Small-town market profile · Indiana
New Castle, IN area market data
Population, household spending and competition for 56 business types in the New Castle area, each scored against other small-town markets.
- Population, 2025
- 49,137
- +0.5% since 2020
- Households
- 18,642
- Median household income
- $63,150
- +26.7% vs. 2015–2019, before inflation
- Median home value
- $154,400
- Jobs located here
- 12,829
- Highest market score
- 79
- Primary care and pediatrics, #27 of 458 scored small-town markets
A site report maps the competitors on map listings around any address in the New Castle area by name and distance, and the households and spending within reach. Or open the report at the center of the New Castle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 49,137 people live in the New Castle area, in 18,642 households. Between 2020 and 2025, the population of the New Castle area grew 0.5%, slower than the U.S. (+3.1%). The median household income in the New Castle area is $63,150 a year, 22% below the U.S. median of $80,734. That rose 26.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the New Castle area spend the most on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and the least on child care and other personal services (54).
The highest Groundwork market scores in the New Castle area are for primary care and pediatric clinics (79), auto repair and car care businesses (77) and gyms and studios (73). The New Castle area ranks #27 of 458 scored small-town markets for primary care and pediatric clinics.
The New Castle area is made up of one county, Henry County. For its number of households, the New Castle area has the most map listings, relative to the U.S., for gas stations (97% above the U.S. rate) and the fewest for real estate businesses (57% below the U.S. rate).
All 56 business types in the New Castle area
Highest Groundwork market score first. Each score compares the New Castle area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 79 | #27 of 458 | 7 | 3.8 | $3.4M | 189 | 10 |
| Auto repair and car care | 77 | #36 of 538 | 68 | 36.5 | $305K | 114 | 20 |
| Gyms, studios and classes | 73 | #34 of 535 | 15 | 8.0 | $869K | 131 | 3 |
| Grocery stores | 72 | #57 of 506 | 7 | 3.8 | $15M | 162 | 6 |
| Auto repair shops | 72 | #58 of 538 | 40 | 21.5 | $518K | 117 | 16 |
| Restaurants and cafes | 72 | #66 of 538 | 144 | 77.2 | $443K | 119 | 56 |
| Doctors, dentists and clinics | 72 | #73 of 538 | 102 | 54.7 | $232K | 152 | 30 |
| Coffee shops and cafes | 71 | #51 of 529 | 7 | 3.8 | $9.1M | 246 | Under 3 |
| Gyms | 70 | #52 of 506 | 9 | 4.8 | $1.4M | 111 | 3 |
| Sit-down restaurants | 68 | #87 of 538 | 76 | 40.8 | $838K | 126 | 25 |
| Grocery and convenience stores | 68 | #96 of 538 | 27 | 14.5 | $3.9M | 115 | 10 |
| Convenience stores | 67 | #108 of 529 | 13 | 7.0 | $8.1M | 103 | 4 |
| Clothing, shoes and laundry | 67 | #118 of 536 | 24 | 12.9 | $1.4M | 155 | 7 |
| Dentists and orthodontists | 66 | #110 of 526 | 13 | 7.0 | $1.8M | 185 | 12 |
| Tire shops | 65 | #114 of 431 | 8 | 4.3 | $2.6M | 104 | Under 3 |
| Clothing and shoe stores | 64 | #146 of 536 | 18 | 9.7 | $1.8M | 143 | 7 |
| Optometrists and eye care | 62 | #106 of 400 | 5 | 2.7 | $4.7M | 151 | 5 |
| Pet grooming and boarding | 61 | #105 of 387 | 5 | 2.7 | $2.7M | 107 | Under 3 |
| Child care and preschools | 60 | #145 of 454 | 6 | 3.2 | $977K | 98 | 5 |
| Spas and skin care | 59 | #153 of 504 | 12 | 6.4 | $1.4M | 157 | Under 3 |
| Hair salons | 58 | #176 of 538 | 37 | 19.8 | $446K | 104 | 6 |
| Fast food and sandwich shops | 58 | #203 of 537 | 24 | 12.9 | $2.7M | 87 | 29 |
| Martial arts and dance studios | 57 | #139 of 378 | 6 | 3.2 | $2.2M | 108 | Under 3 |
| Car washes and detailing | 56 | #169 of 441 | 10 | 5.4 | $2.1M | 82 | 3 |
| Nail salons | 55 | #165 of 387 | 8 | 4.3 | $2.1M | 124 | 3 |
| Salons, barbers and spas | 54 | #225 of 538 | 69 | 37.0 | $239K | 113 | 10 |
| Electricians | 53 | #131 of 295 | 5 | 2.7 | $9.1M | 76 | 10 |
| Real estate agents and brokers | 49 | #270 of 533 | 25 | 13.4 | Index only | 176 | 10 |
| Bakeries and dessert shops | 48 | #276 of 507 | 15 | 8.0 | $4.2M | 103 | Under 3 |
| Real estate | 48 | #289 of 536 | 31 | 16.6 | Index only | 179 | 19 |
| Pet businesses | 48 | #311 of 527 | 26 | 13.9 | $526K | 60 | 4 |
| Funeral homes | 46 | #201 of 365 | 9 | 4.8 | $327K | 48 | 5 |
| Insurance agencies | 46 | #296 of 537 | 25 | 13.4 | $1.3M | 105 | 16 |
| Pizza | 40 | #363 of 520 | 26 | 13.9 | $2.5M | 48 | 29 |
| Barbershops | 37 | #275 of 377 | 12 | 6.4 | $1.4M | 73 | Under 3 |
| Veterinarians | 37 | #296 of 398 | 12 | 6.4 | $1.1M | 42 | 4 |
| Gas stations | 35 | #423 of 536 | 40 | 21.5 | $1.3M | 56 | 30 |
| Home repair trades | 32 | #457 of 526 | 28 | 15.0 | $1.6M | 67 | 31 |
| Lawn, cleaning and pest control | 28 | #441 of 481 | 19 | 10.2 | $1.1M | 65 | 23 |
