Market rankings · Indiana
Pet businesses in Indiana
Markets across Indiana ranked by the Groundwork market score for pet businesses, with competitor counts and household spending for each.
- Listings
- 2,951
- 505 chain locations (17%)
- Official establishments
- 1,350
- +12.5% since 2019
- Household spending a year
- $2.2B
- On pets
- Listings per 10k households
- 10.9
- 5% above the U.S.
- Spending per listing
- $759K
- 14% below the U.S.
- Rank among states
- #30 of 51
- Market score 47 · Lower middle
A site report maps the pet businesses on map listings around any address in Indiana by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 2,951 pet businesses in Indiana. 505 of them (17%) are chain locations, against 17% across the U.S. That is 10.9 per 10,000 households, 5% above the U.S. rate of 10.4.
Households in Indiana spend about $2.2B a year on pets, or $825 per household, 9% below the U.S. average. Spread across 2,951 pet businesses, that is $759K per business, 14% below the U.S. figure of $878K.
In 2023, official counts showed 1,350 businesses with payroll in Indiana classed as pet care, veterinarians and pet stores, up 12.5% from 2019. That is one for every 2,012 households, against one for every 1,852 across the U.S. Across the U.S., the count rose 11.4% over the same years. Since fiscal 2022, 72 SBA-backed loans worth $49.6M have gone to businesses classed as pet care, veterinarians and pet stores in Indiana.
Among the 50 states and DC, Indiana ranks #30 for pet businesses, with a Groundwork market score of 47 (lower middle). Of the 15 scored metro areas in or partly in Indiana, the Chicago-Naperville-Elgin metro area scores highest (68). Of the 25 scored small-town markets in or partly in Indiana, the Frankfort area scores highest (70).
Every market in Indiana for pet businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Indiana, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Chicago-Naperville-Elgin, IL-IN | 68 | 3,281 | 9.0 | $1.1M | 0.0% | #60 of 387 |
| 1Indianapolis-Carmel-Greenwood, IN | 66 | 864 | 10.3 | $877K | +5.4% | #78 of 387 |
| Louisville/Jefferson County, KY-IN | 59 | 547 | 9.8 | $905K | +2.9% | #122 of 387 |
| Cincinnati, OH-KY-IN | 59 | 992 | 10.9 | $834K | +2.7% | #126 of 387 |
| 2Fort Wayne, IN | 58 | 183 | 10.0 | $807K | +3.9% | #135 of 387 |
| 3South Bend-Mishawaka, IN-MI | 55 | 119 | 9.3 | $866K | +0.1% | #157 of 387 |
| 4Columbus, IN | 53 | 42 | 12.6 | $693K | +4.3% | #178 of 387 |
| 5Lafayette-West Lafayette, IN | 45 | 80 | 8.8 | $867K | +2.1% | #229 of 387 |
| 6Bloomington, IN | 41 | 67 | 9.9 | $799K | +2.0% | #265 of 387 |
| 7Muncie, IN | 38 | 53 | 11.5 | $611K | +1.2% | #287 of 387 |
| 8Elkhart-Goshen, IN | 36 | 84 | 11.6 | $683K | +0.9% | #298 of 387 |
| 9Michigan City-La Porte, IN | 34 | 46 | 10.5 | $764K | −0.9% | #308 of 387 |
| 10Terre Haute, IN | 29 | 77 | 11.4 | $628K | +0.3% | #342 of 387 |
| 11Evansville, IN | 25 | 146 | 12.8 | $628K | +1.6% | #356 of 387 |
| 12Kokomo, IN | 18 | 50 | 14.0 | $536K | +0.4% | #374 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Frankfort, IN | 70 | 11 | 8.8 | $855K | +0.4% | #58 of 527 |
| 2Crawfordsville, IN | 70 | 18 | 11.5 | $683K | +2.7% | #59 of 527 |
| 3Connersville, IN | 65 | 5 | 5.3 | $1.4M | +0.7% | #91 of 527 |
| 4Greencastle, IN | 64 | 20 | 14.1 | $579K | +3.2% | #106 of 527 |
| 5Angola, IN | 63 | 16 | 11.4 | $717K | +1.0% | #112 of 527 |
| 6Logansport, IN | 60 | 12 | 8.0 | $879K | +0.1% | #143 of 527 |
