Small-town market profile · Indiana
Angola, IN area market data
Population, household spending and competition for 56 business types in the Angola area, each scored against other small-town markets.
- Population, 2025
- 34,799
- +1.0% since 2020
- Households
- 14,058
- Median household income
- $74,911
- +28.5% vs. 2015–2019, before inflation
- Median home value
- $216,200
- Jobs located here
- 15,877
- Highest market score
- 81
- Convenience stores, #17 of 529 scored small-town markets
A site report maps the competitors on map listings around any address in the Angola area by name and distance, and the households and spending within reach. Or open the report at the center of the Angola area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 34,799 people live in the Angola area, in 14,058 households. Between 2020 and 2025, the population of the Angola area grew 1.0%, slower than the U.S. (+3.1%). The median household income in the Angola area is $74,911 a year, 7% below the U.S. median of $80,734. That rose 28.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Angola area spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (65).
The highest Groundwork market scores in the Angola area are for convenience stores (81), physical therapy clinics (80) and grocery and convenience stores (78). The Angola area ranks #17 of 529 scored small-town markets for convenience stores.
The Angola area is made up of one county, Steuben County. For its number of households, the Angola area has the most map listings, relative to the U.S., for gas stations (2.4 times the U.S. rate) and the fewest for dentists and orthodontists (40% below the U.S. rate).
All 56 business types in the Angola area
Highest Groundwork market score first. Each score compares the Angola area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 81 | #17 of 529 | 8 | 5.7 | $10.5M | 133 | Under 3 |
| Physical therapy | 80 | #18 of 400 | 5 | 3.6 | $3.9M | 162 | 3 |
| Grocery and convenience stores | 78 | #24 of 538 | 24 | 17.1 | $3.5M | 103 | 6 |
| Gyms | 73 | #31 of 506 | 7 | 5.0 | $1.7M | 128 | 3 |
| Barbershops | 73 | #51 of 377 | 5 | 3.6 | $2.7M | 144 | Under 3 |
| Primary care and pediatrics | 70 | #78 of 458 | 7 | 5.0 | $2.8M | 156 | 17 |
| Dentists and orthodontists | 69 | #84 of 526 | 11 | 7.8 | $1.8M | 180 | 10 |
| Tire shops | 68 | #91 of 431 | 5 | 3.6 | $3.1M | 124 | 3 |
| Grocery stores | 67 | #95 of 506 | 10 | 7.1 | $8.4M | 90 | 4 |
| Doctors, dentists and clinics | 67 | #117 of 538 | 91 | 64.7 | $213K | 140 | 34 |
| Gyms, studios and classes | 65 | #93 of 535 | 13 | 9.2 | $899K | 136 | 6 |
| Veterinarians | 64 | #101 of 398 | 6 | 4.3 | $1.9M | 70 | 3 |
| Pet businesses | 63 | #112 of 527 | 16 | 11.4 | $717K | 82 | 6 |
| Bakeries and dessert shops | 62 | #124 of 507 | 13 | 9.2 | $4.1M | 98 | 5 |
| Coffee shops and cafes | 62 | #140 of 529 | 15 | 10.7 | $3.5M | 95 | 5 |
| Car washes and detailing | 61 | #132 of 441 | 6 | 4.3 | $2.6M | 103 | 3 |
| Pizza | 57 | #178 of 520 | 13 | 9.2 | $4.1M | 80 | 26 |
| Chiropractors | 55 | #172 of 426 | 10 | 7.1 | $1.9M | 81 | 4 |
| Hair salons | 55 | #217 of 538 | 32 | 22.8 | $424K | 99 | 7 |
| Child care and preschools | 52 | #221 of 454 | 9 | 6.4 | $585K | 58 | 5 |
| Salons, barbers and spas | 52 | #247 of 538 | 57 | 40.5 | $238K | 112 | 12 |
| Electricians | 50 | #158 of 295 | 5 | 3.6 | $7.5M | 62 | 11 |
| Auto repair and car care | 48 | #287 of 538 | 64 | 45.5 | $243K | 90 | 30 |
| Home repair trades | 48 | #295 of 526 | 19 | 13.5 | $2M | 81 | 24 |
| Pet grooming and boarding | 46 | #230 of 387 | 8 | 5.7 | $1.4M | 56 | 3 |
| Fast food and sandwich shops | 45 | #328 of 537 | 28 | 19.9 | $1.9M | 62 | 26 |
| Restaurants and cafes | 43 | #348 of 538 | 165 | 117.4 | $321K | 87 | 69 |
| Sit-down restaurants | 42 | #350 of 538 | 86 | 61.2 | $615K | 93 | 37 |
| Clothing, shoes and laundry | 41 | #355 of 536 | 37 | 26.3 | $724K | 82 | 17 |
| Spas and skin care | 40 | #368 of 504 | 15 | 10.7 | $905K | 103 | 5 |
| Auto repair shops | 40 | #371 of 538 | 43 | 30.6 | $361K | 81 | 23 |
| HVAC and plumbing | 39 | #350 of 476 | 13 | 9.2 | $2.9M | 61 | 13 |
| Clothing and shoe stores | 38 | #379 of 536 | 30 | 21.3 | $892K | 70 | 17 |
| Real estate | 38 | #411 of 536 | 33 | 23.5 | Index only | 135 | 25 |
| Real estate agents and brokers | 35 | #457 of 533 | 30 | 21.3 | Index only | 118 | 14 |
| Landscaping and lawn care | 33 | #326 of 399 | 9 | 6.4 | $1.9M | 64 | 18 |
| Lawn, cleaning and pest control | 30 | #425 of 481 | 15 | 10.7 | $1.1M | 67 | 24 |
| Gas stations | 30 | #464 of 536 | 36 | 25.6 | $1.1M | 46 | 22 |
