Market rankings · Indiana
Gyms and studios in Indiana
Every metro area, small-town market and county in Indiana, ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 3,057
- 655 chain locations (21%)
- Official establishments
- 1,293
- +8.0% since 2019
- Household spending a year
- $2.3B
- On memberships, classes and admissions
- Listings per 10k households
- 11.3
- 24% below the U.S.
- Spending per listing
- $767K
- 16% above the U.S.
- Rank among states
- #5 of 51
- Market score 65 · Upper middle
A site report maps the gyms and studios on map listings around any address in Indiana by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 3,057 gyms and studios on map listings in Indiana as of September 2026. Of those, 655 are chain locations, or 21%, against 20% across the U.S. That comes to 11.3 for every 10,000 households, 24% below the U.S. rate of 14.9.
At $864 per household (12% below the U.S. average), households in Indiana spend about $2.3B a year on memberships, classes and admissions. That works out to $767K per location, 16% above the U.S. figure of $662K.
In 2023, official counts showed 1,293 businesses with payroll in Indiana classed as fitness centers and recreation instruction, up 8.0% from 2019. That is one for every 2,101 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 144 SBA-backed loans worth $59.1M have gone to businesses classed as fitness centers and recreation instruction in Indiana.
Among the 50 states and DC, Indiana ranks #5 for gyms and studios, with a Groundwork market score of 65 (upper middle). Of the 15 scored metro areas in or partly in Indiana, the Indianapolis-Carmel-Greenwood metro area scores highest (68). Of the 25 scored small-town markets in or partly in Indiana, the Greencastle area scores highest (86).
Every market in Indiana for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Indiana, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Indianapolis-Carmel-Greenwood, IN | 68 | 1,079 | 12.8 | $778K | +5.4% | #46 of 387 |
| 2Michigan City-La Porte, IN | 65 | 39 | 8.9 | $904K | −0.9% | #59 of 387 |
| 3Columbus, IN | 65 | 41 | 12.3 | $775K | +4.3% | #62 of 387 |
| 4Lafayette-West Lafayette, IN | 64 | 96 | 10.6 | $735K | +2.1% | #69 of 387 |
| Cincinnati, OH-KY-IN | 64 | 1,200 | 13.2 | $731K | +2.7% | #70 of 387 |
| 5South Bend-Mishawaka, IN-MI | 61 | 140 | 10.9 | $760K | +0.1% | #88 of 387 |
| 6Elkhart-Goshen, IN | 57 | 80 | 11.1 | $728K | +0.9% | #118 of 387 |
| 7Fort Wayne, IN | 57 | 216 | 11.9 | $707K | +3.9% | #120 of 387 |
| 8Evansville, IN | 56 | 123 | 10.8 | $767K | +1.6% | #128 of 387 |
| Chicago-Naperville-Elgin, IL-IN | 55 | 5,632 | 15.5 | $741K | 0.0% | #132 of 387 |
| 9Muncie, IN | 54 | 45 | 9.7 | $671K | +1.2% | #146 of 387 |
| 10Terre Haute, IN | 50 | 71 | 10.5 | $655K | +0.3% | #188 of 387 |
| Louisville/Jefferson County, KY-IN | 50 | 712 | 12.8 | $600K | +2.9% | #191 of 387 |
| 11Bloomington, IN | 46 | 85 | 12.5 | $652K | +2.0% | #224 of 387 |
| 12Kokomo, IN | 43 | 49 | 13.8 | $535K | +0.4% | #262 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greencastle, IN | 86 | 11 | 7.8 | $1.1M | +3.2% | #6 of 535 |
| 2Washington, IN | 79 | 8 | 6.8 | $1.2M | +2.5% | #16 of 535 |
| 3Seymour, IN | 78 | 18 | 9.9 | $805K | +1.9% | #19 of 535 |
| 4Kendallville, IN | 77 | 14 | 7.7 | $1M | +1.0% | #21 of 535 |
| 5Monticello, IN | 75 | 9 | 8.8 | $863K | +2.0% | #28 of 535 |
