Small-town market profile · Indiana
Crawfordsville, IN area market data
How the Crawfordsville area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 38,954
- +2.7% since 2020
- Households
- 15,602
- Median household income
- $71,479
- +28.7% vs. 2015–2019, before inflation
- Median home value
- $171,800
- Jobs located here
- 14,890
- Highest market score
- 83
- Clothing, shoes and laundry, #13 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Crawfordsville area by name and distance, and the households and spending within reach. Or open the report at the center of the Crawfordsville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Crawfordsville area has an estimated 38,954 people and 15,602 households. Between 2020 and 2025, the population of the Crawfordsville area grew 2.7%, in step with the U.S. (+3.1%). Median household income in the Crawfordsville area is $71,479, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
Relative to the U.S., household spending in the Crawfordsville area runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Of the business types scored in the Crawfordsville area, clothing, shoe and laundry businesses (83); chiropractors (82); and clothing and shoe stores (80) have the highest Groundwork market scores. For clothing, shoe and laundry businesses, that ranks #13 of 536 scored small-town markets.
The Crawfordsville area is made up of one county, Montgomery County. Against the U.S., map listings per household run highest for pizza places (2.3 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (64% below the U.S. rate).
All 56 business types in the Crawfordsville area
Highest Groundwork market score first. Each score compares the Crawfordsville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing, shoes and laundry | 83 | #13 of 536 | 13 | 8.3 | $2.2M | 254 | 5 |
| Chiropractors | 82 | #6 of 426 | 5 | 3.2 | $4.2M | 176 | 4 |
| Clothing and shoe stores | 80 | #26 of 536 | 11 | 7.1 | $2.6M | 208 | 5 |
| Fast food and sandwich shops | 77 | #44 of 537 | 16 | 10.3 | $3.6M | 118 | 25 |
| Spas and skin care | 74 | #32 of 504 | 10 | 6.4 | $1.5M | 168 | Under 3 |
| Physical therapy | 73 | #42 of 400 | 5 | 3.2 | $4.2M | 175 | 6 |
| Nail salons | 72 | #48 of 387 | 6 | 3.8 | $2.5M | 147 | Under 3 |
| Veterinarians | 72 | #48 of 398 | 5 | 3.2 | $2.5M | 90 | Under 3 |
| Restaurants and cafes | 72 | #68 of 538 | 131 | 84.0 | $439K | 118 | 63 |
| Convenience stores | 72 | #72 of 529 | 13 | 8.3 | $7.1M | 90 | Under 3 |
| Coffee shops and cafes | 71 | #50 of 529 | 6 | 3.8 | $9.6M | 259 | 10 |
| Gyms, studios and classes | 70 | #56 of 535 | 18 | 11.5 | $694K | 105 | Under 3 |
| Pet businesses | 70 | #59 of 527 | 18 | 11.5 | $683K | 78 | 4 |
| Grocery and convenience stores | 70 | #85 of 538 | 35 | 22.4 | $2.6M | 77 | 6 |
| Auto repair shops | 69 | #83 of 538 | 37 | 23.7 | $474K | 107 | 17 |
| Auto repair and car care | 67 | #112 of 538 | 64 | 41.0 | $274K | 102 | 25 |
| Grocery stores | 66 | #108 of 506 | 11 | 7.1 | $8.3M | 90 | 5 |
| Real estate agents and brokers | 65 | #80 of 533 | 19 | 12.2 | Index only | 203 | 8 |
| Car washes and detailing | 65 | #108 of 441 | 8 | 5.1 | $2.2M | 87 | Under 3 |
| Salons, barbers and spas | 63 | #112 of 538 | 55 | 35.3 | $268K | 126 | 12 |
| Real estate | 62 | #113 of 536 | 25 | 16.0 | Index only | 195 | 15 |
| Sit-down restaurants | 62 | #143 of 538 | 81 | 51.9 | $710K | 107 | 27 |
| Roofing and gutters | 60 | #83 of 288 | 5 | 3.2 | $8.1M | 95 | Under 3 |
| Doctors, dentists and clinics | 58 | #189 of 538 | 103 | 66.0 | $204K | 134 | 56 |
| Landscaping and lawn care | 56 | #146 of 399 | 5 | 3.2 | $3.7M | 125 | 17 |
| Primary care and pediatrics | 56 | #185 of 458 | 12 | 7.7 | $1.8M | 98 | 24 |
| Pet grooming and boarding | 53 | #171 of 387 | 7 | 4.5 | $1.8M | 69 | 4 |
| Bakeries and dessert shops | 53 | #224 of 507 | 14 | 9.0 | $4.1M | 99 | 10 |
| Optometrists and eye care | 51 | #201 of 400 | 8 | 5.1 | $2.6M | 84 | 5 |
| Hair salons | 50 | #278 of 538 | 36 | 23.1 | $410K | 95 | 11 |
| Gyms | 49 | #274 of 506 | 15 | 9.6 | $833K | 64 | Under 3 |
| Pizza | 48 | #283 of 520 | 29 | 18.6 | $2M | 39 | 25 |
| Home repair trades | 46 | #321 of 526 | 27 | 17.3 | $1.5M | 62 | 21 |
| Lawn, cleaning and pest control | 43 | #289 of 481 | 11 | 7.1 | $1.7M | 99 | 33 |
| Child care and preschools | 43 | #297 of 454 | 12 | 7.7 | $467K | 47 | 8 |
| Dentists and orthodontists | 40 | #366 of 526 | 23 | 14.7 | $914K | 93 | 17 |
| Funeral homes | 39 | #254 of 365 | 8 | 5.1 | $282K | 42 | 4 |
| Insurance agencies | 37 | #386 of 537 | 29 | 18.6 | $948K | 75 | 17 |
| HVAC and plumbing | 35 | #387 of 476 | 18 | 11.5 | $2.2M | 47 | 15 |
| Gas stations | 35 | #427 of 536 | 36 | 23.1 | $1.3M | 52 | 30 |
