Metro area profile · Indiana
Lafayette-West Lafayette, IN metro area market data
How the Lafayette-West Lafayette metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 228,468
- +2.1% since 2020
- Households
- 90,706
- Median household income
- $62,011
- +16.3% vs. 2015–2019, before inflation
- Median home value
- $226,100
- Jobs located here
- 106,732
- Highest market score
- 77
- Chiropractors, #16 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Lafayette-West Lafayette metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Lafayette-West Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Lafayette-West Lafayette metro area has an estimated 228,468 people and 90,706 households. Population estimates show the Lafayette-West Lafayette metro area grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Lafayette-West Lafayette metro area is $62,011, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.3%, before inflation.
Relative to the U.S., household spending in the Lafayette-West Lafayette metro area runs highest on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Of the business types scored in the Lafayette-West Lafayette metro area, chiropractors (77), medical and dental practices (72) and martial arts and dance studios (71) have the highest Groundwork market scores. For chiropractors, that ranks #16 of 386 scored metro areas.
The Lafayette-West Lafayette metro area takes in 4 counties: Tippecanoe County, Carroll County, Benton County and Warren County. Against the U.S., map listings per household run highest for funeral homes (33% above the U.S. rate) and lowest for mortgage brokers and lenders (56% below the U.S. rate).
All 56 business types in the Lafayette-West Lafayette metro area
Highest Groundwork market score first. Each score compares the Lafayette-West Lafayette metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 77 | #16 of 386 | 27 | 3.0 | $4.4M | 185 | 17 |
| Doctors, dentists and clinics | 72 | #43 of 387 | 514 | 56.7 | $232K | 152 | 271 |
| Martial arts and dance studios | 71 | #29 of 387 | 26 | 2.9 | $2.7M | 135 | 11 |
| Auto repair and car care | 70 | #53 of 387 | 286 | 31.5 | $324K | 121 | 117 |
| Dentists and orthodontists | 70 | #54 of 387 | 84 | 9.3 | $1.4M | 144 | 72 |
| Laundromats | 70 | #62 of 364 | 5 | 0.6 | $33.2M | 265 | 4 |
| Primary care and pediatrics | 69 | #63 of 387 | 38 | 4.2 | $3.1M | 176 | 123 |
| Tire shops | 68 | #80 of 386 | 26 | 2.9 | $3.6M | 142 | 12 |
| Nail salons | 67 | #57 of 387 | 33 | 3.6 | $2.5M | 150 | 8 |
| Pet stores | 67 | #71 of 382 | 9 | 1.0 | $7.7M | 170 | 5 |
| Auto repair shops | 67 | #73 of 387 | 177 | 19.5 | $524K | 118 | 80 |
| Yoga, Pilates and fitness studios | 65 | #53 of 347 | 11 | 1.2 | $6.4M | 158 | 21 |
| Physical therapy | 65 | #89 of 386 | 35 | 3.9 | $3.4M | 142 | 32 |
| Gyms, studios and classes | 64 | #69 of 387 | 96 | 10.6 | $735K | 111 | 32 |
| Clothing, shoes and laundry | 62 | #114 of 387 | 151 | 16.6 | $1.1M | 125 | 63 |
| Collision repair and body shops | 62 | #118 of 381 | 28 | 3.1 | $3.3M | 107 | 15 |
| Grocery stores | 61 | #111 of 387 | 38 | 4.2 | $13.6M | 147 | 32 |
| Salons, barbers and spas | 60 | #80 of 387 | 296 | 32.6 | $279K | 131 | 91 |
| Pest control | 60 | #105 of 345 | 7 | 0.8 | $14.8M | 145 | 8 |
| Grocery and convenience stores | 59 | #132 of 387 | 107 | 11.8 | $4.8M | 143 | 57 |
| Hair salons | 58 | #117 of 387 | 166 | 18.3 | $498K | 116 | 47 |
| Car washes and detailing | 57 | #149 of 387 | 39 | 4.3 | $2.4M | 94 | 12 |
| Oil change and quick lube | 56 | #116 of 290 | 5 | 0.6 | $18.5M | 135 | 9 |
| Spas and skin care | 56 | #131 of 387 | 68 | 7.5 | $1.2M | 139 | 20 |
| Mortgage brokers and lenders | 56 | #133 of 373 | 17 | 1.9 | Index only | 180 | 10 |
| Clothing and shoe stores | 56 | #166 of 387 | 119 | 13.1 | $1.4M | 110 | 56 |
| Gyms | 55 | #145 of 387 | 59 | 6.5 | $1.2M | 92 | 21 |
| Optometrists and eye care | 54 | #150 of 386 | 34 | 3.7 | $3.5M | 112 | 17 |
| House cleaning | 53 | #151 of 375 | 14 | 1.5 | $7.4M | 116 | 40 |
| Convenience stores | 53 | #178 of 387 | 50 | 5.5 | $10.4M | 131 | 25 |
| Sit-down restaurants | 52 | #168 of 387 | 434 | 47.8 | $742K | 112 | 154 |
| Gas stations | 50 | #196 of 387 | 91 | 10.0 | $2.6M | 109 | 76 |
| Lawn, cleaning and pest control | 49 | #189 of 387 | 66 | 7.3 | $1.6M | 94 | 115 |
| Restaurants and cafes | 49 | #194 of 387 | 815 | 89.9 | $395K | 107 | 394 |
| Barbershops | 47 | #215 of 387 | 27 | 3.0 | $3.1M | 162 | 15 |
| Pet grooming and boarding | 47 | #221 of 386 | 27 | 3.0 | $2.6M | 101 | 19 |
| Pet businesses | 45 | #229 of 387 | 80 | 8.8 | $867K | 99 | 53 |
| Fast food and sandwich shops | 44 | #232 of 387 | 112 | 12.3 | $2.9M | 94 | 185 |
| Coffee shops and cafes | 44 | #238 of 387 | 82 | 9.0 | $3.9M | 106 | 52 |
| Landscaping and lawn care | 42 | #234 of 385 | 45 | 5.0 | $2.3M | 79 | 67 |
| Bakeries and dessert shops | 41 | #267 of 387 | 75 | 8.3 | $4.3M | 104 | 60 |
| Electricians | 41 | #267 of 383 | 26 | 2.9 | $8.7M | 73 | 35 |
| Home repair trades | 40 | #278 of 387 | 120 | 13.2 | $1.9M | 78 | 116 |
| HVAC and plumbing | 39 | #278 of 387 | 58 | 6.4 | $3.9M | 82 | 65 |
