Metro area profile · Indiana
Bloomington, IN metro area market data
How the Bloomington metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 165,231
- +2.0% since 2020
- Households
- 67,854
- Median household income
- $65,543
- +31.6% vs. 2015–2019, before inflation
- Median home value
- $263,700
- Jobs located here
- 71,915
- Highest market score
- 74
- Auto repair and car care, #31 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Bloomington metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Bloomington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Bloomington metro area has an estimated 165,231 people and 67,854 households. Between 2020 and 2025, the population of the Bloomington metro area grew 2.0%, slower than the U.S. (+3.1%). Median household income in the Bloomington metro area is $65,543, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.6%, before inflation.
Relative to the U.S., household spending in the Bloomington metro area runs highest on medical and dental services (an index of 104, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Of the business types scored in the Bloomington metro area, auto repair and car care businesses (74), tire shops (74) and auto repair shops (72) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #31 of 387 scored metro areas.
The Bloomington metro area takes in 2 counties: Monroe County and Owen County. Against the U.S., map listings per household run highest for property management companies (53% above the U.S. rate) and lowest for barbershops (49% below the U.S. rate).
All 56 business types in the Bloomington metro area
Highest Groundwork market score first. Each score compares the Bloomington metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 74 | #31 of 387 | 184 | 27.1 | $363K | 135 | 82 |
| Tire shops | 74 | #36 of 386 | 16 | 2.4 | $4.2M | 167 | 7 |
| Auto repair shops | 72 | #47 of 387 | 105 | 15.5 | $636K | 143 | 59 |
| Dentists and orthodontists | 71 | #48 of 387 | 67 | 9.9 | $1.4M | 138 | 50 |
| Primary care and pediatrics | 70 | #60 of 387 | 31 | 4.6 | $2.9M | 164 | 87 |
| Car washes and detailing | 68 | #57 of 387 | 22 | 3.2 | $3M | 121 | 8 |
| Collision repair and body shops | 68 | #70 of 381 | 17 | 2.5 | $3.9M | 128 | 12 |
| Salons, barbers and spas | 67 | #40 of 387 | 210 | 30.9 | $300K | 141 | 57 |
| Hair salons | 67 | #48 of 387 | 115 | 16.9 | $549K | 127 | 28 |
| Doctors, dentists and clinics | 67 | #66 of 387 | 485 | 71.5 | $187K | 123 | 197 |
| Chiropractors | 67 | #72 of 386 | 29 | 4.3 | $3.1M | 131 | 14 |
| Physical therapy | 67 | #74 of 386 | 27 | 4.0 | $3.4M | 140 | 23 |
| Grocery and convenience stores | 66 | #81 of 387 | 86 | 12.7 | $4.6M | 135 | 32 |
| Clothing and shoe stores | 66 | #84 of 387 | 81 | 11.9 | $1.6M | 123 | 37 |
| Convenience stores | 65 | #89 of 387 | 32 | 4.7 | $12.3M | 156 | 10 |
| Grocery stores | 64 | #89 of 387 | 30 | 4.4 | $13.1M | 141 | 22 |
| Clothing, shoes and laundry | 64 | #99 of 387 | 113 | 16.7 | $1.1M | 128 | 49 |
| Spas and skin care | 62 | #75 of 387 | 49 | 7.2 | $1.3M | 147 | 13 |
| Barbershops | 61 | #100 of 387 | 18 | 2.7 | $3.5M | 186 | 4 |
| Veterinarians | 60 | #112 of 384 | 16 | 2.4 | $3.3M | 123 | 16 |
| Mortgage brokers and lenders | 57 | #121 of 373 | 18 | 2.7 | Index only | 129 | 3 |
| HVAC and plumbing | 57 | #134 of 387 | 34 | 5.0 | $5.1M | 107 | 43 |
| Nail salons | 56 | #134 of 387 | 28 | 4.1 | $2.3M | 135 | 12 |
| Gas stations | 56 | #155 of 387 | 56 | 8.3 | $3M | 127 | 51 |
| Funeral homes | 54 | #150 of 377 | 10 | 1.5 | $798K | 118 | 5 |
| Coffee shops and cafes | 52 | #176 of 387 | 57 | 8.4 | $4.3M | 117 | 37 |
| Fast food and sandwich shops | 52 | #185 of 387 | 80 | 11.8 | $3.1M | 101 | 134 |
| Electricians | 49 | #201 of 383 | 16 | 2.4 | $10.8M | 90 | 29 |
| Pet stores | 47 | #215 of 382 | 12 | 1.8 | $4.5M | 99 | 5 |
| Home repair trades | 47 | #218 of 387 | 81 | 11.9 | $2.1M | 88 | 83 |
| Martial arts and dance studios | 47 | #219 of 387 | 27 | 4.0 | $2.1M | 102 | 19 |
| Gyms | 47 | #223 of 387 | 44 | 6.5 | $1.3M | 97 | 23 |
| Gyms, studios and classes | 46 | #224 of 387 | 85 | 12.5 | $652K | 98 | 42 |
| Child care and preschools | 46 | #227 of 387 | 31 | 4.6 | $839K | 84 | 29 |
| Restaurants and cafes | 44 | #226 of 387 | 641 | 94.5 | $386K | 104 | 311 |
| Laundromats | 41 | #234 of 364 | 10 | 1.5 | $12.7M | 102 | 6 |
| Pet businesses | 41 | #265 of 387 | 67 | 9.9 | $799K | 91 | 39 |
| Bakeries and dessert shops | 41 | #271 of 387 | 61 | 9.0 | $4.1M | 98 | 41 |
| Yoga, Pilates and fitness studios | 39 | #269 of 347 | 14 | 2.1 | $4M | 97 | 23 |
| Sit-down restaurants | 36 | #299 of 387 | 366 | 53.9 | $675K | 102 | 138 |
| Pizza | 35 | #306 of 387 | 68 | 10.0 | $3.6M | 72 | 134 |
| Home inspectors | 34 | #191 of 243 | 6 | 0.9 | Index only | 58 | 3 |
| Roofing and gutters | 33 | #319 of 381 | 31 | 4.6 | $5.6M | 66 | 11 |
| Real estate agents and brokers | 33 | #351 of 387 | 189 | 27.9 | Index only | 88 | 49 |
