Small-town market profile · Indiana
Seymour, IN area market data
How the Seymour area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 47,370
- +1.9% since 2020
- Households
- 18,138
- Median household income
- $70,262
- +37.1% vs. 2015–2019, before inflation
- Median home value
- $178,300
- Jobs located here
- 22,359
- Highest market score
- 87
- Chiropractors, #1 of 426 scored small-town markets
A site report maps the competitors on map listings around any address in the Seymour area by name and distance, and the households and spending within reach. Or open the report at the center of the Seymour area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Seymour area has an estimated 47,370 people and 18,138 households. Between 2020 and 2025, the population of the Seymour area grew 1.9%, slower than the U.S. (+3.1%). Median household income in the Seymour area is $70,262, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.1%, before inflation.
Relative to the U.S., household spending in the Seymour area runs highest on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Of the business types scored in the Seymour area, chiropractors (87), hair salons (81) and gyms and studios (78) have the highest Groundwork market scores. For chiropractors, that ranks #1 of 426 scored small-town markets.
The Seymour area is made up of one county, Jackson County. Against the U.S., map listings per household run highest for funeral homes (2.6 times the U.S. rate) and lowest for real estate agents and brokers (48% below the U.S. rate).
All 56 business types in the Seymour area
Highest Groundwork market score first. Each score compares the Seymour area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 87 | #1 of 426 | 5 | 2.8 | $4.9M | 206 | 3 |
| Hair salons | 81 | #9 of 538 | 32 | 17.6 | $534K | 124 | 3 |
| Gyms, studios and classes | 78 | #19 of 535 | 18 | 9.9 | $805K | 122 | 3 |
| Martial arts and dance studios | 77 | #15 of 378 | 5 | 2.8 | $2.9M | 144 | Under 3 |
| Physical therapy | 77 | #28 of 400 | 5 | 2.8 | $4.9M | 205 | 6 |
| Collision repair and body shops | 75 | #36 of 387 | 5 | 2.8 | $4.1M | 134 | 5 |
| Sit-down restaurants | 75 | #44 of 538 | 77 | 42.5 | $866K | 131 | 28 |
| Convenience stores | 75 | #52 of 529 | 13 | 7.2 | $8.2M | 104 | Under 3 |
| Salons, barbers and spas | 74 | #31 of 538 | 65 | 35.8 | $263K | 124 | 5 |
| Primary care and pediatrics | 74 | #55 of 458 | 11 | 6.1 | $2.2M | 126 | 14 |
| Coffee shops and cafes | 72 | #43 of 529 | 12 | 6.6 | $5.6M | 150 | 8 |
| Veterinarians | 72 | #47 of 398 | 5 | 2.8 | $2.9M | 106 | 5 |
| Gyms | 71 | #46 of 506 | 12 | 6.6 | $1.2M | 93 | 3 |
| Dentists and orthodontists | 70 | #79 of 526 | 16 | 8.8 | $1.5M | 157 | 11 |
| Nail salons | 69 | #73 of 387 | 7 | 3.9 | $2.4M | 146 | Under 3 |
| Doctors, dentists and clinics | 69 | #100 of 538 | 127 | 70.0 | $194K | 127 | 38 |
| Optometrists and eye care | 68 | #69 of 400 | 7 | 3.9 | $3.5M | 112 | 4 |
| Car washes and detailing | 68 | #85 of 441 | 9 | 5.0 | $2.3M | 91 | Under 3 |
| Restaurants and cafes | 65 | #121 of 538 | 157 | 86.6 | $425K | 115 | 80 |
| Gas stations | 63 | #131 of 536 | 24 | 13.2 | $2.2M | 93 | 25 |
| Grocery and convenience stores | 63 | #151 of 538 | 40 | 22.1 | $2.7M | 78 | 10 |
| Barbershops | 59 | #139 of 377 | 9 | 5.0 | $1.9M | 101 | Under 3 |
| Bakeries and dessert shops | 59 | #162 of 507 | 16 | 8.8 | $4.2M | 101 | 8 |
| Clothing, shoes and laundry | 58 | #207 of 536 | 39 | 21.5 | $867K | 98 | 10 |
| Lawn, cleaning and pest control | 57 | #171 of 481 | 12 | 6.6 | $1.8M | 106 | 18 |
| Clothing and shoe stores | 57 | #216 of 536 | 29 | 16.0 | $1.2M | 92 | 10 |
| Spas and skin care | 56 | #190 of 504 | 17 | 9.4 | $1M | 115 | Under 3 |
| Real estate | 55 | #197 of 536 | 37 | 20.4 | Index only | 153 | 14 |
| Pet grooming and boarding | 53 | #175 of 387 | 10 | 5.5 | $1.4M | 56 | 3 |
| Tire shops | 53 | #194 of 431 | 9 | 5.0 | $2.3M | 92 | 7 |
| Real estate agents and brokers | 52 | #233 of 533 | 29 | 16.0 | Index only | 155 | 10 |
| Auto repair and car care | 52 | #249 of 538 | 90 | 49.6 | $230K | 86 | 34 |
| Pet businesses | 52 | #259 of 527 | 25 | 13.8 | $574K | 65 | 8 |
| Child care and preschools | 51 | #226 of 454 | 9 | 5.0 | $728K | 73 | 10 |
| Auto repair shops | 51 | #276 of 538 | 55 | 30.3 | $377K | 85 | 24 |
| Fast food and sandwich shops | 50 | #276 of 537 | 26 | 14.3 | $2.6M | 84 | 42 |
| Roofing and gutters | 49 | #150 of 288 | 8 | 4.4 | $5.9M | 69 | 3 |
| Electricians | 49 | #164 of 295 | 8 | 4.4 | $5.9M | 49 | 9 |
| Landscaping and lawn care | 49 | #193 of 399 | 9 | 5.0 | $2.4M | 81 | 15 |
| Grocery stores | 46 | #309 of 506 | 16 | 8.8 | $6.6M | 71 | 9 |
