County profile · Indiana
Fulton County, IN market data
How Fulton County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 20,091
- −1.9% since 2020
- Households
- 8,051
- Median household income
- $61,360
- +17.9% vs. 2015–2019, before inflation
- Median home value
- $156,500
- Jobs located here
- 6,262
- Highest market score
- 60
- Coffee shops and cafes, #591 of 2,063 scored counties
A site report maps the competitors on map listings around any address in Fulton County by name and distance, and the households and spending within reach. Or open the report at the center of Fulton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Fulton County has an estimated 20,091 people and 8,051 households. Between 2020 and 2025, the population of Fulton County declined 1.9%, against +3.1% for the U.S. Median household income in Fulton County is $61,360, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 17.9%, before inflation.
Relative to the U.S., household spending in Fulton County runs highest on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Of the business types scored in Fulton County, coffee shops and cafes (60), primary care and pediatric clinics (58) and bakeries and dessert shops (58) have the highest Groundwork market scores. For coffee shops and cafes, that ranks #591 of 2,063 scored counties.
Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.9 times the U.S. rate) and lowest for real estate businesses (64% below the U.S. rate).
All 56 business types in Fulton County
Highest Groundwork market score first. Each score compares Fulton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Coffee shops and cafes | 60 | #591 of 2,063 | 5 | 6.2 | $5.7M | 154 | 3 |
| Primary care and pediatrics | 58 | #594 of 1,656 | 6 | 7.5 | $1.8M | 99 | 4 |
| Bakeries and dessert shops | 58 | #607 of 1,889 | 5 | 6.2 | $5.7M | 138 | 3 |
| Auto repair and car care | 58 | #825 of 2,401 | 30 | 37.3 | $314K | 117 | 12 |
| Real estate | 56 | #757 of 2,229 | 11 | 13.7 | Index only | 222 | 3 |
| Auto repair shops | 55 | #936 of 2,378 | 17 | 21.1 | $555K | 125 | 10 |
| Doctors, dentists and clinics | 54 | #1,009 of 2,394 | 49 | 60.9 | $216K | 141 | 14 |
| Real estate agents and brokers | 52 | #921 of 2,176 | 10 | 12.4 | Index only | 194 | 3 |
| Salons, barbers and spas | 51 | #1,094 of 2,385 | 27 | 33.5 | $272K | 128 | 5 |
| Clothing, shoes and laundry | 47 | #1,231 of 2,210 | 12 | 14.9 | $1.2M | 139 | Under 3 |
| Dentists and orthodontists | 46 | #1,079 of 1,886 | 8 | 9.9 | $1.3M | 134 | 7 |
| Clothing and shoe stores | 46 | #1,180 of 2,087 | 9 | 11.2 | $1.6M | 128 | Under 3 |
| Tire shops | 44 | #937 of 1,530 | 5 | 6.2 | $1.9M | 75 | Under 3 |
| Convenience stores | 42 | #1,395 of 2,261 | 7 | 8.7 | $6.6M | 84 | 3 |
| Hair salons | 36 | #1,827 of 2,339 | 18 | 22.4 | $408K | 95 | Under 3 |
| Home repair trades | 35 | #1,704 of 2,057 | 12 | 14.9 | $1.7M | 69 | 9 |
| Restaurants and cafes | 34 | #1,863 of 2,405 | 81 | 100.6 | $352K | 95 | 36 |
| Fast food and sandwich shops | 33 | #1,745 of 2,222 | 13 | 16.1 | $2.2M | 72 | 15 |
| Grocery and convenience stores | 30 | #1,941 of 2,402 | 18 | 22.4 | $2.6M | 76 | 10 |
| Gyms, studios and classes | 28 | #1,844 of 2,088 | 12 | 14.9 | $506K | 76 | Under 3 |
| Insurance agencies | 28 | #1,864 of 2,272 | 13 | 16.1 | $1.1M | 91 | 9 |
| Gas stations | 27 | #2,055 of 2,358 | 19 | 23.6 | $1.3M | 54 | 14 |
| Collision repair and body shops | 26 | #1,173 of 1,327 | 5 | 6.2 | $1.9M | 61 | 5 |
| Sit-down restaurants | 26 | #2,173 of 2,405 | 49 | 60.9 | $582K | 88 | 18 |
| Pizza | 25 | #1,915 of 2,090 | 14 | 17.4 | $2M | 40 | 15 |
| Grocery stores | 24 | #1,791 of 2,070 | 7 | 8.7 | $6.6M | 71 | 7 |
| Pet businesses | 24 | #2,031 of 2,200 | 12 | 14.9 | $512K | 58 | Under 3 |
| Funeral homes | 22 | #1,380 of 1,472 | 7 | 8.7 | $180K | 27 | 3 |
| Lawn, cleaning and pest control | 22 | #1,714 of 1,771 | 13 | 16.1 | $709K | 42 | 9 |
| Martial arts and dance studios | 16 | #1,286 of 1,334 | 6 | 7.5 | $1M | 50 | Under 3 |
| Veterinarians | 16 | #1,421 of 1,485 | 5 | 6.2 | $1.2M | 45 | Under 3 |
| Landscaping and lawn care | 13 | #1,484 of 1,493 | 11 | 13.7 | $838K | 29 | 9 |
