County profile · Indiana
Vermillion County, IN market data
Population, household spending and competition for 56 business types in Vermillion County, each scored against other counties.
- Population, 2025
- 15,488
- +0.6% since 2020
- Households
- 6,594
- Median household income
- $60,200
- +19.8% vs. 2015–2019, before inflation
- Median home value
- $113,100
- Jobs located here
- 4,275
- Highest market score
- 75
- Doctors, dentists and clinics, #191 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Vermillion County by name and distance, and the households and spending within reach. Or open the report at the center of Vermillion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 15,488 people live in Vermillion County, in 6,594 households. Population estimates put the population change in Vermillion County from 2020 to 2025 at +0.6%, slower than the U.S. (+3.1%). The median household income in Vermillion County is $60,200 a year, 25% below the U.S. median of $80,734. That rose 19.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Vermillion County spend the most on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and the least on child care and other personal services (52).
The highest Groundwork market scores in Vermillion County are for medical and dental practices (75), auto repair and car care businesses (70) and fast food and sandwich shops (65). Vermillion County ranks #191 of 2,394 scored counties for medical and dental practices.
Vermillion County is part of the Terre Haute metro area. For its number of households, Vermillion County has the most map listings, relative to the U.S., for pizza places (2.1 times the U.S. rate) and the fewest for medical and dental practices (75% below the U.S. rate).
All 56 business types in Vermillion County
Highest Groundwork market score first. Each score compares Vermillion County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 75 | #191 of 2,394 | 14 | 21.2 | $588K | 386 | 8 |
| Auto repair and car care | 70 | #358 of 2,401 | 21 | 31.8 | $349K | 130 | 8 |
| Fast food and sandwich shops | 65 | #544 of 2,222 | 6 | 9.1 | $3.7M | 120 | 7 |
| Dentists and orthodontists | 63 | #464 of 1,886 | 5 | 7.6 | $1.6M | 167 | Under 3 |
| Salons, barbers and spas | 63 | #527 of 2,385 | 17 | 25.8 | $335K | 158 | 3 |
| Auto repair shops | 63 | #593 of 2,378 | 11 | 16.7 | $666K | 150 | 8 |
| Restaurants and cafes | 60 | #758 of 2,405 | 50 | 75.8 | $440K | 119 | 18 |
| Sit-down restaurants | 59 | #772 of 2,405 | 24 | 36.4 | $917K | 138 | 9 |
| Hair salons | 58 | #764 of 2,339 | 10 | 15.2 | $570K | 132 | Under 3 |
| Grocery and convenience stores | 44 | #1,451 of 2,402 | 17 | 25.8 | $2.2M | 64 | 3 |
| Gas stations | 43 | #1,455 of 2,358 | 8 | 12.1 | $2.4M | 100 | 14 |
| Home repair trades | 42 | #1,394 of 2,057 | 6 | 9.1 | $2.6M | 107 | 12 |
| Gyms, studios and classes | 42 | #1,421 of 2,088 | 7 | 10.6 | $636K | 96 | Under 3 |
| Pizza | 38 | #1,540 of 2,090 | 11 | 16.7 | $2M | 39 | 7 |
| Convenience stores | 33 | #1,713 of 2,261 | 8 | 12.1 | $4.6M | 58 | Under 3 |
| Gyms | 24 | #1,612 of 1,792 | 6 | 9.1 | $741K | 57 | Under 3 |
| Child care and preschools | 12 | #1,570 of 1,611 | 6 | 9.1 | $332K | 33 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 6.1 | $5.5M | 133 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 6.1 | $9.1M | 98 | 3 |
| Insurance agencies | Not scored | Not scored | 4 | 6.1 | $2.9M | 233 | 5 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 6.1 | $1.8M | 106 | Under 3 |
| Pet businesses | Not scored | Not scored | 4 | 6.1 | $1.2M | 133 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 6.1 | $1.4M | 163 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 6.1 | $1.8M | 73 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 3 | 4.5 | $3.8M | 428 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 4.5 | $317K | 47 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 4.5 | $5.2M | 109 | 4 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 4.5 | $2.7M | 154 | 3 |
| Real estate | Not scored | Not scored | 3 | 4.5 | Index only | 640 | 3 |
| Real estate agents and brokers | Not scored | Not scored | 3 | 4.5 | Index only | 508 | 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 4.5 | $5.2M | 61 | 3 |
| Veterinarians | Not scored | Not scored | 3 | 4.5 | $1.6M | 57 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 3.0 | $2.8M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 3.0 | $4.1M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 3.0 | $11M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 3.0 | $4.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 3.0 | $3.6M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.5 | $7.3M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 1.5 | $11.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.5 | $11.3M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.5 | $7.1M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.5 | $7.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.5 | $4.4M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Vermillion County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.3M | $1,111 | 116 |
| Gasoline and other fuels | $19.1M | $2,895 | 112 |
| Food away from home | $22M | $3,338 | 82 |
| Groceries | $36.6M | $5,549 | 88 |
| Personal care products and services | $5.7M | $864 | 86 |
| Child care and other personal services | $2M | $302 | 52 |
| Memberships, classes and admissions | $4.4M | $675 | 69 |
| Medical and dental services | $8.2M | $1,249 | 97 |
| Pets | $4.7M | $708 | 78 |
| Clothing, shoes and related services | $11.3M | $1,713 | 83 |
| Vehicle insurance | $11.7M | $1,773 | 91 |
| Home repairs, maintenance and insurance | $15.6M | $2,364 | 78 |
| Lawn care, cleaning and other household services | $7.1M | $1,084 | 77 |
| Rent and homeowner costs | $83.1M | $12,604 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Vermillion County
- Population, 2025 estimate
- 15,488+0.6% since 2020
- Households
- 6,594
- Median age
- 43.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 257 sq. mi.
- People per square mile
- 60
- Median household income
- $60,200+19.8% vs. 2015–2019, before inflation
- Average household income
- $72,716
- Median home value
- $113,100
- Jobs located here
- 4,275
- Daytime population
- 13,601Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vermillion County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Vermillion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Indiana 8
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- Clay County, IN26,409 people
- Fountain County, IN16,617 people
- Putnam County, IN37,280 people
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- Sullivan County, IN20,780 people
Questions
How fast is Vermillion County, IN growing?
Population estimates put Vermillion County at 15,488 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 6,594 households. Against the 2015–2019 survey, median household income rose 19.8%, before inflation.
How much do households in Vermillion County, IN spend?
Households in Vermillion County spend about $83.1M a year on rent and homeowner costs, $36.6M on groceries and $22M on food away from home. Relative to the U.S., household spending in Vermillion County runs highest on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and lowest on child care and other personal services (52).
Which business types have the highest market scores in Vermillion County, IN?
Of the business types scored in Vermillion County, medical and dental practices (75), auto repair and car care businesses (70) and fast food and sandwich shops (65) have the highest Groundwork market scores. For medical and dental practices, that ranks #191 of 2,394 scored counties.
How does Vermillion County, IN compare with the U.S.?
Median household income in Vermillion County is $60,200, 25% below the U.S. median of $80,734. The population rose 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $113,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (2.1 times the U.S. rate) and lowest for medical and dental practices (75% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 17 of the 56 business types have a score in Vermillion County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vermillion County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Vermillion County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vermillion County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.