County profile · Indiana
Vigo County, IN market data
Population, household spending and competition for 56 business types in Vigo County, each scored against other counties.
- Population, 2025
- 106,512
- +0.4% since 2020
- Households
- 42,399
- Median household income
- $52,976
- +17.1% vs. 2015–2019, before inflation
- Median home value
- $148,500
- Jobs located here
- 44,404
- Highest market score
- 62
- Grocery and convenience stores, #698 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Vigo County by name and distance, and the households and spending within reach. Or open the report at the center of Vigo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 106,512 people live in Vigo County, in 42,399 households. Population estimates show Vigo County grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Vigo County is $52,976 a year, 34% below the U.S. median of $80,734. That rose 17.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Vigo County spend the most on vehicle maintenance and repairs (an index of 98, where 100 is the U.S. average, so still below it) and the least on child care and other personal services (53).
The highest Groundwork market scores in Vigo County are for grocery and convenience stores (62), chiropractors (59) and barbershops (55). Vigo County ranks #698 of 2,402 scored counties for grocery and convenience stores.
Vigo County is part of the Terre Haute metro area. For its number of households, Vigo County has the most map listings, relative to the U.S., for pizza places (71% above the U.S. rate) and the fewest for real estate agents and brokers (56% below the U.S. rate).
All 56 business types in Vigo County
Highest Groundwork market score first. Each score compares Vigo County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 62 | #698 of 2,402 | 59 | 13.9 | $3.9M | 115 | 16 |
| Chiropractors | 59 | #480 of 1,490 | 18 | 4.2 | $2.9M | 121 | 10 |
| Barbershops | 55 | #557 of 1,356 | 12 | 2.8 | $3M | 158 | Under 3 |
| Tire shops | 55 | #642 of 1,530 | 15 | 3.5 | $2.7M | 106 | 6 |
| Martial arts and dance studios | 54 | #537 of 1,334 | 12 | 2.8 | $2.4M | 117 | 9 |
| Grocery stores | 54 | #869 of 2,070 | 22 | 5.2 | $10.5M | 113 | 14 |
| Convenience stores | 53 | #1,002 of 2,261 | 26 | 6.1 | $8.9M | 112 | Under 3 |
| Collision repair and body shops | 52 | #620 of 1,327 | 14 | 3.3 | $2.8M | 92 | 8 |
| Funeral homes | 49 | #725 of 1,472 | 11 | 2.6 | $532K | 78 | 6 |
| Real estate agents and brokers | 45 | #1,314 of 2,176 | 57 | 13.4 | Index only | 169 | 25 |
| Car washes and detailing | 44 | #878 of 1,451 | 18 | 4.2 | $2.2M | 88 | 7 |
| Auto repair and car care | 44 | #1,465 of 2,401 | 152 | 35.8 | $262K | 97 | 63 |
| Yoga, Pilates and fitness studios | 43 | #507 of 777 | 6 | 1.4 | $4.7M | 116 | 14 |
| Dentists and orthodontists | 42 | #1,222 of 1,886 | 49 | 11.6 | $1.1M | 108 | 33 |
| Property management | 41 | #602 of 910 | 10 | 2.4 | Index only | 95 | 12 |
| Electricians | 41 | #788 of 1,160 | 10 | 2.4 | $9.9M | 82 | 23 |
| Real estate | 41 | #1,559 of 2,229 | 79 | 18.6 | Index only | 154 | 42 |
| Auto repair shops | 41 | #1,594 of 2,378 | 96 | 22.6 | $415K | 93 | 46 |
| Nail salons | 40 | #958 of 1,328 | 32 | 7.5 | $1.1M | 67 | 3 |
| Veterinarians | 39 | #995 of 1,485 | 14 | 3.3 | $2.1M | 78 | 12 |
| Primary care and pediatrics | 39 | #1,178 of 1,656 | 32 | 7.5 | $1.6M | 91 | 76 |
| Mortgage brokers and lenders | 38 | #652 of 887 | 10 | 2.4 | Index only | 135 | Under 3 |
| Coffee shops and cafes | 38 | #1,467 of 2,063 | 39 | 9.2 | $3.5M | 96 | 22 |
| Laundromats | 37 | #539 of 785 | 7 | 1.7 | $10.3M | 82 | 3 |
| Gyms, studios and classes | 36 | #1,610 of 2,088 | 48 | 11.3 | $588K | 89 | 23 |
| House cleaning | 35 | #675 of 847 | 8 | 1.9 | $5.7M | 88 | 23 |
| Gyms | 33 | #1,421 of 1,792 | 30 | 7.1 | $941K | 72 | 14 |
| Sit-down restaurants | 32 | #1,956 of 2,405 | 220 | 51.9 | $627K | 95 | 77 |
| Hair salons | 32 | #1,978 of 2,339 | 109 | 25.7 | $327K | 76 | 21 |
| Optometrists and eye care | 31 | #1,077 of 1,302 | 26 | 6.1 | $2M | 64 | 9 |
| Bakeries and dessert shops | 31 | #1,590 of 1,889 | 43 | 10.1 | $3.2M | 77 | 22 |
| Doctors, dentists and clinics | 31 | #2,049 of 2,394 | 359 | 84.7 | $145K | 95 | 160 |
| Roofing and gutters | 30 | #996 of 1,177 | 19 | 4.5 | $5.2M | 62 | 7 |
| Physical therapy | 29 | #1,225 of 1,422 | 28 | 6.6 | $1.9M | 77 | 28 |
| HVAC and plumbing | 29 | #1,508 of 1,707 | 35 | 8.3 | $2.8M | 59 | 30 |
| Insurance agencies | 28 | #1,869 of 2,272 | 60 | 14.2 | $1M | 84 | 40 |
| Home repair trades | 28 | #1,886 of 2,057 | 64 | 15.1 | $1.5M | 64 | 60 |
| Restaurants and cafes | 27 | #2,122 of 2,405 | 425 | 100.2 | $325K | 88 | 195 |