| Roofing and gutters | 10 | #1,165 of 1,177 | 5 | 6.2 | $4M | 48 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 5.0 | $1.8M | 97 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 5.0 | $1.5M | 117 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 5.0 | $5.1M | 106 | 5 |
| Optometrists and eye care | Not scored | Not scored | 4 | 5.0 | $2.6M | 84 | 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.7 | $908K | 91 | 5 |
| Chiropractors | Not scored | Not scored | 3 | 3.7 | $3.5M | 147 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 3.7 | $6.7M | 56 | 4 |
| Spas and skin care | Not scored | Not scored | 3 | 3.7 | $2.4M | 279 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.5 | $4.6M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.5 | $7.3M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.5 | $3.7M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.5 | $3.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 2.5 | $3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.2 | $9.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.2 | $6.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Fulton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.4M | $1,172 | 122 |
| Gasoline and other fuels | $24.3M | $3,016 | 116 |
| Food away from home | $28.5M | $3,540 | 87 |
| Groceries | $46.1M | $5,726 | 91 |
| Personal care products and services | $7.3M | $911 | 91 |
| Child care and other personal services | $2.7M | $338 | 58 |
| Memberships, classes and admissions | $6.1M | $755 | 77 |
| Medical and dental services | $10.6M | $1,313 | 102 |
| Pets | $6.1M | $762 | 84 |
| Clothing, shoes and related services | $14.6M | $1,818 | 88 |
| Vehicle insurance | $14.8M | $1,843 | 94 |
| Home repairs, maintenance and insurance | $20.2M | $2,510 | 83 |
| Lawn care, cleaning and other household services | $9.2M | $1,145 | 81 |
| Rent and homeowner costs | $105.7M | $13,130 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Fulton County
- Population, 2025 estimate
- 20,091−1.9% since 2020
- Households
- 8,051
- Median age
- 42.1
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.1
- Land area
- 368 sq. mi.
- People per square mile
- 55
- Median household income
- $61,360+17.9% vs. 2015–2019, before inflation
- Average household income
- $82,533
- Median home value
- $156,500
- Jobs located here
- 6,262
- Daytime population
- 17,927Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Fulton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Fulton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Fulton County, IN growing?
Population estimates put Fulton County at 20,091 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 8,051 households. Median household income rose 17.9% from the 2015–2019 survey, before inflation.
How much do households in Fulton County, IN spend?
Households in Fulton County spend about $105.7M a year on rent and homeowner costs, $46.1M on groceries and $28.5M on food away from home. Set against the U.S., households in Fulton County spend the most on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and the least on child care and other personal services (58).
Which business types have the highest market scores in Fulton County, IN?
The highest Groundwork market scores in Fulton County are for coffee shops and cafes (60), primary care and pediatric clinics (58) and bakeries and dessert shops (58). Fulton County ranks #591 of 2,063 scored counties for coffee shops and cafes.
How does Fulton County, IN compare with the U.S.?
The median household income in Fulton County is $61,360 a year, 24% below the U.S. median of $80,734. The population fell 1.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $156,500, against $332,700 for the U.S. For its number of households, Fulton County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.9 times the U.S. rate) and the fewest for real estate businesses (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in Fulton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Fulton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Fulton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Fulton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.