County profile · Indiana
St. Joseph County, IN market data
Population, household spending and competition for 56 business types in St. Joseph County, each scored against other counties.
- Population, 2025
- 272,861
- +0.1% since 2020
- Households
- 107,252
- Median household income
- $66,868
- +26.7% vs. 2015–2019, before inflation
- Median home value
- $192,800
- Jobs located here
- 124,747
- Highest market score
- 78
- Chiropractors, #77 of 1,490 scored counties
A site report maps the competitors on map listings around any address in St. Joseph County by name and distance, and the households and spending within reach. Or open the report at the center of St. Joseph County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 272,861 people live in St. Joseph County, in 107,252 households. Population estimates show St. Joseph County grew 0.1% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in St. Joseph County is $66,868 a year, 17% below the U.S. median of $80,734. That rose 26.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in St. Joseph County spend the most on medical and dental services (an index of 105, where 100 is the U.S. average) and the least on child care and other personal services (65).
The highest Groundwork market scores in St. Joseph County are for chiropractors (78), pet grooming and boarding businesses (71) and convenience stores (70). St. Joseph County ranks #77 of 1,490 scored counties for chiropractors.
St. Joseph County is part of the South Bend-Mishawaka metro area. For its number of households, St. Joseph County has the most map listings, relative to the U.S., for home inspectors (67% above the U.S. rate) and the fewest for mortgage brokers and lenders (53% below the U.S. rate).
All 56 business types in St. Joseph County
Highest Groundwork market score first. Each score compares St. Joseph County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 78 | #77 of 1,490 | 28 | 2.6 | $5.2M | 217 | 16 |
| Pet grooming and boarding | 71 | #196 of 1,461 | 22 | 2.1 | $3.9M | 153 | 7 |
| Convenience stores | 70 | #423 of 2,261 | 65 | 6.1 | $9.6M | 122 | 14 |
| Nail salons | 66 | #248 of 1,328 | 45 | 4.2 | $2.2M | 134 | 6 |
| Collision repair and body shops | 66 | #297 of 1,327 | 26 | 2.4 | $4M | 131 | 18 |
| Oil change and quick lube | 64 | #118 of 479 | 5 | 0.5 | $21M | 153 | 6 |
| Physical therapy | 63 | #369 of 1,422 | 49 | 4.6 | $3M | 123 | 32 |
| Grocery and convenience stores | 63 | #651 of 2,402 | 154 | 14.4 | $4.1M | 120 | 63 |
| Yoga, Pilates and fitness studios | 62 | #180 of 777 | 14 | 1.3 | $6.3M | 155 | 25 |
| Pet businesses | 62 | #576 of 2,200 | 96 | 9.0 | $890K | 101 | 40 |
| Electricians | 61 | #324 of 1,160 | 18 | 1.7 | $15.5M | 129 | 47 |
| Tire shops | 61 | #486 of 1,530 | 30 | 2.8 | $3.5M | 140 | 17 |
| Mortgage brokers and lenders | 60 | #244 of 887 | 21 | 2.0 | Index only | 177 | 7 |
| Gyms | 60 | #524 of 1,792 | 64 | 6.0 | $1.4M | 106 | 25 |
| Car washes and detailing | 56 | #563 of 1,451 | 38 | 3.5 | $2.8M | 110 | 17 |
| Pest control | 55 | #285 of 699 | 10 | 0.9 | $12.7M | 124 | 9 |
| Primary care and pediatrics | 55 | #684 of 1,656 | 77 | 7.2 | $1.9M | 106 | 122 |
| Gyms, studios and classes | 55 | #801 of 2,088 | 121 | 11.3 | $727K | 110 | 48 |
| Grocery stores | 55 | #831 of 2,070 | 56 | 5.2 | $11.2M | 120 | 49 |
| Auto repair and car care | 55 | #968 of 2,401 | 354 | 33.0 | $296K | 110 | 144 |
| Martial arts and dance studios | 54 | #546 of 1,334 | 43 | 4.0 | $2M | 101 | 23 |
| Optometrists and eye care | 53 | #606 of 1,302 | 41 | 3.8 | $3.5M | 113 | 24 |
| Auto repair shops | 53 | #1,055 of 2,378 | 218 | 20.3 | $481K | 108 | 102 |
| Dry cleaners | 52 | #239 of 507 | 10 | 0.9 | $20.2M | 129 | 10 |
| Pet stores | 52 | #440 of 974 | 21 | 2.0 | $4.1M | 90 | 6 |
| HVAC and plumbing | 51 | #815 of 1,707 | 62 | 5.8 | $4.5M | 94 | 75 |
| Urgent care and walk-in clinics | 50 | #159 of 325 | 5 | 0.5 | $29M | 118 | 12 |
| Dentists and orthodontists | 50 | #938 of 1,886 | 121 | 11.3 | $1.2M | 122 | 86 |
| Home repair trades | 50 | #1,035 of 2,057 | 124 | 11.6 | $2.2M | 92 | 135 |
| Veterinarians | 49 | #774 of 1,485 | 38 | 3.5 | $2.2M | 83 | 27 |
| Spas and skin care | 49 | #910 of 1,769 | 84 | 7.8 | $1.2M | 137 | 27 |
| Barbershops | 47 | #774 of 1,356 | 49 | 4.6 | $2.1M | 109 | 8 |
| Coffee shops and cafes | 47 | #1,132 of 2,063 | 102 | 9.5 | $3.9M | 104 | 58 |
| Real estate agents and brokers | 46 | #1,276 of 2,176 | 198 | 18.5 | Index only | 134 | 54 |
| Roofing and gutters | 45 | #704 of 1,177 | 44 | 4.1 | $6.3M | 75 | 13 |
| Doctors, dentists and clinics | 45 | #1,425 of 2,394 | 857 | 79.9 | $169K | 111 | 292 |
| Funeral homes | 43 | #896 of 1,472 | 35 | 3.3 | $420K | 62 | 15 |
