Small-town market profile · Indiana
Frankfort, IN area market data
Population, household spending and competition for 56 business types in the Frankfort area, each scored against other small-town markets.
- Population, 2025
- 33,322
- +0.4% since 2020
- Households
- 12,496
- Median household income
- $65,019
- +19.8% vs. 2015–2019, before inflation
- Median home value
- $164,100
- Jobs located here
- 11,964
- Highest market score
- 76
- Auto repair and car care, #38 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Frankfort area by name and distance, and the households and spending within reach. Or open the report at the center of the Frankfort area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 33,322 people live in the Frankfort area, in 12,496 households. Population estimates show the Frankfort area grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Frankfort area is $65,019 a year, 19% below the U.S. median of $80,734. That rose 19.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Frankfort area spend the most on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and the least on child care and other personal services (56).
The highest Groundwork market scores in the Frankfort area are for auto repair and car care businesses (76), grocery and convenience stores (74) and auto repair shops (74). The Frankfort area ranks #38 of 538 scored small-town markets for auto repair and car care businesses.
The Frankfort area is made up of one county, Clinton County. For its number of households, the Frankfort area has the most map listings, relative to the U.S., for pizza places (twice the U.S. rate) and the fewest for real estate businesses (71% below the U.S. rate).
All 56 business types in the Frankfort area
Highest Groundwork market score first. Each score compares the Frankfort area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 76 | #38 of 538 | 44 | 35.2 | $330K | 123 | 17 |
| Grocery and convenience stores | 74 | #45 of 538 | 21 | 16.8 | $3.4M | 101 | 5 |
| Auto repair shops | 74 | #46 of 538 | 28 | 22.4 | $519K | 117 | 11 |
| Spas and skin care | 72 | #45 of 504 | 6 | 4.8 | $1.9M | 218 | Under 3 |
| Real estate | 71 | #44 of 536 | 14 | 11.2 | Index only | 271 | 4 |
| Convenience stores | 71 | #79 of 529 | 8 | 6.4 | $9M | 114 | Under 3 |
| Salons, barbers and spas | 70 | #54 of 538 | 42 | 33.6 | $272K | 128 | 4 |
| Pet businesses | 70 | #58 of 527 | 11 | 8.8 | $855K | 97 | 3 |
| Real estate agents and brokers | 69 | #54 of 533 | 8 | 6.4 | Index only | 377 | 4 |
| Doctors, dentists and clinics | 69 | #95 of 538 | 61 | 48.8 | $267K | 175 | 29 |
| Hair salons | 68 | #72 of 538 | 24 | 19.2 | $476K | 111 | 3 |
| Clothing, shoes and laundry | 66 | #127 of 536 | 17 | 13.6 | $1.3M | 150 | Under 3 |
| Coffee shops and cafes | 65 | #104 of 529 | 10 | 8.0 | $4.4M | 119 | 4 |
| Restaurants and cafes | 65 | #126 of 538 | 108 | 86.4 | $409K | 110 | 48 |
| Sit-down restaurants | 63 | #136 of 538 | 59 | 47.2 | $749K | 113 | 19 |
| Gyms | 62 | #125 of 506 | 7 | 5.6 | $1.3M | 101 | Under 3 |
| Clothing and shoe stores | 62 | #162 of 536 | 14 | 11.2 | $1.6M | 126 | Under 3 |
| HVAC and plumbing | 61 | #129 of 476 | 7 | 5.6 | $4.5M | 95 | 7 |
| Gyms, studios and classes | 60 | #150 of 535 | 13 | 10.4 | $704K | 106 | Under 3 |
| Grocery stores | 59 | #171 of 506 | 9 | 7.2 | $8M | 86 | 4 |
| Bakeries and dessert shops | 58 | #176 of 507 | 11 | 8.8 | $4M | 97 | 4 |
| Gas stations | 58 | #184 of 536 | 20 | 16.0 | $1.9M | 79 | 16 |
| Optometrists and eye care | 54 | #173 of 400 | 6 | 4.8 | $2.7M | 86 | Under 3 |
| Fast food and sandwich shops | 54 | #237 of 537 | 15 | 12.0 | $2.9M | 97 | 25 |
| Barbershops | 53 | #178 of 377 | 6 | 4.8 | $1.9M | 101 | Under 3 |
| Nail salons | 53 | #185 of 387 | 6 | 4.8 | $1.9M | 114 | Under 3 |
| Home repair trades | 51 | #261 of 526 | 14 | 11.2 | $2.3M | 93 | 18 |
| Martial arts and dance studios | 49 | #202 of 378 | 5 | 4.0 | $1.8M | 91 | Under 3 |
| Dentists and orthodontists | 49 | #269 of 526 | 14 | 11.2 | $1.2M | 118 | 9 |
| Veterinarians | 46 | #236 of 398 | 6 | 4.8 | $1.6M | 58 | 3 |
| Funeral homes | 41 | #236 of 365 | 5 | 4.0 | $356K | 52 | Under 3 |
| Landscaping and lawn care | 38 | #286 of 399 | 9 | 7.2 | $1.6M | 54 | 7 |
| Lawn, cleaning and pest control | 36 | #379 of 481 | 12 | 9.6 | $1.2M | 71 | 13 |
| Insurance agencies | 33 | #422 of 537 | 21 | 16.8 | $1.1M | 87 | 16 |
| Pizza | 32 | #450 of 520 | 20 | 16.0 | $2.2M | 43 | 25 |
| Child care and preschools | Not scored | Not scored | 4 | 3.2 | $1M | 101 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 3.2 | Index only | 105 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 3.2 | $7.9M | 93 | 6 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.4 | $4.8M | 192 | 4 |
