County profile · Indiana
Montgomery County, IN market data
Population, household spending and competition for 56 business types in Montgomery County, each scored against other counties.
- Population, 2025
- 38,954
- +2.7% since 2020
- Households
- 15,602
- Median household income
- $71,479
- +28.7% vs. 2015–2019, before inflation
- Median home value
- $171,800
- Jobs located here
- 14,890
- Highest market score
- 77
- Clothing, shoes and laundry, #183 of 2,210 scored counties
A site report maps the competitors on map listings around any address in Montgomery County by name and distance, and the households and spending within reach. Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 38,954 people live in Montgomery County, in 15,602 households. Between 2020 and 2025, the population of Montgomery County grew 2.7%, in step with the U.S. (+3.1%). The median household income in Montgomery County is $71,479 a year, 11% below the U.S. median of $80,734. That rose 28.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Montgomery County spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on child care and other personal services (62).
The highest Groundwork market scores in Montgomery County are for clothing, shoe and laundry businesses (77); chiropractors (75); and clothing and shoe stores (74). Montgomery County ranks #183 of 2,210 scored counties for clothing, shoe and laundry businesses.
Montgomery County is part of the Crawfordsville area. For its number of households, Montgomery County has the most map listings, relative to the U.S., for pizza places (2.3 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (64% below the U.S. rate).
All 56 business types in Montgomery County
Highest Groundwork market score first. Each score compares Montgomery County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing, shoes and laundry | 77 | #183 of 2,210 | 13 | 8.3 | $2.2M | 254 | 5 |
| Chiropractors | 75 | #135 of 1,490 | 5 | 3.2 | $4.2M | 176 | 4 |
| Clothing and shoe stores | 74 | #254 of 2,087 | 11 | 7.1 | $2.6M | 208 | 5 |
| Physical therapy | 70 | #217 of 1,422 | 5 | 3.2 | $4.2M | 175 | 6 |
| Spas and skin care | 68 | #272 of 1,769 | 10 | 6.4 | $1.5M | 168 | Under 3 |
| Nail salons | 67 | #210 of 1,328 | 6 | 3.8 | $2.5M | 147 | Under 3 |
| Fast food and sandwich shops | 67 | #472 of 2,222 | 16 | 10.3 | $3.6M | 118 | 25 |
| Coffee shops and cafes | 66 | #392 of 2,063 | 6 | 3.8 | $9.6M | 259 | 10 |
| Real estate agents and brokers | 62 | #470 of 2,176 | 19 | 12.2 | Index only | 203 | 8 |
| Pet businesses | 62 | #596 of 2,200 | 18 | 11.5 | $683K | 78 | 4 |
| Convenience stores | 62 | #687 of 2,261 | 13 | 8.3 | $7.1M | 90 | Under 3 |
| Grocery and convenience stores | 62 | #738 of 2,402 | 35 | 22.4 | $2.6M | 77 | 6 |
| Gyms, studios and classes | 60 | #598 of 2,088 | 18 | 11.5 | $694K | 105 | Under 3 |
| Auto repair shops | 60 | #736 of 2,378 | 37 | 23.7 | $474K | 107 | 17 |
| Restaurants and cafes | 60 | #759 of 2,405 | 131 | 84.0 | $439K | 118 | 63 |
| Grocery stores | 59 | #730 of 2,070 | 11 | 7.1 | $8.3M | 90 | 5 |
| Car washes and detailing | 58 | #525 of 1,451 | 8 | 5.1 | $2.2M | 87 | Under 3 |
| Real estate | 58 | #659 of 2,229 | 25 | 16.0 | Index only | 195 | 15 |
| Salons, barbers and spas | 58 | #753 of 2,385 | 55 | 35.3 | $268K | 126 | 12 |
| Auto repair and car care | 57 | #889 of 2,401 | 64 | 41.0 | $274K | 102 | 25 |
| Veterinarians | 55 | #610 of 1,485 | 5 | 3.2 | $2.5M | 90 | Under 3 |
| Landscaping and lawn care | 53 | #626 of 1,493 | 5 | 3.2 | $3.7M | 125 | 17 |
| Primary care and pediatrics | 53 | #747 of 1,656 | 12 | 7.7 | $1.8M | 98 | 24 |
| Sit-down restaurants | 52 | #1,097 of 2,405 | 81 | 51.9 | $710K | 107 | 27 |
| Doctors, dentists and clinics | 50 | #1,176 of 2,394 | 103 | 66.0 | $204K | 134 | 56 |
| Roofing and gutters | 48 | #634 of 1,177 | 5 | 3.2 | $8.1M | 95 | Under 3 |
| Bakeries and dessert shops | 48 | #1,002 of 1,889 | 14 | 9.0 | $4.1M | 99 | 10 |
| Hair salons | 45 | #1,433 of 2,339 | 36 | 23.1 | $410K | 95 | 11 |
| Pet grooming and boarding | 43 | #886 of 1,461 | 7 | 4.5 | $1.8M | 69 | 4 |
| Optometrists and eye care | 41 | #896 of 1,302 | 8 | 5.1 | $2.6M | 84 | 5 |
| Lawn, cleaning and pest control | 41 | #1,201 of 1,771 | 11 | 7.1 | $1.7M | 99 | 33 |
| Pizza | 41 | #1,425 of 2,090 | 29 | 18.6 | $2M | 39 | 25 |
| Gyms | 40 | #1,249 of 1,792 | 15 | 9.6 | $833K | 64 | Under 3 |