| 7Decatur, IN | 57 | 16 | 12.9 | $591K | +2.2% | #184 of 527 |
| 8Richmond, IN | 55 | 29 | 10.8 | $662K | −0.5% | #214 of 527 |
| 9Bedford, IN | 53 | 28 | 14.6 | $522K | +1.2% | #243 of 527 |
| 10Seymour, IN | 52 | 25 | 13.8 | $574K | +1.9% | #259 of 527 |
| 11Greensburg, IN | 52 | 17 | 15.9 | $513K | +0.4% | #262 of 527 |
| 12Marion, IN | 51 | 19 | 7.1 | $962K | 0.0% | #264 of 527 |
| 13Wabash, IN | 51 | 16 | 12.6 | $608K | −0.7% | #273 of 527 |
| 14Peru, IN | 49 | 15 | 11.3 | $649K | −3.9% | #290 of 527 |
| 15New Castle, IN | 48 | 26 | 13.9 | $526K | +0.5% | #311 of 527 |
| 16Auburn, IN | 48 | 33 | 19.3 | $415K | +2.9% | #313 of 527 |
| 17Vincennes, IN | 46 | 15 | 9.9 | $757K | −1.7% | #321 of 527 |
| 18Warsaw, IN | 46 | 47 | 14.7 | $559K | +0.9% | #327 of 527 |
| 19Monticello, IN | 46 | 18 | 17.6 | $437K | +2.0% | #328 of 527 |
| 20Jasper, IN | 41 | 28 | 15.9 | $533K | +0.9% | #379 of 527 |
| 21Kendallville, IN | 39 | 26 | 14.3 | $551K | +1.0% | #392 of 527 |
| 22Huntington, IN | 38 | 23 | 14.9 | $508K | +1.6% | #402 of 527 |
| 23Madison, IN | 36 | 18 | 14.1 | $535K | +0.6% | #422 of 527 |
| 24Plymouth, IN | 35 | 27 | 15.2 | $518K | +1.2% | #430 of 527 |
| 25Washington, IN | 29 | 27 | 22.9 | $343K | +2.5% | #470 of 527 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake County, IN | 76 | 125 | 6.4 | $1.3M | +1.1% | #134 of 2,200 |
| 2Hendricks County, IN | 74 | 65 | 9.7 | $1M | +10.2% | #176 of 2,200 |
| 3Hamilton County, IN | 70 | 167 | 12.2 | $950K | +10.9% | #281 of 2,200 |
| 4Marion County, IN | 69 | 304 | 7.6 | $1M | +1.6% | #310 of 2,200 |
| 5Harrison County, IN | 69 | 15 | 9.7 | $832K | +1.9% | #326 of 2,200 |
| 6Posey County, IN | 68 | 9 | 8.5 | $1M | −0.8% | #346 of 2,200 |
| 7Franklin County, IN | 68 | 9 | 9.8 | $873K | +2.2% | #356 of 2,200 |
| 8Allen County, IN | 67 | 149 | 9.5 | $852K | +4.2% | #394 of 2,200 |
| 9Clark County, IN | 67 | 55 | 10.7 | $762K | +7.5% | #406 of 2,200 |
| 10Floyd County, IN | 65 | 31 | 9.7 | $910K | +2.0% | #469 of 2,200 |
| 11Clinton County, IN | 64 | 11 | 8.8 | $855K | +0.4% | #509 of 2,200 |
| 12Johnson County, IN | 64 | 75 | 12.0 | $781K | +7.4% | #518 of 2,200 |
| 13Jennings County, IN | 63 | 6 | 5.5 | $1.4M | +0.1% | #529 of 2,200 |
| 14St. Joseph County, IN | 62 | 96 | 9.0 | $890K | +0.1% | #576 of 2,200 |
| 15Montgomery County, IN | 62 | 18 | 11.5 | $683K | +2.7% | #596 of 2,200 |
| 16Hancock County, IN | 62 | 50 | 14.9 | $649K | +13.5% | #597 of 2,200 |
| 17Bartholomew County, IN | 61 | 42 | 12.6 | $693K | +4.3% | #633 of 2,200 |
| 18Fayette County, IN | 60 | 5 | 5.3 | $1.4M | +0.7% | #642 of 2,200 |
| 19Newton County, IN | 60 | 5 | 8.7 | $859K | +2.9% | #657 of 2,200 |
| 20Gibson County, IN | 58 | 15 | 11.2 | $702K | +0.1% | #740 of 2,200 |
| 21Putnam County, IN | 58 | 20 | 14.1 | $579K | +3.2% | #752 of 2,200 |
| 22Tippecanoe County, IN | 57 | 59 | 7.8 | $977K | +2.2% | #761 of 2,200 |
| 23Cass County, IN | 57 | 12 | 8.0 | $879K | +0.1% | #765 of 2,200 |
| 24Washington County, IN | 57 | 10 | 8.9 | $825K | +0.5% | #772 of 2,200 |
| 25Brown County, IN | 57 | 8 | 11.8 | $716K | +1.9% | #784 of 2,200 |
Show all 92 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Monroe County, IN | 56 | 53 | 8.9 | $889K | +1.9% | #805 of 2,200 |
| 27Steuben County, IN | 56 | 16 | 11.4 | $717K | +1.0% | #832 of 2,200 |
| 28Porter County, IN | 55 | 83 | 12.1 | $760K | +1.6% | #867 of 2,200 |
