Small-town market profile · Indiana
Washington, IN area market data
Population, household spending and competition for 56 business types in the Washington area, each scored against other small-town markets.
- Population, 2025
- 34,209
- +2.5% since 2020
- Households
- 11,814
- Median household income
- $68,503
- +27.7% vs. 2015–2019, before inflation
- Median home value
- $197,200
- Jobs located here
- 12,604
- Highest market score
- 88
- Dentists and orthodontists, #1 of 526 scored small-town markets
A site report maps the competitors on map listings around any address in the Washington area by name and distance, and the households and spending within reach. Or open the report at the center of the Washington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 34,209 people live in the Washington area, in 11,814 households. Between 2020 and 2025, the population of the Washington area grew 2.5%, slower than the U.S. (+3.1%). The median household income in the Washington area is $68,503 a year, 15% below the U.S. median of $80,734. That rose 27.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Washington area spend the most on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and the least on child care and other personal services (62).
The highest Groundwork market scores in the Washington area are for dentists and orthodontists (88), coffee shops and cafes (79) and gyms and studios (79). The Washington area ranks #1 of 526 scored small-town markets for dentists and orthodontists.
The Washington area is made up of one county, Daviess County. For its number of households, the Washington area has the most map listings, relative to the U.S., for pet businesses (2.2 times the U.S. rate) and the fewest for real estate businesses (65% below the U.S. rate).
All 56 business types in the Washington area
Highest Groundwork market score first. Each score compares the Washington area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 88 | #1 of 526 | 5 | 4.2 | $3.1M | 319 | 5 |
| Coffee shops and cafes | 79 | #12 of 529 | 5 | 4.2 | $8.6M | 232 | 5 |
| Gyms, studios and classes | 79 | #16 of 535 | 8 | 6.8 | $1.2M | 174 | 3 |
| Restaurants and cafes | 79 | #34 of 538 | 95 | 80.4 | $452K | 122 | 42 |
| Gas stations | 78 | #34 of 536 | 10 | 8.5 | $3.5M | 145 | 13 |
| Clothing, shoes and laundry | 76 | #54 of 536 | 18 | 15.2 | $1.2M | 138 | 3 |
| Real estate | 75 | #30 of 536 | 16 | 13.5 | Index only | 227 | 3 |
| Physical therapy | 74 | #40 of 400 | 5 | 4.2 | $3.1M | 130 | 3 |
| Fast food and sandwich shops | 73 | #71 of 537 | 15 | 12.7 | $2.9M | 94 | 17 |
| Real estate agents and brokers | 72 | #39 of 533 | 14 | 11.9 | Index only | 206 | 3 |
| Clothing and shoe stores | 72 | #90 of 536 | 15 | 12.7 | $1.5M | 115 | 3 |
| Gyms | 70 | #49 of 506 | 6 | 5.1 | $1.5M | 118 | 3 |
| Sit-down restaurants | 69 | #80 of 538 | 53 | 44.9 | $811K | 122 | 20 |
| Convenience stores | 68 | #101 of 529 | 8 | 6.8 | $8.6M | 109 | 4 |
| Doctors, dentists and clinics | 68 | #105 of 538 | 73 | 61.8 | $215K | 141 | 29 |
| Primary care and pediatrics | 67 | #103 of 458 | 7 | 5.9 | $2.2M | 126 | 14 |
| Salons, barbers and spas | 66 | #84 of 538 | 46 | 38.9 | $239K | 112 | 5 |
| Chiropractors | 64 | #107 of 426 | 7 | 5.9 | $2.2M | 94 | 3 |
| Bakeries and dessert shops | 63 | #114 of 507 | 10 | 8.5 | $4.3M | 104 | 5 |
| Auto repair and car care | 63 | #150 of 538 | 44 | 37.2 | $307K | 114 | 30 |
| Tire shops | 61 | #140 of 431 | 6 | 5.1 | $2.2M | 90 | 3 |
| Grocery and convenience stores | 57 | #215 of 538 | 25 | 21.2 | $2.7M | 81 | 9 |
| Hair salons | 56 | #205 of 538 | 29 | 24.5 | $379K | 88 | 4 |
| Grocery stores | 56 | #209 of 506 | 9 | 7.6 | $7.6M | 82 | 5 |
| Optometrists and eye care | 55 | #162 of 400 | 5 | 4.2 | $3.1M | 100 | 4 |
| Child care and preschools | 52 | #213 of 454 | 5 | 4.2 | $852K | 85 | 8 |
| Collision repair and body shops | 51 | #178 of 387 | 5 | 4.2 | $2.7M | 88 | 8 |
| Pet grooming and boarding | 51 | #188 of 387 | 6 | 5.1 | $1.5M | 61 | Under 3 |
| Pizza | 51 | #249 of 520 | 20 | 16.9 | $2.1M | 42 | 17 |
| Auto repair shops | 51 | #274 of 538 | 32 | 27.1 | $422K | 95 | 23 |
| Landscaping and lawn care | 50 | #186 of 399 | 6 | 5.1 | $2.3M | 78 | 9 |
| Home repair trades | 49 | #284 of 526 | 13 | 11.0 | $2.3M | 94 | 24 |
| Spas and skin care | 46 | #304 of 504 | 14 | 11.9 | $785K | 90 | Under 3 |
| Funeral homes | 38 | #258 of 365 | 6 | 5.1 | $303K | 45 | 4 |
| Roofing and gutters | 36 | #223 of 288 | 5 | 4.2 | $5.9M | 70 | 4 |
| Veterinarians | 36 | #299 of 398 | 6 | 5.1 | $1.5M | 57 | 6 |
