Groundwork

Market rankings · Indiana

Mortgage brokers and lenders in Indiana

Markets across Indiana ranked by the Groundwork market score for mortgage brokers and lenders, with competitor counts and household spending for each.

Listings
844
229 chain locations (27%)
Official establishments
345
+10.6% since 2019
Household spending a year
$37.5B
On rent and homeowner costs
Listings per 10k households
3.1
28% below the U.S.
Housing spending per listing (U.S. = 100)
114
14% above the U.S.
Rank among states
#21 of 51
Market score 50 · Upper middle

A site report maps the mortgage brokers and lenders on map listings around any address in Indiana by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 844 mortgage brokers and lenders in Indiana. 229 of them (27%) are chain locations, against 21% across the U.S. That is 3.1 per 10,000 households, 28% below the U.S. rate of 4.3.

At $13,818 per household (17% below the U.S. average), households in Indiana spend about $37.5B a year on rent and homeowner costs. Housing spending per office is 14% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.

The official count of businesses with payroll classed as mortgage brokers and real estate lenders in Indiana was 345 in 2023, up 10.6% from 2019. That is one for every 7,872 households, against one for every 4,897 across the U.S. Across the U.S., the count rose 9.5% over the same years.

Among the 50 states and DC, Indiana ranks #21 for mortgage brokers and lenders, with a Groundwork market score of 50 (upper middle). Of the 15 scored metro areas in or partly in Indiana, the South Bend-Mishawaka metro area scores highest (61). Of the 5 scored small-town markets in or partly in Indiana, the Warsaw area scores highest (54).

Every market in Indiana for mortgage brokers and lenders

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Indiana, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Indiana, ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1South Bend-Mishawaka, IN-MI61211.6213+0.1%#87 of 373
2Terre Haute, IN60111.6198+0.3%#93 of 373
3Evansville, IN57252.2159+1.6%#119 of 373
4Bloomington, IN57182.7129+2.0%#121 of 373
5Lafayette-West Lafayette, IN56171.9180+2.1%#133 of 373
6Muncie, IN5591.9164+1.2%#140 of 373
7Columbus, IN55123.6102+4.3%#146 of 373
8Kokomo, IN4992.5132+0.4%#190 of 373
Cincinnati, OH-KY-IN473243.6106+2.7%#207 of 373
9Michigan City-La Porte, IN4581.8189−0.9%#219 of 373
10Indianapolis-Carmel-Greenwood, IN443454.191+5.4%#231 of 373
11Fort Wayne, IN38794.381+3.9%#283 of 373
Louisville/Jefferson County, KY-IN342714.979+2.9%#326 of 373
Chicago-Naperville-Elgin, IL-IN321,8615.1770.0%#346 of 373
12Elkhart-Goshen, IN29263.696+0.9%#354 of 373

Small-town markets

Small-town markets reaching Indiana, ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Warsaw, IN5482.5141+0.9%#76 of 177
2Bedford, IN4552.6128+1.2%#107 of 177
3Marion, IN35114.1760.0%#138 of 177
4Richmond, IN3472.6124−0.5%#139 of 177
5Vincennes, IN2653.3101−1.7%#165 of 177
New Castle, INNot scored21.1307+0.5%
Kendallville, INNot scored10.6627+1.0%
Seymour, INNot scored42.2157+1.9%
Plymouth, INNot scored31.7205+1.2%
Auburn, INNot scored21.2298+2.9%
Jasper, INNot scored31.7212+0.9%
Crawfordsville, INNot scored42.6135+2.7%
Logansport, INNot scored32.0160+0.1%
Greencastle, INNot scored10.7497+3.2%
Huntington, INNot scored10.6522+1.6%
Decatur, INNot scored10.8420+2.2%
Peru, INNot scored21.5219−3.9%
Angola, INNot scored21.4248+1.0%
Washington, INNot scored00.0n/a+2.5%
Madison, INNot scored43.1108+0.6%
Frankfort, INNot scored43.2105+0.4%
Wabash, INNot scored21.6214−0.7%
Greensburg, INNot scored43.795+0.4%
Monticello, INNot scored11.0348+2.0%
Connersville, INNot scored00.0n/a+0.7%

