Small-town market profile · Indiana
Warsaw, IN area market data
Population, household spending and competition for 56 business types in the Warsaw area, each scored against other small-town markets.
- Population, 2025
- 80,892
- +0.9% since 2020
- Households
- 31,934
- Median household income
- $75,317
- +22.7% vs. 2015–2019, before inflation
- Median home value
- $216,000
- Jobs located here
- 37,180
- Highest market score
- 87
- Physical therapy, #3 of 400 scored small-town markets
A site report maps the competitors on map listings around any address in the Warsaw area by name and distance, and the households and spending within reach. Or open the report at the center of the Warsaw area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 80,892 people live in the Warsaw area, in 31,934 households. Population estimates put the population change in the Warsaw area from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). The median household income in the Warsaw area is $75,317 a year, 7% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Warsaw area spend the most on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and the least on child care and other personal services (65).
The highest Groundwork market scores in the Warsaw area are for physical therapy clinics (87), barbershops (83) and nail salons (78). The Warsaw area ranks #3 of 400 scored small-town markets for physical therapy clinics.
The Warsaw area is made up of one county, Kosciusko County. For its number of households, the Warsaw area has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.4 times the U.S. rate) and the fewest for dentists and orthodontists (38% below the U.S. rate).
All 56 business types in the Warsaw area
Highest Groundwork market score first. Each score compares the Warsaw area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 87 | #3 of 400 | 5 | 1.6 | $8.9M | 369 | 5 |
| Barbershops | 83 | #19 of 377 | 6 | 1.9 | $5.2M | 275 | Under 3 |
| Nail salons | 78 | #15 of 387 | 9 | 2.8 | $3.5M | 207 | Under 3 |
| Convenience stores | 77 | #44 of 529 | 27 | 8.5 | $7.1M | 90 | 3 |
| Primary care and pediatrics | 76 | #46 of 458 | 21 | 6.6 | $2.1M | 118 | 17 |
| Spas and skin care | 74 | #33 of 504 | 23 | 7.2 | $1.4M | 154 | 3 |
| Pet grooming and boarding | 74 | #36 of 387 | 11 | 3.4 | $2.4M | 94 | 5 |
| Dentists and orthodontists | 74 | #53 of 526 | 26 | 8.1 | $1.7M | 173 | 18 |
| Tire shops | 74 | #57 of 431 | 12 | 3.8 | $3M | 118 | 5 |
| Grocery stores | 73 | #55 of 506 | 18 | 5.6 | $10.6M | 114 | 10 |
| Optometrists and eye care | 72 | #44 of 400 | 8 | 2.5 | $5.5M | 177 | 8 |
| Clothing, shoes and laundry | 72 | #85 of 536 | 49 | 15.3 | $1.3M | 142 | 11 |
| Grocery and convenience stores | 71 | #70 of 538 | 68 | 21.3 | $2.8M | 83 | 13 |
| Electricians | 70 | #30 of 295 | 6 | 1.9 | $14.2M | 118 | 18 |
| Clothing and shoe stores | 70 | #100 of 536 | 37 | 11.6 | $1.7M | 130 | 11 |
| Bakeries and dessert shops | 69 | #67 of 507 | 22 | 6.9 | $5.5M | 133 | 14 |
| Doctors, dentists and clinics | 69 | #99 of 538 | 221 | 69.2 | $201K | 131 | 64 |
| Collision repair and body shops | 68 | #65 of 387 | 8 | 2.5 | $4.4M | 144 | 11 |
| Car washes and detailing | 68 | #86 of 441 | 16 | 5.0 | $2.2M | 88 | 3 |
| Gyms | 67 | #66 of 506 | 17 | 5.3 | $1.6M | 122 | 9 |
| Martial arts and dance studios | 66 | #70 of 378 | 11 | 3.4 | $2.5M | 122 | 6 |
| Salons, barbers and spas | 65 | #87 of 538 | 108 | 33.8 | $288K | 135 | 24 |
| Restaurants and cafes | 65 | #124 of 538 | 289 | 90.5 | $420K | 113 | 137 |
| Fast food and sandwich shops | 65 | #131 of 537 | 38 | 11.9 | $3.2M | 105 | 60 |
| Funeral homes | 64 | #96 of 365 | 10 | 3.1 | $454K | 67 | 4 |
| Gyms, studios and classes | 64 | #101 of 535 | 30 | 9.4 | $900K | 136 | 15 |
| Gas stations | 63 | #133 of 536 | 43 | 13.5 | $2.1M | 88 | 34 |
| Coffee shops and cafes | 62 | #138 of 529 | 31 | 9.7 | $3.9M | 106 | 14 |
| Auto repair shops | 62 | #148 of 538 | 73 | 22.9 | $486K | 109 | 39 |
| Auto repair and car care | 62 | #163 of 538 | 134 | 42.0 | $265K | 99 | 50 |
| HVAC and plumbing | 60 | #141 of 476 | 21 | 6.6 | $4.1M | 85 | 22 |
| Pizza | 60 | #155 of 520 | 28 | 8.8 | $4.3M | 85 | 60 |
| Chiropractors | 58 | #151 of 426 | 17 | 5.3 | $2.6M | 109 | 16 |
| Pet stores | 57 | #77 of 220 | 9 | 2.8 | $2.9M | 65 | Under 3 |
| Hair salons | 56 | #198 of 538 | 68 | 21.3 | $457K | 106 | 20 |
| Sit-down restaurants | 56 | #208 of 538 | 169 | 52.9 | $718K | 108 | 63 |
| Mortgage brokers and lenders | 54 | #76 of 177 | 8 | 2.5 | Index only | 141 | Under 3 |
| Home repair trades | 54 | #220 of 526 | 40 | 12.5 | $2.1M | 88 | 49 |
| Veterinarians | 50 | #205 of 398 | 14 | 4.4 | $1.9M | 69 | 12 |
| Pet businesses | 46 | #327 of 527 | 47 | 14.7 | $559K | 64 | 17 |
