County profile · Indiana
Putnam County, IN market data
How Putnam County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 37,876
- +3.2% since 2020
- Households
- 14,142
- Median household income
- $78,378
- +28.4% vs. 2015–2019, before inflation
- Median home value
- $218,900
- Jobs located here
- 12,980
- Highest market score
- 85
- Primary care and pediatrics, #39 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Putnam County by name and distance, and the households and spending within reach. Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Putnam County has an estimated 37,876 people and 14,142 households. Between 2020 and 2025, the population of Putnam County grew 3.2%, in step with the U.S. (+3.1%). Median household income in Putnam County is $78,378, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.4%, before inflation.
Relative to the U.S., household spending in Putnam County runs highest on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Of the business types scored in Putnam County, primary care and pediatric clinics (85), grocery and convenience stores (85) and bakeries and dessert shops (82) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #39 of 1,656 scored counties.
Putnam County is part of the Greencastle area. Against the U.S., map listings per household run highest for pizza places (twice the U.S. rate) and lowest for grocery and convenience stores (62% below the U.S. rate).
All 56 business types in Putnam County
Highest Groundwork market score first. Each score compares Putnam County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 85 | #39 of 1,656 | 6 | 4.2 | $3.2M | 182 | 4 |
| Grocery and convenience stores | 85 | #96 of 2,402 | 10 | 7.1 | $8.4M | 248 | 4 |
| Bakeries and dessert shops | 82 | #66 of 1,889 | 6 | 4.2 | $8.9M | 214 | 4 |
| Grocery stores | 81 | #162 of 2,070 | 5 | 3.5 | $16.8M | 181 | 4 |
| Coffee shops and cafes | 80 | #102 of 2,063 | 8 | 5.7 | $6.7M | 180 | 4 |
| Spas and skin care | 79 | #68 of 1,769 | 6 | 4.2 | $2.3M | 259 | Under 3 |
| Gyms | 79 | #75 of 1,792 | 5 | 3.5 | $2.4M | 181 | Under 3 |
| Gyms, studios and classes | 78 | #88 of 2,088 | 11 | 7.8 | $1.1M | 161 | Under 3 |
| Dentists and orthodontists | 76 | #134 of 1,886 | 11 | 7.8 | $1.8M | 180 | 8 |
| Doctors, dentists and clinics | 76 | #179 of 2,394 | 63 | 44.5 | $309K | 203 | 22 |
| Clothing and shoe stores | 73 | #304 of 2,087 | 15 | 10.6 | $1.8M | 141 | 3 |
| Clothing, shoes and laundry | 71 | #357 of 2,210 | 22 | 15.6 | $1.2M | 139 | 3 |
| Restaurants and cafes | 71 | #378 of 2,405 | 113 | 79.9 | $472K | 127 | 48 |
| Salons, barbers and spas | 70 | #295 of 2,385 | 43 | 30.4 | $317K | 149 | 8 |
| Auto repair and car care | 69 | #389 of 2,401 | 50 | 35.4 | $333K | 124 | 22 |
| Sit-down restaurants | 67 | #466 of 2,405 | 64 | 45.3 | $833K | 125 | 21 |
| Hair salons | 64 | #508 of 2,339 | 30 | 21.2 | $454K | 106 | 5 |
| Auto repair shops | 63 | #610 of 2,378 | 31 | 21.9 | $537K | 121 | 19 |
| Fast food and sandwich shops | 63 | #630 of 2,222 | 18 | 12.7 | $3M | 97 | 23 |
| Landscaping and lawn care | 60 | #473 of 1,493 | 7 | 4.9 | $2.4M | 82 | 6 |
| Pet businesses | 58 | #752 of 2,200 | 20 | 14.1 | $579K | 66 | 4 |
| Veterinarians | 56 | #585 of 1,485 | 5 | 3.5 | $2.3M | 85 | 4 |
| Lawn, cleaning and pest control | 52 | #784 of 1,771 | 12 | 8.5 | $1.4M | 84 | 13 |
| Insurance agencies | 48 | #1,178 of 2,272 | 17 | 12.0 | $1.5M | 121 | 15 |
| Pizza | 45 | #1,248 of 2,090 | 23 | 16.3 | $2.3M | 46 | 23 |
| Funeral homes | 44 | #868 of 1,472 | 5 | 3.5 | $412K | 61 | 4 |
| Real estate | 44 | #1,411 of 2,229 | 38 | 26.9 | Index only | 118 | 17 |
| Gas stations | 44 | #1,438 of 2,358 | 25 | 17.7 | $1.7M | 71 | 25 |
| HVAC and plumbing | 43 | #1,110 of 1,707 | 11 | 7.8 | $3.4M | 71 | 12 |
| Real estate agents and brokers | 40 | #1,588 of 2,176 | 32 | 22.6 | Index only | 111 | 13 |
| Pet grooming and boarding | 37 | #1,048 of 1,461 | 9 | 6.4 | $1.3M | 51 | Under 3 |
| Home repair trades | 32 | #1,801 of 2,057 | 23 | 16.3 | $1.6M | 66 | 33 |
| Roofing and gutters | 25 | #1,068 of 1,177 | 8 | 5.7 | $4.6M | 55 | 6 |
| Barbershops | Not scored | Not scored | 4 | 2.8 | $3.4M | 181 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 2.8 | $4.9M | 204 | 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.8 | $4.2M | 135 | 3 |
| Convenience stores | Not scored | Not scored | 4 | 2.8 | $21M | 267 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 2.8 | $9.3M | 77 | 15 |
