County profile · Indiana
Ripley County, IN market data
How Ripley County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 29,434
- +1.6% since 2020
- Households
- 11,531
- Median household income
- $70,573
- +25.3% vs. 2015–2019, before inflation
- Median home value
- $222,500
- Jobs located here
- 10,343
- Highest market score
- 83
- Dentists and orthodontists, #40 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Ripley County by name and distance, and the households and spending within reach. Or open the report at the center of Ripley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Ripley County has an estimated 29,434 people and 11,531 households. Population estimates put the population change in Ripley County from 2020 to 2025 at +1.6%, slower than the U.S. (+3.1%). Median household income in Ripley County is $70,573, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.3%, before inflation.
Relative to the U.S., household spending in Ripley County runs highest on vehicle maintenance and repairs (an index of 132, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Of the business types scored in Ripley County, dentists and orthodontists (83), bakeries and dessert shops (75) and gyms and studios (72) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #40 of 1,886 scored counties.
Against the U.S., map listings per household run highest for pizza places (2.4 times the U.S. rate) and lowest for real estate businesses (64% below the U.S. rate).
All 56 business types in Ripley County
Highest Groundwork market score first. Each score compares Ripley County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 83 | #40 of 1,886 | 6 | 5.2 | $2.6M | 263 | 3 |
| Bakeries and dessert shops | 75 | #161 of 1,889 | 6 | 5.2 | $7.1M | 170 | 3 |
| Gyms, studios and classes | 72 | #200 of 2,088 | 10 | 8.7 | $927K | 140 | 3 |
| Salons, barbers and spas | 68 | #341 of 2,385 | 33 | 28.6 | $329K | 155 | 6 |
| Lawn, cleaning and pest control | 66 | #309 of 1,771 | 5 | 4.3 | $2.7M | 161 | 10 |
| Real estate | 65 | #377 of 2,229 | 16 | 13.9 | Index only | 224 | 6 |
| Clothing, shoes and laundry | 65 | #544 of 2,210 | 18 | 15.6 | $1.2M | 136 | 3 |
| Convenience stores | 65 | #578 of 2,261 | 8 | 6.9 | $8.4M | 107 | Under 3 |
| Real estate agents and brokers | 64 | #390 of 2,176 | 15 | 13.0 | Index only | 190 | 3 |
| Coffee shops and cafes | 61 | #579 of 2,063 | 11 | 9.5 | $3.9M | 104 | 3 |
| Clothing and shoe stores | 60 | #676 of 2,087 | 12 | 10.4 | $1.8M | 141 | Under 3 |
| Chiropractors | 56 | #578 of 1,490 | 7 | 6.1 | $2.2M | 93 | 3 |
| Restaurants and cafes | 56 | #933 of 2,405 | 110 | 95.4 | $385K | 104 | 40 |
| Hair salons | 54 | #975 of 2,339 | 25 | 21.7 | $434K | 101 | 5 |
| Fast food and sandwich shops | 53 | #1,045 of 2,222 | 18 | 15.6 | $2.4M | 77 | 15 |
| Home repair trades | 52 | #925 of 2,057 | 11 | 9.5 | $2.7M | 111 | 20 |
| Primary care and pediatrics | 49 | #887 of 1,656 | 12 | 10.4 | $1.3M | 73 | 12 |
| Doctors, dentists and clinics | 48 | #1,307 of 2,394 | 107 | 92.8 | $145K | 95 | 24 |
| Gas stations | 46 | #1,375 of 2,358 | 25 | 21.7 | $1.5M | 63 | 16 |
| Sit-down restaurants | 45 | #1,423 of 2,405 | 62 | 53.8 | $683K | 103 | 22 |
| HVAC and plumbing | 44 | #1,064 of 1,707 | 8 | 6.9 | $3.7M | 78 | 9 |
| Pizza | 43 | #1,346 of 2,090 | 22 | 19.1 | $1.9M | 38 | 15 |
| Pet businesses | 43 | #1,397 of 2,200 | 15 | 13.0 | $606K | 69 | Under 3 |
| Grocery and convenience stores | 43 | #1,481 of 2,402 | 28 | 24.3 | $2.4M | 71 | 9 |
| Auto repair and car care | 43 | #1,515 of 2,401 | 62 | 53.8 | $235K | 87 | 25 |
| Collision repair and body shops | 41 | #883 of 1,327 | 6 | 5.2 | $2.4M | 79 | 7 |
| Optometrists and eye care | 41 | #901 of 1,302 | 7 | 6.1 | $2.2M | 71 | Under 3 |
| Martial arts and dance studios | 39 | #968 of 1,334 | 6 | 5.2 | $1.5M | 77 | Under 3 |
| Auto repair shops | 38 | #1,751 of 2,378 | 41 | 35.6 | $355K | 80 | 22 |
| Grocery stores | 35 | #1,503 of 2,070 | 10 | 8.7 | $6.7M | 73 | 8 |
| Pet grooming and boarding | 25 | #1,289 of 1,461 | 9 | 7.8 | $1M | 40 | Under 3 |
| Insurance agencies | 25 | #1,951 of 2,272 | 24 | 20.8 | $947K | 75 | 21 |
| Funeral homes | 24 | #1,339 of 1,472 | 8 | 6.9 | $209K | 31 | 5 |