| Insurance agencies | 22 | #479 of 537 | 33 | 23.5 | $731K | 58 | 20 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.8 | $3.9M | 126 | 5 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.8 | $2.9M | 145 | 3 |
| Nail salons | Not scored | Not scored | 4 | 2.8 | $3.4M | 203 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.8 | $4.9M | 155 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.1 | $777K | 115 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 2.1 | $5.6M | 88 | 6 |
| Laundromats | Not scored | Not scored | 3 | 2.1 | $8.9M | 71 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 2.1 | $5.6M | 55 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.4 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.4 | $5.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.4 | $5.8M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $26.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $15.5M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.7 | $37.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 8 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Angola area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.5M | $1,106 | 115 |
| Gasoline and other fuels | $39.7M | $2,825 | 109 |
| Food away from home | $52.9M | $3,765 | 93 |
| Groceries | $83.7M | $5,954 | 94 |
| Personal care products and services | $13.6M | $965 | 96 |
| Child care and other personal services | $5.3M | $375 | 65 |
| Memberships, classes and admissions | $11.7M | $831 | 85 |
| Medical and dental services | $19.4M | $1,382 | 107 |
| Pets | $11.5M | $816 | 90 |
| Clothing, shoes and related services | $26.8M | $1,904 | 93 |
| Vehicle insurance | $24.1M | $1,716 | 88 |
| Home repairs, maintenance and insurance | $37.4M | $2,664 | 88 |
| Lawn care, cleaning and other household services | $16.9M | $1,199 | 85 |
| Rent and homeowner costs | $193.5M | $13,762 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Angola area
- Population, 2025 estimate
- 34,799+1.0% since 2020
- Households
- 14,058
- Median age
- 43.0
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.9
- Land area
- 309 sq. mi.
- People per square mile
- 112
- Median household income
- $74,911+28.5% vs. 2015–2019, before inflation
- Average household income
- $97,356
- Median home value
- $216,200
- Jobs located here
- 15,877
- Daytime population
- 34,843Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Angola area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Angola area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Angola area 1
- Steuben County, IN34,726 people
Other markets based in Indiana 12
- Indianapolis-Carmel-Greenwood, IN metro area2,130,055 people
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Evansville, IN metro area270,494 people
- Lafayette-West Lafayette, IN metro area226,805 people
- Elkhart-Goshen, IN metro area207,132 people
- Terre Haute, IN metro area168,719 people
- Bloomington, IN metro area162,569 people
- Muncie, IN metro area112,280 people
- Michigan City-La Porte, IN metro area111,917 people
- Kokomo, IN metro area83,752 people
- Columbus, IN metro area83,536 people
Questions
How fast is the Angola, IN area growing?
Population estimates put the Angola area at 34,799 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 14,058 households. Against the 2015–2019 survey, median household income rose 28.5%, before inflation.
How much do households in the Angola, IN area spend?
Households in the Angola area spend about $193.5M a year on rent and homeowner costs, $83.7M on groceries and $52.9M on food away from home. Relative to the U.S., household spending in the Angola area runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Which business types have the highest market scores in the Angola, IN area?
Of the business types scored in the Angola area, convenience stores (81), physical therapy clinics (80) and grocery and convenience stores (78) have the highest Groundwork market scores. For convenience stores, that ranks #17 of 529 scored small-town markets.
How does the Angola, IN area compare with the U.S.?
Median household income in the Angola area is $74,911, 7% below the U.S. median of $80,734. The population rose 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $216,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.4 times the U.S. rate) and lowest for dentists and orthodontists (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in the Angola area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Angola area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Angola area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Angola area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.