County profile · Indiana
Franklin County, IN market data
How Franklin County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 23,286
- +2.2% since 2020
- Households
- 9,211
- Median household income
- $78,074
- +25.0% vs. 2015–2019, before inflation
- Median home value
- $249,500
- Jobs located here
- 4,893
- Highest market score
- 84
- Dentists and orthodontists, #29 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Franklin County by name and distance, and the households and spending within reach. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Franklin County has an estimated 23,286 people and 9,211 households. Population estimates show Franklin County grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Franklin County is $78,074, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.0%, before inflation.
Relative to the U.S., household spending in Franklin County runs highest on vehicle maintenance and repairs (an index of 142, where 100 is the U.S. average) and lowest on child care and other personal services (72).
Of the business types scored in Franklin County, dentists and orthodontists (84), gyms and studios (80) and coffee shops and cafes (80) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #29 of 1,886 scored counties.
Franklin County is part of the Cincinnati metro area. Against the U.S., map listings per household run highest for gas stations (29% above the U.S. rate) and lowest for real estate businesses (72% below the U.S. rate).
All 56 business types in Franklin County
Highest Groundwork market score first. Each score compares Franklin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 84 | #29 of 1,886 | 5 | 5.4 | $2.6M | 267 | 4 |
| Gyms, studios and classes | 80 | #66 of 2,088 | 7 | 7.6 | $1.2M | 183 | Under 3 |
| Coffee shops and cafes | 80 | #100 of 2,063 | 5 | 5.4 | $7.2M | 196 | 3 |
| Doctors, dentists and clinics | 77 | #143 of 2,394 | 30 | 32.6 | $438K | 287 | 18 |
| Gyms | 76 | #121 of 1,792 | 5 | 5.4 | $1.7M | 131 | Under 3 |
| Bakeries and dessert shops | 76 | #146 of 1,889 | 6 | 6.5 | $6M | 146 | 3 |
| Real estate | 75 | #101 of 2,229 | 10 | 10.9 | Index only | 303 | 4 |
| Restaurants and cafes | 73 | #287 of 2,405 | 56 | 60.8 | $647K | 174 | 36 |
| Sit-down restaurants | 73 | #292 of 2,405 | 31 | 33.7 | $1.2M | 176 | 15 |
| Real estate agents and brokers | 72 | #150 of 2,176 | 8 | 8.7 | Index only | 301 | 4 |
| Fast food and sandwich shops | 71 | #321 of 2,222 | 5 | 5.4 | $7.2M | 237 | 18 |
| Salons, barbers and spas | 69 | #298 of 2,385 | 14 | 15.2 | $662K | 311 | 10 |
| Pet businesses | 68 | #356 of 2,200 | 9 | 9.8 | $873K | 99 | 4 |
| Auto repair and car care | 68 | #409 of 2,401 | 24 | 26.1 | $523K | 195 | 20 |
| Home repair trades | 67 | #309 of 2,057 | 10 | 10.9 | $2.6M | 105 | 10 |
| Gas stations | 67 | #490 of 2,358 | 13 | 14.1 | $2.4M | 101 | 11 |
| Auto repair shops | 64 | #544 of 2,378 | 17 | 18.5 | $738K | 166 | 20 |
| Grocery and convenience stores | 64 | #631 of 2,402 | 16 | 17.4 | $3.5M | 104 | 6 |
| Lawn, cleaning and pest control | 63 | #394 of 1,771 | 6 | 6.5 | $1.9M | 114 | 9 |
| Hair salons | 63 | #515 of 2,339 | 10 | 10.9 | $927K | 215 | 9 |
| Pizza | 60 | #642 of 2,090 | 7 | 7.6 | $5.2M | 102 | 18 |
| Insurance agencies | 47 | #1,213 of 2,272 | 12 | 13.0 | $1.6M | 127 | 11 |
| Landscaping and lawn care | 46 | #826 of 1,493 | 5 | 5.4 | $2.3M | 79 | 9 |
| Child care and preschools | 36 | #1,190 of 1,611 | 6 | 6.5 | $640K | 64 | 7 |
| Pet grooming and boarding | 34 | #1,097 of 1,461 | 5 | 5.4 | $1.6M | 62 | 4 |
| Roofing and gutters | 30 | #1,000 of 1,177 | 6 | 6.5 | $4.3M | 50 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 4 | 4.3 | $4.6M | 522 | 3 |
| Convenience stores | Not scored | Not scored | 4 | 4.3 | $14.1M | 178 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 4.3 | $2.3M | 265 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.3 | $4.4M | 183 | 4 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.3 | $4.2M | 136 | 10 |
