Small-town market profile · Indiana
Jasper, IN area market data
Population, household spending and competition for 56 business types in the Jasper area, each scored against other small-town markets.
- Population, 2025
- 44,016
- +0.9% since 2020
- Households
- 17,574
- Median household income
- $75,979
- Median home value
- $230,100
- Jobs located here
- 28,351
- Highest market score
- 81
- Convenience stores, #16 of 529 scored small-town markets
A site report maps the competitors on map listings around any address in the Jasper area by name and distance, and the households and spending within reach. Or open the report at the center of the Jasper area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 44,016 people live in the Jasper area, in 17,574 households. Population estimates show the Jasper area grew 0.9% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Jasper area is $75,979 a year, 6% below the U.S. median of $80,734.
Set against the U.S., households in the Jasper area spend the most on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and the least on child care and other personal services (71).
The highest Groundwork market scores in the Jasper area are for convenience stores (81), barbershops (81) and martial arts and dance studios (76). The Jasper area ranks #16 of 529 scored small-town markets for convenience stores.
The Jasper area is made up of one county, Dubois County. For its number of households, the Jasper area has the most map listings, relative to the U.S., for chiropractors (2.1 times the U.S. rate) and the fewest for gyms and studios (32% below the U.S. rate).
All 56 business types in the Jasper area
Highest Groundwork market score first. Each score compares the Jasper area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 81 | #16 of 529 | 10 | 5.7 | $10.7M | 135 | Under 3 |
| Barbershops | 81 | #26 of 377 | 5 | 2.8 | $3.5M | 186 | Under 3 |
| Martial arts and dance studios | 76 | #22 of 378 | 6 | 3.4 | $2.6M | 131 | Under 3 |
| Coffee shops and cafes | 74 | #35 of 529 | 16 | 9.1 | $4.3M | 116 | 4 |
| Hair salons | 73 | #40 of 538 | 36 | 20.5 | $486K | 113 | 5 |
| Primary care and pediatrics | 73 | #59 of 458 | 10 | 5.7 | $2.5M | 140 | 16 |
| Nail salons | 71 | #55 of 387 | 7 | 4.0 | $2.5M | 150 | Under 3 |
| Tire shops | 70 | #75 of 431 | 5 | 2.8 | $4.2M | 170 | 5 |
| Gyms, studios and classes | 68 | #65 of 535 | 18 | 10.2 | $881K | 133 | 7 |
| Gas stations | 67 | #97 of 536 | 22 | 12.5 | $2.4M | 102 | 24 |
| Child care and preschools | 67 | #99 of 454 | 8 | 4.6 | $903K | 90 | 6 |
| Auto repair shops | 65 | #106 of 538 | 39 | 22.2 | $544K | 122 | 26 |
| Auto repair and car care | 64 | #130 of 538 | 68 | 38.7 | $312K | 116 | 38 |
| Gyms | 63 | #111 of 506 | 10 | 5.7 | $1.6M | 122 | 7 |
| Salons, barbers and spas | 62 | #121 of 538 | 69 | 39.3 | $254K | 119 | 11 |
| Grocery and convenience stores | 62 | #160 of 538 | 39 | 22.2 | $2.7M | 81 | 11 |
| Bakeries and dessert shops | 61 | #140 of 507 | 20 | 11.4 | $3.4M | 83 | 4 |
| Pet stores | 60 | #61 of 220 | 5 | 2.8 | $3M | 66 | Under 3 |
| Collision repair and body shops | 58 | #131 of 387 | 8 | 4.6 | $2.7M | 86 | 6 |
| Car washes and detailing | 54 | #187 of 441 | 12 | 6.8 | $1.8M | 70 | Under 3 |
| Restaurants and cafes | 54 | #222 of 538 | 181 | 103.0 | $379K | 102 | 90 |
| Optometrists and eye care | 53 | #183 of 400 | 10 | 5.7 | $2.5M | 80 | 4 |
| Roofing and gutters | 49 | #147 of 288 | 6 | 3.4 | $8M | 95 | 7 |
| Sit-down restaurants | 49 | #271 of 538 | 101 | 57.5 | $680K | 102 | 44 |
| Physical therapy | 48 | #223 of 400 | 13 | 7.4 | $1.9M | 80 | 7 |
| Clothing, shoes and laundry | 48 | #292 of 536 | 43 | 24.5 | $809K | 92 | 17 |
| Landscaping and lawn care | 47 | #218 of 399 | 9 | 5.1 | $2.4M | 83 | 18 |
| Doctors, dentists and clinics | 47 | #298 of 538 | 147 | 83.6 | $170K | 111 | 72 |
| Clothing and shoe stores | 47 | #301 of 536 | 32 | 18.2 | $1.1M | 86 | 17 |
| Electricians | 46 | #176 of 295 | 7 | 4.0 | $6.9M | 57 | 16 |
| Spas and skin care | 46 | #300 of 504 | 20 | 11.4 | $876K | 100 | 4 |
| Fast food and sandwich shops | 44 | #335 of 537 | 31 | 17.6 | $2.2M | 73 | 40 |
| Grocery stores | 41 | #346 of 506 | 16 | 9.1 | $6.7M | 72 | 11 |
| Real estate agents and brokers | 41 | #372 of 533 | 41 | 23.3 | Index only | 111 | 11 |
| Pet businesses | 41 | #379 of 527 | 28 | 15.9 | $533K | 61 | 12 |
| Real estate | 40 | #395 of 536 | 49 | 27.9 | Index only | 117 | 21 |
| HVAC and plumbing | 39 | #348 of 476 | 15 | 8.5 | $3.2M | 67 | 20 |
| Pizza | 39 | #369 of 520 | 23 | 13.1 | $3M | 59 | 40 |
