Small-town market profile · Indiana
Peru, IN area market data
How the Peru area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 34,487
- −3.9% since 2020
- Households
- 13,318
- Median household income
- $61,139
- +20.7% vs. 2015–2019, before inflation
- Median home value
- $126,200
- Jobs located here
- 8,510
- Highest market score
- 65
- Primary care and pediatrics, #114 of 458 scored small-town markets
A site report maps the competitors on map listings around any address in the Peru area by name and distance, and the households and spending within reach. Or open the report at the center of the Peru area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Peru area has an estimated 34,487 people and 13,318 households. Population estimates put the population change in the Peru area from 2020 to 2025 at −3.9%, against +3.1% for the U.S. Median household income in the Peru area is $61,139, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.7%, before inflation.
Relative to the U.S., household spending in the Peru area runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on child care and other personal services (54).
Of the business types scored in the Peru area, primary care and pediatric clinics (65), sit-down restaurants (62) and medical and dental practices (61) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #114 of 458 scored small-town markets.
The Peru area is made up of one county, Miami County. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (58% below the U.S. rate).
All 56 business types in the Peru area
Highest Groundwork market score first. Each score compares the Peru area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 65 | #114 of 458 | 6 | 4.5 | $2.8M | 160 | 10 |
| Sit-down restaurants | 62 | #139 of 538 | 43 | 32.3 | $1.1M | 158 | 20 |
| Doctors, dentists and clinics | 61 | #156 of 538 | 69 | 51.8 | $247K | 162 | 27 |
| Auto repair and car care | 61 | #169 of 538 | 53 | 39.8 | $272K | 101 | 15 |
| Clothing, shoes and laundry | 59 | #188 of 536 | 13 | 9.8 | $1.8M | 204 | Under 3 |
| Physical therapy | 58 | #144 of 400 | 5 | 3.8 | $3.4M | 142 | 4 |
| Salons, barbers and spas | 58 | #162 of 538 | 35 | 26.3 | $335K | 157 | Under 3 |
| Gyms | 58 | #166 of 506 | 5 | 3.8 | $1.9M | 142 | Under 3 |
| Hair salons | 58 | #167 of 538 | 20 | 15.0 | $586K | 136 | Under 3 |
| Gyms, studios and classes | 58 | #171 of 535 | 9 | 6.8 | $1M | 155 | Under 3 |
| Restaurants and cafes | 58 | #183 of 538 | 99 | 74.3 | $456K | 123 | 50 |
| Dentists and orthodontists | 58 | #191 of 526 | 12 | 9.0 | $1.4M | 144 | 6 |
| Clothing and shoe stores | 58 | #196 of 536 | 9 | 6.8 | $2.6M | 204 | Under 3 |
| Fast food and sandwich shops | 57 | #208 of 537 | 13 | 9.8 | $3.5M | 114 | 21 |
| Tire shops | 56 | #169 of 431 | 5 | 3.8 | $2.9M | 115 | Under 3 |
| Auto repair shops | 50 | #281 of 538 | 33 | 24.8 | $436K | 98 | 14 |
| Grocery and convenience stores | 50 | #281 of 538 | 24 | 18.0 | $3.1M | 92 | 8 |
| Spas and skin care | 49 | #255 of 504 | 8 | 6.0 | $1.5M | 167 | Under 3 |
| Pet businesses | 49 | #290 of 527 | 15 | 11.3 | $649K | 74 | 3 |
| Convenience stores | 48 | #300 of 529 | 10 | 7.5 | $7.5M | 95 | Under 3 |
| Grocery stores | 47 | #290 of 506 | 7 | 5.3 | $10.7M | 115 | 6 |
| Insurance agencies | 42 | #329 of 537 | 13 | 9.8 | $1.8M | 140 | 14 |
| Real estate | 41 | #374 of 536 | 23 | 17.3 | Index only | 171 | 11 |
| Car washes and detailing | 40 | #303 of 441 | 7 | 5.3 | $2.1M | 82 | Under 3 |
| Coffee shops and cafes | 39 | #380 of 529 | 11 | 8.3 | $4.1M | 111 | 8 |
| Real estate agents and brokers | 39 | #399 of 533 | 20 | 15.0 | Index only | 157 | 6 |
| Lawn, cleaning and pest control | 36 | #371 of 481 | 9 | 6.8 | $1.6M | 98 | 15 |
| HVAC and plumbing | 35 | #383 of 476 | 9 | 6.8 | $3.6M | 76 | 10 |
| Pizza | 32 | #448 of 520 | 17 | 12.8 | $2.7M | 52 | 21 |
| Landscaping and lawn care | 29 | #350 of 399 | 7 | 5.3 | $2.1M | 72 | 11 |
| Home repair trades | 28 | #484 of 526 | 22 | 16.5 | $1.5M | 61 | 17 |
| Bakeries and dessert shops | 26 | #468 of 507 | 14 | 10.5 | $3.2M | 78 | 8 |
| Gas stations | 23 | #492 of 536 | 33 | 24.8 | $1.1M | 47 | 19 |
| Funeral homes | 19 | #346 of 365 | 8 | 6.0 | $249K | 37 | 4 |
| Roofing and gutters | 18 | #284 of 288 | 9 | 6.8 | $3.6M | 43 | 3 |
