Metro area profile · Indiana
Terre Haute, IN metro area market data
How the Terre Haute metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 169,241
- +0.3% since 2020
- Households
- 67,374
- Median household income
- $56,594
- Median home value
- $143,500
- Jobs located here
- 62,390
- Highest market score
- 68
- Collision repair and body shops, #68 of 381 scored metro areas
A site report maps the competitors on map listings around any address in the Terre Haute metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Terre Haute metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Terre Haute metro area has an estimated 169,241 people and 67,374 households. Between 2020 and 2025, the population of the Terre Haute metro area grew 0.3%, slower than the U.S. (+3.1%). Median household income in the Terre Haute metro area is $56,594, 30% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Terre Haute metro area runs highest on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and lowest on child care and other personal services (55).
Of the business types scored in the Terre Haute metro area, collision repair and body shops (68), dentists and orthodontists (67) and real estate businesses (62) have the highest Groundwork market scores. For collision repair and body shops, that ranks #68 of 381 scored metro areas.
The Terre Haute metro area takes in 4 counties: Vigo County, Clay County, Sullivan County and Vermillion County. Against the U.S., map listings per household run highest for pizza places (75% above the U.S. rate) and lowest for mortgage brokers and lenders (63% below the U.S. rate).
All 56 business types in the Terre Haute metro area
Highest Groundwork market score first. Each score compares the Terre Haute metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Collision repair and body shops | 68 | #68 of 381 | 16 | 2.4 | $4.3M | 139 | 13 |
| Dentists and orthodontists | 67 | #70 of 387 | 65 | 9.6 | $1.3M | 132 | 41 |
| Real estate | 62 | #74 of 387 | 101 | 15.0 | Index only | 194 | 54 |
| Mortgage brokers and lenders | 60 | #93 of 373 | 11 | 1.6 | Index only | 198 | 3 |
| Yoga, Pilates and fitness studios | 59 | #87 of 347 | 7 | 1.0 | $6.6M | 164 | 16 |
| Real estate agents and brokers | 59 | #92 of 387 | 76 | 11.3 | Index only | 205 | 34 |
| Doctors, dentists and clinics | 58 | #124 of 387 | 453 | 67.2 | $186K | 122 | 209 |
| Barbershops | 58 | #124 of 387 | 16 | 2.4 | $3.6M | 193 | Under 3 |
| Car washes and detailing | 58 | #131 of 387 | 26 | 3.9 | $2.6M | 104 | 9 |
| Convenience stores | 56 | #158 of 387 | 42 | 6.2 | $8.9M | 112 | 3 |
| Property management | 55 | #133 of 374 | 12 | 1.8 | Index only | 128 | 12 |
| Martial arts and dance studios | 55 | #136 of 387 | 20 | 3.0 | $2.3M | 115 | 12 |
| Grocery and convenience stores | 54 | #173 of 387 | 98 | 14.5 | $3.8M | 112 | 25 |
| Electricians | 53 | #170 of 383 | 11 | 1.6 | $14.6M | 122 | 32 |
| Auto repair and car care | 53 | #181 of 387 | 244 | 36.2 | $280K | 104 | 93 |
| Chiropractors | 52 | #172 of 386 | 31 | 4.6 | $2.7M | 114 | 17 |
| Grocery stores | 52 | #188 of 387 | 32 | 4.7 | $11.6M | 125 | 22 |
| Tire shops | 52 | #194 of 386 | 26 | 3.9 | $2.6M | 105 | 10 |
| House cleaning | 51 | #172 of 375 | 10 | 1.5 | $7.3M | 115 | 25 |
| Coffee shops and cafes | 51 | #182 of 387 | 51 | 7.6 | $4.4M | 119 | 28 |
| Gyms, studios and classes | 50 | #188 of 387 | 71 | 10.5 | $655K | 99 | 28 |
| Nail salons | 48 | #210 of 387 | 37 | 5.5 | $1.6M | 94 | 3 |
| Primary care and pediatrics | 48 | #215 of 387 | 44 | 6.5 | $1.9M | 108 | 94 |
| Auto repair shops | 48 | #216 of 387 | 147 | 21.8 | $465K | 105 | 70 |
| Physical therapy | 44 | #230 of 386 | 30 | 4.5 | $2.8M | 117 | 38 |
| Clothing, shoes and laundry | 44 | #246 of 387 | 126 | 18.7 | $928K | 105 | 52 |
| Clothing and shoe stores | 42 | #251 of 387 | 95 | 14.1 | $1.2M | 97 | 42 |
| Salons, barbers and spas | 42 | #278 of 387 | 290 | 43.0 | $200K | 94 | 50 |
| Hair salons | 41 | #284 of 387 | 150 | 22.3 | $387K | 90 | 24 |
| Gyms | 40 | #282 of 387 | 44 | 6.5 | $1.1M | 81 | 16 |
| Insurance agencies | 38 | #261 of 387 | 89 | 13.2 | $1.2M | 97 | 60 |
| Restaurants and cafes | 38 | #274 of 387 | 625 | 92.8 | $360K | 97 | 278 |
| Bakeries and dessert shops | 36 | #304 of 387 | 65 | 9.6 | $3.5M | 84 | 28 |
| Sit-down restaurants | 35 | #306 of 387 | 326 | 48.4 | $690K | 104 | 121 |
| Veterinarians | 34 | #301 of 384 | 22 | 3.3 | $2.2M | 81 | 16 |
| Fast food and sandwich shops | 31 | #308 of 387 | 101 | 15.0 | $2.2M | 73 | 125 |
| Landscaping and lawn care | 31 | #317 of 385 | 39 | 5.8 | $1.9M | 64 | 45 |
| Pet stores | 31 | #325 of 382 | 13 | 1.9 | $3.7M | 82 | 5 |
| Lawn, cleaning and pest control | 31 | #331 of 387 | 61 | 9.1 | $1.2M | 72 | 82 |
| Pet businesses | 29 | #342 of 387 | 77 | 11.4 | $628K | 72 | 34 |
| Optometrists and eye care | 29 | #344 of 386 | 32 | 4.7 | $2.6M | 84 | 14 |
| Home repair trades | 29 | #360 of 387 | 93 | 13.8 | $1.7M | 71 | 94 |
