County profile · Indiana
Hancock County, IN market data
Population, household spending and competition for 56 business types in Hancock County, each scored against other counties.
- Population, 2025
- 90,969
- +13.5% since 2020
- Households
- 33,474
- Median household income
- $93,186
- +25.8% vs. 2015–2019, before inflation
- Median home value
- $274,800
- Jobs located here
- 27,824
- Highest market score
- 98
- Chiropractors, #1 of 1,490 scored counties
A site report maps the competitors on map listings around any address in Hancock County by name and distance, and the households and spending within reach. Or open the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 90,969 people live in Hancock County, in 33,474 households. Population estimates put the population change in Hancock County from 2020 to 2025 at +13.5%, faster than the U.S. (+3.1%). The median household income in Hancock County is $93,186 a year, 15% above the U.S. median of $80,734. That rose 25.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hancock County spend the most on vehicle maintenance and repairs (an index of 130, where 100 is the U.S. average) and the least on child care and other personal services (86).
The highest Groundwork market scores in Hancock County are for chiropractors (98), grocery stores (97) and grocery and convenience stores (96). Hancock County ranks #1 of 1,490 scored counties for chiropractors.
Hancock County is part of the Indianapolis-Carmel-Greenwood metro area. For its number of households, Hancock County has the most map listings, relative to the U.S., for landscaping and lawn care companies (81% above the U.S. rate) and the fewest for clothing and shoe stores (52% below the U.S. rate).
All 56 business types in Hancock County
Highest Groundwork market score first. Each score compares Hancock County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 98 | #1 of 1,490 | 8 | 2.4 | $6.6M | 276 | 3 |
| Grocery stores | 97 | #3 of 2,070 | 7 | 2.1 | $31.2M | 336 | 4 |
| Grocery and convenience stores | 96 | #6 of 2,402 | 38 | 11.4 | $5.8M | 170 | 7 |
| Clothing, shoes and laundry | 93 | #12 of 2,210 | 37 | 11.1 | $2M | 226 | 6 |
| Convenience stores | 93 | #16 of 2,261 | 19 | 5.7 | $11.5M | 146 | 3 |
| Gyms | 92 | #6 of 1,792 | 19 | 5.7 | $1.9M | 147 | 5 |
| Clothing and shoe stores | 92 | #16 of 2,087 | 26 | 7.8 | $2.8M | 223 | 6 |
| Car washes and detailing | 91 | #7 of 1,451 | 13 | 3.9 | $3.2M | 127 | 3 |
| Barbershops | 91 | #10 of 1,356 | 11 | 3.3 | $3.4M | 180 | Under 3 |
| Nail salons | 90 | #5 of 1,328 | 13 | 3.9 | $2.9M | 172 | Under 3 |
| Physical therapy | 90 | #5 of 1,422 | 8 | 2.4 | $6.6M | 275 | 10 |
| Martial arts and dance studios | 88 | #9 of 1,334 | 7 | 2.1 | $5.2M | 258 | 6 |
| Gyms, studios and classes | 88 | #18 of 2,088 | 27 | 8.1 | $1.3M | 204 | 11 |
| Primary care and pediatrics | 88 | #24 of 1,656 | 16 | 4.8 | $3.3M | 185 | 27 |
| Restaurants and cafes | 88 | #36 of 2,405 | 229 | 68.4 | $646K | 174 | 114 |
| Sit-down restaurants | 88 | #39 of 2,405 | 115 | 34.4 | $1.3M | 194 | 47 |
| Auto repair and car care | 87 | #37 of 2,401 | 97 | 29.0 | $428K | 159 | 44 |
| Gas stations | 87 | #57 of 2,358 | 30 | 9.0 | $3.4M | 143 | 22 |
| Auto repair shops | 86 | #41 of 2,378 | 52 | 15.5 | $799K | 180 | 33 |
| Coffee shops and cafes | 85 | #51 of 2,063 | 24 | 7.2 | $6.2M | 166 | 14 |
| Property management | 84 | #10 of 910 | 5 | 1.5 | Index only | 185 | 4 |
| Bakeries and dessert shops | 83 | #63 of 1,889 | 25 | 7.5 | $5.9M | 143 | 14 |
| Fast food and sandwich shops | 80 | #137 of 2,222 | 44 | 13.1 | $3.4M | 110 | 50 |
| Spas and skin care | 79 | #80 of 1,769 | 25 | 7.5 | $1.5M | 170 | 7 |
| Optometrists and eye care | 78 | #75 of 1,302 | 10 | 3.0 | $5.3M | 169 | 8 |
| Salons, barbers and spas | 75 | #174 of 2,385 | 123 | 36.7 | $303K | 142 | 26 |
| Pizza | 75 | #180 of 2,090 | 33 | 9.9 | $4.5M | 88 | 50 |
| Doctors, dentists and clinics | 75 | #219 of 2,394 | 195 | 58.3 | $271K | 178 | 81 |
| Dentists and orthodontists | 74 | #181 of 1,886 | 31 | 9.3 | $1.7M | 173 | 30 |
| Hair salons | 74 | #192 of 2,339 | 73 | 21.8 | $510K | 119 | 16 |
| Collision repair and body shops | 72 | #184 of 1,327 | 13 | 3.9 | $3.2M | 104 | 9 |
| Pet grooming and boarding | 72 | #190 of 1,461 | 18 | 5.4 | $1.8M | 71 | 5 |
| Laundromats | 71 | #149 of 785 | 6 | 1.8 | $12.3M | 98 | Under 3 |
| Roofing and gutters | 69 | #179 of 1,177 | 12 | 3.6 | $8.4M | 100 | 7 |