| Chiropractors | Not scored | Not scored | 4 | 3.0 | $4.3M | 178 | 4 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.0 | $3.6M | 117 | 3 |
| Electricians | Not scored | Not scored | 4 | 3.0 | $8.2M | 68 | 4 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.0 | $2.4M | 96 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.0 | $2.4M | 89 | 3 |
| Barbershops | Not scored | Not scored | 3 | 2.3 | $3.9M | 207 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 2.3 | $3.9M | 234 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.3 | $5.7M | 181 | 3 |
| Pet stores | Not scored | Not scored | 3 | 2.3 | $3.2M | 72 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 1.5 | $2.1M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.5 | $7.4M | Too few | 4 |
| Laundromats | Not scored | Not scored | 2 | 1.5 | $11.7M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.5 | $4.6M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.5 | $7.2M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.5 | $4.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $23.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Peru area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.4M | $1,081 | 113 |
| Gasoline and other fuels | $37.3M | $2,803 | 108 |
| Food away from home | $45.2M | $3,392 | 83 |
| Groceries | $74.7M | $5,607 | 89 |
| Personal care products and services | $11.7M | $880 | 88 |
| Child care and other personal services | $4.2M | $312 | 54 |
| Memberships, classes and admissions | $9.3M | $695 | 71 |
| Medical and dental services | $17.1M | $1,280 | 99 |
| Pets | $9.7M | $730 | 80 |
| Clothing, shoes and related services | $23.3M | $1,751 | 85 |
| Vehicle insurance | $22.8M | $1,714 | 88 |
| Home repairs, maintenance and insurance | $32.7M | $2,454 | 81 |
| Lawn care, cleaning and other household services | $14.8M | $1,110 | 79 |
| Rent and homeowner costs | $170.7M | $12,818 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Peru area
- Population, 2025 estimate
- 34,487−3.9% since 2020
- Households
- 13,318
- Median age
- 41.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 374 sq. mi.
- People per square mile
- 96
- Median household income
- $61,139+20.7% vs. 2015–2019, before inflation
- Average household income
- $77,345
- Median home value
- $126,200
- Jobs located here
- 8,510
- Daytime population
- 29,652Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Peru area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Peru area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Peru area 1
- Miami County, IN35,712 people
Other markets based in Indiana 12
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Questions
How fast is the Peru, IN area growing?
Population estimates put the Peru area at 34,487 people in 2025, down 3.9% since 2020, against +3.1% for the U.S. It has 13,318 households. Median household income rose 20.7% from the 2015–2019 survey, before inflation.
How much do households in the Peru, IN area spend?
Households in the Peru area spend about $170.7M a year on rent and homeowner costs, $74.7M on groceries and $45.2M on food away from home. Set against the U.S., households in the Peru area spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on child care and other personal services (54).
Which business types have the highest market scores in the Peru, IN area?
The highest Groundwork market scores in the Peru area are for primary care and pediatric clinics (65), sit-down restaurants (62) and medical and dental practices (61). The Peru area ranks #114 of 458 scored small-town markets for primary care and pediatric clinics.
How does the Peru, IN area compare with the U.S.?
The median household income in the Peru area is $61,139 a year, 24% below the U.S. median of $80,734. The population fell 3.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $126,200, against $332,700 for the U.S. For its number of households, the Peru area has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in the Peru area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Peru area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in the Peru area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Peru area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.