Counties

Counties in Indiana, ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Boone County, IN8462.1206+13.5%#12 of 887
2Hendricks County, IN71121.8225+10.2%#105 of 887
3Madison County, IN65101.9178+3.8%#163 of 887
4St. Joseph County, IN60212.0177+0.1%#244 of 887
5Delaware County, IN5791.9164+1.2%#289 of 887
6Bartholomew County, IN57123.6102+4.3%#305 of 887
7Monroe County, IN56162.7127+1.9%#312 of 887
8Morgan County, IN5493.2115+4.4%#355 of 887
9Tippecanoe County, IN53172.2150+2.2%#374 of 887
10Howard County, IN5192.5132+0.4%#417 of 887
11Clark County, IN51173.3107+7.5%#425 of 887
12LaPorte County, IN4881.8189−0.9%#468 of 887
13Marion County, IN481152.9120+1.6%#473 of 887
14Kosciusko County, IN4682.5141+0.9%#503 of 887
15Vanderburgh County, IN46232.9114+0.9%#508 of 887
16Shelby County, IN4452.7129+1.8%#539 of 887
17Lake County, IN43753.892+1.1%#569 of 887
18Allen County, IN40724.676+4.2%#623 of 887
19Lawrence County, IN3952.6128+1.2%#629 of 887
20Porter County, IN39436.361+1.6%#646 of 887
21Johnson County, IN39497.849+7.4%#650 of 887
22Vigo County, IN38102.4135+0.4%#652 of 887
23Dearborn County, IN35104.974+1.7%#709 of 887
24Jasper County, IN3453.990+3.0%#723 of 887
25Floyd County, IN34185.666+2.0%#730 of 887
Show all 92 counties
Counties in Indiana, ranked for mortgage brokers and lenders by Groundwork market score, continued
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
26Hamilton County, IN341349.846+10.9%#735 of 887
27Wayne County, IN3372.6124−0.5%#736 of 887
28Grant County, IN32114.1760.0%#749 of 887
29Elkhart County, IN31263.696+0.9%#759 of 887
30Knox County, IN2553.3101−1.7%#835 of 887
Hancock County, INNot scored30.9439+13.5%
Warrick County, INNot scored20.8486+4.4%
Henry County, INNot scored21.1307+0.5%
Noble County, INNot scored10.6627+1.0%
Jackson County, INNot scored42.2157+1.9%
Marshall County, INNot scored31.7205+1.2%
DeKalb County, INNot scored21.2298+2.9%
Dubois County, INNot scored31.7212+0.9%
LaGrange County, INNot scored10.8475+1.9%
Harrison County, INNot scored31.9180+1.9%
Montgomery County, INNot scored42.6135+2.7%
Cass County, INNot scored32.0160+0.1%
Putnam County, INNot scored10.7497+3.2%
Huntington County, INNot scored10.6522+1.6%
Adams County, INNot scored10.8420+2.2%
Miami County, INNot scored21.5219−3.9%
Steuben County, INNot scored21.4248+1.0%
Whitley County, INNot scored42.9126+2.1%
Daviess County, INNot scored00.0n/a+2.5%
Gibson County, INNot scored00.0n/a+0.1%
Jefferson County, INNot scored43.1108+0.6%
Clinton County, INNot scored43.2105+0.4%
Greene County, INNot scored00.0n/a+1.2%
Wabash County, INNot scored21.6214−0.7%
Ripley County, INNot scored00.0n/a+1.6%
Wells County, INNot scored32.6132+2.6%
Washington County, INNot scored43.693+0.5%
Jennings County, INNot scored00.0n/a+0.1%
Decatur County, INNot scored43.795+0.4%
Clay County, INNot scored10.9366−0.1%
Posey County, INNot scored00.0n/a−0.8%
White County, INNot scored11.0348+2.0%
Scott County, INNot scored33.0105+2.8%
Randolph County, INNot scored00.0n/a+0.1%
Starke County, INNot scored00.0n/a+0.1%
Fayette County, INNot scored00.0n/a+0.7%
Franklin County, INNot scored00.0n/a+2.2%
Owen County, INNot scored22.3143+2.6%
Sullivan County, INNot scored00.0n/a+0.1%
Carroll County, INNot scored00.0n/a+1.6%
Fulton County, INNot scored00.0n/a−1.9%
Jay County, INNot scored00.0n/a−1.8%
Spencer County, INNot scored22.5140+1.2%
Orange County, INNot scored00.0n/a−0.1%
Perry County, INNot scored00.0n/a+1.2%
Rush County, INNot scored00.0n/a0.0%
Fountain County, INNot scored00.0n/a+3.2%
Parke County, INNot scored00.0n/a+3.0%
Brown County, INNot scored22.9123+1.9%
Vermillion County, INNot scored00.0n/a+0.6%
Tipton County, INNot scored00.0n/a−0.4%
Newton County, INNot scored00.0n/a+2.9%
Pulaski County, INNot scored12.0166−0.4%
Pike County, INNot scored00.0n/a−2.0%
Blackford County, INNot scored00.0n/a−3.1%
Crawford County, INNot scored00.0n/a−0.2%
Switzerland County, INNot scored00.0n/a+3.1%
Martin County, INNot scored00.0n/a+0.5%
Benton County, INNot scored00.0n/a+2.0%
Warren County, INNot scored00.0n/a+0.6%
Union County, INNot scored00.0n/a−3.1%
Ohio County, INNot scored27.644+1.2%

Markets with fewer than 5 mortgage brokers and lenders on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many mortgage brokers and lenders are in Indiana?

Indiana has 844 mortgage brokers and lenders on map listings as of September 2026. 229 of them (27%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 345 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, up 10.6% from 2019.

How much do households in Indiana spend on rent and homeowner costs?

About $37.5B a year, or $13,818 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 844 mortgage brokers and lenders on map listings, housing spending per office is 14% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 2,716,009 households in Indiana and national spending patterns by income.

How does Indiana compare with the U.S. for mortgage brokers and lenders?

Indiana has 3.1 mortgage brokers and lenders per 10,000 households, 28% below the U.S. rate of 4.3. The index of housing spending per office is 114, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Indiana would have about 962, against 844 on map listings. There is one business with payroll in the industry for every 7,872 households, against one for every 4,897 across the U.S. The official count rose 10.6% from 2019 to 2023, against +9.5% for the U.S.

Which market in Indiana has the highest market score for mortgage brokers and lenders?

Among 15 scored metro areas in or partly in Indiana, the South Bend-Mishawaka metro area scores highest, at 61 (upper middle). Among 5 scored small-town markets in or partly in Indiana, the Warsaw area scores highest, at 54 (upper middle). Among 30 scored counties in Indiana, Boone County scores highest, at 84 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Indiana scores 50 for mortgage brokers and lenders (upper middle), #21 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Indiana. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Mortgage brokers and lenders in other states

All 51 states

Top markets for mortgage brokers and lenders across the U.S. · All business types in Indiana

Screening a site or an acquisition in Indiana?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.