| 29Boone County, IN | 55 | 50 | 17.4 | $631K | +13.5% | #881 of 2,200 |
| 30Morgan County, IN | 52 | 38 | 13.4 | $649K | +4.4% | #1,010 of 2,200 |
| 31Adams County, IN | 52 | 16 | 12.9 | $591K | +2.2% | #1,019 of 2,200 |
| 32Clay County, IN | 51 | 11 | 10.4 | $768K | −0.1% | #1,040 of 2,200 |
| 33Whitley County, IN | 51 | 17 | 12.1 | $693K | +2.1% | #1,052 of 2,200 |
| 34Grant County, IN | 50 | 19 | 7.1 | $962K | 0.0% | #1,078 of 2,200 |
| 35Wayne County, IN | 49 | 29 | 10.8 | $662K | −0.5% | #1,154 of 2,200 |
| 36Madison County, IN | 49 | 65 | 12.2 | $612K | +3.8% | #1,165 of 2,200 |
| 37Elkhart County, IN | 48 | 84 | 11.6 | $683K | +0.9% | #1,199 of 2,200 |
| 38Lawrence County, IN | 48 | 28 | 14.6 | $522K | +1.2% | #1,221 of 2,200 |
| 39Decatur County, IN | 48 | 17 | 15.9 | $513K | +0.4% | #1,223 of 2,200 |
| 40LaPorte County, IN | 47 | 46 | 10.5 | $764K | −0.9% | #1,232 of 2,200 |
| 41Wabash County, IN | 47 | 16 | 12.6 | $608K | −0.7% | #1,249 of 2,200 |
| 42Jackson County, IN | 47 | 25 | 13.8 | $574K | +1.9% | #1,254 of 2,200 |
| 43Pike County, IN | 46 | 5 | 10.0 | $790K | −2.0% | #1,264 of 2,200 |
| 44Scott County, IN | 46 | 10 | 10.2 | $705K | +2.8% | #1,276 of 2,200 |
| 45Delaware County, IN | 46 | 53 | 11.5 | $611K | +1.2% | #1,289 of 2,200 |
| 46Greene County, IN | 46 | 16 | 12.2 | $588K | +1.2% | #1,293 of 2,200 |
| 47Warrick County, IN | 46 | 46 | 18.3 | $516K | +4.4% | #1,297 of 2,200 |
| 48Miami County, IN | 45 | 15 | 11.3 | $649K | −3.9% | #1,332 of 2,200 |
| 49LaGrange County, IN | 45 | 23 | 17.8 | $488K | +1.9% | #1,347 of 2,200 |
| 50DeKalb County, IN | 45 | 33 | 19.3 | $415K | +2.9% | #1,349 of 2,200 |
| 51Henry County, IN | 44 | 26 | 13.9 | $526K | +0.5% | #1,371 of 2,200 |
| 52Ripley County, IN | 43 | 15 | 13.0 | $606K | +1.6% | #1,397 of 2,200 |
| 53White County, IN | 43 | 18 | 17.6 | $437K | +2.0% | #1,417 of 2,200 |
| 54Knox County, IN | 42 | 15 | 9.9 | $757K | −1.7% | #1,423 of 2,200 |
| 55Carroll County, IN | 42 | 9 | 11.1 | $685K | +1.6% | #1,428 of 2,200 |
| 56Kosciusko County, IN | 42 | 47 | 14.7 | $559K | +0.9% | #1,444 of 2,200 |
| 57Dearborn County, IN | 41 | 40 | 19.7 | $438K | +1.7% | #1,504 of 2,200 |
| 58Sullivan County, IN | 39 | 8 | 10.2 | $706K | +0.1% | #1,557 of 2,200 |
| 59Wells County, IN | 39 | 17 | 14.7 | $533K | +2.6% | #1,574 of 2,200 |
| 60Jasper County, IN | 39 | 20 | 15.7 | $524K | +3.0% | #1,575 of 2,200 |
| 61Spencer County, IN | 38 | 18 | 22.3 | $356K | +1.2% | #1,627 of 2,200 |
| 62Shelby County, IN | 37 | 32 | 17.3 | $468K | +1.8% | #1,658 of 2,200 |
| 63Perry County, IN | 36 | 9 | 11.6 | $619K | +1.2% | #1,670 of 2,200 |
| 64Dubois County, IN | 36 | 28 | 15.9 | $533K | +0.9% | #1,688 of 2,200 |
| 65Parke County, IN | 36 | 9 | 14.6 | $519K | +3.0% | #1,693 of 2,200 |
| 66Vanderburgh County, IN | 35 | 91 | 11.6 | $647K | +0.9% | #1,712 of 2,200 |
| 67Huntington County, IN | 35 | 23 | 14.9 | $508K | +1.6% | #1,729 of 2,200 |
| 68Noble County, IN | 34 | 26 | 14.3 | $551K | +1.0% | #1,757 of 2,200 |
| 69Jefferson County, IN | 34 | 18 | 14.1 | $535K | +0.6% | #1,762 of 2,200 |
| 70Jay County, IN | 33 | 10 | 12.8 | $538K | −1.8% | #1,787 of 2,200 |
| 71Tipton County, IN | 33 | 10 | 16.0 | $516K | −0.4% | #1,791 of 2,200 |
| 72Blackford County, IN | 32 | 5 | 9.7 | $721K | −3.1% | #1,808 of 2,200 |
| 73Rush County, IN | 32 | 7 | 10.4 | $707K | 0.0% | #1,809 of 2,200 |
| 74Howard County, IN | 30 | 50 | 14.0 | $536K | +0.4% | #1,867 of 2,200 |
