County profile · Indiana
Noble County, IN market data
How Noble County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 47,937
- +1.0% since 2020
- Households
- 18,179
- Median household income
- $71,723
- +26.3% vs. 2015–2019, before inflation
- Median home value
- $196,800
- Jobs located here
- 16,886
- Highest market score
- 76
- Physical therapy, #114 of 1,422 scored counties
A site report maps the competitors on map listings around any address in Noble County by name and distance, and the households and spending within reach. Or open the report at the center of Noble County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Noble County has an estimated 47,937 people and 18,179 households. Population estimates put the population change in Noble County from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%). Median household income in Noble County is $71,723, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.3%, before inflation.
Relative to the U.S., household spending in Noble County runs highest on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and lowest on child care and other personal services (61).
Of the business types scored in Noble County, physical therapy clinics (76); salons, barbers and spas (75); and dentists and orthodontists (73) have the highest Groundwork market scores. For physical therapy clinics, that ranks #114 of 1,422 scored counties.
Noble County is part of the Kendallville area. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (83% above the U.S. rate) and lowest for clothing and shoe stores (59% below the U.S. rate).
All 56 business types in Noble County
Highest Groundwork market score first. Each score compares Noble County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 76 | #114 of 1,422 | 6 | 3.3 | $4.1M | 169 | 4 |
| Salons, barbers and spas | 75 | #170 of 2,385 | 43 | 23.7 | $398K | 187 | 6 |
| Dentists and orthodontists | 73 | #198 of 1,886 | 13 | 7.2 | $1.9M | 191 | 9 |
| Grocery and convenience stores | 71 | #408 of 2,402 | 26 | 14.3 | $4.1M | 121 | 8 |
| HVAC and plumbing | 70 | #196 of 1,707 | 5 | 2.8 | $9.4M | 197 | 10 |
| Spas and skin care | 70 | #205 of 1,769 | 8 | 4.4 | $2.1M | 244 | Under 3 |
| Hair salons | 70 | #282 of 2,339 | 27 | 14.9 | $634K | 147 | 6 |
| Gyms, studios and classes | 69 | #269 of 2,088 | 14 | 7.7 | $1M | 153 | Under 3 |
| Tire shops | 69 | #305 of 1,530 | 6 | 3.3 | $3.4M | 134 | Under 3 |
| Clothing and shoe stores | 68 | #423 of 2,087 | 12 | 6.6 | $2.8M | 221 | Under 3 |
| Sit-down restaurants | 67 | #459 of 2,405 | 71 | 39.1 | $936K | 141 | 24 |
| Bakeries and dessert shops | 66 | #374 of 1,889 | 13 | 7.2 | $5.1M | 123 | 5 |
| Restaurants and cafes | 65 | #560 of 2,405 | 140 | 77.0 | $475K | 128 | 61 |
| Chiropractors | 64 | #361 of 1,490 | 10 | 5.5 | $2.4M | 102 | 3 |
| Home repair trades | 64 | #400 of 2,057 | 16 | 8.8 | $2.9M | 121 | 19 |
| Coffee shops and cafes | 64 | #476 of 2,063 | 15 | 8.3 | $4.4M | 120 | 5 |
| Clothing, shoes and laundry | 63 | #585 of 2,210 | 21 | 11.6 | $1.6M | 182 | Under 3 |
| Primary care and pediatrics | 62 | #470 of 1,656 | 13 | 7.2 | $1.9M | 105 | 14 |
| Fast food and sandwich shops | 61 | #692 of 2,222 | 19 | 10.5 | $3.5M | 115 | 31 |
| Gyms | 60 | #518 of 1,792 | 10 | 5.5 | $1.4M | 109 | Under 3 |
| Convenience stores | 60 | #757 of 2,261 | 14 | 7.7 | $7.6M | 97 | Under 3 |
| Grocery stores | 59 | #703 of 2,070 | 9 | 5.0 | $11.9M | 128 | 8 |
| Doctors, dentists and clinics | 58 | #845 of 2,394 | 121 | 66.6 | $201K | 132 | 33 |
| Child care and preschools | 55 | #687 of 1,611 | 7 | 3.9 | $915K | 91 | 6 |
| Real estate | 54 | #859 of 2,229 | 30 | 16.5 | Index only | 188 | 17 |
| Real estate agents and brokers | 53 | #881 of 2,176 | 27 | 14.9 | Index only | 166 | 10 |
| Auto repair shops | 53 | #1,048 of 2,378 | 40 | 22.0 | $505K | 114 | 26 |
| Electricians | 52 | #543 of 1,160 | 5 | 2.8 | $9.4M | 78 | 6 |
| Veterinarians | 52 | #681 of 1,485 | 5 | 2.8 | $2.9M | 105 | 6 |
| Insurance agencies | 52 | #1,041 of 2,272 | 20 | 11.0 | $1.6M | 125 | 13 |
| Auto repair and car care | 51 | #1,192 of 2,401 | 78 | 42.9 | $259K | 96 | 28 |
| Pizza | 50 | #1,030 of 2,090 | 17 | 9.4 | $3.9M | 77 | 31 |
| Roofing and gutters | 49 | #615 of 1,177 | 6 | 3.3 | $7.8M | 92 | 3 |
| Car washes and detailing | 48 | #783 of 1,451 | 10 | 5.5 | $2M | 80 | Under 3 |
| Collision repair and body shops | 47 | #716 of 1,327 | 6 | 3.3 | $3.4M | 109 | 11 |
