Market rankings · Indiana
Insurance agencies in Indiana
Markets across Indiana ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 4,396
- 1,036 chain locations (24%)
- Official establishments
- 2,965
- −0.4% since 2019
- Household spending a year
- $4.5B
- On vehicle insurance
- Listings per 10k households
- 16.2
- 4% above the U.S.
- Spending per listing
- $1M
- 19% below the U.S.
- Rank among states
- #41 of 51
- Market score 32 · Lower middle
A site report maps the insurance agencies on map listings around any address in Indiana by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 4,396 insurance agencies in Indiana. 1,036 of them (24%) are chain locations, against 21% across the U.S. That is 16.2 per 10,000 households, 4% above the U.S. rate of 15.6.
Household spending on vehicle insurance in Indiana comes to about $4.5B a year: $1,648 per household, 16% below the U.S. average. That is about $1M of household spending for each agency on map listings, 19% below the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Indiana was 2,965 in 2023, down 0.4% from 2019. That is one for every 916 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 67 SBA-backed loans worth $19.3M have gone to businesses classed as insurance agencies and brokerages in Indiana.
Among the 50 states and DC, Indiana ranks #41 for insurance agencies, with a Groundwork market score of 32 (lower middle). Of the 15 scored metro areas in or partly in Indiana, the Michigan City-La Porte metro area scores highest (50). Of the 25 scored small-town markets in or partly in Indiana, the Kendallville area scores highest (58).
Every market in Indiana for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Indiana, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Michigan City-La Porte, IN | 50 | 53 | 12.1 | $1.4M | −0.9% | #184 of 387 |
| Cincinnati, OH-KY-IN | 50 | 1,285 | 14.2 | $1.3M | +2.7% | #187 of 387 |
| 2Elkhart-Goshen, IN | 47 | 87 | 12.0 | $1.3M | +0.9% | #202 of 387 |
| Louisville/Jefferson County, KY-IN | 47 | 940 | 16.8 | $1.3M | +2.9% | #203 of 387 |
| 3Terre Haute, IN | 38 | 89 | 13.2 | $1.2M | +0.3% | #261 of 387 |
| 4Lafayette-West Lafayette, IN | 34 | 135 | 14.9 | $1.1M | +2.1% | #283 of 387 |
| 5Columbus, IN | 33 | 59 | 17.7 | $995K | +4.3% | #295 of 387 |
| 6Muncie, IN | 31 | 68 | 14.7 | $1.1M | +1.2% | #304 of 387 |
| 7Indianapolis-Carmel-Greenwood, IN | 29 | 1,498 | 17.8 | $903K | +5.4% | #317 of 387 |
| 8South Bend-Mishawaka, IN-MI | 27 | 194 | 15.1 | $1M | +0.1% | #324 of 387 |
| 9Bloomington, IN | 26 | 105 | 15.5 | $977K | +2.0% | #332 of 387 |
| 10Fort Wayne, IN | 25 | 313 | 17.2 | $939K | +3.9% | #339 of 387 |
| 11Kokomo, IN | 25 | 65 | 18.3 | $877K | +0.4% | #340 of 387 |
| 12Evansville, IN | 24 | 175 | 15.4 | $1M | +1.6% | #341 of 387 |
| Chicago-Naperville-Elgin, IL-IN | 14 | 6,470 | 17.8 | $789K | 0.0% | #382 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kendallville, IN | 58 | 20 | 11.0 | $1.6M | +1.0% | #200 of 537 |
| 2Greencastle, IN | 55 | 17 | 12.0 | $1.5M | +3.2% | #220 of 537 |
| 3New Castle, IN | 46 | 25 | 13.4 | $1.3M | +0.5% | #296 of 537 |
| 4Peru, IN | 42 | 13 | 9.8 | $1.8M | −3.9% | #329 of 537 |
| 5Auburn, IN | 41 | 28 | 16.4 | $1.1M | +2.9% | #348 of 537 |
| 6Madison, IN | 37 | 20 | 15.6 | $1.2M | +0.6% | #380 of 537 |
| 7Bedford, IN | 37 | 32 | 16.7 | $1.1M | +1.2% | #384 of 537 |
| 8Crawfordsville, IN | 37 | 29 | 18.6 | $948K | +2.7% | #386 of 537 |