| Grocery stores | Not scored | Not scored | 3 | 3.3 | $18.7M | 202 | 5 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 3.3 | $4.4M | 246 | 7 |
| Clothing and shoe stores | Not scored | Not scored | 2 | 2.2 | $9.2M | Too few | 3 |
| Electricians | Not scored | Not scored | 2 | 2.2 | $12.8M | Too few | 4 |
| Funeral homes | Not scored | Not scored | 2 | 2.2 | $702K | Too few | 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 2.2 | $12.8M | Too few | 6 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.2 | $4.3M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 2.2 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.2 | $6.3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.2 | $3.9M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.1 | $11.5M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $18.4M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.1 | $13.1M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.1 | $13.1M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Franklin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.5M | $1,362 | 142 |
| Gasoline and other fuels | $31.4M | $3,410 | 131 |
| Food away from home | $36.2M | $3,933 | 97 |
| Groceries | $56.2M | $6,104 | 97 |
| Personal care products and services | $9.3M | $1,007 | 100 |
| Child care and other personal services | $3.8M | $417 | 72 |
| Memberships, classes and admissions | $8.5M | $923 | 94 |
| Medical and dental services | $13.1M | $1,428 | 111 |
| Pets | $7.9M | $853 | 94 |
| Clothing, shoes and related services | $18.4M | $1,994 | 97 |
| Vehicle insurance | $19.1M | $2,072 | 106 |
| Home repairs, maintenance and insurance | $25.6M | $2,781 | 92 |
| Lawn care, cleaning and other household services | $11.5M | $1,252 | 89 |
| Rent and homeowner costs | $131.2M | $14,247 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Franklin County
- Population, 2025 estimate
- 23,286+2.2% since 2020
- Households
- 9,211
- Median age
- 43.0
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.3
- Land area
- 384 sq. mi.
- People per square mile
- 60
- Median household income
- $78,074+25.0% vs. 2015–2019, before inflation
- Average household income
- $97,859
- Median home value
- $249,500
- Jobs located here
- 4,893
- Daytime population
- 16,628Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Franklin County, IN growing?
Population estimates put Franklin County at 23,286 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 9,211 households. Median household income rose 25.0% from the 2015–2019 survey, before inflation.
How much do households in Franklin County, IN spend?
Households in Franklin County spend about $131.2M a year on rent and homeowner costs, $56.2M on groceries and $36.2M on food away from home. Set against the U.S., households in Franklin County spend the most on vehicle maintenance and repairs (an index of 142, where 100 is the U.S. average) and the least on child care and other personal services (72).
Which business types have the highest market scores in Franklin County, IN?
The highest Groundwork market scores in Franklin County are for dentists and orthodontists (84), gyms and studios (80) and coffee shops and cafes (80). Franklin County ranks #29 of 1,886 scored counties for dentists and orthodontists.
How does Franklin County, IN compare with the U.S.?
The median household income in Franklin County is $78,074 a year, 3% below the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $249,500, against $332,700 for the U.S. For its number of households, Franklin County has the most map listings, relative to the U.S., for gas stations (29% above the U.S. rate) and the fewest for real estate businesses (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in Franklin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.