| House cleaning | Not scored | Not scored | 4 | 2.8 | $4.2M | 66 | 7 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.8 | $2.9M | 146 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.8 | $4.9M | 155 | 3 |
| Property management | Not scored | Not scored | 4 | 2.8 | Index only | 87 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 2.8 | $4.2M | 166 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.1 | $5.5M | 220 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 2.1 | $1.8M | 176 | 5 |
| Dry cleaners | Not scored | Not scored | 3 | 2.1 | $9M | 57 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 2.1 | $4.5M | 272 | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.4 | $5.8M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.4 | $9.7M | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.4 | $5.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $26.9M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $16.9M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $19.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Putnam County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.6M | $1,177 | 123 |
| Gasoline and other fuels | $42.5M | $3,004 | 116 |
| Food away from home | $53.3M | $3,768 | 93 |
| Groceries | $84.1M | $5,950 | 94 |
| Personal care products and services | $13.6M | $963 | 96 |
| Child care and other personal services | $5.3M | $375 | 65 |
| Memberships, classes and admissions | $11.8M | $831 | 85 |
| Medical and dental services | $19.5M | $1,377 | 107 |
| Pets | $11.6M | $819 | 90 |
| Clothing, shoes and related services | $26.9M | $1,904 | 93 |
| Vehicle insurance | $25.8M | $1,824 | 93 |
| Home repairs, maintenance and insurance | $37.1M | $2,626 | 87 |
| Lawn care, cleaning and other household services | $16.9M | $1,194 | 84 |
| Rent and homeowner costs | $193.9M | $13,710 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Putnam County
- Population, 2025 estimate
- 37,876+3.2% since 2020
- Households
- 14,142
- Median age
- 40.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 481 sq. mi.
- People per square mile
- 78
- Median household income
- $78,378+28.4% vs. 2015–2019, before inflation
- Average household income
- $90,595
- Median home value
- $218,900
- Jobs located here
- 12,980
- Daytime population
- 33,740Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Putnam County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Indiana 8
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- Parke County, IN16,406 people
- Owen County, IN21,604 people
- Hendricks County, IN183,344 people
- Morgan County, IN72,659 people
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- Vigo County, IN106,109 people
- Vermillion County, IN15,421 people
Questions
How fast is Putnam County, IN growing?
Population estimates put Putnam County at 37,876 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 14,142 households. Median household income rose 28.4% from the 2015–2019 survey, before inflation.
How much do households in Putnam County, IN spend?
Households in Putnam County spend about $193.9M a year on rent and homeowner costs, $84.1M on groceries and $53.3M on food away from home. Set against the U.S., households in Putnam County spend the most on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and the least on child care and other personal services (65).
Which business types have the highest market scores in Putnam County, IN?
The highest Groundwork market scores in Putnam County are for primary care and pediatric clinics (85), grocery and convenience stores (85) and bakeries and dessert shops (82). Putnam County ranks #39 of 1,656 scored counties for primary care and pediatric clinics.
How does Putnam County, IN compare with the U.S.?
The median household income in Putnam County is $78,378 a year, 3% below the U.S. median of $80,734. The population rose 3.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $218,900, against $332,700 for the U.S. For its number of households, Putnam County has the most map listings, relative to the U.S., for pizza places (twice the U.S. rate) and the fewest for grocery and convenience stores (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in Putnam County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Putnam County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Putnam County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.