Small-town market profile · Indiana
Greensburg, IN area market data
How the Greensburg area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 26,576
- +0.4% since 2020
- Households
- 10,712
- Median household income
- $69,783
- +20.4% vs. 2015–2019, before inflation
- Median home value
- $199,100
- Jobs located here
- 14,170
- Highest market score
- 87
- Dentists and orthodontists, #4 of 526 scored small-town markets
A site report maps the competitors on map listings around any address in the Greensburg area by name and distance, and the households and spending within reach. Or open the report at the center of the Greensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Greensburg area has an estimated 26,576 people and 10,712 households. Between 2020 and 2025, the population of the Greensburg area grew 0.4%, slower than the U.S. (+3.1%). Median household income in the Greensburg area is $69,783, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.4%, before inflation.
Relative to the U.S., household spending in the Greensburg area runs highest on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Of the business types scored in the Greensburg area, dentists and orthodontists (87); bakeries and dessert shops (80); and salons, barbers and spas (79) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #4 of 526 scored small-town markets.
The Greensburg area is made up of one county, Decatur County. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (52% below the U.S. rate).
All 56 business types in the Greensburg area
Highest Groundwork market score first. Each score compares the Greensburg area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 87 | #4 of 526 | 6 | 5.6 | $2.5M | 251 | 3 |
| Bakeries and dessert shops | 80 | #12 of 507 | 5 | 4.7 | $8.1M | 194 | 3 |
| Salons, barbers and spas | 79 | #13 of 538 | 34 | 31.7 | $304K | 143 | 3 |
| Primary care and pediatrics | 76 | #43 of 458 | 6 | 5.6 | $2.5M | 139 | 7 |
| Hair salons | 75 | #29 of 538 | 19 | 17.7 | $544K | 127 | Under 3 |
| Gyms, studios and classes | 74 | #30 of 535 | 8 | 7.5 | $1.1M | 172 | 3 |
| Clothing, shoes and laundry | 74 | #70 of 536 | 12 | 11.2 | $1.7M | 194 | 5 |
| Grocery and convenience stores | 72 | #58 of 538 | 20 | 18.7 | $3.2M | 94 | 5 |
| Sit-down restaurants | 72 | #62 of 538 | 49 | 45.7 | $822K | 124 | 16 |
| Clothing and shoe stores | 72 | #78 of 536 | 8 | 7.5 | $2.6M | 202 | 5 |
| Convenience stores | 71 | #81 of 529 | 8 | 7.5 | $8M | 101 | Under 3 |
| Gyms | 68 | #57 of 506 | 5 | 4.7 | $1.8M | 140 | 3 |
| Restaurants and cafes | 68 | #89 of 538 | 89 | 83.1 | $453K | 122 | 44 |
| Auto repair shops | 63 | #135 of 538 | 26 | 24.3 | $469K | 105 | 12 |
| Auto repair and car care | 62 | #160 of 538 | 41 | 38.3 | $297K | 111 | 20 |
| HVAC and plumbing | 61 | #125 of 476 | 5 | 4.7 | $5.7M | 120 | 10 |
| Grocery stores | 61 | #142 of 506 | 6 | 5.6 | $10.6M | 114 | 5 |
| Spas and skin care | 59 | #157 of 504 | 9 | 8.4 | $1.1M | 131 | Under 3 |
| Doctors, dentists and clinics | 59 | #180 of 538 | 89 | 83.1 | $167K | 109 | 23 |
| Pet grooming and boarding | 56 | #151 of 387 | 5 | 4.7 | $1.7M | 69 | Under 3 |
| Home repair trades | 54 | #221 of 526 | 14 | 13.1 | $2M | 84 | 14 |
| Collision repair and body shops | 53 | #164 of 387 | 5 | 4.7 | $2.4M | 79 | 3 |
| Electricians | 52 | #146 of 295 | 5 | 4.7 | $5.7M | 48 | 4 |
| Veterinarians | 52 | #199 of 398 | 5 | 4.7 | $1.7M | 64 | 3 |
| Real estate agents and brokers | 52 | #231 of 533 | 17 | 15.9 | Index only | 159 | 6 |
| Real estate | 52 | #246 of 536 | 22 | 20.5 | Index only | 155 | 9 |
| Pet businesses | 52 | #262 of 527 | 17 | 15.9 | $513K | 58 | 3 |
| Lawn, cleaning and pest control | 47 | #264 of 481 | 12 | 11.2 | $1.1M | 64 | 5 |
| Pizza | 38 | #383 of 520 | 13 | 12.1 | $3.1M | 61 | 24 |
| Funeral homes | 37 | #265 of 365 | 5 | 4.7 | $315K | 46 | 3 |
| Optometrists and eye care | 36 | #311 of 400 | 7 | 6.5 | $2.1M | 68 | 5 |
| Fast food and sandwich shops | 36 | #405 of 537 | 21 | 19.6 | $1.9M | 63 | 24 |
| Insurance agencies | 35 | #403 of 537 | 20 | 18.7 | $937K | 75 | 10 |
| Pet stores | 34 | #177 of 220 | 5 | 4.7 | $1.7M | 39 | Under 3 |
| Gas stations | 33 | #437 of 536 | 24 | 22.4 | $1.3M | 54 | 18 |
| Pest control | 18 | #81 of 85 | 5 | 4.7 | $2.6M | 25 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.7 | $3.2M | 110 | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 3.7 | Index only | 95 | 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 3.7 | $7.2M | 85 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 2.8 | $3.4M | 183 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 2.8 | $13.4M | 363 | 3 |