| 9Monticello, IN | 36 | 17 | 16.6 | $1.1M | +2.0% | #390 of 537 |
| 10Decatur, IN | 35 | 14 | 11.3 | $1.4M | +2.2% | #393 of 537 |
| 11Marion, IN | 35 | 34 | 12.7 | $1.3M | 0.0% | #395 of 537 |
| 12Logansport, IN | 35 | 24 | 16.0 | $1M | +0.1% | #401 of 537 |
| 13Greensburg, IN | 35 | 20 | 18.7 | $937K | +0.4% | #403 of 537 |
| 14Connersville, IN | 35 | 18 | 19.1 | $879K | +0.7% | #404 of 537 |
| 15Richmond, IN | 33 | 34 | 12.6 | $1.3M | −0.5% | #418 of 537 |
| 16Washington, IN | 33 | 18 | 15.2 | $1.2M | +2.5% | #420 of 537 |
| 17Frankfort, IN | 33 | 21 | 16.8 | $1.1M | +0.4% | #422 of 537 |
| 18Plymouth, IN | 32 | 33 | 18.6 | $960K | +1.2% | #428 of 537 |
| 19Wabash, IN | 31 | 24 | 18.9 | $943K | −0.7% | #431 of 537 |
| 20Warsaw, IN | 30 | 50 | 15.7 | $1.1M | +0.9% | #434 of 537 |
| 21Seymour, IN | 30 | 36 | 19.8 | $898K | +1.9% | #437 of 537 |
| 22Huntington, IN | 29 | 23 | 14.9 | $1.1M | +1.6% | #442 of 537 |
| 23Jasper, IN | 25 | 37 | 21.1 | $875K | +0.9% | #465 of 537 |
| 24Vincennes, IN | 24 | 31 | 20.4 | $800K | −1.7% | #474 of 537 |
| 25Angola, IN | 22 | 33 | 23.5 | $731K | +1.0% | #479 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Owen County, IN | 60 | 9 | 10.4 | $1.8M | +2.6% | #780 of 2,272 |
| 2Sullivan County, IN | 58 | 8 | 10.2 | $1.8M | +0.1% | #841 of 2,272 |
| 3Dearborn County, IN | 57 | 23 | 11.3 | $1.7M | +1.7% | #878 of 2,272 |
| 4LaGrange County, IN | 56 | 12 | 9.3 | $1.6M | +1.9% | #914 of 2,272 |
| 5Morgan County, IN | 56 | 34 | 12.0 | $1.6M | +4.4% | #918 of 2,272 |
| 6Noble County, IN | 52 | 20 | 11.0 | $1.6M | +1.0% | #1,041 of 2,272 |
| 7Clark County, IN | 49 | 65 | 12.7 | $1.3M | +7.5% | #1,155 of 2,272 |
| 8Hancock County, IN | 49 | 50 | 14.9 | $1.2M | +13.5% | #1,157 of 2,272 |
| 9Putnam County, IN | 48 | 17 | 12.0 | $1.5M | +3.2% | #1,178 of 2,272 |
| 10Washington County, IN | 48 | 15 | 13.4 | $1.5M | +0.5% | #1,179 of 2,272 |
| 11Warrick County, IN | 48 | 32 | 12.7 | $1.4M | +4.4% | #1,182 of 2,272 |
| 12Franklin County, IN | 47 | 12 | 13.0 | $1.6M | +2.2% | #1,213 of 2,272 |
| 13Starke County, IN | 46 | 14 | 15.6 | $1.2M | +0.1% | #1,262 of 2,272 |
| 14Rush County, IN | 45 | 6 | 8.9 | $2M | 0.0% | #1,265 of 2,272 |
| 15Parke County, IN | 45 | 7 | 11.4 | $1.5M | +3.0% | #1,279 of 2,272 |
| 16Wells County, IN | 45 | 16 | 13.9 | $1.3M | +2.6% | #1,292 of 2,272 |
| 17Harrison County, IN | 45 | 27 | 17.4 | $1.2M | +1.9% | #1,298 of 2,272 |
| 18Posey County, IN | 44 | 12 | 11.4 | $1.6M | −0.8% | #1,308 of 2,272 |
| 19LaPorte County, IN | 43 | 53 | 12.1 | $1.4M | −0.9% | #1,358 of 2,272 |
| 20Scott County, IN | 43 | 16 | 16.2 | $1.1M | +2.8% | #1,375 of 2,272 |
| 21Elkhart County, IN | 42 | 87 | 12.0 | $1.3M | +0.9% | #1,397 of 2,272 |
| 22Shelby County, IN | 42 | 24 | 13.0 | $1.3M | +1.8% | #1,398 of 2,272 |
| 23Henry County, IN | 41 | 25 | 13.4 | $1.3M | +0.5% | #1,424 of 2,272 |
| 24Whitley County, IN | 40 | 20 | 14.3 | $1.3M | +2.1% | #1,456 of 2,272 |
| 25Randolph County, IN | 40 | 17 | 16.4 | $1M | +0.1% | #1,475 of 2,272 |
Show all 92 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Fountain County, IN | 40 | 13 | 18.7 | $967K | +3.2% | #1,479 of 2,272 |
| 27Porter County, IN | 39 | 91 | 13.3 | $1.3M | +1.6% | #1,500 of 2,272 |
| 28Boone County, IN | 39 | 45 | 15.7 | $1.1M | +13.5% | #1,505 of 2,272 |
| 29Miami County, IN | 38 | 13 | 9.8 | $1.8M | −3.9% | #1,519 of 2,272 |
| 30Gibson County, IN | 38 | 21 | 15.6 | $1.2M | +0.1% | #1,536 of 2,272 |