| Lawn, cleaning and pest control | 34 | #401 of 481 | 12 | 10.2 | $1.1M | 68 | 16 |
| Insurance agencies | 33 | #420 of 537 | 18 | 15.2 | $1.2M | 93 | 20 |
| Pet businesses | 29 | #470 of 527 | 27 | 22.9 | $343K | 39 | 9 |
| Electricians | Not scored | Not scored | 4 | 3.4 | $7.4M | 62 | 8 |
| HVAC and plumbing | Not scored | Not scored | 4 | 3.4 | $7.4M | 156 | 12 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.5 | $4.5M | 178 | 3 |
| House cleaning | Not scored | Not scored | 3 | 2.5 | $4.5M | 71 | 4 |
| Nail salons | Not scored | Not scored | 3 | 2.5 | $3.7M | 219 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 2.5 | $4.5M | 44 | 3 |
| Pet stores | Not scored | Not scored | 3 | 2.5 | $3.1M | 68 | 3 |
| Laundromats | Not scored | Not scored | 2 | 1.7 | $10.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.8 | $9.2M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.8 | $9.2M | Too few | 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Washington area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.5M | $1,142 | 119 |
| Gasoline and other fuels | $34.6M | $2,933 | 113 |
| Food away from home | $43M | $3,638 | 89 |
| Groceries | $68.7M | $5,816 | 92 |
| Personal care products and services | $11M | $930 | 93 |
| Child care and other personal services | $4.3M | $361 | 62 |
| Memberships, classes and admissions | $9.2M | $782 | 80 |
| Medical and dental services | $15.7M | $1,327 | 103 |
| Pets | $9.3M | $785 | 86 |
| Clothing, shoes and related services | $21.8M | $1,847 | 90 |
| Vehicle insurance | $21M | $1,777 | 91 |
| Home repairs, maintenance and insurance | $29.7M | $2,516 | 83 |
| Lawn care, cleaning and other household services | $13.6M | $1,155 | 82 |
| Rent and homeowner costs | $157.3M | $13,314 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Washington area
- Population, 2025 estimate
- 34,209+2.5% since 2020
- Households
- 11,814
- Median age
- 35.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 430 sq. mi.
- People per square mile
- 78
- Median household income
- $68,503+27.7% vs. 2015–2019, before inflation
- Average household income
- $86,976
- Median home value
- $197,200
- Jobs located here
- 12,604
- Daytime population
- 31,688Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Washington area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Washington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Washington area 1
- Daviess County, IN33,658 people
Other markets based in Indiana 12
- Indianapolis-Carmel-Greenwood, IN metro area2,130,055 people
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Evansville, IN metro area270,494 people
- Lafayette-West Lafayette, IN metro area226,805 people
- Elkhart-Goshen, IN metro area207,132 people
- Terre Haute, IN metro area168,719 people
- Bloomington, IN metro area162,569 people
- Muncie, IN metro area112,280 people
- Michigan City-La Porte, IN metro area111,917 people
- Kokomo, IN metro area83,752 people
- Columbus, IN metro area83,536 people
Questions
How fast is the Washington, IN area growing?
Population estimates put the Washington area at 34,209 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 11,814 households. Against the 2015–2019 survey, median household income rose 27.7%, before inflation.
How much do households in the Washington, IN area spend?
Households in the Washington area spend about $157.3M a year on rent and homeowner costs, $68.7M on groceries and $43M on food away from home. Relative to the U.S., household spending in the Washington area runs highest on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Which business types have the highest market scores in the Washington, IN area?
Of the business types scored in the Washington area, dentists and orthodontists (88), coffee shops and cafes (79) and gyms and studios (79) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #1 of 526 scored small-town markets.
How does the Washington, IN area compare with the U.S.?
Median household income in the Washington area is $68,503, 15% below the U.S. median of $80,734. The population rose 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $197,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet businesses (2.2 times the U.S. rate) and lowest for real estate businesses (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in the Washington area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Washington area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in the Washington area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Washington area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.