| HVAC and plumbing | 26 | #366 of 387 | 51 | 7.6 | $3.2M | 66 | 47 |
| Pizza | 25 | #360 of 387 | 94 | 14.0 | $2.4M | 47 | 125 |
| Laundromats | 24 | #331 of 364 | 11 | 1.6 | $10.6M | 85 | 6 |
| Pet grooming and boarding | 24 | #360 of 386 | 34 | 5.0 | $1.4M | 56 | 13 |
| Funeral homes | 23 | #348 of 377 | 22 | 3.3 | $439K | 65 | 14 |
| Roofing and gutters | 20 | #373 of 381 | 31 | 4.6 | $5.2M | 61 | 15 |
| Spas and skin care | 19 | #383 of 387 | 83 | 12.3 | $700K | 80 | 22 |
| Pest control | 16 | #340 of 345 | 12 | 1.8 | $6.1M | 60 | 12 |
| Gas stations | 14 | #381 of 387 | 126 | 18.7 | $1.4M | 59 | 108 |
| Child care and preschools | 8 | #386 of 387 | 56 | 8.3 | $383K | 38 | 58 |
| Dry cleaners | Not scored | Not scored | 4 | 0.6 | $29.2M | 187 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.3 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.3 | $34.2M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $84.3M | Too few | 5 |
Household spending in the Terre Haute metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $68.4M | $1,015 | 106 |
| Gasoline and other fuels | $177.5M | $2,634 | 101 |
| Food away from home | $225.1M | $3,341 | 82 |
| Groceries | $372.2M | $5,524 | 87 |
| Personal care products and services | $58.1M | $862 | 86 |
| Child care and other personal services | $21.5M | $319 | 55 |
| Memberships, classes and admissions | $46.5M | $690 | 70 |
| Medical and dental services | $84.3M | $1,252 | 97 |
| Pets | $48.4M | $718 | 79 |
| Clothing, shoes and related services | $116.9M | $1,736 | 84 |
| Vehicle insurance | $107.9M | $1,601 | 82 |
| Home repairs, maintenance and insurance | $160.7M | $2,385 | 79 |
| Lawn care, cleaning and other household services | $73.4M | $1,089 | 77 |
| Rent and homeowner costs | $850.5M | $12,623 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Terre Haute metro area
- Population, 2025 estimate
- 169,241+0.3% since 2020
- Households
- 67,374
- Median age
- 39.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 1,465 sq. mi.
- People per square mile
- 115
- Median household income
- $56,594
- Average household income
- $78,125
- Median home value
- $143,500
- Jobs located here
- 62,390
- Daytime population
- 165,337Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Terre Haute metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Terre Haute metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Terre Haute metro area 4
- Vigo County, IN106,109 people
- Clay County, IN26,409 people
- Sullivan County, IN20,780 people
- Vermillion County, IN15,421 people
Other markets based in Indiana 12
- Indianapolis-Carmel-Greenwood, IN metro area2,130,055 people
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Evansville, IN metro area270,494 people
- Lafayette-West Lafayette, IN metro area226,805 people
- Elkhart-Goshen, IN metro area207,132 people
- Bloomington, IN metro area162,569 people
- Muncie, IN metro area112,280 people
- Michigan City-La Porte, IN metro area111,917 people
- Kokomo, IN metro area83,752 people
- Columbus, IN metro area83,536 people
- Warsaw, IN area80,442 people
Questions
How fast is the Terre Haute, IN metro area growing?
Population estimates put the Terre Haute metro area at 169,241 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 67,374 households.
How much do households in the Terre Haute, IN metro area spend?
Households in the Terre Haute metro area spend about $850.5M a year on rent and homeowner costs, $372.2M on groceries and $225.1M on food away from home. Set against the U.S., households in the Terre Haute metro area spend the most on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and the least on child care and other personal services (55).
Which business types have the highest market scores in the Terre Haute, IN metro area?
The highest Groundwork market scores in the Terre Haute metro area are for collision repair and body shops (68), dentists and orthodontists (67) and real estate businesses (62). The Terre Haute metro area ranks #68 of 381 scored metro areas for collision repair and body shops.
How does the Terre Haute, IN metro area compare with the U.S.?
The median household income in the Terre Haute metro area is $56,594 a year, 30% below the U.S. median of $80,734. The population rose 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $143,500, against $332,700 for the U.S. For its number of households, the Terre Haute metro area has the most map listings, relative to the U.S., for pizza places (75% above the U.S. rate) and the fewest for mortgage brokers and lenders (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Terre Haute metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Terre Haute metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in the Terre Haute metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Terre Haute metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.