| Pet stores | 26 | #842 of 974 | 11 | 2.6 | $2.7M | 60 | 4 |
| Landscaping and lawn care | 26 | #1,364 of 1,493 | 32 | 7.5 | $1.4M | 48 | 33 |
| Pet businesses | 26 | #1,982 of 2,200 | 54 | 12.7 | $549K | 62 | 27 |
| Gas stations | 26 | #2,086 of 2,358 | 79 | 18.6 | $1.3M | 55 | 58 |
| Salons, barbers and spas | 26 | #2,214 of 2,385 | 214 | 50.5 | $167K | 78 | 42 |
| Clothing, shoes and laundry | 25 | #1,973 of 2,210 | 109 | 25.7 | $663K | 75 | 42 |
| Clothing and shoe stores | 24 | #1,866 of 2,087 | 86 | 20.3 | $840K | 66 | 39 |
| Fast food and sandwich shops | 21 | #2,039 of 2,222 | 76 | 17.9 | $1.8M | 60 | 93 |
| Pest control | 20 | #664 of 699 | 8 | 1.9 | $5.7M | 55 | 7 |
| Pet grooming and boarding | 20 | #1,357 of 1,461 | 26 | 6.1 | $1.1M | 45 | 11 |
| Lawn, cleaning and pest control | 20 | #1,733 of 1,771 | 48 | 11.3 | $942K | 56 | 63 |
| Pizza | 20 | #2,012 of 2,090 | 58 | 13.7 | $2.4M | 47 | 93 |
| Spas and skin care | 18 | #1,713 of 1,769 | 58 | 13.7 | $615K | 70 | 17 |
| Child care and preschools | 13 | #1,565 of 1,611 | 33 | 7.8 | $398K | 40 | 38 |
| Dry cleaners | Not scored | Not scored | 3 | 0.7 | $24.1M | 154 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.5 | $19.9M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $51.9M | Too few | 4 |
Household spending in Vigo County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $39.8M | $939 | 98 |
| Gasoline and other fuels | $103.7M | $2,446 | 94 |
| Food away from home | $138M | $3,254 | 80 |
| Groceries | $230.2M | $5,430 | 86 |
| Personal care products and services | $35.7M | $841 | 84 |
| Child care and other personal services | $13.1M | $310 | 53 |
| Memberships, classes and admissions | $28.2M | $666 | 68 |
| Medical and dental services | $51.9M | $1,225 | 95 |
| Pets | $29.6M | $699 | 77 |
| Clothing, shoes and related services | $72.2M | $1,704 | 83 |
| Vehicle insurance | $63M | $1,486 | 76 |
| Home repairs, maintenance and insurance | $99M | $2,334 | 77 |
| Lawn care, cleaning and other household services | $45.2M | $1,067 | 75 |
| Rent and homeowner costs | $525.8M | $12,401 | 74 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Vigo County
- Population, 2025 estimate
- 106,512+0.4% since 2020
- Households
- 42,399
- Median age
- 37.5
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.7
- Land area
- 404 sq. mi.
- People per square mile
- 263
- Median household income
- $52,976+17.1% vs. 2015–2019, before inflation
- Average household income
- $73,677
- Median home value
- $148,500
- Jobs located here
- 44,404
- Daytime population
- 108,518Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vigo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Vigo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Indiana 8
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- Vermillion County, IN15,421 people
- Parke County, IN16,406 people
- Sullivan County, IN20,780 people
- Putnam County, IN37,280 people
- Owen County, IN21,604 people
- Greene County, IN31,021 people
- Montgomery County, IN38,312 people
Questions
How fast is Vigo County, IN growing?
Population estimates put Vigo County at 106,512 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 42,399 households. Against the 2015–2019 survey, median household income rose 17.1%, before inflation.
How much do households in Vigo County, IN spend?
Households in Vigo County spend about $525.8M a year on rent and homeowner costs, $230.2M on groceries and $138M on food away from home. Relative to the U.S., household spending in Vigo County runs highest on vehicle maintenance and repairs (an index of 98, where 100 is the U.S. average, so still below it) and lowest on child care and other personal services (53).
Which business types have the highest market scores in Vigo County, IN?
Of the business types scored in Vigo County, grocery and convenience stores (62), chiropractors (59) and barbershops (55) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #698 of 2,402 scored counties.
How does Vigo County, IN compare with the U.S.?
Median household income in Vigo County is $52,976, 34% below the U.S. median of $80,734. The population rose 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $148,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (71% above the U.S. rate) and lowest for real estate agents and brokers (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Vigo County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vigo County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Vigo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vigo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.