| Pet stores | 45 | #128 of 220 | 6 | 3.3 | $2.4M | 53 | Under 3 |
| HVAC and plumbing | 45 | #285 of 476 | 12 | 6.6 | $3.9M | 82 | 20 |
| Pizza | 45 | #305 of 520 | 19 | 10.5 | $3.5M | 69 | 42 |
| Home repair trades | 40 | #382 of 526 | 28 | 15.4 | $1.7M | 69 | 32 |
| Insurance agencies | 30 | #437 of 537 | 36 | 19.8 | $898K | 72 | 24 |
| Funeral homes | 24 | #328 of 365 | 10 | 5.5 | $253K | 37 | 7 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 2.2 | Index only | 157 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.7 | $7.1M | 111 | 3 |
| Property management | Not scored | Not scored | 3 | 1.7 | Index only | 147 | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.1 | $10.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.1 | $12.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $33.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $33.8M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $14.5M | Too few | 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Seymour area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.7M | $1,142 | 119 |
| Gasoline and other fuels | $53.1M | $2,928 | 113 |
| Food away from home | $66.7M | $3,677 | 90 |
| Groceries | $106.3M | $5,858 | 93 |
| Personal care products and services | $17.1M | $943 | 94 |
| Child care and other personal services | $6.6M | $361 | 62 |
| Memberships, classes and admissions | $14.5M | $798 | 81 |
| Medical and dental services | $24.7M | $1,359 | 106 |
| Pets | $14.4M | $792 | 87 |
| Clothing, shoes and related services | $33.8M | $1,864 | 91 |
| Vehicle insurance | $32.3M | $1,783 | 91 |
| Home repairs, maintenance and insurance | $46.9M | $2,585 | 86 |
| Lawn care, cleaning and other household services | $21.3M | $1,174 | 83 |
| Rent and homeowner costs | $244.5M | $13,478 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Seymour area
- Population, 2025 estimate
- 47,370+1.9% since 2020
- Households
- 18,138
- Median age
- 39.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 510 sq. mi.
- People per square mile
- 91
- Median household income
- $70,262+37.1% vs. 2015–2019, before inflation
- Average household income
- $84,415
- Median home value
- $178,300
- Jobs located here
- 22,359
- Daytime population
- 46,218Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Seymour area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Seymour area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Seymour area 1
- Jackson County, IN46,660 people
Other markets based in Indiana 12
- Indianapolis-Carmel-Greenwood, IN metro area2,130,055 people
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Evansville, IN metro area270,494 people
- Lafayette-West Lafayette, IN metro area226,805 people
- Elkhart-Goshen, IN metro area207,132 people
- Terre Haute, IN metro area168,719 people
- Bloomington, IN metro area162,569 people
- Muncie, IN metro area112,280 people
- Michigan City-La Porte, IN metro area111,917 people
- Kokomo, IN metro area83,752 people
- Columbus, IN metro area83,536 people
Questions
How fast is the Seymour, IN area growing?
Population estimates put the Seymour area at 47,370 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 18,138 households. Median household income rose 37.1% from the 2015–2019 survey, before inflation.
How much do households in the Seymour, IN area spend?
Households in the Seymour area spend about $244.5M a year on rent and homeowner costs, $106.3M on groceries and $66.7M on food away from home. Set against the U.S., households in the Seymour area spend the most on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and the least on child care and other personal services (62).
Which business types have the highest market scores in the Seymour, IN area?
The highest Groundwork market scores in the Seymour area are for chiropractors (87), hair salons (81) and gyms and studios (78). The Seymour area ranks #1 of 426 scored small-town markets for chiropractors.
How does the Seymour, IN area compare with the U.S.?
The median household income in the Seymour area is $70,262 a year, 13% below the U.S. median of $80,734. The population rose 1.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $178,300, against $332,700 for the U.S. For its number of households, the Seymour area has the most map listings, relative to the U.S., for funeral homes (2.6 times the U.S. rate) and the fewest for real estate agents and brokers (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Seymour area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Seymour area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Seymour area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Seymour area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.