| 31Perry County, IN | 38 | 12 | 15.5 | $1.1M | +1.2% | #1,542 of 2,272 |
| 32Greene County, IN | 38 | 21 | 16.0 | $1.1M | +1.2% | #1,545 of 2,272 |
| 33DeKalb County, IN | 37 | 28 | 16.4 | $1.1M | +2.9% | #1,578 of 2,272 |
| 34Hendricks County, IN | 36 | 120 | 17.9 | $990K | +10.2% | #1,622 of 2,272 |
| 35Madison County, IN | 35 | 79 | 14.8 | $1.1M | +3.8% | #1,650 of 2,272 |
| 36Tippecanoe County, IN | 34 | 110 | 14.5 | $1M | +2.2% | #1,688 of 2,272 |
| 37Bartholomew County, IN | 34 | 59 | 17.7 | $995K | +4.3% | #1,690 of 2,272 |
| 38Jefferson County, IN | 33 | 20 | 15.6 | $1.2M | +0.6% | #1,710 of 2,272 |
| 39Clay County, IN | 33 | 17 | 16.1 | $1.1M | −0.1% | #1,718 of 2,272 |
| 40Johnson County, IN | 33 | 123 | 19.7 | $899K | +7.4% | #1,729 of 2,272 |
| 41Grant County, IN | 32 | 34 | 12.7 | $1.3M | 0.0% | #1,732 of 2,272 |
| 42Lawrence County, IN | 32 | 32 | 16.7 | $1.1M | +1.2% | #1,747 of 2,272 |
| 43Cass County, IN | 32 | 24 | 16.0 | $1M | +0.1% | #1,755 of 2,272 |
| 44Tipton County, IN | 32 | 15 | 23.9 | $796K | −0.4% | #1,762 of 2,272 |
| 45Adams County, IN | 31 | 14 | 11.3 | $1.4M | +2.2% | #1,765 of 2,272 |
| 46Orange County, IN | 31 | 12 | 15.1 | $1.2M | −0.1% | #1,769 of 2,272 |
| 47White County, IN | 31 | 17 | 16.6 | $1.1M | +2.0% | #1,778 of 2,272 |
| 48Delaware County, IN | 31 | 68 | 14.7 | $1.1M | +1.2% | #1,779 of 2,272 |
| 49Montgomery County, IN | 31 | 29 | 18.6 | $948K | +2.7% | #1,784 of 2,272 |
| 50Wayne County, IN | 30 | 34 | 12.6 | $1.3M | −0.5% | #1,797 of 2,272 |
| 51Daviess County, IN | 30 | 18 | 15.2 | $1.2M | +2.5% | #1,806 of 2,272 |
| 52Decatur County, IN | 30 | 20 | 18.7 | $937K | +0.4% | #1,815 of 2,272 |
| 53Fayette County, IN | 30 | 18 | 19.1 | $879K | +0.7% | #1,817 of 2,272 |
| 54Jennings County, IN | 29 | 19 | 17.4 | $1.1M | +0.1% | #1,831 of 2,272 |
| 55Clinton County, IN | 29 | 21 | 16.8 | $1.1M | +0.4% | #1,835 of 2,272 |
| 56Spencer County, IN | 29 | 17 | 21.0 | $982K | +1.2% | #1,844 of 2,272 |
| 57Fulton County, IN | 28 | 13 | 16.1 | $1.1M | −1.9% | #1,864 of 2,272 |
| 58Vigo County, IN | 28 | 60 | 14.2 | $1M | +0.4% | #1,869 of 2,272 |
| 59Lake County, IN | 28 | 318 | 16.3 | $963K | +1.1% | #1,873 of 2,272 |
| 60Jasper County, IN | 28 | 27 | 21.2 | $898K | +3.0% | #1,881 of 2,272 |
| 61Huntington County, IN | 27 | 23 | 14.9 | $1.1M | +1.6% | #1,892 of 2,272 |
| 62Kosciusko County, IN | 27 | 50 | 15.7 | $1.1M | +0.9% | #1,894 of 2,272 |
| 63Marshall County, IN | 27 | 33 | 18.6 | $960K | +1.2% | #1,901 of 2,272 |
| 64Wabash County, IN | 26 | 24 | 18.9 | $943K | −0.7% | #1,929 of 2,272 |
| 65Howard County, IN | 26 | 65 | 18.3 | $877K | +0.4% | #1,932 of 2,272 |
| 66Marion County, IN | 26 | 656 | 16.4 | $873K | +1.6% | #1,934 of 2,272 |
| 67Hamilton County, IN | 26 | 349 | 25.4 | $686K | +10.9% | #1,937 of 2,272 |
| 68Ripley County, IN | 25 | 24 | 20.8 | $947K | +1.6% | #1,951 of 2,272 |
| 69Monroe County, IN | 25 | 96 | 16.2 | $905K | +1.9% | #1,957 of 2,272 |
| 70Jackson County, IN | 25 | 36 | 19.8 | $898K | +1.9% | #1,958 of 2,272 |
| 71Allen County, IN | 25 | 277 | 17.7 | $894K | +4.2% | #1,959 of 2,272 |
| 72Carroll County, IN | 25 | 18 | 22.3 | $857K | +1.6% | #1,961 of 2,272 |
| 73St. Joseph County, IN | 24 | 176 | 16.4 | $919K | +0.1% | #1,983 of 2,272 |
| 74Floyd County, IN | 23 | 62 | 19.4 | $869K | +2.0% | #2,012 of 2,272 |
| 75Pulaski County, IN | 22 | 10 | 20.2 | $893K | −0.4% | #2,039 of 2,272 |
