Market rankings · Indiana

Hair salons in Indiana

Markets across Indiana ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.

Listings: 5,732; 1,045 chain locations (18%)
Official establishments: 1,438; +6.1% since 2019
Household spending a year: $2.6B; On personal care products and services
Listings per 10k households: 21.1; 10% below the U.S.
Spending per listing: $460K; 7% above the U.S.
Rank among states: #22 of 51; Market score 51 · Upper middle

A site report maps the hair salons on map listings around any address in Indiana by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 5,732 hair salons in Indiana. 1,045 of them (18%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 21.1, 10% below the U.S. rate of 23.4.

Household spending on personal care products and services in Indiana comes to about $2.6B a year: $971 per household, 3% below the U.S. average. That is about $460K of household spending for each salon on map listings, 7% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.

Official counts show 1,438 businesses with payroll classed as beauty salons in Indiana in 2023, up 6.1% from 2019. That is one for every 1,889 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 108 SBA-backed loans worth $28.3M have gone to businesses classed as beauty salons in Indiana.

Among the 50 states and DC, Indiana ranks #22 for hair salons, with a Groundwork market score of 51 (upper middle). Of the 15 scored metro areas in or partly in Indiana, the Columbus metro area scores highest (77). Of the 25 scored small-town markets in or partly in Indiana, the Auburn area scores highest (84).

Every market in Indiana for hair salons

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Indiana, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Indiana, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Columbus, IN	77	72	21.6	$471K	+4.3%	#10 of 387
2Bloomington, IN	67	115	16.9	$549K	+2.0%	#48 of 387
Cincinnati, OH-KY-IN	62	1,919	21.2	$483K	+2.7%	#80 of 387
3Indianapolis-Carmel-Greenwood, IN	60	1,989	23.6	$441K	+5.4%	#104 of 387
4Fort Wayne, IN	59	355	19.5	$493K	+3.9%	#111 of 387
5Michigan City-La Porte, IN	58	74	17.0	$559K	−0.9%	#116 of 387
6Lafayette-West Lafayette, IN	58	166	18.3	$498K	+2.1%	#117 of 387
7Elkhart-Goshen, IN	50	146	20.2	$468K	+0.9%	#179 of 387
8Kokomo, IN	50	70	19.7	$459K	+0.4%	#180 of 387
9Muncie, IN	50	92	19.9	$426K	+1.2%	#183 of 387
10Evansville, IN	49	236	20.7	$460K	+1.6%	#189 of 387
11South Bend-Mishawaka, IN-MI	48	254	19.8	$479K	+0.1%	#196 of 387
Louisville/Jefferson County, KY-IN	48	1,182	21.2	$432K	+2.9%	#202 of 387
Chicago-Naperville-Elgin, IL-IN	47	8,887	24.4	$455K	0.0%	#214 of 387
12Terre Haute, IN	41	150	22.3	$387K	+0.3%	#284 of 387

Small-town markets

Small-town markets reaching Indiana, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Auburn, IN	84	27	15.8	$602K	+2.9%	#4 of 538
2Seymour, IN	81	32	17.6	$534K	+1.9%	#9 of 538
3Kendallville, IN	75	27	14.9	$634K	+1.0%	#27 of 538
4Greensburg, IN	75	19	17.7	$544K	+0.4%	#29 of 538
5Jasper, IN	73	36	20.5	$486K	+0.9%	#40 of 538
6Frankfort, IN	68	24	19.2	$476K	+0.4%	#72 of 538
7Greencastle, IN	68	30	21.2	$454K	+3.2%	#74 of 538
8Bedford, IN	65	35	18.3	$496K	+1.2%	#93 of 538
9Richmond, IN	63	49	18.2	$471K	−0.5%	#121 of 538
10Marion, IN	61	50	18.7	$445K	0.0%	#145 of 538
11Peru, IN	58	20	15.0	$586K	−3.9%	#167 of 538
12Huntington, IN	58	27	17.5	$524K	+1.6%	#168 of 538
13Logansport, IN	58	26	17.3	$493K	+0.1%	#172 of 538
14Monticello, IN	58	21	20.5	$450K	+2.0%	#175 of 538
15New Castle, IN	58	37	19.8	$446K	+0.5%	#176 of 538
16Plymouth, IN	58	38	21.4	$440K	+1.2%	#177 of 538
17Warsaw, IN	56	68	21.3	$457K	+0.9%	#198 of 538
18Washington, IN	56	29	24.5	$379K	+2.5%	#205 of 538
19Angola, IN	55	32	22.8	$424K	+1.0%	#217 of 538
20Crawfordsville, IN	50	36	23.1	$410K	+2.7%	#278 of 538
21Vincennes, IN	43	33	21.8	$411K	−1.7%	#345 of 538
22Decatur, IN	42	29	23.4	$393K	+2.2%	#356 of 538
23Connersville, IN	40	22	23.3	$370K	+0.7%	#383 of 538
24Wabash, IN	40	32	25.2	$363K	−0.7%	#384 of 538
25Madison, IN	38	31	24.2	$374K	+0.6%	#405 of 538