| Landscaping and lawn care | 31 | #316 of 385 | 40 | 5.9 | $2M | 67 | 61 |
| Optometrists and eye care | 29 | #347 of 386 | 38 | 5.6 | $2.4M | 76 | 16 |
| Real estate | 28 | #375 of 387 | 244 | 36.0 | Index only | 86 | 127 |
| Insurance agencies | 26 | #332 of 387 | 105 | 15.5 | $977K | 78 | 68 |
| Pet grooming and boarding | 26 | #348 of 386 | 29 | 4.3 | $1.8M | 73 | 18 |
| Lawn, cleaning and pest control | 23 | #370 of 387 | 76 | 11.2 | $1M | 62 | 115 |
| Pest control | 22 | #332 of 345 | 14 | 2.1 | $5.6M | 55 | 10 |
| House cleaning | 19 | #367 of 375 | 22 | 3.2 | $3.6M | 56 | 44 |
| Property management | 14 | #373 of 374 | 31 | 4.6 | Index only | 53 | 58 |
| Dry cleaners | Not scored | Not scored | 4 | 0.6 | $31.7M | 203 | 6 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.6 | $16.7M | 122 | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.3 | $45.3M | Too few | 7 |
Household spending in the Bloomington metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $66.8M | $985 | 103 |
| Gasoline and other fuels | $170M | $2,506 | 97 |
| Food away from home | $247.2M | $3,643 | 89 |
| Groceries | $392.5M | $5,785 | 92 |
| Personal care products and services | $63.1M | $930 | 93 |
| Child care and other personal services | $26M | $383 | 66 |
| Memberships, classes and admissions | $55.4M | $816 | 83 |
| Medical and dental services | $90.7M | $1,337 | 104 |
| Pets | $53.5M | $789 | 87 |
| Clothing, shoes and related services | $127M | $1,871 | 91 |
| Vehicle insurance | $102.6M | $1,512 | 77 |
| Home repairs, maintenance and insurance | $172.7M | $2,545 | 84 |
| Lawn care, cleaning and other household services | $78.9M | $1,163 | 82 |
| Rent and homeowner costs | $907.3M | $13,371 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Bloomington metro area
- Population, 2025 estimate
- 165,231+2.0% since 2020
- Households
- 67,854
- Median age
- 37.0
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 780 sq. mi.
- People per square mile
- 208
- Median household income
- $65,543+31.6% vs. 2015–2019, before inflation
- Average household income
- $90,220
- Median home value
- $263,700
- Jobs located here
- 71,915
- Daytime population
- 172,576Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bloomington metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Bloomington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Bloomington metro area 2
- Monroe County, IN140,965 people
- Owen County, IN21,604 people
Other markets based in Indiana 12
- Indianapolis-Carmel-Greenwood, IN metro area2,130,055 people
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Evansville, IN metro area270,494 people
- Lafayette-West Lafayette, IN metro area226,805 people
- Elkhart-Goshen, IN metro area207,132 people
- Terre Haute, IN metro area168,719 people
- Muncie, IN metro area112,280 people
- Michigan City-La Porte, IN metro area111,917 people
- Kokomo, IN metro area83,752 people
- Columbus, IN metro area83,536 people
- Warsaw, IN area80,442 people
Questions
How fast is the Bloomington, IN metro area growing?
Population estimates put the Bloomington metro area at 165,231 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 67,854 households. Median household income rose 31.6% from the 2015–2019 survey, before inflation.
How much do households in the Bloomington, IN metro area spend?
Households in the Bloomington metro area spend about $907.3M a year on rent and homeowner costs, $392.5M on groceries and $247.2M on food away from home. Set against the U.S., households in the Bloomington metro area spend the most on medical and dental services (an index of 104, where 100 is the U.S. average) and the least on child care and other personal services (66).
Which business types have the highest market scores in the Bloomington, IN metro area?
The highest Groundwork market scores in the Bloomington metro area are for auto repair and car care businesses (74), tire shops (74) and auto repair shops (72). The Bloomington metro area ranks #31 of 387 scored metro areas for auto repair and car care businesses.
How does the Bloomington, IN metro area compare with the U.S.?
The median household income in the Bloomington metro area is $65,543 a year, 19% below the U.S. median of $80,734. The population rose 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $263,700, against $332,700 for the U.S. For its number of households, the Bloomington metro area has the most map listings, relative to the U.S., for property management companies (53% above the U.S. rate) and the fewest for barbershops (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in the Bloomington metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bloomington metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in the Bloomington metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bloomington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.