| 6Greensburg, IN | 74 | 8 | 7.5 | $1.1M | +0.4% | #30 of 535 |
| 7New Castle, IN | 73 | 15 | 8.0 | $869K | +0.5% | #34 of 535 |
| 8Crawfordsville, IN | 70 | 18 | 11.5 | $694K | +2.7% | #56 of 535 |
| 9Plymouth, IN | 69 | 17 | 9.6 | $816K | +1.2% | #63 of 535 |
| 10Jasper, IN | 68 | 18 | 10.2 | $881K | +0.9% | #65 of 535 |
| 11Angola, IN | 65 | 13 | 9.2 | $899K | +1.0% | #93 of 535 |
| 12Huntington, IN | 64 | 11 | 7.1 | $1M | +1.6% | #99 of 535 |
| 13Warsaw, IN | 64 | 30 | 9.4 | $900K | +0.9% | #101 of 535 |
| 14Auburn, IN | 61 | 24 | 14.0 | $570K | +2.9% | #141 of 535 |
| 15Frankfort, IN | 60 | 13 | 10.4 | $704K | +0.4% | #150 of 535 |
| 16Marion, IN | 60 | 25 | 9.3 | $670K | 0.0% | #151 of 535 |
| 17Decatur, IN | 60 | 14 | 11.3 | $664K | +2.2% | #152 of 535 |
| 18Logansport, IN | 59 | 12 | 8.0 | $806K | +0.1% | #158 of 535 |
| 19Peru, IN | 58 | 9 | 6.8 | $1M | −3.9% | #171 of 535 |
| 20Richmond, IN | 56 | 25 | 9.3 | $739K | −0.5% | #194 of 535 |
| 21Vincennes, IN | 52 | 19 | 12.5 | $597K | −1.7% | #257 of 535 |
| 22Bedford, IN | 52 | 24 | 12.5 | $593K | +1.2% | #258 of 535 |
| 23Connersville, IN | 51 | 10 | 10.6 | $634K | +0.7% | #270 of 535 |
| 24Madison, IN | 47 | 17 | 13.3 | $562K | +0.6% | #317 of 535 |
| 25Wabash, IN | 47 | 18 | 14.2 | $530K | −0.7% | #318 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hancock County, IN | 88 | 27 | 8.1 | $1.3M | +13.5% | #18 of 2,088 |
| 2Boone County, IN | 84 | 41 | 14.3 | $968K | +13.5% | #34 of 2,088 |
| 3Dearborn County, IN | 82 | 16 | 7.9 | $1.1M | +1.7% | #47 of 2,088 |
| 4Morgan County, IN | 82 | 25 | 8.8 | $1.1M | +4.4% | #49 of 2,088 |
| 5LaGrange County, IN | 81 | 6 | 4.7 | $2M | +1.9% | #55 of 2,088 |
| 6Franklin County, IN | 80 | 7 | 7.6 | $1.2M | +2.2% | #66 of 2,088 |
| 7Putnam County, IN | 78 | 11 | 7.8 | $1.1M | +3.2% | #88 of 2,088 |
| 8Daviess County, IN | 77 | 8 | 6.8 | $1.2M | +2.5% | #101 of 2,088 |
| 9Warrick County, IN | 76 | 19 | 7.6 | $1.4M | +4.4% | #119 of 2,088 |
| 10Harrison County, IN | 74 | 10 | 6.5 | $1.2M | +1.9% | #148 of 2,088 |
| 11Decatur County, IN | 73 | 8 | 7.5 | $1.1M | +0.4% | #172 of 2,088 |
| 12Posey County, IN | 72 | 7 | 6.6 | $1.4M | −0.8% | #192 of 2,088 |
| 13Ripley County, IN | 72 | 10 | 8.7 | $927K | +1.6% | #200 of 2,088 |
| 14Jackson County, IN | 72 | 18 | 9.9 | $805K | +1.9% | #210 of 2,088 |
| 15Clark County, IN | 72 | 58 | 11.3 | $737K | +7.5% | #215 of 2,088 |
| 16Carroll County, IN | 71 | 5 | 6.2 | $1.2M | +1.6% | #218 of 2,088 |
| 17Madison County, IN | 71 | 39 | 7.3 | $991K | +3.8% | #222 of 2,088 |
| 18Shelby County, IN | 71 | 17 | 9.2 | $898K | +1.8% | #228 of 2,088 |
| 19Johnson County, IN | 70 | 82 | 13.1 | $804K | +7.4% | #256 of 2,088 |
| 20Noble County, IN | 69 | 14 | 7.7 | $1M | +1.0% | #269 of 2,088 |
| 21Hendricks County, IN | 69 | 94 | 14.0 | $821K | +10.2% | #284 of 2,088 |
| 22Clay County, IN | 68 | 8 | 7.6 | $1.1M | −0.1% | #296 of 2,088 |
| 23Scott County, IN | 68 | 7 | 7.1 | $951K | +2.8% | #302 of 2,088 |
| 24Henry County, IN | 68 | 15 | 8.0 | $869K | +0.5% | #313 of 2,088 |
| 25Washington County, IN | 67 | 5 | 4.5 | $1.6M | +0.5% | #330 of 2,088 |
Show all 92 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Greene County, IN | 67 | 6 | 4.6 | $1.5M | +1.2% | #331 of 2,088 |
| 27Fountain County, IN | 67 | 5 | 7.2 | $933K | +3.2% | #335 of 2,088 |
| 28Dubois County, IN | 67 | 18 | 10.2 | $881K | +0.9% | #339 of 2,088 |