| Gas stations | 44 | #1,441 of 2,358 | 31 | 17.1 | $1.7M | 70 | 21 |
| Funeral homes | 43 | #897 of 1,472 | 6 | 3.3 | $415K | 61 | 3 |
| Lawn, cleaning and pest control | 38 | #1,329 of 1,771 | 17 | 9.4 | $1.3M | 75 | 20 |
| Pet businesses | 34 | #1,757 of 2,200 | 26 | 14.3 | $551K | 63 | 12 |
| Landscaping and lawn care | 30 | #1,282 of 1,493 | 14 | 7.7 | $1.5M | 52 | 15 |
| Pet stores | 29 | #789 of 974 | 5 | 2.8 | $2.9M | 63 | Under 3 |
| Pet grooming and boarding | 23 | #1,323 of 1,461 | 12 | 6.6 | $1.2M | 47 | 6 |
| Barbershops | Not scored | Not scored | 4 | 2.2 | $4.3M | 227 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.2 | $3.6M | 176 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.2 | $4.3M | 256 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.2 | $6.1M | 194 | 3 |
| Laundromats | Not scored | Not scored | 3 | 1.7 | $11.2M | 90 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.1 | $10.6M | Too few | 5 |
| Property management | Not scored | Not scored | 2 | 1.1 | Index only | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $33.6M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $20.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $21.3M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $24.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Noble County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.2M | $1,111 | 116 |
| Gasoline and other fuels | $51.7M | $2,844 | 110 |
| Food away from home | $66.4M | $3,654 | 90 |
| Groceries | $106.8M | $5,875 | 93 |
| Personal care products and services | $17.1M | $941 | 94 |
| Child care and other personal services | $6.4M | $352 | 61 |
| Memberships, classes and admissions | $14.2M | $781 | 79 |
| Medical and dental services | $24.4M | $1,341 | 104 |
| Pets | $14.3M | $788 | 87 |
| Clothing, shoes and related services | $33.6M | $1,851 | 90 |
| Vehicle insurance | $31.5M | $1,732 | 89 |
| Home repairs, maintenance and insurance | $46.9M | $2,580 | 85 |
| Lawn care, cleaning and other household services | $21.3M | $1,170 | 83 |
| Rent and homeowner costs | $244.8M | $13,467 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Noble County
- Population, 2025 estimate
- 47,937+1.0% since 2020
- Households
- 18,179
- Median age
- 39.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 411 sq. mi.
- People per square mile
- 116
- Median household income
- $71,723+26.3% vs. 2015–2019, before inflation
- Average household income
- $86,740
- Median home value
- $196,800
- Jobs located here
- 16,886
- Daytime population
- 42,342Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Noble County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Noble County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Noble County, IN growing?
Population estimates put Noble County at 47,937 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 18,179 households. Median household income rose 26.3% from the 2015–2019 survey, before inflation.
How much do households in Noble County, IN spend?
Households in Noble County spend about $244.8M a year on rent and homeowner costs, $106.8M on groceries and $66.4M on food away from home. Set against the U.S., households in Noble County spend the most on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and the least on child care and other personal services (61).
Which business types have the highest market scores in Noble County, IN?
The highest Groundwork market scores in Noble County are for physical therapy clinics (76); salons, barbers and spas (75); and dentists and orthodontists (73). Noble County ranks #114 of 1,422 scored counties for physical therapy clinics.
How does Noble County, IN compare with the U.S.?
The median household income in Noble County is $71,723 a year, 11% below the U.S. median of $80,734. The population rose 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $196,800, against $332,700 for the U.S. For its number of households, Noble County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (83% above the U.S. rate) and the fewest for clothing and shoe stores (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Noble County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Noble County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Noble County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Noble County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.