County profile · Indiana
Monroe County, IN market data
Population, household spending and competition for 56 business types in Monroe County, each scored against other counties.
- Population, 2025
- 143,345
- +1.9% since 2020
- Households
- 59,236
- Median household income
- $65,868
- +32.2% vs. 2015–2019, before inflation
- Median home value
- $285,200
- Jobs located here
- 65,975
- Highest market score
- 74
- Convenience stores, #311 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Monroe County by name and distance, and the households and spending within reach. Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 143,345 people live in Monroe County, in 59,236 households. Population estimates put the population change in Monroe County from 2020 to 2025 at +1.9%, slower than the U.S. (+3.1%). The median household income in Monroe County is $65,868 a year, 18% below the U.S. median of $80,734. That rose 32.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Monroe County spend the most on medical and dental services (an index of 104, where 100 is the U.S. average) and the least on child care and other personal services (68).
The highest Groundwork market scores in Monroe County are for convenience stores (74), grocery and convenience stores (73) and grocery stores (72). Monroe County ranks #311 of 2,261 scored counties for convenience stores.
Monroe County is part of the Bloomington metro area. For its number of households, Monroe County has the most map listings, relative to the U.S., for property management companies (73% above the U.S. rate) and the fewest for barbershops (45% below the U.S. rate).
All 56 business types in Monroe County
Highest Groundwork market score first. Each score compares Monroe County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 74 | #311 of 2,261 | 26 | 4.4 | $13.2M | 168 | 10 |
| Grocery and convenience stores | 73 | #343 of 2,402 | 69 | 11.6 | $5M | 147 | 29 |
| Grocery stores | 72 | #349 of 2,070 | 23 | 3.9 | $14.9M | 161 | 19 |
| Tire shops | 70 | #270 of 1,530 | 16 | 2.7 | $3.6M | 142 | 7 |
| Veterinarians | 69 | #296 of 1,485 | 11 | 1.9 | $4.3M | 157 | 14 |
| Auto repair and car care | 69 | #380 of 2,401 | 152 | 25.7 | $374K | 139 | 68 |
| Chiropractors | 68 | #266 of 1,490 | 28 | 4.7 | $2.8M | 119 | 13 |
| Auto repair shops | 68 | #410 of 2,378 | 88 | 14.9 | $646K | 145 | 48 |
| Collision repair and body shops | 65 | #320 of 1,327 | 16 | 2.7 | $3.6M | 115 | 10 |
| Barbershops | 65 | #327 of 1,356 | 17 | 2.9 | $3.3M | 173 | 4 |
| Funeral homes | 65 | #349 of 1,472 | 6 | 1.0 | $1.1M | 161 | 4 |
| Car washes and detailing | 64 | #367 of 1,451 | 21 | 3.5 | $2.7M | 107 | 7 |
| Gas stations | 64 | #593 of 2,358 | 50 | 8.4 | $2.9M | 121 | 42 |
| Hair salons | 63 | #535 of 2,339 | 103 | 17.4 | $538K | 125 | 27 |
| HVAC and plumbing | 62 | #427 of 1,707 | 30 | 5.1 | $5.1M | 106 | 31 |
| Primary care and pediatrics | 62 | #456 of 1,656 | 31 | 5.2 | $2.6M | 144 | 84 |
| Physical therapy | 60 | #439 of 1,422 | 27 | 4.6 | $3M | 123 | 23 |
| Electricians | 58 | #402 of 1,160 | 14 | 2.4 | $10.8M | 90 | 20 |
| Mortgage brokers and lenders | 56 | #312 of 887 | 16 | 2.7 | Index only | 127 | 3 |
| Nail salons | 56 | #508 of 1,328 | 27 | 4.6 | $2.1M | 123 | 12 |
| Pet businesses | 56 | #805 of 2,200 | 53 | 8.9 | $889K | 101 | 35 |
| Dentists and orthodontists | 55 | #759 of 1,886 | 64 | 10.8 | $1.2M | 127 | 47 |
| Salons, barbers and spas | 55 | #886 of 2,385 | 196 | 33.1 | $283K | 133 | 56 |
| Child care and preschools | 54 | #729 of 1,611 | 28 | 4.7 | $831K | 83 | 25 |
| Spas and skin care | 54 | #735 of 1,769 | 49 | 8.3 | $1.1M | 129 | 13 |
| Home repair trades | 54 | #856 of 2,057 | 69 | 11.6 | $2.2M | 90 | 60 |
| Coffee shops and cafes | 52 | #935 of 2,063 | 51 | 8.6 | $4.3M | 115 | 35 |