| Electricians | Not scored | Not scored | 4 | 2.6 | $10.1M | 84 | 6 |
| House cleaning | Not scored | Not scored | 4 | 2.6 | $4.6M | 72 | 16 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 2.6 | Index only | 135 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 2.6 | $4.4M | 175 | 4 |
| Barbershops | Not scored | Not scored | 3 | 1.9 | $4.9M | 261 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.9 | $5.9M | 190 | 5 |
| Pet stores | Not scored | Not scored | 3 | 1.9 | $4.1M | 91 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.3 | $6.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $8.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.3 | $9.2M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.3 | Index only | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $29.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $12.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Crawfordsville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.6M | $1,125 | 117 |
| Gasoline and other fuels | $45M | $2,887 | 111 |
| Food away from home | $57.5M | $3,684 | 91 |
| Groceries | $91.7M | $5,876 | 93 |
| Personal care products and services | $14.8M | $945 | 94 |
| Child care and other personal services | $5.6M | $359 | 62 |
| Memberships, classes and admissions | $12.5M | $801 | 81 |
| Medical and dental services | $21M | $1,347 | 105 |
| Pets | $12.3M | $788 | 87 |
| Clothing, shoes and related services | $29.1M | $1,863 | 91 |
| Vehicle insurance | $27.5M | $1,761 | 90 |
| Home repairs, maintenance and insurance | $40.3M | $2,585 | 86 |
| Lawn care, cleaning and other household services | $18.3M | $1,175 | 83 |
| Rent and homeowner costs | $210.7M | $13,504 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Crawfordsville area
- Population, 2025 estimate
- 38,954+2.7% since 2020
- Households
- 15,602
- Median age
- 40.9
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 505 sq. mi.
- People per square mile
- 76
- Median household income
- $71,479+28.7% vs. 2015–2019, before inflation
- Average household income
- $88,874
- Median home value
- $171,800
- Jobs located here
- 14,890
- Daytime population
- 36,070Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Crawfordsville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Crawfordsville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Crawfordsville area 1
- Montgomery County, IN38,312 people
Other markets based in Indiana 12
- Indianapolis-Carmel-Greenwood, IN metro area2,130,055 people
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Evansville, IN metro area270,494 people
- Lafayette-West Lafayette, IN metro area226,805 people
- Elkhart-Goshen, IN metro area207,132 people
- Terre Haute, IN metro area168,719 people
- Bloomington, IN metro area162,569 people
- Muncie, IN metro area112,280 people
- Michigan City-La Porte, IN metro area111,917 people
- Kokomo, IN metro area83,752 people
- Columbus, IN metro area83,536 people
Questions
How fast is the Crawfordsville, IN area growing?
Population estimates put the Crawfordsville area at 38,954 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 15,602 households. Median household income rose 28.7% from the 2015–2019 survey, before inflation.
How much do households in the Crawfordsville, IN area spend?
Households in the Crawfordsville area spend about $210.7M a year on rent and homeowner costs, $91.7M on groceries and $57.5M on food away from home. Set against the U.S., households in the Crawfordsville area spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on child care and other personal services (62).
Which business types have the highest market scores in the Crawfordsville, IN area?
The highest Groundwork market scores in the Crawfordsville area are for clothing, shoe and laundry businesses (83); chiropractors (82); and clothing and shoe stores (80). The Crawfordsville area ranks #13 of 536 scored small-town markets for clothing, shoe and laundry businesses.
How does the Crawfordsville, IN area compare with the U.S.?
The median household income in the Crawfordsville area is $71,479 a year, 11% below the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $171,800, against $332,700 for the U.S. For its number of households, the Crawfordsville area has the most map listings, relative to the U.S., for pizza places (2.3 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in the Crawfordsville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Crawfordsville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Crawfordsville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Crawfordsville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.