| Bakeries and dessert shops | 42 | #1,218 of 1,889 | 100 | 9.3 | $3.9M | 95 | 64 |
| Pizza | 42 | #1,360 of 2,090 | 96 | 9.0 | $4.1M | 81 | 225 |
| Sit-down restaurants | 42 | #1,536 of 2,405 | 582 | 54.3 | $678K | 102 | 202 |
| Salons, barbers and spas | 42 | #1,615 of 2,385 | 416 | 38.8 | $243K | 114 | 120 |
| Hair salons | 41 | #1,582 of 2,339 | 234 | 21.8 | $432K | 100 | 78 |
| Gas stations | 40 | #1,591 of 2,358 | 160 | 14.9 | $1.7M | 70 | 106 |
| Restaurants and cafes | 40 | #1,614 of 2,405 | 1,106 | 103.1 | $357K | 96 | 487 |
| Real estate | 38 | #1,731 of 2,229 | 265 | 24.7 | Index only | 126 | 137 |
| Clothing and shoe stores | 37 | #1,497 of 2,087 | 173 | 16.1 | $1.2M | 92 | 94 |
| Landscaping and lawn care | 36 | #1,117 of 1,493 | 62 | 5.8 | $2M | 70 | 96 |
| Laundromats | 35 | #558 of 785 | 20 | 1.9 | $10.1M | 81 | 11 |
| Fast food and sandwich shops | 35 | #1,673 of 2,222 | 176 | 16.4 | $2.2M | 73 | 225 |
| Clothing, shoes and laundry | 35 | #1,685 of 2,210 | 241 | 22.5 | $839K | 95 | 115 |
| Child care and preschools | 34 | #1,245 of 1,611 | 65 | 6.1 | $622K | 62 | 62 |
| Lawn, cleaning and pest control | 32 | #1,506 of 1,771 | 97 | 9.0 | $1.3M | 78 | 166 |
| House cleaning | 31 | #735 of 847 | 25 | 2.3 | $5.1M | 79 | 61 |
| Property management | 28 | #803 of 910 | 35 | 3.3 | Index only | 74 | 54 |
| Insurance agencies | 24 | #1,983 of 2,272 | 176 | 16.4 | $919K | 73 | 106 |
| Home inspectors | 15 | #403 of 415 | 11 | 1.0 | Index only | 50 | Under 3 |
Household spending in St. Joseph County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $104.9M | $978 | 102 |
| Gasoline and other fuels | $266.7M | $2,486 | 96 |
| Food away from home | $394.7M | $3,680 | 90 |
| Groceries | $626.8M | $5,844 | 92 |
| Personal care products and services | $101.1M | $943 | 94 |
| Child care and other personal services | $40.4M | $377 | 65 |
| Memberships, classes and admissions | $88M | $821 | 83 |
| Medical and dental services | $145.1M | $1,353 | 105 |
| Pets | $85.4M | $796 | 88 |
| Clothing, shoes and related services | $202.3M | $1,886 | 92 |
| Vehicle insurance | $161.8M | $1,509 | 77 |
| Home repairs, maintenance and insurance | $278.4M | $2,596 | 86 |
| Lawn care, cleaning and other household services | $126.6M | $1,181 | 84 |
| Rent and homeowner costs | $1.4B | $13,507 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in St. Joseph County
- Population, 2025 estimate
- 272,861+0.1% since 2020
- Households
- 107,252
- Median age
- 38.0
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.7
- Land area
- 458 sq. mi.
- People per square mile
- 596
- Median household income
- $66,868+26.7% vs. 2015–2019, before inflation
- Average household income
- $92,212
- Median home value
- $192,800
- Jobs located here
- 124,747
- Daytime population
- 277,571Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. Joseph County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of St. Joseph County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Kosciusko County, IN80,442 people
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Questions
How fast is St. Joseph County, IN growing?
Population estimates put St. Joseph County at 272,861 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 107,252 households. Against the 2015–2019 survey, median household income rose 26.7%, before inflation.
How much do households in St. Joseph County, IN spend?
Households in St. Joseph County spend about $1.4B a year on rent and homeowner costs, $626.8M on groceries and $394.7M on food away from home. Relative to the U.S., household spending in St. Joseph County runs highest on medical and dental services (an index of 105, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Which business types have the highest market scores in St. Joseph County, IN?
Of the business types scored in St. Joseph County, chiropractors (78), pet grooming and boarding businesses (71) and convenience stores (70) have the highest Groundwork market scores. For chiropractors, that ranks #77 of 1,490 scored counties.
How does St. Joseph County, IN compare with the U.S.?
Median household income in St. Joseph County is $66,868, 17% below the U.S. median of $80,734. The population rose 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $192,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (67% above the U.S. rate) and lowest for mortgage brokers and lenders (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in St. Joseph County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. Joseph County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in St. Joseph County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. Joseph County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.