| 29White County, IN | 66 | 9 | 8.8 | $863K | +2.0% | #372 of 2,088 |
| 30Marshall County, IN | 66 | 17 | 9.6 | $816K | +1.2% | #376 of 2,088 |
| 31Huntington County, IN | 64 | 11 | 7.1 | $1M | +1.6% | #437 of 2,088 |
| 32Steuben County, IN | 64 | 13 | 9.2 | $899K | +1.0% | #443 of 2,088 |
| 33Newton County, IN | 64 | 5 | 8.7 | $817K | +2.9% | #448 of 2,088 |
| 34Bartholomew County, IN | 64 | 41 | 12.3 | $775K | +4.3% | #453 of 2,088 |
| 35Jasper County, IN | 63 | 11 | 8.6 | $962K | +3.0% | #476 of 2,088 |
| 36LaPorte County, IN | 63 | 39 | 8.9 | $904K | −0.9% | #478 of 2,088 |
| 37Kosciusko County, IN | 63 | 30 | 9.4 | $900K | +0.9% | #479 of 2,088 |
| 38Gibson County, IN | 63 | 12 | 8.9 | $877K | +0.1% | #480 of 2,088 |
| 39Hamilton County, IN | 63 | 270 | 19.7 | $746K | +10.9% | #492 of 2,088 |
| 40Floyd County, IN | 63 | 48 | 15.0 | $643K | +2.0% | #502 of 2,088 |
| 41Randolph County, IN | 62 | 6 | 5.8 | $1.1M | +0.1% | #506 of 2,088 |
| 42Orange County, IN | 61 | 6 | 7.5 | $946K | −0.1% | #545 of 2,088 |
| 43Perry County, IN | 61 | 6 | 7.7 | $886K | +1.2% | #548 of 2,088 |
| 44Montgomery County, IN | 60 | 18 | 11.5 | $694K | +2.7% | #598 of 2,088 |
| 45Starke County, IN | 59 | 6 | 6.7 | $974K | +0.1% | #617 of 2,088 |
| 46Jennings County, IN | 59 | 9 | 8.2 | $868K | +0.1% | #618 of 2,088 |
| 47Porter County, IN | 59 | 94 | 13.7 | $740K | +1.6% | #635 of 2,088 |
| 48Lake County, IN | 58 | 222 | 11.4 | $761K | +1.1% | #676 of 2,088 |
| 49Allen County, IN | 58 | 183 | 11.7 | $720K | +4.2% | #684 of 2,088 |
| 50Adams County, IN | 57 | 14 | 11.3 | $664K | +2.2% | #732 of 2,088 |
| 51DeKalb County, IN | 57 | 24 | 14.0 | $570K | +2.9% | #748 of 2,088 |
| 52Miami County, IN | 55 | 9 | 6.8 | $1M | −3.9% | #790 of 2,088 |
| 53Wayne County, IN | 55 | 25 | 9.3 | $739K | −0.5% | #797 of 2,088 |
| 54Elkhart County, IN | 55 | 80 | 11.1 | $728K | +0.9% | #799 of 2,088 |
| 55St. Joseph County, IN | 55 | 121 | 11.3 | $727K | +0.1% | #801 of 2,088 |
| 56Grant County, IN | 55 | 25 | 9.3 | $670K | 0.0% | #813 of 2,088 |
| 57Tippecanoe County, IN | 55 | 89 | 11.7 | $659K | +2.2% | #816 of 2,088 |
| 58Marion County, IN | 54 | 470 | 11.7 | $697K | +1.6% | #858 of 2,088 |
| 59Whitley County, IN | 54 | 19 | 13.5 | $631K | +2.1% | #870 of 2,088 |
| 60Cass County, IN | 53 | 12 | 8.0 | $806K | +0.1% | #889 of 2,088 |
| 61Wells County, IN | 53 | 14 | 12.1 | $636K | +2.6% | #909 of 2,088 |
| 62Rush County, IN | 52 | 6 | 8.9 | $779K | 0.0% | #934 of 2,088 |
| 63Clinton County, IN | 51 | 13 | 10.4 | $704K | +0.4% | #992 of 2,088 |
| 64Delaware County, IN | 50 | 45 | 9.7 | $671K | +1.2% | #1,047 of 2,088 |
| 65Knox County, IN | 49 | 19 | 12.5 | $597K | −1.7% | #1,115 of 2,088 |
| 66Wabash County, IN | 45 | 18 | 14.2 | $530K | −0.7% | #1,319 of 2,088 |
| 67Fayette County, IN | 43 | 10 | 10.6 | $634K | +0.7% | #1,378 of 2,088 |
| 68Lawrence County, IN | 43 | 24 | 12.5 | $593K | +1.2% | #1,386 of 2,088 |
| 69Monroe County, IN | 43 | 85 | 14.3 | $580K | +1.9% | #1,389 of 2,088 |
| 70Howard County, IN | 43 | 49 | 13.8 | $535K | +0.4% | #1,398 of 2,088 |
| 71Sullivan County, IN | 42 | 8 | 10.2 | $652K | +0.1% | #1,418 of 2,088 |
| 72Vermillion County, IN | 42 | 7 | 10.6 | $636K | +0.6% | #1,421 of 2,088 |
| 73Pulaski County, IN | 42 | 6 | 12.1 | $615K | −0.4% | #1,424 of 2,088 |
| 74Jay County, IN | 40 | 7 | 9.0 | $700K | −1.8% | #1,475 of 2,088 |
