Groundwork

County profile · Indiana

Henry County, IN market data

How Henry County compares with other counties for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
49,137
+0.5% since 2020
Households
18,642
Median household income
$63,150
+26.7% vs. 2015–2019, before inflation
Median home value
$154,400
Jobs located here
12,829
Highest market score
75
Primary care and pediatrics, #149 of 1,656 scored counties

A site report maps the competitors on map listings around any address in Henry County by name and distance, and the households and spending within reach. Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Henry County has an estimated 49,137 people and 18,642 households. Population estimates show Henry County grew 0.5% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Henry County is $63,150, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.7%, before inflation.

Relative to the U.S., household spending in Henry County runs highest on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and lowest on child care and other personal services (54).

Of the business types scored in Henry County, primary care and pediatric clinics (75), gyms and studios (68) and auto repair and car care businesses (68) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #149 of 1,656 scored counties.

Henry County is part of the New Castle area. Against the U.S., map listings per household run highest for gas stations (97% above the U.S. rate) and lowest for real estate businesses (57% below the U.S. rate).

All 56 business types in Henry County

Highest Groundwork market score first. Each score compares Henry County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Henry County, IN, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Primary care and pediatrics75#149 of 1,65673.8$3.4M18910
Gyms, studios and classes68#313 of 2,088158.0$869K1313
Auto repair and car care68#439 of 2,4016836.5$305K11420
Grocery stores66#496 of 2,07073.8$15M1626
Auto repair shops65#526 of 2,3784021.5$518K11716
Gyms64#393 of 1,79294.8$1.4M1113
Dentists and orthodontists64#429 of 1,886137.0$1.8M18512
Coffee shops and cafes64#451 of 2,06373.8$9.1M246Under 3
Grocery and convenience stores62#699 of 2,4022714.5$3.9M11510
Clothing, shoes and laundry60#708 of 2,2102412.9$1.4M1557
Convenience stores60#752 of 2,261137.0$8.1M1034
Doctors, dentists and clinics60#753 of 2,39410254.7$232K15230
Restaurants and cafes60#756 of 2,40514477.2$443K11956
Tire shops59#549 of 1,53084.3$2.6M104Under 3
Clothing and shoe stores58#740 of 2,087189.7$1.8M1437
Sit-down restaurants58#812 of 2,4057640.8$838K12625
Optometrists and eye care55#542 of 1,30252.7$4.7M1515
Child care and preschools55#681 of 1,61163.2$977K985
Nail salons54#557 of 1,32884.3$2.1M1243
Spas and skin care54#726 of 1,769126.4$1.4M157Under 3
Hair salons54#972 of 2,3393719.8$446K1046
Pet grooming and boarding51#699 of 1,46152.7$2.7M107Under 3
Car washes and detailing51#710 of 1,451105.4$2.1M823
Martial arts and dance studios50#658 of 1,33463.2$2.2M108Under 3
Salons, barbers and spas50#1,181 of 2,3856937.0$239K11310
Real estate agents and brokers49#1,081 of 2,1762513.4Index only17610
Fast food and sandwich shops48#1,228 of 2,2222412.9$2.7M8729
Real estate47#1,208 of 2,2293116.6Index only17919
Pet businesses44#1,371 of 2,2002613.9$526K604
Bakeries and dessert shops41#1,242 of 1,889158.0$4.2M103Under 3
Insurance agencies41#1,424 of 2,2722513.4$1.3M10516
Electricians40#820 of 1,16052.7$9.1M7610
Funeral homes39#1,008 of 1,47294.8$327K485
Pizza35#1,651 of 2,0902613.9$2.5M4829
Veterinarians33#1,155 of 1,485126.4$1.1M424
Barbershops31#1,084 of 1,356126.4$1.4M73Under 3
Gas stations31#1,926 of 2,3584021.5$1.3M5630
Lawn, cleaning and pest control28#1,630 of 1,7711910.2$1.1M6523
Home repair trades28#1,881 of 2,0572815.0$1.6M6731
Landscaping and lawn care24#1,402 of 1,493147.5$1.5M5117
HVAC and plumbing21#1,643 of 1,7072010.7$2.3M4818
Collision repair and body shopsNot scoredNot scored42.1$5.2M1684
LaundromatsNot scoredNot scored42.1$8.2M65Under 3
Pet storesNot scoredNot scored42.1$3.4M76Under 3
ChiropractorsNot scoredNot scored31.6$7.9M3293
Pest controlNot scoredNot scored31.6$6.9M68Under 3
Roofing and guttersNot scoredNot scored31.6$15.2M1803
Home inspectorsNot scoredNot scored21.1Index onlyToo fewUnder 3
House cleaningNot scoredNot scored21.1$10.4MToo few6
Mortgage brokers and lendersNot scoredNot scored21.1Index onlyToo few3
Physical therapyNot scoredNot scored21.1$11.8MToo fewUnder 3
Property managementNot scoredNot scored21.1Index onlyToo few4
Oil change and quick lubeNot scoredNot scored10.5$20.7MToo fewUnder 3
Dry cleanersNot scoredNot scored00.0None listedNone listedUnder 3
Urgent care and walk-in clinicsNot scoredNot scored00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studiosNot scoredNot scored00.0None listedNone listed3

Household spending in Henry County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Henry County, IN by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$20.7M$1,112116
Gasoline and other fuels$53.8M$2,885111
Food away from home$63.7M$3,41884
Groceries$105.2M$5,64589
Personal care products and services$16.5M$88688
Child care and other personal services$5.9M$31554
Memberships, classes and admissions$13M$69971
Medical and dental services$23.6M$1,26798
Pets$13.7M$73381
Clothing, shoes and related services$32.7M$1,75485
Vehicle insurance$32.8M$1,76190
Home repairs, maintenance and insurance$45.6M$2,44781
Lawn care, cleaning and other household services$20.7M$1,11179
Rent and homeowner costs$239.9M$12,87077

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Henry County

Population, 2025 estimate
49,137+0.5% since 2020
Households
18,642
Median age
42.6
Homes lived in by their owners
76%
Vehicles per household
2.0
Land area
392 sq. mi.
People per square mile
125
Median household income
$63,150+26.7% vs. 2015–2019, before inflation
Average household income
$80,133
Median home value
$154,400
Jobs located here
12,829
Daytime population
43,751Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Henry County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.

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Henry County is part of the New Castle, IN area.

Questions

How fast is Henry County, IN growing?

Population estimates put Henry County at 49,137 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 18,642 households. Median household income rose 26.7% from the 2015–2019 survey, before inflation.

How much do households in Henry County, IN spend?

Households in Henry County spend about $239.9M a year on rent and homeowner costs, $105.2M on groceries and $63.7M on food away from home. Set against the U.S., households in Henry County spend the most on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and the least on child care and other personal services (54).

Which business types have the highest market scores in Henry County, IN?

The highest Groundwork market scores in Henry County are for primary care and pediatric clinics (75), gyms and studios (68) and auto repair and car care businesses (68). Henry County ranks #149 of 1,656 scored counties for primary care and pediatric clinics.

How does Henry County, IN compare with the U.S.?

The median household income in Henry County is $63,150 a year, 22% below the U.S. median of $80,734. The population rose 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $154,400, against $332,700 for the U.S. For its number of households, Henry County has the most map listings, relative to the U.S., for gas stations (97% above the U.S. rate) and the fewest for real estate businesses (57% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Henry County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Henry County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Henry County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.