| 76Knox County, IN | 22 | 31 | 20.4 | $800K | −1.7% | #2,043 of 2,272 |
| 77Dubois County, IN | 21 | 37 | 21.1 | $875K | +0.9% | #2,058 of 2,272 |
| 78Vanderburgh County, IN | 19 | 131 | 16.7 | $895K | +0.9% | #2,097 of 2,272 |
| 79Steuben County, IN | 19 | 33 | 23.5 | $731K | +1.0% | #2,108 of 2,272 |
| 80Jay County, IN | 17 | 16 | 20.5 | $847K | −1.8% | #2,135 of 2,272 |
| 81Blackford County, IN | 10 | 12 | 23.2 | $690K | −3.1% | #2,243 of 2,272 |
| Brown County, IN | Not scored | 3 | 4.4 | $4.6M | +1.9% | |
| Vermillion County, IN | Not scored | 4 | 6.1 | $2.9M | +0.6% | |
| Newton County, IN | Not scored | 2 | 3.5 | $5.4M | +2.9% | |
| Pike County, IN | Not scored | 4 | 8.0 | $2.5M | −2.0% | |
| Crawford County, IN | Not scored | 2 | 4.4 | $4.3M | −0.2% | |
| Switzerland County, IN | Not scored | 3 | 7.7 | $2.3M | +3.1% | |
| Martin County, IN | Not scored | 6 | 15.4 | $1.2M | +0.5% | |
| Benton County, IN | Not scored | 6 | 17.4 | $1.1M | +2.0% | |
| Warren County, IN | Not scored | 1 | 3.0 | $6.8M | +0.6% | |
| Union County, IN | Not scored | 2 | 6.8 | $3.1M | −3.1% | |
| Ohio County, IN | Not scored | 1 | 3.8 | $5.2M | +1.2% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in Indiana?
There are 4,396 insurance agencies on map listings in Indiana as of September 2026. 1,036 of them (24%) are chain locations. The listings count insurance agencies. Official counts show 2,965 businesses with payroll classed as insurance agencies and brokerages in 2023, down 0.4% from 2019.
How much do households in Indiana spend on vehicle insurance?
About $4.5B a year, or $1,648 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 4,396 insurance agencies on map listings, it comes to $1M per agency. It is estimated from the incomes of the 2,716,009 households in Indiana and national spending patterns by income.
How does Indiana compare with the U.S. for insurance agencies?
Indiana has 16.2 insurance agencies per 10,000 households, 4% above the U.S. rate of 15.6. Spending per agency is $1M, 19% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Indiana would have about 3,565, against 4,396 on map listings. There is one business with payroll in the industry for every 916 households, against one for every 966 across the U.S. The official count fell 0.4% from 2019 to 2023, against −1.0% for the U.S.
Which market in Indiana has the highest market score for insurance agencies?
Among 15 scored metro areas in or partly in Indiana, the Michigan City-La Porte metro area scores highest, at 50 (upper middle). Among 25 scored small-town markets in or partly in Indiana, the Kendallville area scores highest, at 58 (upper middle). Among 81 scored counties in Indiana, Owen County scores highest, at 60 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Indiana scores 32 for insurance agencies (lower middle), #41 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Indiana. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
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Top markets for insurance agencies across the U.S. · All business types in Indiana
Related business types in Indiana
- Auto repair and car care9,853 listings
- Auto repair shops5,782 listings
- Collision repair and body shops781 listings
- Car washes and detailing1,070 listings
- Tire shops932 listings
- Oil change and quick lube226 listings
- Gas stations3,709 listings
Screening a site or an acquisition in Indiana?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.