| House cleaning | Not scored | Not scored | 3 | 2.8 | $4.3M | 67 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.8 | $4.9M | 206 | 5 |
| Tire shops | Not scored | Not scored | 3 | 2.8 | $4.1M | 162 | 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.9 | $6.1M | Too few | 3 |
| Child care and preschools | Not scored | Not scored | 2 | 1.9 | $2.1M | Too few | 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.9 | $7.4M | Too few | 3 |
| Nail salons | Not scored | Not scored | 2 | 1.9 | $5.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.9 | $6.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.9 | $7.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.9 | $4.6M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.9 | $20.5M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.9 | $20.5M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.9 | $9.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Greensburg area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.2M | $1,137 | 119 |
| Gasoline and other fuels | $30.8M | $2,875 | 111 |
| Food away from home | $40.3M | $3,760 | 92 |
| Groceries | $63.6M | $5,941 | 94 |
| Personal care products and services | $10.3M | $966 | 96 |
| Child care and other personal services | $4.1M | $384 | 66 |
| Memberships, classes and admissions | $9.1M | $850 | 86 |
| Medical and dental services | $14.8M | $1,383 | 107 |
| Pets | $8.7M | $815 | 90 |
| Clothing, shoes and related services | $20.5M | $1,918 | 93 |
| Vehicle insurance | $18.7M | $1,749 | 89 |
| Home repairs, maintenance and insurance | $28.6M | $2,672 | 89 |
| Lawn care, cleaning and other household services | $12.9M | $1,206 | 85 |
| Rent and homeowner costs | $147.6M | $13,778 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Greensburg area
- Population, 2025 estimate
- 26,576+0.4% since 2020
- Households
- 10,712
- Median age
- 40.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 373 sq. mi.
- People per square mile
- 71
- Median household income
- $69,783+20.4% vs. 2015–2019, before inflation
- Average household income
- $92,207
- Median home value
- $199,100
- Jobs located here
- 14,170
- Daytime population
- 27,416Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greensburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Greensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Greensburg area 1
- Decatur County, IN26,422 people
Other markets based in Indiana 12
- Indianapolis-Carmel-Greenwood, IN metro area2,130,055 people
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Evansville, IN metro area270,494 people
- Lafayette-West Lafayette, IN metro area226,805 people
- Elkhart-Goshen, IN metro area207,132 people
- Terre Haute, IN metro area168,719 people
- Bloomington, IN metro area162,569 people
- Muncie, IN metro area112,280 people
- Michigan City-La Porte, IN metro area111,917 people
- Kokomo, IN metro area83,752 people
- Columbus, IN metro area83,536 people
Questions
How fast is the Greensburg, IN area growing?
Population estimates put the Greensburg area at 26,576 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 10,712 households. Median household income rose 20.4% from the 2015–2019 survey, before inflation.
How much do households in the Greensburg, IN area spend?
Households in the Greensburg area spend about $147.6M a year on rent and homeowner costs, $63.6M on groceries and $40.3M on food away from home. Set against the U.S., households in the Greensburg area spend the most on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and the least on child care and other personal services (66).
Which business types have the highest market scores in the Greensburg, IN area?
The highest Groundwork market scores in the Greensburg area are for dentists and orthodontists (87); bakeries and dessert shops (80); and salons, barbers and spas (79). The Greensburg area ranks #4 of 526 scored small-town markets for dentists and orthodontists.
How does the Greensburg, IN area compare with the U.S.?
The median household income in the Greensburg area is $69,783 a year, 14% below the U.S. median of $80,734. The population rose 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $199,100, against $332,700 for the U.S. For its number of households, the Greensburg area has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in the Greensburg area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greensburg area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Greensburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Greensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.