| Dentists and orthodontists | 39 | #1,333 of 1,886 | 23 | 14.7 | $914K | 93 | 17 |
| Home repair trades | 39 | #1,552 of 2,057 | 27 | 17.3 | $1.5M | 62 | 21 |
| Child care and preschools | 36 | #1,200 of 1,611 | 12 | 7.7 | $467K | 47 | 8 |
| Funeral homes | 35 | #1,109 of 1,472 | 8 | 5.1 | $282K | 42 | 4 |
| Insurance agencies | 31 | #1,784 of 2,272 | 29 | 18.6 | $948K | 75 | 17 |
| Gas stations | 30 | #1,963 of 2,358 | 36 | 23.1 | $1.3M | 52 | 30 |
| HVAC and plumbing | 29 | #1,515 of 1,707 | 18 | 11.5 | $2.2M | 47 | 15 |
| Electricians | Not scored | Not scored | 4 | 2.6 | $10.1M | 84 | 6 |
| House cleaning | Not scored | Not scored | 4 | 2.6 | $4.6M | 72 | 16 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 2.6 | Index only | 135 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 2.6 | $4.4M | 175 | 4 |
| Barbershops | Not scored | Not scored | 3 | 1.9 | $4.9M | 261 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.9 | $5.9M | 190 | 5 |
| Pet stores | Not scored | Not scored | 3 | 1.9 | $4.1M | 91 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.3 | $6.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $8.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.3 | $9.2M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.3 | Index only | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $29.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $12.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Montgomery County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.6M | $1,125 | 117 |
| Gasoline and other fuels | $45M | $2,887 | 111 |
| Food away from home | $57.5M | $3,684 | 91 |
| Groceries | $91.7M | $5,876 | 93 |
| Personal care products and services | $14.8M | $945 | 94 |
| Child care and other personal services | $5.6M | $359 | 62 |
| Memberships, classes and admissions | $12.5M | $801 | 81 |
| Medical and dental services | $21M | $1,347 | 105 |
| Pets | $12.3M | $788 | 87 |
| Clothing, shoes and related services | $29.1M | $1,863 | 91 |
| Vehicle insurance | $27.5M | $1,761 | 90 |
| Home repairs, maintenance and insurance | $40.3M | $2,585 | 86 |
| Lawn care, cleaning and other household services | $18.3M | $1,175 | 83 |
| Rent and homeowner costs | $210.7M | $13,504 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Montgomery County
- Population, 2025 estimate
- 38,954+2.7% since 2020
- Households
- 15,602
- Median age
- 40.9
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 505 sq. mi.
- People per square mile
- 76
- Median household income
- $71,479+28.7% vs. 2015–2019, before inflation
- Average household income
- $88,874
- Median home value
- $171,800
- Jobs located here
- 14,890
- Daytime population
- 36,070Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Montgomery County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Warren County, IN8,464 people
- Hendricks County, IN183,344 people
Questions
How fast is Montgomery County, IN growing?
Population estimates put Montgomery County at 38,954 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 15,602 households. Against the 2015–2019 survey, median household income rose 28.7%, before inflation.
How much do households in Montgomery County, IN spend?
Households in Montgomery County spend about $210.7M a year on rent and homeowner costs, $91.7M on groceries and $57.5M on food away from home. Relative to the U.S., household spending in Montgomery County runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Which business types have the highest market scores in Montgomery County, IN?
Of the business types scored in Montgomery County, clothing, shoe and laundry businesses (77); chiropractors (75); and clothing and shoe stores (74) have the highest Groundwork market scores. For clothing, shoe and laundry businesses, that ranks #183 of 2,210 scored counties.
How does Montgomery County, IN compare with the U.S.?
Median household income in Montgomery County is $71,479, 11% below the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $171,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (2.3 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Montgomery County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montgomery County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in Montgomery County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.