| Roofing and gutters | 44 | #183 of 288 | 13 | 4.1 | $6.5M | 77 | 9 |
| Child care and preschools | 44 | #288 of 454 | 26 | 8.1 | $466K | 46 | 13 |
| House cleaning | 42 | #89 of 142 | 9 | 2.8 | $4.3M | 67 | 14 |
| Real estate | 38 | #417 of 536 | 101 | 31.6 | Index only | 101 | 35 |
| Real estate agents and brokers | 34 | #471 of 533 | 87 | 27.2 | Index only | 93 | 27 |
| Insurance agencies | 30 | #434 of 537 | 50 | 15.7 | $1.1M | 87 | 42 |
| Lawn, cleaning and pest control | 24 | #463 of 481 | 50 | 15.7 | $772K | 46 | 70 |
| Landscaping and lawn care | 23 | #382 of 399 | 37 | 11.6 | $1M | 36 | 52 |
| Urgent care and walk-in clinics | Not scored | Not scored | 6 | 1.9 | $7.4M | 30 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 1.3 | $9.6M | 94 | 4 |
| Home inspectors | Not scored | Not scored | 3 | 0.9 | Index only | 56 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 0.9 | $20.4M | 163 | Under 3 |
| Property management | Not scored | Not scored | 3 | 0.9 | Index only | 265 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $30.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.6 | $17.7M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.6 | $13.5M | Too few | 9 |
Household spending in the Warsaw area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $35.5M | $1,110 | 116 |
| Gasoline and other fuels | $90.2M | $2,824 | 109 |
| Food away from home | $121.4M | $3,802 | 93 |
| Groceries | $191.3M | $5,992 | 95 |
| Personal care products and services | $31.1M | $974 | 97 |
| Child care and other personal services | $12.1M | $379 | 65 |
| Memberships, classes and admissions | $27M | $845 | 86 |
| Medical and dental services | $44.3M | $1,388 | 108 |
| Pets | $26.3M | $823 | 91 |
| Clothing, shoes and related services | $61.3M | $1,920 | 93 |
| Vehicle insurance | $54.9M | $1,719 | 88 |
| Home repairs, maintenance and insurance | $85.1M | $2,665 | 88 |
| Lawn care, cleaning and other household services | $38.6M | $1,209 | 85 |
| Rent and homeowner costs | $441.5M | $13,826 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Warsaw area
- Population, 2025 estimate
- 80,892+0.9% since 2020
- Households
- 31,934
- Median age
- 39.5
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 531 sq. mi.
- People per square mile
- 151
- Median household income
- $75,317+22.7% vs. 2015–2019, before inflation
- Average household income
- $91,954
- Median home value
- $216,000
- Jobs located here
- 37,180
- Daytime population
- 80,254Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Warsaw area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Warsaw area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Warsaw area 1
- Kosciusko County, IN80,442 people
Other markets based in Indiana 12
- Indianapolis-Carmel-Greenwood, IN metro area2,130,055 people
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Evansville, IN metro area270,494 people
- Lafayette-West Lafayette, IN metro area226,805 people
- Elkhart-Goshen, IN metro area207,132 people
- Terre Haute, IN metro area168,719 people
- Bloomington, IN metro area162,569 people
- Muncie, IN metro area112,280 people
- Michigan City-La Porte, IN metro area111,917 people
- Kokomo, IN metro area83,752 people
- Columbus, IN metro area83,536 people
Questions
How fast is the Warsaw, IN area growing?
Population estimates put the Warsaw area at 80,892 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 31,934 households. Against the 2015–2019 survey, median household income rose 22.7%, before inflation.
How much do households in the Warsaw, IN area spend?
Households in the Warsaw area spend about $441.5M a year on rent and homeowner costs, $191.3M on groceries and $121.4M on food away from home. Relative to the U.S., household spending in the Warsaw area runs highest on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Which business types have the highest market scores in the Warsaw, IN area?
Of the business types scored in the Warsaw area, physical therapy clinics (87), barbershops (83) and nail salons (78) have the highest Groundwork market scores. For physical therapy clinics, that ranks #3 of 400 scored small-town markets.
How does the Warsaw, IN area compare with the U.S.?
Median household income in the Warsaw area is $75,317, 7% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $216,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.4 times the U.S. rate) and lowest for dentists and orthodontists (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Warsaw area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Warsaw area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in the Warsaw area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Warsaw area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.