County profile · Indiana
Vanderburgh County, IN market data
Population, household spending and competition for 56 business types in Vanderburgh County, each scored against other counties.
- Population, 2025
- 181,995
- +0.9% since 2020
- Households
- 78,270
- Median household income
- $61,648
- +24.0% vs. 2015–2019, before inflation
- Median home value
- $184,000
- Jobs located here
- 109,446
- Highest market score
- 66
- Convenience stores, #555 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Vanderburgh County by name and distance, and the households and spending within reach. Or open the report at the center of Vanderburgh County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 181,995 people live in Vanderburgh County, in 78,270 households. Population estimates put the population change in Vanderburgh County from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). The median household income in Vanderburgh County is $61,648 a year, 24% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Vanderburgh County spend the most on medical and dental services (an index of 101, where 100 is the U.S. average) and the least on child care and other personal services (59).
The highest Groundwork market scores in Vanderburgh County are for convenience stores (66), chiropractors (62) and grocery and convenience stores (62). Vanderburgh County ranks #555 of 2,261 scored counties for convenience stores.
Vanderburgh County is part of the Evansville metro area. For its number of households, Vanderburgh County has the most map listings, relative to the U.S., for oil change and quick-lube shops (86% above the U.S. rate) and the fewest for mortgage brokers and lenders (33% below the U.S. rate).
All 56 business types in Vanderburgh County
Highest Groundwork market score first. Each score compares Vanderburgh County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 66 | #555 of 2,261 | 60 | 7.7 | $7.4M | 94 | 3 |
| Chiropractors | 62 | #397 of 1,490 | 32 | 4.1 | $3.2M | 133 | 22 |
| Grocery and convenience stores | 62 | #705 of 2,402 | 125 | 16.0 | $3.6M | 105 | 37 |
| Laundromats | 60 | #259 of 785 | 6 | 0.8 | $23.5M | 188 | Under 3 |
| Tire shops | 55 | #648 of 1,530 | 31 | 4.0 | $2.4M | 97 | 11 |
| Physical therapy | 53 | #636 of 1,422 | 35 | 4.5 | $2.9M | 121 | 35 |
| Nail salons | 52 | #628 of 1,328 | 42 | 5.4 | $1.7M | 101 | 9 |
| Car washes and detailing | 51 | #712 of 1,451 | 39 | 5.0 | $1.9M | 76 | 7 |
| Grocery stores | 51 | #967 of 2,070 | 45 | 5.7 | $9.9M | 106 | 34 |
| Auto repair shops | 51 | #1,146 of 2,378 | 169 | 21.6 | $443K | 100 | 70 |
| Funeral homes | 49 | #718 of 1,472 | 17 | 2.2 | $618K | 91 | 13 |
| Coffee shops and cafes | 49 | #1,037 of 2,063 | 65 | 8.3 | $4.2M | 114 | 42 |
| Auto repair and car care | 49 | #1,275 of 2,401 | 302 | 38.6 | $248K | 92 | 94 |
| Dry cleaners | 47 | #286 of 507 | 8 | 1.0 | $17.6M | 112 | 7 |
| Electricians | 47 | #646 of 1,160 | 17 | 2.2 | $11.5M | 96 | 49 |
| Veterinarians | 47 | #819 of 1,485 | 27 | 3.4 | $2.2M | 80 | 20 |
| Dentists and orthodontists | 47 | #1,051 of 1,886 | 91 | 11.6 | $1.1M | 114 | 64 |
| Gas stations | 47 | #1,305 of 2,358 | 86 | 11.0 | $2.2M | 94 | 89 |
| Mortgage brokers and lenders | 46 | #508 of 887 | 23 | 2.9 | Index only | 114 | 8 |
| Martial arts and dance studios | 46 | #779 of 1,334 | 29 | 3.7 | $2M | 100 | 23 |
| Yoga, Pilates and fitness studios | 44 | #489 of 777 | 14 | 1.8 | $4.2M | 103 | 25 |
| Gyms | 43 | #1,159 of 1,792 | 54 | 6.9 | $1.1M | 83 | 25 |
| Property management | 42 | #588 of 910 | 18 | 2.3 | Index only | 102 | 29 |
| Barbershops | 40 | #933 of 1,356 | 47 | 6.0 | $1.5M | 80 | 5 |
| Bakeries and dessert shops | 39 | #1,324 of 1,889 | 75 | 9.6 | $3.7M | 88 | 45 |
| Gyms, studios and classes | 39 | #1,509 of 2,088 | 97 | 12.4 | $601K | 91 | 48 |
| Collision repair and body shops | 38 | #944 of 1,327 | 31 | 4.0 | $2.4M | 78 | 23 |
| Urgent care and walk-in clinics | 37 | #243 of 325 | 5 | 0.6 | $20.3M | 83 | 11 |
| Hair salons | 37 | #1,782 of 2,339 | 177 | 22.6 | $399K | 93 | 55 |
| Home inspectors | 36 | #319 of 415 | 6 | 0.8 | Index only | 65 | 4 |
| Oil change and quick lube | 35 | #373 of 479 | 10 | 1.3 | $7.5M | 55 | 6 |
| Landscaping and lawn care | 35 | #1,158 of 1,493 | 51 | 6.5 | $1.7M | 59 | 57 |
| Pet businesses | 35 | #1,712 of 2,200 | 91 | 11.6 | $647K | 74 | 53 |
| Sit-down restaurants | 35 | #1,841 of 2,405 | 463 | 59.2 | $591K | 89 | 147 |
| HVAC and plumbing | 34 | #1,406 of 1,707 | 64 | 8.2 | $3.1M | 64 | 60 |
| Restaurants and cafes | 33 | #1,902 of 2,405 | 806 | 103.0 | $340K | 92 | 383 |
| Child care and preschools | 32 | #1,300 of 1,611 | 48 | 6.1 | $557K | 56 | 42 |
| Clothing and shoe stores | 31 | #1,676 of 2,087 | 140 | 17.9 | $1M | 79 | 78 |
| Clothing, shoes and laundry | 31 | #1,818 of 2,210 | 189 | 24.1 | $746K | 85 | 85 |