| Landscaping and lawn care | 24 | #379 of 399 | 14 | 7.5 | $1.5M | 51 | 17 |
| HVAC and plumbing | 24 | #456 of 476 | 20 | 10.7 | $2.3M | 48 | 18 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.1 | $5.2M | 168 | 4 |
| Laundromats | Not scored | Not scored | 4 | 2.1 | $8.2M | 65 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 2.1 | $3.4M | 76 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 1.6 | $7.9M | 329 | 3 |
| Pest control | Not scored | Not scored | 3 | 1.6 | $6.9M | 68 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.6 | $15.2M | 180 | 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.1 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.1 | $10.4M | Too few | 6 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.1 | Index only | Too few | 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.1 | $11.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.1 | Index only | Too few | 4 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $20.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the New Castle area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.7M | $1,112 | 116 |
| Gasoline and other fuels | $53.8M | $2,885 | 111 |
| Food away from home | $63.7M | $3,418 | 84 |
| Groceries | $105.2M | $5,645 | 89 |
| Personal care products and services | $16.5M | $886 | 88 |
| Child care and other personal services | $5.9M | $315 | 54 |
| Memberships, classes and admissions | $13M | $699 | 71 |
| Medical and dental services | $23.6M | $1,267 | 98 |
| Pets | $13.7M | $733 | 81 |
| Clothing, shoes and related services | $32.7M | $1,754 | 85 |
| Vehicle insurance | $32.8M | $1,761 | 90 |
| Home repairs, maintenance and insurance | $45.6M | $2,447 | 81 |
| Lawn care, cleaning and other household services | $20.7M | $1,111 | 79 |
| Rent and homeowner costs | $239.9M | $12,870 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the New Castle area
- Population, 2025 estimate
- 49,137+0.5% since 2020
- Households
- 18,642
- Median age
- 42.6
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 392 sq. mi.
- People per square mile
- 125
- Median household income
- $63,150+26.7% vs. 2015–2019, before inflation
- Average household income
- $80,133
- Median home value
- $154,400
- Jobs located here
- 12,829
- Daytime population
- 43,751Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the New Castle area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the New Castle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the New Castle area 1
- Henry County, IN48,970 people
Other markets based in Indiana 12
- Indianapolis-Carmel-Greenwood, IN metro area2,130,055 people
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Evansville, IN metro area270,494 people
- Lafayette-West Lafayette, IN metro area226,805 people
- Elkhart-Goshen, IN metro area207,132 people
- Terre Haute, IN metro area168,719 people
- Bloomington, IN metro area162,569 people
- Muncie, IN metro area112,280 people
- Michigan City-La Porte, IN metro area111,917 people
- Kokomo, IN metro area83,752 people
- Columbus, IN metro area83,536 people
Questions
How fast is the New Castle, IN area growing?
Population estimates put the New Castle area at 49,137 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 18,642 households. Against the 2015–2019 survey, median household income rose 26.7%, before inflation.
How much do households in the New Castle, IN area spend?
Households in the New Castle area spend about $239.9M a year on rent and homeowner costs, $105.2M on groceries and $63.7M on food away from home. Relative to the U.S., household spending in the New Castle area runs highest on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and lowest on child care and other personal services (54).
Which business types have the highest market scores in the New Castle, IN area?
Of the business types scored in the New Castle area, primary care and pediatric clinics (79), auto repair and car care businesses (77) and gyms and studios (73) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #27 of 458 scored small-town markets.
How does the New Castle, IN area compare with the U.S.?
Median household income in the New Castle area is $63,150, 22% below the U.S. median of $80,734. The population rose 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $154,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (97% above the U.S. rate) and lowest for real estate businesses (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in the New Castle area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the New Castle area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in the New Castle area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the New Castle area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.