 113 | 27 |
| Coffee shops and cafes | 53 | #908 of 2,063 | 16 | 10.4 | $3.4M | 92 | 5 |
| Real estate | 53 | #911 of 2,229 | 24 | 15.6 | Index only | 196 | 16 |
| Gyms | 52 | #825 of 1,792 | 7 | 4.5 | $1.6M | 126 | 7 |
| Hair salons | 52 | #1,053 of 2,339 | 27 | 17.5 | $524K | 122 | 11 |
| Veterinarians | 50 | #754 of 1,485 | 6 | 3.9 | $1.9M | 72 | 3 |
| Nail salons | 49 | #733 of 1,328 | 8 | 5.2 | $1.8M | 106 | 3 |
| Spas and skin care | 49 | #913 of 1,769 | 12 | 7.8 | $1.2M | 135 | 4 |
| Real estate agents and brokers | 47 | #1,199 of 2,176 | 21 | 13.6 | Index only | 178 | 13 |
| Salons, barbers and spas | 47 | #1,324 of 2,385 | 53 | 34.4 | $267K | 125 | 18 |
| Pizza | 46 | #1,196 of 2,090 | 16 | 10.4 | $3.4M | 67 | 25 |
| Optometrists and eye care | 45 | #799 of 1,302 | 8 | 5.2 | $2.5M | 81 | Under 3 |
| HVAC and plumbing | 44 | #1,080 of 1,707 | 12 | 7.8 | $3.2M | 68 | 8 |
| Convenience stores | 42 | #1,418 of 2,261 | 19 | 12.3 | $4.7M | 59 | Under 3 |
| Landscaping and lawn care | 40 | #1,001 of 1,493 | 8 | 5.2 | $2.2M | 75 | 14 |
| Child care and preschools | 38 | #1,137 of 1,611 | 6 | 3.9 | $847K | 85 | 10 |
| Lawn, cleaning and pest control | 36 | #1,381 of 1,771 | 14 | 9.1 | $1.3M | 75 | 19 |
| Pet businesses | 35 | #1,729 of 2,200 | 23 | 14.9 | $508K | 58 | 8 |
| Funeral homes | 32 | #1,178 of 1,472 | 7 | 4.5 | $314K | 46 | 5 |
| Insurance agencies | 27 | #1,892 of 2,272 | 23 | 14.9 | $1.1M | 90 | 21 |
| Gas stations | 26 | #2,097 of 2,358 | 40 | 26.0 | $1.1M | 44 | 23 |
| Pet grooming and boarding | 20 | #1,360 of 1,461 | 11 | 7.1 | $1.1M | 42 | 5 |
| Barbershops | Not scored | Not scored | 4 | 2.6 | $3.5M | 187 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 2.6 | $4.4M | 69 | 5 |
| Physical therapy | Not scored | Not scored | 4 | 2.6 | $5.1M | 211 | 4 |
| Car washes and detailing | Not scored | Not scored | 3 | 1.9 | $5.5M | 217 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.9 | $5.5M | 40 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 1.9 | $5.5M | 218 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.3 | $8.2M | Too few | 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.3 | $5.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.3 | $8.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.3 | $19.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.3 | $10.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.3 | $5.7M | Too few | 7 |
| Electricians | Not scored | Not scored | 1 | 0.6 | $39M | Too few | 8 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $27.8M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Huntington County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.4M | $1,065 | 111 |
| Gasoline and other fuels | $42.3M | $2,743 | 106 |
| Food away from home | $54.7M | $3,548 | 87 |
| Groceries | $89M | $5,777 | 91 |
| Personal care products and services | $14.1M | $918 | 91 |
| Child care and other personal services | $5.1M | $330 | 57 |
| Memberships, classes and admissions | $11.5M | $744 | 76 |
| Medical and dental services | $20.2M | $1,314 | 102 |
| Pets | $11.7M | $759 | 83 |
| Clothing, shoes and related services | $27.8M | $1,804 | 88 |
| Vehicle insurance | $25.9M | $1,680 | 86 |
| Home repairs, maintenance and insurance | $39M | $2,530 | 84 |
| Lawn care, cleaning and other household services | $17.7M | $1,146 | 81 |
| Rent and homeowner costs | $203.5M | $13,213 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Huntington County
- Population, 2025 estimate
- 37,224+1.6% since 2020
- Households
- 15,403
- Median age
- 41.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 383 sq. mi.
- People per square mile
- 96
- Median household income
- $66,301+23.6% vs. 2015–2019, before inflation
- Average household income
- $83,629
- Median home value
- $161,600
- Jobs located here
- 13,407
- Daytime population
- 32,341Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Huntington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Huntington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Grant County, IN66,295 people
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Questions
How fast is Huntington County, IN growing?
Population estimates put Huntington County at 37,224 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 15,403 households. Median household income rose 23.6% from the 2015–2019 survey, before inflation.
How much do households in Huntington County, IN spend?
Households in Huntington County spend about $203.5M a year on rent and homeowner costs, $89M on groceries and $54.7M on food away from home. Set against the U.S., households in Huntington County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (57).
Which business types have the highest market scores in Huntington County, IN?
The highest Groundwork market scores in Huntington County are for dentists and orthodontists (74), grocery stores (73) and chiropractors (67). Huntington County ranks #172 of 1,886 scored counties for dentists and orthodontists.
How does Huntington County, IN compare with the U.S.?
The median household income in Huntington County is $66,301 a year, 18% below the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $161,600, against $332,700 for the U.S. For its number of households, Huntington County has the most map listings, relative to the U.S., for gas stations (2.4 times the U.S. rate) and the fewest for real estate businesses (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Huntington County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Huntington County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Huntington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Huntington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.