Metro area profile · Ohio
Cincinnati, OH-KY-IN metro area market data
How the Cincinnati metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 2,312,858
- +2.7% since 2020
- Households
- 906,675
- Median household income
- $81,120
- Median home value
- $258,600
- Jobs located here
- 1,109,713
- Highest market score
- 82
- Physical therapy, #3 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Cincinnati metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Cincinnati metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Cincinnati metro area has an estimated 2,312,858 people and 906,675 households. Between 2020 and 2025, the population of the Cincinnati metro area grew 2.7%, in step with the U.S. (+3.1%). Median household income in the Cincinnati metro area is $81,120, in line with the U.S. median of $80,734.
Relative to the U.S., household spending in the Cincinnati metro area runs highest on medical and dental services (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (82).
Of the business types scored in the Cincinnati metro area, physical therapy clinics (82), medical and dental practices (79) and auto repair and car care businesses (76) have the highest Groundwork market scores. For physical therapy clinics, that ranks #3 of 386 scored metro areas.
The Cincinnati metro area takes in 15 counties: Hamilton County, OH; Butler County, OH; Warren County, OH; Clermont County, OH; and 11 more. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (20% above the U.S. rate) and lowest for spas and skin care studios (33% below the U.S. rate).
All 56 business types in the Cincinnati metro area
Highest Groundwork market score first. Each score compares the Cincinnati metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 82 | #3 of 386 | 342 | 3.8 | $3.8M | 157 | 210 |
| Doctors, dentists and clinics | 79 | #18 of 387 | 6,063 | 66.9 | $213K | 140 | 2,425 |
| Auto repair and car care | 76 | #22 of 387 | 2,808 | 31.0 | $340K | 126 | 1,164 |
| Spas and skin care | 75 | #17 of 387 | 701 | 7.7 | $1.3M | 151 | 147 |
| Auto repair shops | 74 | #35 of 387 | 1,676 | 18.5 | $569K | 128 | 812 |
| Primary care and pediatrics | 74 | #41 of 387 | 491 | 5.4 | $2.6M | 148 | 1,060 |
| Electricians | 72 | #35 of 383 | 184 | 2.0 | $14.2M | 119 | 405 |
| Laundromats | 72 | #52 of 364 | 101 | 1.1 | $18.6M | 149 | 46 |
| Coffee shops and cafes | 70 | #41 of 387 | 750 | 8.3 | $5M | 134 | 462 |
| Dentists and orthodontists | 70 | #57 of 387 | 984 | 10.9 | $1.3M | 133 | 745 |
| Chiropractors | 69 | #55 of 386 | 412 | 4.5 | $3.1M | 131 | 219 |
| Barbershops | 69 | #59 of 387 | 400 | 4.4 | $2.3M | 123 | 33 |
| Salons, barbers and spas | 68 | #37 of 387 | 3,451 | 38.1 | $269K | 126 | 905 |
| Nail salons | 68 | #49 of 387 | 368 | 4.1 | $2.5M | 151 | 163 |
| Sit-down restaurants | 67 | #66 of 387 | 4,626 | 51.0 | $803K | 121 | 1,601 |
| Car washes and detailing | 67 | #66 of 387 | 311 | 3.4 | $3.1M | 122 | 136 |
| Grocery and convenience stores | 67 | #72 of 387 | 1,323 | 14.6 | $4.3M | 126 | 584 |
| Clothing, shoes and laundry | 67 | #78 of 387 | 1,784 | 19.7 | $1.1M | 119 | 729 |
| Optometrists and eye care | 66 | #74 of 386 | 366 | 4.0 | $3.5M | 113 | 140 |
| Collision repair and body shops | 66 | #85 of 381 | 232 | 2.6 | $4.1M | 133 | 225 |
| Martial arts and dance studios | 65 | #67 of 387 | 386 | 4.3 | $2.3M | 113 | 186 |
| House cleaning | 65 | #74 of 375 | 155 | 1.7 | $7.9M | 123 | 427 |
| Home repair trades | 65 | #75 of 387 | 1,118 | 12.3 | $2.3M | 96 | 1,186 |
| Restaurants and cafes | 65 | #94 of 387 | 8,872 | 97.9 | $419K | 113 | 3,976 |
| Clothing and shoe stores | 65 | #94 of 387 | 1,301 | 14.3 | $1.4M | 114 | 599 |
| Gyms, studios and classes | 64 | #70 of 387 | 1,200 | 13.2 | $731K | 110 | 459 |
| Bakeries and dessert shops | 64 | #82 of 387 | 781 | 8.6 | $4.8M | 115 | 511 |
| Convenience stores | 64 | #101 of 387 | 529 | 5.8 | $10.7M | 135 | 252 |
| Urgent care and walk-in clinics | 63 | #48 of 197 | 55 | 0.6 | $23.5M | 96 | 51 |
| Grocery stores | 63 | #95 of 387 | 516 | 5.7 | $10.9M | 118 | 332 |
| Gas stations | 63 | #106 of 387 | 851 | 9.4 | $2.9M | 122 | 668 |
| Hair salons | 62 | #80 of 387 | 1,919 | 21.2 | $483K | 112 | 545 |
| HVAC and plumbing | 62 | #101 of 387 | 570 | 6.3 | $4.6M | 97 | 631 |
| Oil change and quick lube | 61 | #89 of 290 | 71 | 0.8 | $13.4M | 98 | 61 |
| Gyms | 61 | #93 of 387 | 637 | 7.0 | $1.4M | 106 | 273 |
| Tire shops | 61 | #130 of 386 | 328 | 3.6 | $2.9M | 116 | 142 |
| Veterinarians | 60 | #120 of 384 | 303 | 3.3 | $2.7M | 100 | 233 |
| Yoga, Pilates and fitness studios | 59 | #93 of 347 | 177 | 2.0 | $5M | 122 | 273 |
| Pet businesses | 59 | #126 of 387 | 992 | 10.9 | $834K | 95 | 470 |
| Pest control | 58 | #119 of 345 | 121 | 1.3 | $10.1M | 99 | 84 |
| Pet grooming and boarding | 58 | #139 of 386 | 361 | 4.0 | $2.3M | 90 | 167 |
| Property management | 56 | #129 of 374 | 223 | 2.5 | Index only | 109 | 360 |
| Lawn, cleaning and pest control | 56 | #146 of 387 | 794 | 8.8 | $1.5M | 92 | 1,308 |