| Electricians | Not scored | Not scored | 3 | 2.4 | $10.5M | 88 | 5 |
| Physical therapy | Not scored | Not scored | 3 | 2.4 | $5.4M | 226 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 2.4 | $4.8M | 194 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.6 | $8.1M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.6 | $7.3M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.6 | $7.1M | Too few | 6 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 1.6 | $4.7M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.6 | $8.1M | Too few | 20 |
| Property management | Not scored | Not scored | 2 | 1.6 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $22.5M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.8 | $22.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $14.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.8 | $9.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Frankfort area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.5M | $1,163 | 121 |
| Gasoline and other fuels | $37.6M | $3,012 | 116 |
| Food away from home | $44.2M | $3,535 | 87 |
| Groceries | $72.1M | $5,766 | 91 |
| Personal care products and services | $11.4M | $915 | 91 |
| Child care and other personal services | $4.1M | $325 | 56 |
| Memberships, classes and admissions | $9.2M | $733 | 75 |
| Medical and dental services | $16.3M | $1,301 | 101 |
| Pets | $9.4M | $753 | 83 |
| Clothing, shoes and related services | $22.5M | $1,797 | 87 |
| Vehicle insurance | $23M | $1,844 | 94 |
| Home repairs, maintenance and insurance | $31.6M | $2,526 | 84 |
| Lawn care, cleaning and other household services | $14.3M | $1,143 | 81 |
| Rent and homeowner costs | $164.6M | $13,169 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Frankfort area
- Population, 2025 estimate
- 33,322+0.4% since 2020
- Households
- 12,496
- Median age
- 37.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 405 sq. mi.
- People per square mile
- 81
- Median household income
- $65,019+19.8% vs. 2015–2019, before inflation
- Average household income
- $79,786
- Median home value
- $164,100
- Jobs located here
- 11,964
- Daytime population
- 30,915Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Frankfort area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Frankfort area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Frankfort area 1
- Clinton County, IN32,944 people
Other markets based in Indiana 12
- Indianapolis-Carmel-Greenwood, IN metro area2,130,055 people
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Evansville, IN metro area270,494 people
- Lafayette-West Lafayette, IN metro area226,805 people
- Elkhart-Goshen, IN metro area207,132 people
- Terre Haute, IN metro area168,719 people
- Bloomington, IN metro area162,569 people
- Muncie, IN metro area112,280 people
- Michigan City-La Porte, IN metro area111,917 people
- Kokomo, IN metro area83,752 people
- Columbus, IN metro area83,536 people
Questions
How fast is the Frankfort, IN area growing?
Population estimates put the Frankfort area at 33,322 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 12,496 households. Against the 2015–2019 survey, median household income rose 19.8%, before inflation.
How much do households in the Frankfort, IN area spend?
Households in the Frankfort area spend about $164.6M a year on rent and homeowner costs, $72.1M on groceries and $44.2M on food away from home. Relative to the U.S., household spending in the Frankfort area runs highest on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and lowest on child care and other personal services (56).
Which business types have the highest market scores in the Frankfort, IN area?
Of the business types scored in the Frankfort area, auto repair and car care businesses (76), grocery and convenience stores (74) and auto repair shops (74) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #38 of 538 scored small-town markets.
How does the Frankfort, IN area compare with the U.S.?
Median household income in the Frankfort area is $65,019, 19% below the U.S. median of $80,734. The population rose 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $164,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (twice the U.S. rate) and lowest for real estate businesses (71% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in the Frankfort area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Frankfort area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Frankfort area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Frankfort area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.