| 75Marshall County, IN | 30 | 27 | 15.2 | $518K | +1.2% | #1,871 of 2,200 |
| 76Randolph County, IN | 29 | 13 | 12.5 | $564K | +0.1% | #1,891 of 2,200 |
| 77Fountain County, IN | 29 | 11 | 15.8 | $457K | +3.2% | #1,906 of 2,200 |
| 78Owen County, IN | 29 | 14 | 16.2 | $457K | +2.6% | #1,907 of 2,200 |
| 79Vigo County, IN | 26 | 54 | 12.7 | $549K | +0.4% | #1,982 of 2,200 |
| 80Daviess County, IN | 25 | 27 | 22.9 | $343K | +2.5% | #2,023 of 2,200 |
| 81Fulton County, IN | 24 | 12 | 14.9 | $512K | −1.9% | #2,031 of 2,200 |
| 82Starke County, IN | 19 | 14 | 15.6 | $455K | +0.1% | #2,124 of 2,200 |
| 83Orange County, IN | 19 | 14 | 17.6 | $422K | −0.1% | #2,129 of 2,200 |
| Vermillion County, IN | Not scored | 4 | 6.1 | $1.2M | +0.6% | |
| Pulaski County, IN | Not scored | 4 | 8.1 | $934K | −0.4% | |
| Crawford County, IN | Not scored | 1 | 2.2 | $3M | −0.2% | |
| Switzerland County, IN | Not scored | 2 | 5.2 | $1.5M | +3.1% | |
| Martin County, IN | Not scored | 6 | 15.4 | $499K | +0.5% | |
| Benton County, IN | Not scored | 4 | 11.6 | $683K | +2.0% | |
| Warren County, IN | Not scored | 8 | 23.8 | $353K | +0.6% | |
| Union County, IN | Not scored | 3 | 10.2 | $797K | −3.1% | |
| Ohio County, IN | Not scored | 7 | 26.7 | $283K | +1.2% |
Markets with fewer than 5 pet businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pet businesses are in Indiana?
Indiana has 2,951 pet businesses on map listings as of September 2026. 505 of them (17%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 1,350 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 12.5% from 2019. Official counts also show 2,801 one-person businesses without payroll.
How much do households in Indiana spend on pets?
About $2.2B a year, or $825 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 2,951 pet businesses on map listings, it comes to $759K per business. It is estimated from the incomes of the 2,716,009 households in Indiana and national spending patterns by income.
How does Indiana compare with the U.S. for pet businesses?
Indiana has 10.9 pet businesses per 10,000 households, 5% above the U.S. rate of 10.4. Spending per business is $759K, 14% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Indiana would have about 2,551, against 2,951 on map listings. There is one business with payroll in the industry for every 2,012 households, against one for every 1,852 across the U.S. The official count rose 12.5% from 2019 to 2023, against +11.4% for the U.S.
Which market in Indiana has the highest market score for pet businesses?
Among 15 scored metro areas in or partly in Indiana, the Chicago-Naperville-Elgin metro area scores highest, at 68 (upper middle). Among 25 scored small-town markets in or partly in Indiana, the Frankfort area scores highest, at 70 (upper middle). Among 83 scored counties in Indiana, Lake County scores highest, at 76 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Indiana scores 47 for pet businesses (lower middle), #30 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Indiana. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pet businesses in other states
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Top markets for pet businesses across the U.S. · All business types in Indiana
Related business types in Indiana
- Veterinarians892 listings
- Pet grooming and boarding1,083 listings
- Pet stores515 listings
Screening a site or an acquisition in Indiana?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.