| HVAC and plumbing | 69 | #233 of 1,707 | 18 | 5.4 | $5.6M | 118 | 38 |
| Child care and preschools | 69 | #302 of 1,611 | 20 | 6.0 | $832K | 83 | 14 |
| Electricians | 68 | #194 of 1,160 | 7 | 2.1 | $14.4M | 120 | 31 |
| Home repair trades | 66 | #334 of 2,057 | 37 | 11.1 | $2.7M | 112 | 76 |
| Veterinarians | 65 | #390 of 1,485 | 14 | 4.2 | $2.3M | 85 | 11 |
| Pet businesses | 62 | #597 of 2,200 | 50 | 14.9 | $649K | 74 | 19 |
| Real estate | 60 | #578 of 2,229 | 77 | 23.0 | Index only | 154 | 54 |
| Pet stores | 59 | #342 of 974 | 10 | 3.0 | $3.2M | 72 | 3 |
| Funeral homes | 57 | #543 of 1,472 | 9 | 2.7 | $499K | 74 | 5 |
| Real estate agents and brokers | 56 | #756 of 2,176 | 68 | 20.3 | Index only | 139 | 39 |
| Insurance agencies | 49 | #1,157 of 2,272 | 50 | 14.9 | $1.2M | 99 | 34 |
| Lawn, cleaning and pest control | 47 | #974 of 1,771 | 34 | 10.2 | $1.3M | 80 | 79 |
| Landscaping and lawn care | 39 | #1,055 of 1,493 | 29 | 8.7 | $1.6M | 54 | 56 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.2 | $10.4M | 76 | 5 |
| Tire shops | Not scored | Not scored | 4 | 1.2 | $10.4M | 415 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 0.9 | Index only | 439 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 0.9 | $15.3M | 149 | 5 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $36.8M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 0.6 | $22.9M | Too few | 18 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.3 | $36.4M | Too few | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Hancock County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $41.5M | $1,241 | 130 |
| Gasoline and other fuels | $102.6M | $3,066 | 118 |
| Food away from home | $147.8M | $4,416 | 108 |
| Groceries | $218.5M | $6,529 | 103 |
| Personal care products and services | $37.3M | $1,113 | 111 |
| Child care and other personal services | $16.6M | $497 | 86 |
| Memberships, classes and admissions | $36.4M | $1,088 | 111 |
| Medical and dental services | $52.8M | $1,577 | 122 |
| Pets | $32.4M | $969 | 107 |
| Clothing, shoes and related services | $73.6M | $2,198 | 107 |
| Vehicle insurance | $61.9M | $1,851 | 95 |
| Home repairs, maintenance and insurance | $101M | $3,018 | 100 |
| Lawn care, cleaning and other household services | $45.8M | $1,367 | 97 |
| Rent and homeowner costs | $513.8M | $15,348 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hancock County
- Population, 2025 estimate
- 90,969+13.5% since 2020
- Households
- 33,474
- Median age
- 41.2
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.1
- Land area
- 306 sq. mi.
- People per square mile
- 275
- Median household income
- $93,186+25.8% vs. 2015–2019, before inflation
- Average household income
- $118,107
- Median home value
- $274,800
- Jobs located here
- 27,824
- Daytime population
- 66,104Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hancock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Hancock County, IN growing?
Population estimates put Hancock County at 90,969 people in 2025, up 13.5% since 2020, faster than the U.S. (+3.1%). It has 33,474 households. Against the 2015–2019 survey, median household income rose 25.8%, before inflation.
How much do households in Hancock County, IN spend?
Households in Hancock County spend about $513.8M a year on rent and homeowner costs, $218.5M on groceries and $147.8M on food away from home. Relative to the U.S., household spending in Hancock County runs highest on vehicle maintenance and repairs (an index of 130, where 100 is the U.S. average) and lowest on child care and other personal services (86).
Which business types have the highest market scores in Hancock County, IN?
Of the business types scored in Hancock County, chiropractors (98), grocery stores (97) and grocery and convenience stores (96) have the highest Groundwork market scores. For chiropractors, that ranks #1 of 1,490 scored counties.
How does Hancock County, IN compare with the U.S.?
Median household income in Hancock County is $93,186, 15% above the U.S. median of $80,734. The population rose 13.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $274,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (81% above the U.S. rate) and lowest for clothing and shoe stores (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Hancock County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hancock County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hancock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.