| Real estate | 39 | #286 of 387 | 240 | 26.5 | Index only | 115 | 175 |
| Real estate agents and brokers | 38 | #296 of 387 | 185 | 20.4 | Index only | 118 | 101 |
| Insurance agencies | 34 | #283 of 387 | 135 | 14.9 | $1.1M | 85 | 83 |
| Roofing and gutters | 34 | #313 of 381 | 36 | 4.0 | $6.3M | 75 | 16 |
| Child care and preschools | 33 | #313 of 387 | 56 | 6.2 | $582K | 58 | 41 |
| Funeral homes | 32 | #299 of 377 | 25 | 2.8 | $416K | 61 | 8 |
| Veterinarians | 32 | #313 of 384 | 30 | 3.3 | $2.3M | 85 | 29 |
| Pizza | 30 | #337 of 387 | 92 | 10.1 | $3.5M | 69 | 185 |
| Property management | 30 | #348 of 374 | 31 | 3.4 | Index only | 69 | 39 |
| Home inspectors | 27 | #227 of 243 | 7 | 0.8 | Index only | 65 | 6 |
| Dry cleaners | Not scored | Not scored | 4 | 0.4 | $41.5M | 265 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.4 | $29.8M | 121 | 10 |
Household spending in the Lafayette-West Lafayette metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $92.7M | $1,022 | 107 |
| Gasoline and other fuels | $237.2M | $2,615 | 101 |
| Food away from home | $321.9M | $3,549 | 87 |
| Groceries | $517.8M | $5,708 | 90 |
| Personal care products and services | $82.6M | $911 | 91 |
| Child care and other personal services | $32.6M | $359 | 62 |
| Memberships, classes and admissions | $70.6M | $778 | 79 |
| Medical and dental services | $119.2M | $1,315 | 102 |
| Pets | $69.3M | $764 | 84 |
| Clothing, shoes and related services | $165.9M | $1,829 | 89 |
| Vehicle insurance | $144M | $1,588 | 81 |
| Home repairs, maintenance and insurance | $227.5M | $2,508 | 83 |
| Lawn care, cleaning and other household services | $103.8M | $1,144 | 81 |
| Rent and homeowner costs | $1.2B | $13,157 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Lafayette-West Lafayette metro area
- Population, 2025 estimate
- 228,468+2.1% since 2020
- Households
- 90,706
- Median age
- 35.1
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.8
- Land area
- 1,642 sq. mi.
- People per square mile
- 138
- Median household income
- $62,011+16.3% vs. 2015–2019, before inflation
- Average household income
- $83,994
- Median home value
- $226,100
- Jobs located here
- 106,732
- Daytime population
- 234,551Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lafayette-West Lafayette metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Lafayette-West Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Lafayette-West Lafayette metro area 4
- Tippecanoe County, IN189,071 people
- Carroll County, IN20,535 people
- Benton County, IN8,735 people
- Warren County, IN8,464 people
Other markets based in Indiana 12
- Indianapolis-Carmel-Greenwood, IN metro area2,130,055 people
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Evansville, IN metro area270,494 people
- Elkhart-Goshen, IN metro area207,132 people
- Terre Haute, IN metro area168,719 people
- Bloomington, IN metro area162,569 people
- Muncie, IN metro area112,280 people
- Michigan City-La Porte, IN metro area111,917 people
- Kokomo, IN metro area83,752 people
- Columbus, IN metro area83,536 people
- Warsaw, IN area80,442 people
Questions
How fast is the Lafayette-West Lafayette, IN metro area growing?
Population estimates put the Lafayette-West Lafayette metro area at 228,468 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 90,706 households. Median household income rose 16.3% from the 2015–2019 survey, before inflation.
How much do households in the Lafayette-West Lafayette, IN metro area spend?
Households in the Lafayette-West Lafayette metro area spend about $1.2B a year on rent and homeowner costs, $517.8M on groceries and $321.9M on food away from home. Set against the U.S., households in the Lafayette-West Lafayette metro area spend the most on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and the least on child care and other personal services (62).
Which business types have the highest market scores in the Lafayette-West Lafayette, IN metro area?
The highest Groundwork market scores in the Lafayette-West Lafayette metro area are for chiropractors (77), medical and dental practices (72) and martial arts and dance studios (71). The Lafayette-West Lafayette metro area ranks #16 of 386 scored metro areas for chiropractors.
How does the Lafayette-West Lafayette, IN metro area compare with the U.S.?
The median household income in the Lafayette-West Lafayette metro area is $62,011 a year, 23% below the U.S. median of $80,734. The population rose 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $226,100, against $332,700 for the U.S. For its number of households, the Lafayette-West Lafayette metro area has the most map listings, relative to the U.S., for funeral homes (33% above the U.S. rate) and the fewest for mortgage brokers and lenders (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Lafayette-West Lafayette metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lafayette-West Lafayette metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in the Lafayette-West Lafayette metro area?
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The button opens the report at the center of the Lafayette-West Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.