| Dry cleaners | 55 | #117 of 272 | 102 | 1.1 | $18.4M | 117 | 84 |
| Roofing and gutters | 55 | #152 of 381 | 364 | 4.0 | $7.2M | 85 | 150 |
| Pizza | 54 | #160 of 387 | 725 | 8.0 | $5.1M | 101 | 1,896 |
| Fast food and sandwich shops | 54 | #175 of 387 | 1,292 | 14.2 | $2.9M | 94 | 1,896 |
| Pet stores | 53 | #169 of 382 | 194 | 2.1 | $4.3M | 94 | 70 |
| Home inspectors | 52 | #117 of 243 | 67 | 0.7 | Index only | 76 | 39 |
| Real estate | 52 | #163 of 387 | 2,696 | 29.7 | Index only | 115 | 1,498 |
| Real estate agents and brokers | 52 | #164 of 387 | 2,082 | 23.0 | Index only | 119 | 801 |
| Landscaping and lawn care | 51 | #180 of 385 | 518 | 5.7 | $2.4M | 80 | 797 |
| Insurance agencies | 50 | #187 of 387 | 1,285 | 14.2 | $1.3M | 101 | 782 |
| Mortgage brokers and lenders | 47 | #207 of 373 | 324 | 3.6 | Index only | 106 | 146 |
| Child care and preschools | 39 | #272 of 387 | 546 | 6.0 | $787K | 79 | 611 |
| Funeral homes | 36 | #274 of 377 | 215 | 2.4 | $556K | 82 | 130 |
Household spending in the Cincinnati metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $954.1M | $1,052 | 110 |
| Gasoline and other fuels | $2.5B | $2,742 | 106 |
| Food away from home | $3.7B | $4,096 | 101 |
| Groceries | $5.6B | $6,217 | 98 |
| Personal care products and services | $926.8M | $1,022 | 102 |
| Child care and other personal services | $429.6M | $474 | 82 |
| Memberships, classes and admissions | $877.3M | $968 | 98 |
| Medical and dental services | $1.3B | $1,425 | 111 |
| Pets | $826.9M | $912 | 100 |
| Clothing, shoes and related services | $1.9B | $2,070 | 101 |
| Vehicle insurance | $1.6B | $1,799 | 92 |
| Home repairs, maintenance and insurance | $2.6B | $2,890 | 96 |
| Lawn care, cleaning and other household services | $1.2B | $1,345 | 95 |
| Rent and homeowner costs | $13.5B | $14,839 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Cincinnati metro area
- Population, 2025 estimate
- 2,312,858+2.7% since 2020
- Households
- 906,675
- Median age
- 39.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 4,385 sq. mi.
- People per square mile
- 518
- Median household income
- $81,120
- Average household income
- $110,407
- Median home value
- $258,600
- Jobs located here
- 1,109,713
- Daytime population
- 2,288,397Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cincinnati metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Cincinnati metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Cincinnati metro area 15
- Hamilton County, OH830,774 people
- Butler County, OH392,876 people
- Warren County, OH250,008 people
- Clermont County, OH211,181 people
- Kenton County, KY171,288 people
- Boone County, KY139,841 people
- Campbell County, KY93,426 people
- Dearborn County, IN51,094 people
- Brown County, OH43,845 people
- Grant County, KY25,418 people
- Franklin County, IN23,020 people
- Pendleton County, KY14,723 people
- Gallatin County, KY8,769 people
- Bracken County, KY8,444 people
- Ohio County, IN5,999 people
Other markets based in Ohio 12
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
- Wooster, OH area116,588 people
Questions
How fast is the Cincinnati, OH-KY-IN metro area growing?
Population estimates put the Cincinnati metro area at 2,312,858 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 906,675 households.
How much do households in the Cincinnati, OH-KY-IN metro area spend?
Households in the Cincinnati metro area spend about $13.5B a year on rent and homeowner costs, $5.6B on groceries and $3.7B on food away from home. Set against the U.S., households in the Cincinnati metro area spend the most on medical and dental services (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (82).
Which business types have the highest market scores in the Cincinnati, OH-KY-IN metro area?
The highest Groundwork market scores in the Cincinnati metro area are for physical therapy clinics (82), medical and dental practices (79) and auto repair and car care businesses (76). The Cincinnati metro area ranks #3 of 386 scored metro areas for physical therapy clinics.
How does the Cincinnati, OH-KY-IN metro area compare with the U.S.?
The median household income in the Cincinnati metro area is $81,120 a year, in line with the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $258,600, against $332,700 for the U.S. For its number of households, the Cincinnati metro area has the most map listings, relative to the U.S., for urgent care and walk-in clinics (20% above the U.S. rate) and the fewest for spas and skin care studios (33% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Cincinnati metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cincinnati metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Ohio · Every U.S. market · How we measure
Screening a site or an acquisition in the Cincinnati metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cincinnati metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.