Metro area profile · Indiana
Kokomo, IN metro area market data
How the Kokomo metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 83,904
- +0.4% since 2020
- Households
- 35,593
- Median household income
- $64,027
- +22.3% vs. 2015–2019, before inflation
- Median home value
- $165,000
- Jobs located here
- 35,309
- Highest market score
- 71
- Chiropractors, #41 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Kokomo metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Kokomo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Kokomo metro area has an estimated 83,904 people and 35,593 households. Between 2020 and 2025, the population of the Kokomo metro area grew 0.4%, slower than the U.S. (+3.1%). Median household income in the Kokomo metro area is $64,027, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
Relative to the U.S., household spending in the Kokomo metro area runs highest on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Of the business types scored in the Kokomo metro area, chiropractors (71), grocery stores (66) and tire shops (66) have the highest Groundwork market scores. For chiropractors, that ranks #41 of 386 scored metro areas.
The Kokomo metro area is made up of one county, Howard County. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (81% above the U.S. rate) and lowest for real estate agents and brokers (48% below the U.S. rate).
All 56 business types in the Kokomo metro area
Highest Groundwork market score first. Each score compares the Kokomo metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 71 | #41 of 386 | 11 | 3.1 | $4.2M | 176 | 7 |
| Grocery stores | 66 | #78 of 387 | 13 | 3.7 | $15.6M | 168 | 9 |
| Tire shops | 66 | #97 of 386 | 11 | 3.1 | $3.3M | 132 | 4 |
| Real estate agents and brokers | 57 | #112 of 387 | 57 | 16.0 | Index only | 149 | 15 |
| Real estate | 57 | #114 of 387 | 75 | 21.1 | Index only | 143 | 32 |
| Property management | 56 | #124 of 374 | 6 | 1.7 | Index only | 139 | 8 |
| Yoga, Pilates and fitness studios | 53 | #134 of 347 | 5 | 1.4 | $5.2M | 129 | 9 |
| Martial arts and dance studios | 53 | #161 of 387 | 14 | 3.9 | $1.9M | 93 | 3 |
| Auto repair shops | 52 | #188 of 387 | 78 | 21.9 | $465K | 105 | 34 |
| Hair salons | 50 | #180 of 387 | 70 | 19.7 | $459K | 107 | 16 |
| Grocery and convenience stores | 50 | #197 of 387 | 46 | 12.9 | $4.4M | 130 | 26 |
| Mortgage brokers and lenders | 49 | #190 of 373 | 9 | 2.5 | Index only | 132 | 3 |
| Child care and preschools | 49 | #197 of 387 | 9 | 2.5 | $1.3M | 132 | 20 |
| Salons, barbers and spas | 47 | #228 of 387 | 151 | 42.4 | $213K | 100 | 26 |
| Lawn, cleaning and pest control | 45 | #212 of 387 | 26 | 7.3 | $1.5M | 92 | 44 |
| Primary care and pediatrics | 45 | #243 of 387 | 29 | 8.1 | $1.6M | 90 | 47 |
| Electricians | 44 | #238 of 383 | 9 | 2.5 | $9.8M | 82 | 12 |
| Auto repair and car care | 44 | #250 of 387 | 141 | 39.6 | $257K | 96 | 53 |
| Sit-down restaurants | 43 | #243 of 387 | 179 | 50.3 | $697K | 105 | 59 |
| Gyms, studios and classes | 43 | #262 of 387 | 49 | 13.8 | $535K | 81 | 12 |
| Roofing and gutters | 39 | #275 of 381 | 10 | 2.8 | $8.8M | 104 | Under 3 |
| Spas and skin care | 39 | #296 of 387 | 37 | 10.4 | $868K | 99 | 7 |
| Funeral homes | 38 | #258 of 377 | 8 | 2.2 | $669K | 98 | 10 |
| Home repair trades | 37 | #298 of 387 | 49 | 13.8 | $1.8M | 74 | 38 |
| Coffee shops and cafes | 34 | #316 of 387 | 34 | 9.6 | $3.7M | 99 | 22 |
| Doctors, dentists and clinics | 33 | #326 of 387 | 369 | 103.7 | $126K | 82 | 133 |
| Gyms | 33 | #334 of 387 | 30 | 8.4 | $873K | 67 | 9 |
| Restaurants and cafes | 32 | #318 of 387 | 337 | 94.7 | $370K | 100 | 172 |
| Barbershops | 31 | #324 of 387 | 20 | 5.6 | $1.6M | 85 | Under 3 |
| Convenience stores | 30 | #318 of 387 | 28 | 7.9 | $7.2M | 92 | 17 |
| Optometrists and eye care | 30 | #333 of 386 | 16 | 4.5 | $2.9M | 92 | 15 |
| Nail salons | 30 | #355 of 387 | 22 | 6.2 | $1.5M | 87 | Under 3 |
| Clothing, shoes and laundry | 29 | #321 of 387 | 82 | 23.0 | $779K | 88 | 38 |
| Landscaping and lawn care | 29 | #334 of 385 | 21 | 5.9 | $1.9M | 65 | 28 |
| Bakeries and dessert shops | 29 | #345 of 387 | 33 | 9.3 | $3.8M | 91 | 26 |
| Physical therapy | 28 | #347 of 386 | 25 | 7.0 | $1.9M | 77 | 22 |
| Dentists and orthodontists | 28 | #351 of 387 | 53 | 14.9 | $874K | 89 | 39 |
| Veterinarians | 27 | #344 of 384 | 13 | 3.7 | $2.1M | 76 | 10 |
| Car washes and detailing | 27 | #351 of 387 | 19 | 5.3 | $1.9M | 76 | 9 |
| Clothing and shoe stores | 26 | #334 of 387 | 63 | 17.7 | $1M | 80 | 35 |
| Insurance agencies | 25 | #340 of 387 | 65 | 18.3 | $877K | 70 | 33 |
| HVAC and plumbing | 25 | #371 of 387 | 30 | 8.4 | $2.9M | 62 | 26 |
| Fast food and sandwich shops | 23 | #348 of 387 | 50 | 14.0 | $2.5M | 82 | 90 |
