Metro area profile · Indiana
Muncie, IN metro area market data
How the Muncie metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 113,106
- +1.2% since 2020
- Households
- 46,256
- Median household income
- $58,127
- +33.6% vs. 2015–2019, before inflation
- Median home value
- $139,400
- Jobs located here
- 44,237
- Highest market score
- 74
- Chiropractors, #28 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Muncie metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Muncie metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Muncie metro area has an estimated 113,106 people and 46,256 households. Population estimates show the Muncie metro area grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Muncie metro area is $58,127, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.6%, before inflation.
Relative to the U.S., household spending in the Muncie metro area runs highest on vehicle maintenance and repairs (an index of 103, where 100 is the U.S. average) and lowest on child care and other personal services (52).
Of the business types scored in the Muncie metro area, chiropractors (74), tire shops (69) and physical therapy clinics (67) have the highest Groundwork market scores. For chiropractors, that ranks #28 of 386 scored metro areas.
The Muncie metro area is made up of one county, Delaware County. Against the U.S., map listings per household run highest for gas stations (74% above the U.S. rate) and lowest for grocery stores (65% below the U.S. rate).
All 56 business types in the Muncie metro area
Highest Groundwork market score first. Each score compares the Muncie metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 74 | #28 of 386 | 13 | 2.8 | $4.4M | 182 | 6 |
| Tire shops | 69 | #69 of 386 | 11 | 2.4 | $4.2M | 166 | 6 |
| Physical therapy | 67 | #77 of 386 | 18 | 3.9 | $3.1M | 131 | 11 |
| Collision repair and body shops | 66 | #88 of 381 | 12 | 2.6 | $3.8M | 123 | 8 |
| Grocery stores | 64 | #88 of 387 | 11 | 2.4 | $23M | 248 | 14 |
| Car washes and detailing | 60 | #119 of 387 | 13 | 2.8 | $3.5M | 140 | 8 |
| Auto repair and car care | 60 | #124 of 387 | 166 | 35.9 | $275K | 102 | 55 |
| Auto repair shops | 59 | #119 of 387 | 100 | 21.6 | $457K | 103 | 35 |
| Grocery and convenience stores | 59 | #131 of 387 | 51 | 11.0 | $5M | 147 | 25 |
| Doctors, dentists and clinics | 58 | #126 of 387 | 320 | 69.2 | $177K | 116 | 138 |
| Primary care and pediatrics | 58 | #132 of 387 | 21 | 4.5 | $2.7M | 151 | 71 |
| Real estate agents and brokers | 55 | #129 of 387 | 73 | 15.8 | Index only | 145 | 25 |
| Mortgage brokers and lenders | 55 | #140 of 373 | 9 | 1.9 | Index only | 164 | 4 |
| Nail salons | 55 | #145 of 387 | 18 | 3.9 | $2.2M | 130 | 5 |
| Coffee shops and cafes | 55 | #147 of 387 | 31 | 6.7 | $4.9M | 132 | 21 |
| Gyms, studios and classes | 54 | #146 of 387 | 45 | 9.7 | $671K | 101 | 17 |
| Salons, barbers and spas | 54 | #151 of 387 | 169 | 36.5 | $232K | 109 | 30 |
| Hair salons | 50 | #183 of 387 | 92 | 19.9 | $426K | 99 | 15 |
| Sit-down restaurants | 50 | #187 of 387 | 205 | 44.3 | $738K | 111 | 68 |
| Restaurants and cafes | 50 | #192 of 387 | 385 | 83.2 | $393K | 106 | 184 |
| Electricians | 50 | #193 of 383 | 9 | 1.9 | $12M | 100 | 20 |
| Barbershops | 49 | #196 of 387 | 16 | 3.5 | $2.4M | 130 | Under 3 |
| Veterinarians | 49 | #205 of 384 | 12 | 2.6 | $2.7M | 99 | 10 |
| Gyms | 47 | #221 of 387 | 22 | 4.8 | $1.4M | 105 | 14 |
| Real estate | 46 | #220 of 387 | 103 | 22.3 | Index only | 129 | 71 |
| Dentists and orthodontists | 45 | #225 of 387 | 57 | 12.3 | $993K | 101 | 39 |
| Martial arts and dance studios | 44 | #254 of 387 | 19 | 4.1 | $1.6M | 79 | 3 |
| Bakeries and dessert shops | 43 | #259 of 387 | 36 | 7.8 | $4.2M | 101 | 21 |
| Spas and skin care | 41 | #270 of 387 | 41 | 8.9 | $956K | 109 | 10 |
| Convenience stores | 39 | #265 of 387 | 35 | 7.6 | $7.2M | 92 | 11 |
| Pet stores | 39 | #269 of 382 | 7 | 1.5 | $4.6M | 102 | Under 3 |
| Clothing and shoe stores | 38 | #277 of 387 | 70 | 15.1 | $1.1M | 88 | 30 |
| Clothing, shoes and laundry | 38 | #281 of 387 | 95 | 20.5 | $826K | 94 | 35 |
| Pet businesses | 38 | #287 of 387 | 53 | 11.5 | $611K | 70 | 15 |
| Optometrists and eye care | 37 | #302 of 386 | 21 | 4.5 | $2.7M | 86 | 8 |
| Pet grooming and boarding | 34 | #311 of 386 | 24 | 5.2 | $1.3M | 53 | 5 |
| HVAC and plumbing | 33 | #331 of 387 | 36 | 7.8 | $3M | 63 | 26 |
| Dry cleaners | 31 | #229 of 272 | 5 | 1.1 | $15.7M | 100 | 5 |
| Pest control | 31 | #295 of 345 | 8 | 1.7 | $6.2M | 60 | 4 |
| Insurance agencies | 31 | #304 of 387 | 68 | 14.7 | $1.1M | 85 | 44 |
| Home repair trades | 31 | #349 of 387 | 67 | 14.5 | $1.6M | 66 | 55 |
| Funeral homes | 30 | #312 of 377 | 13 | 2.8 | $491K | 72 | 7 |
| Landscaping and lawn care | 29 | #331 of 385 | 24 | 5.2 | $2.1M | 70 | 43 |