| Child care and preschools | 23 | #1,443 of 1,611 | 9 | 7.8 | $463K | 46 | 9 |
| Laundromats | 18 | #723 of 785 | 5 | 4.3 | $4.3M | 34 | 3 |
| Gyms | Not scored | Not scored | 4 | 3.5 | $2.3M | 178 | 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.5 | $3.4M | 116 | 10 |
| Physical therapy | Not scored | Not scored | 4 | 3.5 | $3.9M | 162 | 6 |
| Spas and skin care | Not scored | Not scored | 4 | 3.5 | $2.7M | 310 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 3.5 | $3.6M | 145 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.5 | $2.3M | 83 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 2.6 | $3.6M | 192 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.6 | $4.8M | 192 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.6 | $9.9M | 117 | 3 |
| Pet stores | Not scored | Not scored | 2 | 1.7 | $4.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.9 | $21.5M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $13.5M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 0.9 | $10.9M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.9 | $15.5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 8 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Ripley County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.5M | $1,261 | 132 |
| Gasoline and other fuels | $37.3M | $3,232 | 125 |
| Food away from home | $42.4M | $3,673 | 90 |
| Groceries | $67.5M | $5,851 | 93 |
| Personal care products and services | $10.9M | $942 | 94 |
| Child care and other personal services | $4.2M | $362 | 62 |
| Memberships, classes and admissions | $9.3M | $804 | 82 |
| Medical and dental services | $15.5M | $1,346 | 105 |
| Pets | $9.1M | $788 | 87 |
| Clothing, shoes and related services | $21.5M | $1,866 | 91 |
| Vehicle insurance | $22.7M | $1,971 | 101 |
| Home repairs, maintenance and insurance | $29.7M | $2,579 | 85 |
| Lawn care, cleaning and other household services | $13.5M | $1,174 | 83 |
| Rent and homeowner costs | $155.3M | $13,467 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Ripley County
- Population, 2025 estimate
- 29,434+1.6% since 2020
- Households
- 11,531
- Median age
- 41.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 446 sq. mi.
- People per square mile
- 65
- Median household income
- $70,573+25.3% vs. 2015–2019, before inflation
- Average household income
- $88,934
- Median home value
- $222,500
- Jobs located here
- 10,343
- Daytime population
- 26,139Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ripley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Ripley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Ripley County, IN growing?
Population estimates put Ripley County at 29,434 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 11,531 households. Median household income rose 25.3% from the 2015–2019 survey, before inflation.
How much do households in Ripley County, IN spend?
Households in Ripley County spend about $155.3M a year on rent and homeowner costs, $67.5M on groceries and $42.4M on food away from home. Set against the U.S., households in Ripley County spend the most on vehicle maintenance and repairs (an index of 132, where 100 is the U.S. average) and the least on child care and other personal services (62).
Which business types have the highest market scores in Ripley County, IN?
The highest Groundwork market scores in Ripley County are for dentists and orthodontists (83), bakeries and dessert shops (75) and gyms and studios (72). Ripley County ranks #40 of 1,886 scored counties for dentists and orthodontists.
How does Ripley County, IN compare with the U.S.?
The median household income in Ripley County is $70,573 a year, 13% below the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $222,500, against $332,700 for the U.S. For its number of households, Ripley County has the most map listings, relative to the U.S., for pizza places (2.4 times the U.S. rate) and the fewest for real estate businesses (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in Ripley County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ripley County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Ripley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ripley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.