County profile · Indiana
Owen County, IN market data
How Owen County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 21,886
- +2.6% since 2020
- Households
- 8,618
- Median household income
- $62,464
- +26.1% vs. 2015–2019, before inflation
- Median home value
- $172,400
- Jobs located here
- 5,940
- Highest market score
- 81
- Doctors, dentists and clinics, #86 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Owen County by name and distance, and the households and spending within reach. Or open the report at the center of Owen County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Owen County has an estimated 21,886 people and 8,618 households. Population estimates show Owen County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Owen County is $62,464, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.1%, before inflation.
Relative to the U.S., household spending in Owen County runs highest on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and lowest on child care and other personal services (55).
Of the business types scored in Owen County, medical and dental practices (81); sit-down restaurants (75); and salons, barbers and spas (74) have the highest Groundwork market scores. For medical and dental practices, that ranks #86 of 2,394 scored counties.
Owen County is part of the Bloomington metro area. Against the U.S., map listings per household run highest for pet businesses (56% above the U.S. rate) and lowest for salons, barbers and spas (66% below the U.S. rate).
All 56 business types in Owen County
Highest Groundwork market score first. Each score compares Owen County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 81 | #86 of 2,394 | 26 | 30.2 | $422K | 277 | 6 |
| Sit-down restaurants | 75 | #233 of 2,405 | 24 | 27.8 | $1.2M | 187 | 9 |
| Salons, barbers and spas | 74 | #179 of 2,385 | 14 | 16.2 | $549K | 258 | Under 3 |
| Gas stations | 74 | #282 of 2,358 | 6 | 7.0 | $4.3M | 181 | 9 |
| Restaurants and cafes | 73 | #292 of 2,405 | 49 | 56.9 | $606K | 164 | 25 |
| Auto repair shops | 70 | #338 of 2,378 | 17 | 19.7 | $588K | 132 | 9 |
| Fast food and sandwich shops | 70 | #347 of 2,222 | 5 | 5.8 | $5.9M | 195 | 14 |
| Hair salons | 69 | #314 of 2,339 | 12 | 13.9 | $641K | 149 | Under 3 |
| Auto repair and car care | 64 | #579 of 2,401 | 32 | 37.1 | $312K | 116 | 14 |
| Bakeries and dessert shops | 62 | #465 of 1,889 | 5 | 5.8 | $5.9M | 143 | Under 3 |
| Convenience stores | 62 | #676 of 2,261 | 6 | 7.0 | $8.2M | 104 | Under 3 |
| Grocery and convenience stores | 62 | #729 of 2,402 | 17 | 19.7 | $2.9M | 85 | 3 |
| Real estate | 61 | #541 of 2,229 | 13 | 15.1 | Index only | 198 | 4 |
| Insurance agencies | 60 | #780 of 2,272 | 9 | 10.4 | $1.8M | 140 | 6 |
| Coffee shops and cafes | 59 | #645 of 2,063 | 6 | 7.0 | $5M | 134 | Under 3 |
| Real estate agents and brokers | 57 | #685 of 2,176 | 11 | 12.8 | Index only | 186 | 4 |
| Grocery stores | 49 | #1,063 of 2,070 | 7 | 8.1 | $7M | 75 | 3 |
| Pizza | 42 | #1,378 of 2,090 | 10 | 11.6 | $3M | 58 | 14 |
| Pet businesses | 29 | #1,907 of 2,200 | 14 | 16.2 | $457K | 52 | Under 3 |
| Pet grooming and boarding | 28 | #1,234 of 1,461 | 5 | 5.8 | $1.3M | 50 | Under 3 |
| Home repair trades | 27 | #1,902 of 2,057 | 12 | 13.9 | $1.8M | 73 | 21 |
| Veterinarians | 26 | #1,296 of 1,485 | 5 | 5.8 | $1.3M | 47 | Under 3 |
| Roofing and gutters | 18 | #1,128 of 1,177 | 6 | 7.0 | $3.5M | 42 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 4 | 4.6 | $3.8M | 432 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 4.6 | $360K | 53 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.6 | $5.3M | 111 | 12 |
| Optometrists and eye care | Not scored | Not scored | 4 | 4.6 | $2.7M | 88 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.5 | $916K | 91 | 4 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 3.5 | $3.7M | 372 | 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.5 | $3.2M | 110 | 7 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 3.5 | $3.2M | 191 | 7 |
| Clothing and shoe stores | Not scored | Not scored | 2 | 2.3 | $7.6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.3 | $10.6M | Too few | 9 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.3 | Index only | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.2 | $7.7M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.2 | $10M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.2 | $11M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.2 | $10M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.2 | $15.2M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.2 | $7.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.2 | $10M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.2 | $6.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Gyms | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Gyms, studios and classes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Owen County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10M | $1,160 | 121 |
| Gasoline and other fuels | $25.9M | $3,004 | 116 |
| Food away from home | $29.7M | $3,447 | 85 |
| Groceries | $48.9M | $5,679 | 90 |
| Personal care products and services | $7.7M | $892 | 89 |
| Child care and other personal services | $2.7M | $319 | 55 |
| Memberships, classes and admissions | $6.1M | $704 | 72 |
| Medical and dental services | $11M | $1,273 | 99 |
| Pets | $6.4M | $742 | 82 |
| Clothing, shoes and related services | $15.2M | $1,765 | 86 |
| Vehicle insurance | $15.8M | $1,830 | 94 |
| Home repairs, maintenance and insurance | $21.2M | $2,456 | 81 |
| Lawn care, cleaning and other household services | $9.6M | $1,116 | 79 |
| Rent and homeowner costs | $111.5M | $12,935 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Owen County
- Population, 2025 estimate
- 21,886+2.6% since 2020
- Households
- 8,618
- Median age
- 44.3
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.1
- Land area
- 385 sq. mi.
- People per square mile
- 56
- Median household income
- $62,464+26.1% vs. 2015–2019, before inflation
- Average household income
- $81,852
- Median home value
- $172,400
- Jobs located here
- 5,940
- Daytime population
- 17,834Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Owen County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Owen County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Indiana 8
- Monroe County, IN140,965 people
- Clay County, IN26,409 people
- Greene County, IN31,021 people
- Putnam County, IN37,280 people
- Morgan County, IN72,659 people
- Brown County, IN15,606 people
- Vigo County, IN106,109 people
- Sullivan County, IN20,780 people
Questions
How fast is Owen County, IN growing?
Population estimates put Owen County at 21,886 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 8,618 households. Median household income rose 26.1% from the 2015–2019 survey, before inflation.
How much do households in Owen County, IN spend?
Households in Owen County spend about $111.5M a year on rent and homeowner costs, $48.9M on groceries and $29.7M on food away from home. Set against the U.S., households in Owen County spend the most on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and the least on child care and other personal services (55).
Which business types have the highest market scores in Owen County, IN?
The highest Groundwork market scores in Owen County are for medical and dental practices (81); sit-down restaurants (75); and salons, barbers and spas (74). Owen County ranks #86 of 2,394 scored counties for medical and dental practices.
How does Owen County, IN compare with the U.S.?
The median household income in Owen County is $62,464 a year, 23% below the U.S. median of $80,734. The population rose 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $172,400, against $332,700 for the U.S. For its number of households, Owen County has the most map listings, relative to the U.S., for pet businesses (56% above the U.S. rate) and the fewest for salons, barbers and spas (66% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 23 of the 56 business types have a score in Owen County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Owen County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in Owen County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Owen County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.