| Salons, barbers and spas | 31 | #2,103 of 2,385 | 357 | 45.6 | $198K | 93 | 102 |
| Pet grooming and boarding | 30 | #1,184 of 1,461 | 36 | 4.6 | $1.6M | 64 | 23 |
| Spas and skin care | 30 | #1,524 of 1,769 | 84 | 10.7 | $841K | 96 | 29 |
| Fast food and sandwich shops | 30 | #1,838 of 2,222 | 122 | 15.6 | $2.2M | 74 | 189 |
| Optometrists and eye care | 29 | #1,103 of 1,302 | 49 | 6.3 | $2.1M | 66 | 25 |
| Primary care and pediatrics | 29 | #1,401 of 1,656 | 102 | 13.0 | $996K | 56 | 177 |
| Home repair trades | 29 | #1,870 of 2,057 | 128 | 16.4 | $1.5M | 63 | 125 |
| Real estate agents and brokers | 29 | #2,045 of 2,176 | 178 | 22.7 | Index only | 105 | 77 |
| Real estate | 28 | #2,121 of 2,229 | 225 | 28.7 | Index only | 105 | 132 |
| Doctors, dentists and clinics | 27 | #2,183 of 2,394 | 982 | 125.5 | $103K | 68 | 334 |
| Pet stores | 25 | #848 of 974 | 20 | 2.6 | $2.9M | 65 | 10 |
| Roofing and gutters | 25 | #1,072 of 1,177 | 47 | 6.0 | $4.2M | 49 | 16 |
| Pizza | 24 | #1,930 of 2,090 | 108 | 13.8 | $2.5M | 50 | 189 |
| House cleaning | 22 | #806 of 847 | 22 | 2.8 | $4M | 63 | 51 |
| Lawn, cleaning and pest control | 22 | #1,711 of 1,771 | 92 | 11.8 | $965K | 57 | 122 |
| Insurance agencies | 19 | #2,097 of 2,272 | 131 | 16.7 | $895K | 71 | 102 |
| Pest control | 18 | #673 of 699 | 19 | 2.4 | $4.7M | 46 | 14 |
Household spending in Vanderburgh County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $74.9M | $958 | 100 |
| Gasoline and other fuels | $192.7M | $2,462 | 95 |
| Food away from home | $273.8M | $3,498 | 86 |
| Groceries | $445.3M | $5,689 | 90 |
| Personal care products and services | $70.6M | $902 | 90 |
| Child care and other personal services | $26.7M | $341 | 59 |
| Memberships, classes and admissions | $58.3M | $745 | 76 |
| Medical and dental services | $101.6M | $1,298 | 101 |
| Pets | $58.9M | $752 | 83 |
| Clothing, shoes and related services | $141M | $1,802 | 88 |
| Vehicle insurance | $117.3M | $1,498 | 77 |
| Home repairs, maintenance and insurance | $195.3M | $2,496 | 83 |
| Lawn care, cleaning and other household services | $88.8M | $1,134 | 80 |
| Rent and homeowner costs | $1B | $13,057 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Vanderburgh County
- Population, 2025 estimate
- 181,995+0.9% since 2020
- Households
- 78,270
- Median age
- 39.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 233 sq. mi.
- People per square mile
- 772
- Median household income
- $61,648+24.0% vs. 2015–2019, before inflation
- Average household income
- $85,065
- Median home value
- $184,000
- Jobs located here
- 109,446
- Daytime population
- 203,371Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vanderburgh County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Vanderburgh County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Indiana 8
- Warrick County, IN65,261 people
- Posey County, IN25,116 people
- Gibson County, IN33,000 people
- Spencer County, IN19,955 people
- Pike County, IN12,154 people
- Dubois County, IN43,614 people
- Perry County, IN19,270 people
- Knox County, IN36,007 people
Questions
How fast is Vanderburgh County, IN growing?
Population estimates put Vanderburgh County at 181,995 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 78,270 households. Against the 2015–2019 survey, median household income rose 24.0%, before inflation.
How much do households in Vanderburgh County, IN spend?
Households in Vanderburgh County spend about $1B a year on rent and homeowner costs, $445.3M on groceries and $273.8M on food away from home. Relative to the U.S., household spending in Vanderburgh County runs highest on medical and dental services (an index of 101, where 100 is the U.S. average) and lowest on child care and other personal services (59).
Which business types have the highest market scores in Vanderburgh County, IN?
Of the business types scored in Vanderburgh County, convenience stores (66), chiropractors (62) and grocery and convenience stores (62) have the highest Groundwork market scores. For convenience stores, that ranks #555 of 2,261 scored counties.
How does Vanderburgh County, IN compare with the U.S.?
Median household income in Vanderburgh County is $61,648, 24% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $184,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for oil change and quick-lube shops (86% above the U.S. rate) and lowest for mortgage brokers and lenders (33% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Vanderburgh County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vanderburgh County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in Vanderburgh County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vanderburgh County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.