| Laundromats | 27 | #319 of 364 | 7 | 1.5 | $11.2M | 90 | Under 3 |
| Child care and preschools | 26 | #354 of 387 | 29 | 6.3 | $482K | 48 | 22 |
| Fast food and sandwich shops | 25 | #340 of 387 | 70 | 15.1 | $2.2M | 71 | 93 |
| Pizza | 25 | #357 of 387 | 44 | 9.5 | $3.4M | 68 | 93 |
| Roofing and gutters | 23 | #367 of 381 | 22 | 4.8 | $4.9M | 58 | 9 |
| Lawn, cleaning and pest control | 21 | #376 of 387 | 44 | 9.5 | $1.1M | 67 | 78 |
| Gas stations | 18 | #370 of 387 | 88 | 19.0 | $1.4M | 57 | 57 |
| House cleaning | 18 | #370 of 375 | 12 | 2.6 | $4.1M | 64 | 31 |
| Property management | 14 | #372 of 374 | 18 | 3.9 | Index only | 58 | 31 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.9 | $11.4M | 83 | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 0.9 | $7.5M | 186 | 14 |
| Home inspectors | Not scored | Not scored | 3 | 0.6 | Index only | 73 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.4 | $28.3M | Too few | 3 |
Household spending in the Muncie metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $45.7M | $988 | 103 |
| Gasoline and other fuels | $119.1M | $2,576 | 99 |
| Food away from home | $151.2M | $3,270 | 80 |
| Groceries | $253.4M | $5,479 | 87 |
| Personal care products and services | $39.2M | $847 | 84 |
| Child care and other personal services | $14M | $302 | 52 |
| Memberships, classes and admissions | $30.2M | $652 | 66 |
| Medical and dental services | $56.6M | $1,224 | 95 |
| Pets | $32.4M | $700 | 77 |
| Clothing, shoes and related services | $78.4M | $1,696 | 83 |
| Vehicle insurance | $72.4M | $1,566 | 80 |
| Home repairs, maintenance and insurance | $107.8M | $2,331 | 77 |
| Lawn care, cleaning and other household services | $49.4M | $1,068 | 76 |
| Rent and homeowner costs | $575.3M | $12,438 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Muncie metro area
- Population, 2025 estimate
- 113,106+1.2% since 2020
- Households
- 46,256
- Median age
- 38.6
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 392 sq. mi.
- People per square mile
- 286
- Median household income
- $58,127+33.6% vs. 2015–2019, before inflation
- Average household income
- $73,454
- Median home value
- $139,400
- Jobs located here
- 44,237
- Daytime population
- 112,299Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Muncie metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Muncie metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Muncie metro area 1
- Delaware County, IN112,280 people
Other markets based in Indiana 12
- Indianapolis-Carmel-Greenwood, IN metro area2,130,055 people
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Evansville, IN metro area270,494 people
- Lafayette-West Lafayette, IN metro area226,805 people
- Elkhart-Goshen, IN metro area207,132 people
- Terre Haute, IN metro area168,719 people
- Bloomington, IN metro area162,569 people
- Michigan City-La Porte, IN metro area111,917 people
- Kokomo, IN metro area83,752 people
- Columbus, IN metro area83,536 people
- Warsaw, IN area80,442 people
Questions
How fast is the Muncie, IN metro area growing?
Population estimates put the Muncie metro area at 113,106 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 46,256 households. Median household income rose 33.6% from the 2015–2019 survey, before inflation.
How much do households in the Muncie, IN metro area spend?
Households in the Muncie metro area spend about $575.3M a year on rent and homeowner costs, $253.4M on groceries and $151.2M on food away from home. Set against the U.S., households in the Muncie metro area spend the most on vehicle maintenance and repairs (an index of 103, where 100 is the U.S. average) and the least on child care and other personal services (52).
Which business types have the highest market scores in the Muncie, IN metro area?
The highest Groundwork market scores in the Muncie metro area are for chiropractors (74), tire shops (69) and physical therapy clinics (67). The Muncie metro area ranks #28 of 386 scored metro areas for chiropractors.
How does the Muncie, IN metro area compare with the U.S.?
The median household income in the Muncie metro area is $58,127 a year, 28% below the U.S. median of $80,734. The population rose 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $139,400, against $332,700 for the U.S. For its number of households, the Muncie metro area has the most map listings, relative to the U.S., for gas stations (74% above the U.S. rate) and the fewest for grocery stores (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Muncie metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Muncie metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Muncie metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Muncie metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.