County profile · Indiana
Steuben County, IN market data
How Steuben County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 34,799
- +1.0% since 2020
- Households
- 14,058
- Median household income
- $74,911
- +28.5% vs. 2015–2019, before inflation
- Median home value
- $216,200
- Jobs located here
- 15,877
- Highest market score
- 76
- Physical therapy, #118 of 1,422 scored counties
A site report maps the competitors on map listings around any address in Steuben County by name and distance, and the households and spending within reach. Or open the report at the center of Steuben County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Steuben County has an estimated 34,799 people and 14,058 households. Between 2020 and 2025, the population of Steuben County grew 1.0%, slower than the U.S. (+3.1%). Median household income in Steuben County is $74,911, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.5%, before inflation.
Relative to the U.S., household spending in Steuben County runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Of the business types scored in Steuben County, physical therapy clinics (76), convenience stores (71) and gyms (70) have the highest Groundwork market scores. For physical therapy clinics, that ranks #118 of 1,422 scored counties.
Steuben County is part of the Angola area. Against the U.S., map listings per household run highest for gas stations (2.4 times the U.S. rate) and lowest for dentists and orthodontists (40% below the U.S. rate).
All 56 business types in Steuben County
Highest Groundwork market score first. Each score compares Steuben County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 76 | #118 of 1,422 | 5 | 3.6 | $3.9M | 162 | 3 |
| Convenience stores | 71 | #399 of 2,261 | 8 | 5.7 | $10.5M | 133 | Under 3 |
| Gyms | 70 | #227 of 1,792 | 7 | 5.0 | $1.7M | 128 | 3 |
| Grocery and convenience stores | 69 | #469 of 2,402 | 24 | 17.1 | $3.5M | 103 | 6 |
| Dentists and orthodontists | 67 | #338 of 1,886 | 11 | 7.8 | $1.8M | 180 | 10 |
| Primary care and pediatrics | 66 | #341 of 1,656 | 7 | 5.0 | $2.8M | 156 | 17 |
| Barbershops | 64 | #361 of 1,356 | 5 | 3.6 | $2.7M | 144 | Under 3 |
| Gyms, studios and classes | 64 | #443 of 2,088 | 13 | 9.2 | $899K | 136 | 6 |
| Tire shops | 60 | #510 of 1,530 | 5 | 3.6 | $3.1M | 124 | 3 |
| Grocery stores | 60 | #689 of 2,070 | 10 | 7.1 | $8.4M | 90 | 4 |
| Bakeries and dessert shops | 56 | #712 of 1,889 | 13 | 9.2 | $4.1M | 98 | 5 |
| Pet businesses | 56 | #832 of 2,200 | 16 | 11.4 | $717K | 82 | 6 |
| Doctors, dentists and clinics | 56 | #926 of 2,394 | 91 | 64.7 | $213K | 140 | 34 |
| Coffee shops and cafes | 55 | #823 of 2,063 | 15 | 10.7 | $3.5M | 95 | 5 |
| Car washes and detailing | 53 | #648 of 1,451 | 6 | 4.3 | $2.6M | 103 | 3 |
| Veterinarians | 51 | #725 of 1,485 | 6 | 4.3 | $1.9M | 70 | 3 |
| Hair salons | 51 | #1,129 of 2,339 | 32 | 22.8 | $424K | 99 | 7 |
| Chiropractors | 50 | #744 of 1,490 | 10 | 7.1 | $1.9M | 81 | 4 |
| Pizza | 49 | #1,074 of 2,090 | 13 | 9.2 | $4.1M | 80 | 26 |
| Salons, barbers and spas | 49 | #1,228 of 2,385 | 57 | 40.5 | $238K | 112 | 12 |
| Child care and preschools | 44 | #991 of 1,611 | 9 | 6.4 | $585K | 58 | 5 |
| Home repair trades | 41 | #1,438 of 2,057 | 19 | 13.5 | $2M | 81 | 24 |
| Auto repair and car care | 40 | #1,664 of 2,401 | 64 | 45.5 | $243K | 90 | 30 |
| Pet grooming and boarding | 39 | #998 of 1,461 | 8 | 5.7 | $1.4M | 56 | 3 |
| Spas and skin care | 38 | #1,321 of 1,769 | 15 | 10.7 | $905K | 103 | 5 |
| Fast food and sandwich shops | 38 | #1,589 of 2,222 | 28 | 19.9 | $1.9M | 62 | 26 |
| Real estate | 38 | #1,724 of 2,229 | 33 | 23.5 | Index only | 135 | 25 |
| Real estate agents and brokers | 36 | #1,791 of 2,176 | 30 | 21.3 | Index only | 118 | 14 |
| Restaurants and cafes | 35 | #1,835 of 2,405 | 165 | 117.4 | $321K | 87 | 69 |
| Sit-down restaurants | 34 | #1,882 of 2,405 | 86 | 61.2 | $615K | 93 | 37 |
| Auto repair shops | 34 | #1,882 of 2,378 | 43 | 30.6 | $361K | 81 | 23 |
| Electricians | 33 | #940 of 1,160 | 5 | 3.6 | $7.5M | 62 | 11 |
| Clothing, shoes and laundry | 33 | #1,760 of 2,210 | 37 | 26.3 | $724K | 82 | 17 |
| HVAC and plumbing | 32 | #1,458 of 1,707 | 13 | 9.2 | $2.9M | 61 | 13 |
| Clothing and shoe stores | 30 | #1,719 of 2,087 | 30 | 21.3 | $892K | 70 | 17 |
| Landscaping and lawn care | 28 | #1,315 of 1,493 | 9 | 6.4 | $1.9M | 64 | 18 |