Counties

Counties in Indiana, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Morgan County, IN	86	45	15.9	$641K	+4.4%	#35 of 2,339
2LaGrange County, IN	81	13	10.1	$1M	+1.9%	#64 of 2,339
3Brown County, IN	81	7	10.3	$966K	+1.9%	#65 of 2,339
4Clark County, IN	81	80	15.6	$621K	+7.5%	#70 of 2,339
5Boone County, IN	78	57	19.8	$622K	+13.5%	#105 of 2,339
6DeKalb County, IN	77	27	15.8	$602K	+2.9%	#123 of 2,339
7Warrick County, IN	77	47	18.7	$582K	+4.4%	#124 of 2,339
8Parke County, IN	76	7	11.4	$795K	+3.0%	#130 of 2,339
9Spencer County, IN	74	10	12.4	$767K	+1.2%	#169 of 2,339
10Hancock County, IN	74	73	21.8	$510K	+13.5%	#192 of 2,339
11Bartholomew County, IN	74	72	21.6	$471K	+4.3%	#193 of 2,339
12Jackson County, IN	73	32	17.6	$534K	+1.9%	#214 of 2,339
13Posey County, IN	72	12	11.4	$884K	−0.8%	#222 of 2,339
14Gibson County, IN	72	17	12.7	$740K	+0.1%	#228 of 2,339
15Noble County, IN	70	27	14.9	$634K	+1.0%	#282 of 2,339
16Shelby County, IN	70	34	18.4	$519K	+1.8%	#296 of 2,339
17Tipton County, IN	69	9	14.4	$679K	−0.4%	#309 of 2,339
18Harrison County, IN	69	23	14.8	$645K	+1.9%	#313 of 2,339
19Owen County, IN	69	12	13.9	$641K	+2.6%	#314 of 2,339
20Dearborn County, IN	69	39	19.2	$525K	+1.7%	#333 of 2,339
21Newton County, IN	68	7	12.2	$741K	+2.9%	#343 of 2,339
22Whitley County, IN	68	25	17.8	$555K	+2.1%	#363 of 2,339
23Dubois County, IN	66	36	20.5	$486K	+0.9%	#428 of 2,339
24Madison County, IN	65	106	19.8	$451K	+3.8%	#467 of 2,339
25Starke County, IN	64	10	11.1	$774K	+0.1%	#473 of 2,339

