County profile · Indiana
Shelby County, IN market data
Population, household spending and competition for 56 business types in Shelby County, each scored against other counties.
- Population, 2025
- 45,882
- +1.8% since 2020
- Households
- 18,450
- Median household income
- $72,190
- +19.5% vs. 2015–2019, before inflation
- Median home value
- $212,400
- Jobs located here
- 17,693
- Highest market score
- 77
- Grocery and convenience stores, #241 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Shelby County by name and distance, and the households and spending within reach. Or open the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 45,882 people live in Shelby County, in 18,450 households. Population estimates put the population change in Shelby County from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). The median household income in Shelby County is $72,190 a year, 11% below the U.S. median of $80,734. That rose 19.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Shelby County spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on child care and other personal services (66).
The highest Groundwork market scores in Shelby County are for grocery and convenience stores (77); salons, barbers and spas (76); and clothing, shoe and laundry businesses (75). Shelby County ranks #241 of 2,402 scored counties for grocery and convenience stores.
Shelby County is part of the Indianapolis-Carmel-Greenwood metro area. For its number of households, Shelby County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (2.4 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (51% below the U.S. rate).
All 56 business types in Shelby County
Highest Groundwork market score first. Each score compares Shelby County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 77 | #241 of 2,402 | 26 | 14.1 | $4.2M | 124 | 6 |
| Salons, barbers and spas | 76 | #148 of 2,385 | 50 | 27.1 | $353K | 166 | 6 |
| Clothing, shoes and laundry | 75 | #238 of 2,210 | 21 | 11.4 | $1.7M | 190 | 4 |
| Chiropractors | 74 | #155 of 1,490 | 7 | 3.8 | $3.6M | 151 | 4 |
| Coffee shops and cafes | 74 | #197 of 2,063 | 10 | 5.4 | $6.9M | 186 | 7 |
| Bakeries and dessert shops | 73 | #199 of 1,889 | 10 | 5.4 | $6.9M | 167 | 7 |
| Tire shops | 73 | #205 of 1,530 | 5 | 2.7 | $4.2M | 167 | 3 |
| Clothing and shoe stores | 73 | #290 of 2,087 | 16 | 8.7 | $2.2M | 172 | 4 |
| Convenience stores | 72 | #361 of 2,261 | 10 | 5.4 | $10.9M | 139 | 4 |
| Car washes and detailing | 71 | #200 of 1,451 | 6 | 3.3 | $3.5M | 138 | 3 |
| Gyms, studios and classes | 71 | #228 of 2,088 | 17 | 9.2 | $898K | 136 | Under 3 |
| Hair salons | 70 | #296 of 2,339 | 34 | 18.4 | $519K | 121 | 5 |
| Spas and skin care | 69 | #244 of 1,769 | 11 | 6.0 | $1.6M | 183 | Under 3 |
| Primary care and pediatrics | 68 | #299 of 1,656 | 9 | 4.9 | $2.8M | 157 | 22 |
| Dentists and orthodontists | 66 | #379 of 1,886 | 15 | 8.1 | $1.7M | 171 | 14 |
| Restaurants and cafes | 65 | #554 of 2,405 | 140 | 75.9 | $493K | 133 | 72 |
| Gyms | 64 | #397 of 1,792 | 11 | 6.0 | $1.4M | 107 | Under 3 |
| Sit-down restaurants | 64 | #559 of 2,405 | 71 | 38.5 | $973K | 147 | 32 |
| Doctors, dentists and clinics | 64 | #581 of 2,394 | 91 | 49.3 | $277K | 182 | 44 |
| Optometrists and eye care | 62 | #360 of 1,302 | 6 | 3.3 | $4.2M | 134 | 4 |
| Auto repair shops | 62 | #645 of 2,378 | 36 | 19.5 | $581K | 131 | 24 |
| Auto repair and car care | 61 | #694 of 2,401 | 64 | 34.7 | $327K | 122 | 32 |
| Fast food and sandwich shops | 60 | #747 of 2,222 | 22 | 11.9 | $3.1M | 103 | 32 |
| Gas stations | 58 | #839 of 2,358 | 24 | 13.0 | $2.2M | 93 | 19 |
| Grocery stores | 56 | #812 of 2,070 | 12 | 6.5 | $9.1M | 98 | Under 3 |
| Funeral homes | 54 | #606 of 1,472 | 5 | 2.7 | $541K | 80 | 3 |
| Real estate agents and brokers | 52 | #942 of 2,176 | 32 | 17.3 | Index only | 144 | 10 |
| Veterinarians | 51 | #726 of 1,485 | 8 | 4.3 | $1.9M | 69 | 4 |
| Pizza | 51 | #990 of 2,090 | 18 | 9.8 | $3.8M | 76 | 32 |
| Child care and preschools | 46 | #945 of 1,611 | 11 | 6.0 | $639K | 64 | 8 |
| Real estate | 46 | #1,292 of 2,229 | 45 | 24.4 | Index only | 129 | 19 |
| Mortgage brokers and lenders | 44 | #539 of 887 | 5 | 2.7 | Index only | 129 | Under 3 |
| Insurance agencies | 42 | #1,398 of 2,272 | 24 | 13.0 | $1.3M | 107 | 18 |
| Lawn, cleaning and pest control | 39 | #1,290 of 1,771 | 16 | 8.7 | $1.4M | 82 | 27 |
| HVAC and plumbing | 37 | #1,318 of 1,707 | 19 | 10.3 | $2.5M | 53 | 13 |