| 75Vanderburgh County, IN | 39 | 97 | 12.4 | $601K | +0.9% | #1,509 of 2,088 |
| 76Jefferson County, IN | 39 | 17 | 13.3 | $562K | +0.6% | #1,513 of 2,088 |
| 77Vigo County, IN | 36 | 48 | 11.3 | $588K | +0.4% | #1,610 of 2,088 |
| 78Tipton County, IN | 31 | 11 | 17.6 | $464K | −0.4% | #1,765 of 2,088 |
| 79Fulton County, IN | 28 | 12 | 14.9 | $506K | −1.9% | #1,844 of 2,088 |
| Owen County, IN | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Spencer County, IN | Not scored | 3 | 3.7 | $2.1M | +1.2% | |
| Parke County, IN | Not scored | 4 | 6.5 | $1.1M | +3.0% | |
| Brown County, IN | Not scored | 3 | 4.4 | $2M | +1.9% | |
| Pike County, IN | Not scored | 2 | 4.0 | $2M | −2.0% | |
| Blackford County, IN | Not scored | 3 | 5.8 | $1.1M | −3.1% | |
| Crawford County, IN | Not scored | 3 | 6.5 | $879K | −0.2% | |
| Switzerland County, IN | Not scored | 1 | 2.6 | $2.9M | +3.1% | |
| Martin County, IN | Not scored | 7 | 17.9 | $424K | +0.5% | |
| Benton County, IN | Not scored | 2 | 5.8 | $1.4M | +2.0% | |
| Warren County, IN | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Union County, IN | Not scored | 3 | 10.2 | $818K | −3.1% | |
| Ohio County, IN | Not scored | 0 | 0.0 | n/a | +1.2% |
Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms and studios are in Indiana?
As of September 2026, map listings count 3,057 gyms and studios in Indiana. 655 of them (21%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 1,293 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 8.0% from 2019.
How much do households in Indiana spend on memberships, classes and admissions?
About $2.3B a year, or $864 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 3,057 gyms and studios on map listings, it comes to $767K per location. It is estimated from the incomes of the 2,716,009 households in Indiana and national spending patterns by income.
How does Indiana compare with the U.S. for gyms and studios?
Indiana has 11.3 gyms and studios per 10,000 households, 24% below the U.S. rate of 14.9. Spending per location is $767K, 16% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Indiana would have about 3,543, against 3,057 on map listings. There is one business with payroll in the industry for every 2,101 households, against one for every 1,641 across the U.S. The official count rose 8.0% from 2019 to 2023, against +8.2% for the U.S.
Which market in Indiana has the highest market score for gyms and studios?
Among 15 scored metro areas in or partly in Indiana, the Indianapolis-Carmel-Greenwood metro area scores highest, at 68 (upper middle). Among 25 scored small-town markets in or partly in Indiana, the Greencastle area scores highest, at 86 (high). Among 79 scored counties in Indiana, Hancock County scores highest, at 88 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Indiana scores 65 for gyms and studios (upper middle), #5 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Indiana. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms, studios and classes in other states
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Top markets for gyms and studios across the U.S. · All business types in Indiana
Related business types in Indiana
- Gyms1,702 listings
- Yoga, Pilates and fitness studios385 listings
- Martial arts and dance studios970 listings
Screening a site or an acquisition in Indiana?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.