Show all 92 counties

Counties in Indiana, ranked for hair salons by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Decatur County, IN	64	19	17.7	$544K	+0.4%	#493 of 2,339
27Putnam County, IN	64	30	21.2	$454K	+3.2%	#508 of 2,339
28Franklin County, IN	63	10	10.9	$927K	+2.2%	#515 of 2,339
29Carroll County, IN	63	12	14.8	$620K	+1.6%	#524 of 2,339
30Monroe County, IN	63	103	17.4	$538K	+1.9%	#535 of 2,339
31Greene County, IN	63	23	17.5	$496K	+1.2%	#548 of 2,339
32Jennings County, IN	62	17	15.5	$586K	+0.1%	#577 of 2,339
33Clinton County, IN	62	24	19.2	$476K	+0.4%	#601 of 2,339
34Sullivan County, IN	61	10	12.8	$674K	+0.1%	#620 of 2,339
35Hendricks County, IN	61	176	26.2	$437K	+10.2%	#654 of 2,339
36Pulaski County, IN	60	5	10.1	$897K	−0.4%	#662 of 2,339
37Lawrence County, IN	60	35	18.3	$496K	+1.2%	#683 of 2,339
38Hamilton County, IN	60	368	26.8	$480K	+10.9%	#688 of 2,339
39Porter County, IN	59	132	19.2	$552K	+1.6%	#721 of 2,339
40Crawford County, IN	58	5	10.9	$731K	−0.2%	#759 of 2,339
41Vermillion County, IN	58	10	15.2	$570K	+0.6%	#764 of 2,339
42Wells County, IN	58	24	20.8	$450K	+2.6%	#790 of 2,339
43LaPorte County, IN	57	74	17.0	$559K	−0.9%	#806 of 2,339
44Allen County, IN	57	306	19.5	$491K	+4.2%	#823 of 2,339
45Wayne County, IN	57	49	18.2	$471K	−0.5%	#830 of 2,339
46Cass County, IN	55	26	17.3	$493K	+0.1%	#912 of 2,339
47Grant County, IN	55	50	18.7	$445K	0.0%	#925 of 2,339
48Pike County, IN	54	9	17.9	$523K	−2.0%	#950 of 2,339
49Clay County, IN	54	21	19.9	$477K	−0.1%	#964 of 2,339
50Henry County, IN	54	37	19.8	$446K	+0.5%	#972 of 2,339
51Ripley County, IN	54	25	21.7	$434K	+1.6%	#975 of 2,339
52White County, IN	53	21	20.5	$450K	+2.0%	#1,015 of 2,339
53Marshall County, IN	53	38	21.4	$440K	+1.2%	#1,018 of 2,339
54Huntington County, IN	52	27	17.5	$524K	+1.6%	#1,053 of 2,339
55Rush County, IN	52	12	17.8	$499K	0.0%	#1,058 of 2,339
56Tippecanoe County, IN	52	146	19.3	$469K	+2.2%	#1,069 of 2,339
57Daviess County, IN	52	29	24.5	$379K	+2.5%	#1,089 of 2,339
58Miami County, IN	51	20	15.0	$586K	−3.9%	#1,101 of 2,339
59Elkhart County, IN	51	146	20.2	$468K	+0.9%	#1,114 of 2,339
60Howard County, IN	51	70	19.7	$459K	+0.4%	#1,117 of 2,339
61Delaware County, IN	51	92	19.9	$426K	+1.2%	#1,127 of 2,339
62Steuben County, IN	51	32	22.8	$424K	+1.0%	#1,129 of 2,339
63Washington County, IN	51	25	22.3	$398K	+0.5%	#1,131 of 2,339
64Kosciusko County, IN	50	68	21.3	$457K	+0.9%	#1,173 of 2,339
65Marion County, IN	49	914	22.8	$412K	+1.6%	#1,247 of 2,339
66Orange County, IN	48	15	18.8	$471K	−0.1%	#1,274 of 2,339
67Jasper County, IN	47	33	25.9	$374K	+3.0%	#1,340 of 2,339
68Johnson County, IN	47	200	32.0	$339K	+7.4%	#1,343 of 2,339
69Montgomery County, IN	45	36	23.1	$410K	+2.7%	#1,433 of 2,339
70Floyd County, IN	44	86	26.9	$381K	+2.0%	#1,485 of 2,339
71Lake County, IN	42	466	23.9	$405K	+1.1%	#1,555 of 2,339
72St. Joseph County, IN	41	234	21.8	$432K	+0.1%	#1,582 of 2,339
73Blackford County, IN	40	9	17.4	$483K	−3.1%	#1,630 of 2,339
74Randolph County, IN	40	21	20.3	$424K	+0.1%	#1,634 of 2,339
75Fountain County, IN	40	15	21.6	$405K	+3.2%	#1,639 of 2,339
76Scott County, IN	39	22	22.3	$382K	+2.8%	#1,693 of 2,339
77Wabash County, IN	38	32	25.2	$363K	−0.7%	#1,737 of 2,339
78Vanderburgh County, IN	37	177	22.6	$399K	+0.9%	#1,782 of 2,339
79Adams County, IN	37	29	23.4	$393K	+2.2%	#1,784 of 2,339
80Knox County, IN	36	33	21.8	$411K	−1.7%	#1,824 of 2,339
81Fulton County, IN	36	18	22.4	$408K	−1.9%	#1,827 of 2,339
82Jefferson County, IN	34	31	24.2	$374K	+0.6%	#1,908 of 2,339
83Fayette County, IN	33	22	23.3	$370K	+0.7%	#1,940 of 2,339
84Vigo County, IN	32	109	25.7	$327K	+0.4%	#1,978 of 2,339
85Perry County, IN	28	22	28.4	$306K	+1.2%	#2,085 of 2,339
86Jay County, IN	27	17	21.8	$386K	−1.8%	#2,096 of 2,339
Switzerland County, IN	Not scored	8	20.6	$444K	+3.1%
Martin County, IN	Not scored	6	15.4	$595K	+0.5%
Benton County, IN	Not scored	3	8.7	$1.1M	+2.0%
Warren County, IN	Not scored	5	14.9	$671K	+0.6%
Union County, IN	Not scored	8	27.2	$355K	−3.1%
Ohio County, IN	Not scored	8	30.5	$301K	+1.2%

Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many hair salons are in Indiana?

Indiana has 5,732 hair salons on map listings as of September 2026. 1,045 of them (18%) are chain locations. The listings count hair and beauty salons. Official counts show 1,438 businesses with payroll classed as beauty salons in 2023, up 6.1% from 2019. Official counts also show 17,419 one-person businesses without payroll.

How much do households in Indiana spend on personal care products and services?

About $2.6B a year, or $971 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 5,732 hair salons on map listings, it comes to $460K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 2,716,009 households in Indiana and national spending patterns by income.

How does Indiana compare with the U.S. for hair salons?

Indiana has 21.1 hair salons per 10,000 households, 10% below the U.S. rate of 23.4. Spending per salon is $460K, 7% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Indiana would have about 6,129, against 5,732 on map listings. There is one business with payroll in the industry for every 1,889 households, against one for every 1,535 across the U.S. The official count rose 6.1% from 2019 to 2023, against +6.0% for the U.S.

Which market in Indiana has the highest market score for hair salons?

Among 15 scored metro areas in or partly in Indiana, the Columbus metro area scores highest, at 77 (high). Among 25 scored small-town markets in or partly in Indiana, the Auburn area scores highest, at 84 (high). Among 86 scored counties in Indiana, Morgan County scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Indiana scores 51 for hair salons (upper middle), #22 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Indiana. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Salons, barbers and spas10,738 listings
Barbershops1,200 listings
Nail salons1,222 listings
Spas and skin care2,407 listings

Screening a site or an acquisition in Indiana?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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