| Pet businesses | 37 | #1,658 of 2,200 | 32 | 17.3 | $468K | 53 | 10 |
| Landscaping and lawn care | 35 | #1,148 of 1,493 | 11 | 6.0 | $2M | 68 | 20 |
| Home repair trades | 35 | #1,719 of 2,057 | 37 | 20.1 | $1.3M | 54 | 27 |
| Property management | 34 | #727 of 910 | 8 | 4.3 | Index only | 57 | 6 |
| Electricians | 30 | #989 of 1,160 | 8 | 4.3 | $6M | 50 | 14 |
| Roofing and gutters | 25 | #1,065 of 1,177 | 10 | 5.4 | $4.8M | 57 | Under 3 |
| Pet grooming and boarding | 23 | #1,330 of 1,461 | 16 | 8.7 | $936K | 37 | 6 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.2 | $3.8M | 189 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.2 | $4.4M | 264 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 2.2 | $5.5M | 54 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.6 | $5M | 110 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.1 | $10.5M | Too few | 6 |
| Dry cleaners | Not scored | Not scored | 2 | 1.1 | $17.5M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.1 | $17.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.1 | $10.5M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.1 | $12.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.1 | $7.6M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 0.5 | $17.6M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $21.9M | Too few | 7 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Shelby County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.9M | $1,133 | 118 |
| Gasoline and other fuels | $53.3M | $2,888 | 111 |
| Food away from home | $69.1M | $3,743 | 92 |
| Groceries | $109.1M | $5,916 | 94 |
| Personal care products and services | $17.6M | $957 | 95 |
| Child care and other personal services | $7M | $381 | 66 |
| Memberships, classes and admissions | $15.3M | $827 | 84 |
| Medical and dental services | $25.2M | $1,367 | 106 |
| Pets | $15M | $812 | 89 |
| Clothing, shoes and related services | $35.1M | $1,901 | 92 |
| Vehicle insurance | $32.3M | $1,748 | 89 |
| Home repairs, maintenance and insurance | $48.2M | $2,614 | 87 |
| Lawn care, cleaning and other household services | $21.9M | $1,189 | 84 |
| Rent and homeowner costs | $251.6M | $13,639 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Shelby County
- Population, 2025 estimate
- 45,882+1.8% since 2020
- Households
- 18,450
- Median age
- 42.1
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 411 sq. mi.
- People per square mile
- 110
- Median household income
- $72,190+19.5% vs. 2015–2019, before inflation
- Average household income
- $90,122
- Median home value
- $212,400
- Jobs located here
- 17,693
- Daytime population
- 39,836Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shelby County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Indiana 8
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- Rush County, IN16,739 people
- Hancock County, IN84,037 people
- Decatur County, IN26,422 people
- Bartholomew County, IN83,536 people
- Marion County, IN975,809 people
- Brown County, IN15,606 people
- Morgan County, IN72,659 people
Questions
How fast is Shelby County, IN growing?
Population estimates put Shelby County at 45,882 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 18,450 households. Against the 2015–2019 survey, median household income rose 19.5%, before inflation.
How much do households in Shelby County, IN spend?
Households in Shelby County spend about $251.6M a year on rent and homeowner costs, $109.1M on groceries and $69.1M on food away from home. Relative to the U.S., household spending in Shelby County runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Which business types have the highest market scores in Shelby County, IN?
Of the business types scored in Shelby County, grocery and convenience stores (77); salons, barbers and spas (76); and clothing, shoe and laundry businesses (75) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #241 of 2,402 scored counties.
How does Shelby County, IN compare with the U.S.?
Median household income in Shelby County is $72,190, 11% below the U.S. median of $80,734. The population rose 1.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $212,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (2.4 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Shelby County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shelby County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Shelby County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.