| Lawn, cleaning and pest control | 27 | #1,636 of 1,771 | 15 | 10.7 | $1.1M | 67 | 24 |
| Gas stations | 27 | #2,067 of 2,358 | 36 | 25.6 | $1.1M | 46 | 22 |
| Insurance agencies | 19 | #2,108 of 2,272 | 33 | 23.5 | $731K | 58 | 20 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.8 | $3.9M | 126 | 5 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.8 | $2.9M | 145 | 3 |
| Nail salons | Not scored | Not scored | 4 | 2.8 | $3.4M | 203 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.8 | $4.9M | 155 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.1 | $777K | 115 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 2.1 | $5.6M | 88 | 6 |
| Laundromats | Not scored | Not scored | 3 | 2.1 | $8.9M | 71 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 2.1 | $5.6M | 55 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.4 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.4 | $5.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.4 | $5.8M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $26.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $15.5M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.7 | $37.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 8 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Steuben County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.5M | $1,106 | 115 |
| Gasoline and other fuels | $39.7M | $2,825 | 109 |
| Food away from home | $52.9M | $3,765 | 93 |
| Groceries | $83.7M | $5,954 | 94 |
| Personal care products and services | $13.6M | $965 | 96 |
| Child care and other personal services | $5.3M | $375 | 65 |
| Memberships, classes and admissions | $11.7M | $831 | 85 |
| Medical and dental services | $19.4M | $1,382 | 107 |
| Pets | $11.5M | $816 | 90 |
| Clothing, shoes and related services | $26.8M | $1,904 | 93 |
| Vehicle insurance | $24.1M | $1,716 | 88 |
| Home repairs, maintenance and insurance | $37.4M | $2,664 | 88 |
| Lawn care, cleaning and other household services | $16.9M | $1,199 | 85 |
| Rent and homeowner costs | $193.5M | $13,762 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Steuben County
- Population, 2025 estimate
- 34,799+1.0% since 2020
- Households
- 14,058
- Median age
- 43.0
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.9
- Land area
- 309 sq. mi.
- People per square mile
- 112
- Median household income
- $74,911+28.5% vs. 2015–2019, before inflation
- Average household income
- $97,356
- Median home value
- $216,200
- Jobs located here
- 15,877
- Daytime population
- 34,843Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Steuben County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Steuben County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Steuben County, IN growing?
Population estimates put Steuben County at 34,799 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 14,058 households. Median household income rose 28.5% from the 2015–2019 survey, before inflation.
How much do households in Steuben County, IN spend?
Households in Steuben County spend about $193.5M a year on rent and homeowner costs, $83.7M on groceries and $52.9M on food away from home. Set against the U.S., households in Steuben County spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (65).
Which business types have the highest market scores in Steuben County, IN?
The highest Groundwork market scores in Steuben County are for physical therapy clinics (76), convenience stores (71) and gyms (70). Steuben County ranks #118 of 1,422 scored counties for physical therapy clinics.
How does Steuben County, IN compare with the U.S.?
The median household income in Steuben County is $74,911 a year, 7% below the U.S. median of $80,734. The population rose 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $216,200, against $332,700 for the U.S. For its number of households, Steuben County has the most map listings, relative to the U.S., for gas stations (2.4 times the U.S. rate) and the fewest for dentists and orthodontists (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Steuben County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Steuben County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Steuben County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Steuben County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.