| Dentists and orthodontists | 39 | #374 of 526 | 25 | 14.2 | $999K | 102 | 25 |
| Home repair trades | 38 | #402 of 526 | 28 | 15.9 | $1.7M | 71 | 43 |
| Lawn, cleaning and pest control | 37 | #361 of 481 | 16 | 9.1 | $1.4M | 81 | 31 |
| Pet grooming and boarding | 34 | #317 of 387 | 12 | 6.8 | $1.2M | 49 | 7 |
| Chiropractors | 32 | #368 of 426 | 20 | 11.4 | $1.2M | 52 | 16 |
| Insurance agencies | 25 | #465 of 537 | 37 | 21.1 | $875K | 70 | 28 |
| Funeral homes | Not scored | Not scored | 4 | 2.3 | $649K | 96 | 3 |
| House cleaning | Not scored | Not scored | 4 | 2.3 | $5.4M | 85 | 7 |
| Property management | Not scored | Not scored | 4 | 2.3 | Index only | 111 | 5 |
| Veterinarians | Not scored | Not scored | 4 | 2.3 | $3.7M | 137 | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.7 | Index only | 212 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.7 | $7.3M | 71 | 6 |
| Laundromats | Not scored | Not scored | 2 | 1.1 | $17.4M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.1 | $10.6M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.1 | $7.9M | Too few | 7 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Jasper area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.2M | $1,207 | 126 |
| Gasoline and other fuels | $53.4M | $3,037 | 117 |
| Food away from home | $68.6M | $3,906 | 96 |
| Groceries | $106.6M | $6,066 | 96 |
| Personal care products and services | $17.5M | $997 | 99 |
| Child care and other personal services | $7.2M | $411 | 71 |
| Memberships, classes and admissions | $15.9M | $903 | 92 |
| Medical and dental services | $25M | $1,420 | 110 |
| Pets | $14.9M | $850 | 93 |
| Clothing, shoes and related services | $34.8M | $1,980 | 96 |
| Vehicle insurance | $32.4M | $1,842 | 94 |
| Home repairs, maintenance and insurance | $48M | $2,730 | 90 |
| Lawn care, cleaning and other household services | $21.8M | $1,239 | 88 |
| Rent and homeowner costs | $247.7M | $14,096 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Jasper area
- Population, 2025 estimate
- 44,016+0.9% since 2020
- Households
- 17,574
- Median age
- 41.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 427 sq. mi.
- People per square mile
- 102
- Median household income
- $75,979
- Average household income
- $93,905
- Median home value
- $230,100
- Jobs located here
- 28,351
- Daytime population
- 47,957Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jasper area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Jasper area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Jasper area 1
- Dubois County, IN43,614 people
Other markets based in Indiana 12
- Indianapolis-Carmel-Greenwood, IN metro area2,130,055 people
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Evansville, IN metro area270,494 people
- Lafayette-West Lafayette, IN metro area226,805 people
- Elkhart-Goshen, IN metro area207,132 people
- Terre Haute, IN metro area168,719 people
- Bloomington, IN metro area162,569 people
- Muncie, IN metro area112,280 people
- Michigan City-La Porte, IN metro area111,917 people
- Kokomo, IN metro area83,752 people
- Columbus, IN metro area83,536 people
Questions
How fast is the Jasper, IN area growing?
Population estimates put the Jasper area at 44,016 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 17,574 households.
How much do households in the Jasper, IN area spend?
Households in the Jasper area spend about $247.7M a year on rent and homeowner costs, $106.6M on groceries and $68.6M on food away from home. Relative to the U.S., household spending in the Jasper area runs highest on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and lowest on child care and other personal services (71).
Which business types have the highest market scores in the Jasper, IN area?
Of the business types scored in the Jasper area, convenience stores (81), barbershops (81) and martial arts and dance studios (76) have the highest Groundwork market scores. For convenience stores, that ranks #16 of 529 scored small-town markets.
How does the Jasper, IN area compare with the U.S.?
Median household income in the Jasper area is $75,979, 6% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $230,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (2.1 times the U.S. rate) and lowest for gyms and studios (32% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in the Jasper area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jasper area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Jasper area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jasper area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.