County profile · Indiana
Sullivan County, IN market data
How Sullivan County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 20,831
- +0.1% since 2020
- Households
- 7,832
- Median household income
- $56,204
- +11.9% vs. 2015–2019, before inflation
- Median home value
- $131,100
- Jobs located here
- 5,973
- Highest market score
- 78
- Auto repair shops, #153 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Sullivan County by name and distance, and the households and spending within reach. Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Sullivan County has an estimated 20,831 people and 7,832 households. Population estimates put the population change in Sullivan County from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). Median household income in Sullivan County is $56,204, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 11.9%, before inflation.
Relative to the U.S., household spending in Sullivan County runs highest on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Of the business types scored in Sullivan County, auto repair shops (78), auto repair and car care businesses (77) and medical and dental practices (75) have the highest Groundwork market scores. For auto repair shops, that ranks #153 of 2,378 scored counties.
Sullivan County is part of the Terre Haute metro area. Against the U.S., map listings per household run highest for pizza places (2.1 times the U.S. rate) and lowest for medical and dental practices (65% below the U.S. rate).
All 56 business types in Sullivan County
Highest Groundwork market score first. Each score compares Sullivan County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 78 | #153 of 2,378 | 15 | 19.2 | $613K | 138 | 3 |
| Auto repair and car care | 77 | #188 of 2,401 | 26 | 33.2 | $354K | 132 | 6 |
| Doctors, dentists and clinics | 75 | #199 of 2,394 | 23 | 29.4 | $425K | 278 | 5 |
| Fast food and sandwich shops | 63 | #610 of 2,222 | 7 | 8.9 | $3.7M | 122 | 8 |
| Hair salons | 61 | #620 of 2,339 | 10 | 12.8 | $674K | 157 | Under 3 |
| Salons, barbers and spas | 59 | #702 of 2,385 | 24 | 30.6 | $281K | 132 | 3 |
| Insurance agencies | 58 | #841 of 2,272 | 8 | 10.2 | $1.8M | 144 | 5 |
| Restaurants and cafes | 56 | #917 of 2,405 | 60 | 76.6 | $433K | 117 | 24 |
| Real estate | 55 | #800 of 2,229 | 6 | 7.7 | Index only | 380 | Under 3 |
| Grocery and convenience stores | 55 | #967 of 2,402 | 11 | 14.0 | $3.9M | 116 | Under 3 |
| Convenience stores | 54 | #968 of 2,261 | 5 | 6.4 | $8.7M | 110 | Under 3 |
| Home repair trades | 52 | #935 of 2,057 | 8 | 10.2 | $2.3M | 96 | 3 |
| Bakeries and dessert shops | 47 | #1,021 of 1,889 | 5 | 6.4 | $5.2M | 126 | Under 3 |
| Gyms, studios and classes | 42 | #1,418 of 2,088 | 8 | 10.2 | $652K | 98 | Under 3 |
| Pet businesses | 39 | #1,557 of 2,200 | 8 | 10.2 | $706K | 80 | Under 3 |
| Chiropractors | 38 | #1,068 of 1,490 | 5 | 6.4 | $2M | 82 | Under 3 |
| Pizza | 36 | #1,618 of 2,090 | 13 | 16.6 | $2M | 39 | 8 |
| Sit-down restaurants | 34 | #1,876 of 2,405 | 41 | 52.3 | $634K | 96 | 14 |
| Gas stations | 32 | #1,897 of 2,358 | 17 | 21.7 | $1.4M | 59 | 15 |
| Spas and skin care | 19 | #1,704 of 1,769 | 11 | 14.0 | $612K | 70 | 3 |
| Child care and preschools | 8 | #1,590 of 1,611 | 9 | 11.5 | $269K | 27 | 11 |
| Funeral homes | Not scored | Not scored | 4 | 5.1 | $313K | 46 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 5.1 | $1.3M | 100 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 5.1 | $1.3M | 65 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 5.1 | Index only | 452 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 5.1 | $4.7M | 55 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 3 | 3.8 | $4.5M | 513 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 3.8 | $3.3M | 331 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 3.8 | $6.2M | 131 | 3 |
| Barbershops | Not scored | Not scored | 2 | 2.6 | $3.4M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.6 | $4.6M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 2.6 | $13M | Too few | Under 3 |
| Grocery stores | Not scored | Not scored | 2 | 2.6 | $21.7M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.6 | $4.3M | Too few | 5 |
| Pet stores | Not scored | Not scored | 2 | 2.6 | $2.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 2.6 | Index only | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.6 | $2.8M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 1.3 | $13.5M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.3 | $9.2M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.3 | $18.7M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.3 | $8.5M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 1.3 | $13.5M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.3 | $6.7M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.3 | $9.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.3 | $8.5M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.3 | $5.7M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.3 | $9.8M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.3 | $9.8M | Too few | 5 |
| Tire shops | Not scored | Not scored | 1 | 1.3 | $9.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Sullivan County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.2M | $1,174 | 123 |
| Gasoline and other fuels | $23.9M | $3,053 | 118 |
| Food away from home | $26M | $3,321 | 82 |
| Groceries | $43.3M | $5,532 | 88 |
| Personal care products and services | $6.7M | $860 | 86 |
| Child care and other personal services | $2.4M | $310 | 53 |
| Memberships, classes and admissions | $5.2M | $666 | 68 |
| Medical and dental services | $9.8M | $1,247 | 97 |
| Pets | $5.7M | $721 | 79 |
| Clothing, shoes and related services | $13.5M | $1,728 | 84 |
| Vehicle insurance | $14.5M | $1,852 | 95 |
| Home repairs, maintenance and insurance | $18.7M | $2,391 | 79 |
| Lawn care, cleaning and other household services | $8.5M | $1,088 | 77 |
| Rent and homeowner costs | $98.7M | $12,599 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Sullivan County
- Population, 2025 estimate
- 20,831+0.1% since 2020
- Households
- 7,832
- Median age
- 42.1
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 447 sq. mi.
- People per square mile
- 46
- Median household income
- $56,204+11.9% vs. 2015–2019, before inflation
- Average household income
- $75,919
- Median home value
- $131,100
- Jobs located here
- 5,973
- Daytime population
- 19,207Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sullivan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Sullivan County, IN growing?
Population estimates put Sullivan County at 20,831 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 7,832 households. Median household income rose 11.9% from the 2015–2019 survey, before inflation.
How much do households in Sullivan County, IN spend?
Households in Sullivan County spend about $98.7M a year on rent and homeowner costs, $43.3M on groceries and $26M on food away from home. Set against the U.S., households in Sullivan County spend the most on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and the least on child care and other personal services (53).
Which business types have the highest market scores in Sullivan County, IN?
The highest Groundwork market scores in Sullivan County are for auto repair shops (78), auto repair and car care businesses (77) and medical and dental practices (75). Sullivan County ranks #153 of 2,378 scored counties for auto repair shops.
How does Sullivan County, IN compare with the U.S.?
The median household income in Sullivan County is $56,204 a year, 30% below the U.S. median of $80,734. The population rose 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $131,100, against $332,700 for the U.S. For its number of households, Sullivan County has the most map listings, relative to the U.S., for pizza places (2.1 times the U.S. rate) and the fewest for medical and dental practices (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 21 of the 56 business types have a score in Sullivan County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sullivan County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Sullivan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.