| Pet grooming and boarding | 23 | #362 of 386 | 23 | 6.5 | $1.2M | 46 | 7 |
| Laundromats | 22 | #338 of 364 | 7 | 2.0 | $9.1M | 73 | Under 3 |
| Oil change and quick lube | 20 | #274 of 290 | 7 | 2.0 | $5.2M | 38 | 6 |
| Gas stations | 18 | #369 of 387 | 63 | 17.7 | $1.5M | 62 | 44 |
| Pet businesses | 18 | #374 of 387 | 50 | 14.0 | $536K | 61 | 22 |
| Pet stores | 17 | #374 of 382 | 8 | 2.2 | $3.4M | 74 | 5 |
| Pizza | 13 | #379 of 387 | 41 | 11.5 | $3M | 60 | 90 |
| Collision repair and body shops | Not scored | Not scored | 4 | 1.1 | $9.1M | 294 | 7 |
| Pest control | Not scored | Not scored | 4 | 1.1 | $10.1M | 98 | 6 |
| Home inspectors | Not scored | Not scored | 3 | 0.8 | Index only | 59 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $31.9M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.6 | $23.2M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 0.3 | $40.2M | Too few | 10 |
Household spending in the Kokomo metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $36.3M | $1,020 | 106 |
| Gasoline and other fuels | $93.6M | $2,630 | 101 |
| Food away from home | $124.7M | $3,503 | 86 |
| Groceries | $202.9M | $5,701 | 90 |
| Personal care products and services | $32.1M | $903 | 90 |
| Child care and other personal services | $11.9M | $335 | 58 |
| Memberships, classes and admissions | $26.2M | $736 | 75 |
| Medical and dental services | $46.3M | $1,301 | 101 |
| Pets | $26.8M | $753 | 83 |
| Clothing, shoes and related services | $63.8M | $1,794 | 87 |
| Vehicle insurance | $57M | $1,602 | 82 |
| Home repairs, maintenance and insurance | $88.3M | $2,480 | 82 |
| Lawn care, cleaning and other household services | $40.2M | $1,130 | 80 |
| Rent and homeowner costs | $464.2M | $13,043 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Kokomo metro area
- Population, 2025 estimate
- 83,904+0.4% since 2020
- Households
- 35,593
- Median age
- 40.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 293 sq. mi.
- People per square mile
- 286
- Median household income
- $64,027+22.3% vs. 2015–2019, before inflation
- Average household income
- $83,020
- Median home value
- $165,000
- Jobs located here
- 35,309
- Daytime population
- 82,151Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kokomo metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Kokomo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Kokomo metro area 1
- Howard County, IN83,752 people
Other markets based in Indiana 12
- Indianapolis-Carmel-Greenwood, IN metro area2,130,055 people
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Evansville, IN metro area270,494 people
- Lafayette-West Lafayette, IN metro area226,805 people
- Elkhart-Goshen, IN metro area207,132 people
- Terre Haute, IN metro area168,719 people
- Bloomington, IN metro area162,569 people
- Muncie, IN metro area112,280 people
- Michigan City-La Porte, IN metro area111,917 people
- Columbus, IN metro area83,536 people
- Warsaw, IN area80,442 people
Questions
How fast is the Kokomo, IN metro area growing?
Population estimates put the Kokomo metro area at 83,904 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 35,593 households. Median household income rose 22.3% from the 2015–2019 survey, before inflation.
How much do households in the Kokomo, IN metro area spend?
Households in the Kokomo metro area spend about $464.2M a year on rent and homeowner costs, $202.9M on groceries and $124.7M on food away from home. Set against the U.S., households in the Kokomo metro area spend the most on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and the least on child care and other personal services (58).
Which business types have the highest market scores in the Kokomo, IN metro area?
The highest Groundwork market scores in the Kokomo metro area are for chiropractors (71), grocery stores (66) and tire shops (66). The Kokomo metro area ranks #41 of 386 scored metro areas for chiropractors.
How does the Kokomo, IN metro area compare with the U.S.?
The median household income in the Kokomo metro area is $64,027 a year, 21% below the U.S. median of $80,734. The population rose 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $165,000, against $332,700 for the U.S. For its number of households, the Kokomo metro area has the most map listings, relative to the U.S., for pet grooming and boarding businesses (81% above the U.S. rate) and the fewest for real estate agents and brokers (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in the Kokomo metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kokomo metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Kokomo metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kokomo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.