| Clothing and shoe stores | 52 | #980 of 2,087 | 79 | 13.3 | $1.4M | 111 | 37 |
| Pet stores | 50 | #483 of 974 | 11 | 1.9 | $4.3M | 95 | 5 |
| Gyms | 50 | #919 of 1,792 | 44 | 7.4 | $1.1M | 86 | 19 |
| Fast food and sandwich shops | 50 | #1,136 of 2,222 | 75 | 12.7 | $2.9M | 95 | 120 |
| Clothing, shoes and laundry | 49 | #1,164 of 2,210 | 109 | 18.4 | $1M | 116 | 48 |
| Laundromats | 48 | #399 of 785 | 9 | 1.5 | $12.4M | 99 | 5 |
| Martial arts and dance studios | 47 | #753 of 1,334 | 27 | 4.6 | $1.8M | 91 | 17 |
| Doctors, dentists and clinics | 46 | #1,374 of 2,394 | 459 | 77.5 | $174K | 114 | 189 |
| Yoga, Pilates and fitness studios | 44 | #497 of 777 | 14 | 2.4 | $3.5M | 87 | 19 |
| Bakeries and dessert shops | 44 | #1,150 of 1,889 | 56 | 9.5 | $3.9M | 94 | 38 |
| Pizza | 44 | #1,276 of 2,090 | 58 | 9.8 | $3.7M | 74 | 120 |
| Roofing and gutters | 43 | #746 of 1,177 | 25 | 4.2 | $6.1M | 72 | 9 |
| Pet grooming and boarding | 43 | #883 of 1,461 | 24 | 4.1 | $2M | 77 | 16 |
| Gyms, studios and classes | 43 | #1,389 of 2,088 | 85 | 14.3 | $580K | 88 | 36 |
| Restaurants and cafes | 43 | #1,493 of 2,405 | 592 | 99.9 | $367K | 99 | 286 |
| Optometrists and eye care | 39 | #931 of 1,302 | 34 | 5.7 | $2.3M | 75 | 15 |
| Sit-down restaurants | 39 | #1,689 of 2,405 | 342 | 57.7 | $636K | 96 | 129 |
| Landscaping and lawn care | 36 | #1,122 of 1,493 | 37 | 6.2 | $1.9M | 64 | 54 |
| Home inspectors | 32 | #344 of 415 | 6 | 1.0 | Index only | 51 | 3 |
| Real estate agents and brokers | 32 | #1,972 of 2,176 | 178 | 30.0 | Index only | 82 | 45 |
| Pest control | 26 | #635 of 699 | 14 | 2.4 | $5M | 48 | 8 |
| Insurance agencies | 25 | #1,957 of 2,272 | 96 | 16.2 | $905K | 72 | 62 |
| Real estate | 25 | #2,177 of 2,229 | 231 | 39.0 | Index only | 80 | 122 |
| Lawn, cleaning and pest control | 23 | #1,698 of 1,771 | 73 | 12.3 | $949K | 57 | 106 |
| House cleaning | 19 | #825 of 847 | 22 | 3.7 | $3.2M | 49 | 44 |
| Property management | 16 | #895 of 910 | 31 | 5.2 | Index only | 46 | 58 |
| Dry cleaners | Not scored | Not scored | 4 | 0.7 | $27.9M | 178 | 6 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.5 | $18.9M | 138 | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.3 | $39.9M | Too few | 7 |
Household spending in Monroe County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $56.8M | $959 | 100 |
| Gasoline and other fuels | $144.1M | $2,433 | 94 |
| Food away from home | $217.5M | $3,671 | 90 |
| Groceries | $343.6M | $5,800 | 92 |
| Personal care products and services | $55.4M | $935 | 93 |
| Child care and other personal services | $23.3M | $393 | 68 |
| Memberships, classes and admissions | $49.3M | $833 | 85 |
| Medical and dental services | $79.7M | $1,346 | 104 |
| Pets | $47.1M | $795 | 87 |
| Clothing, shoes and related services | $111.8M | $1,887 | 92 |
| Vehicle insurance | $86.8M | $1,466 | 75 |
| Home repairs, maintenance and insurance | $151.5M | $2,558 | 85 |
| Lawn care, cleaning and other household services | $69.3M | $1,170 | 83 |
| Rent and homeowner costs | $795.8M | $13,435 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Monroe County
- Population, 2025 estimate
- 143,345+1.9% since 2020
- Households
- 59,236
- Median age
- 35.8
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.7
- Land area
- 395 sq. mi.
- People per square mile
- 357
- Median household income
- $65,868+32.2% vs. 2015–2019, before inflation
- Average household income
- $91,438
- Median home value
- $285,200
- Jobs located here
- 65,975
- Daytime population
- 154,742Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Monroe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Indiana 8
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- Brown County, IN15,606 people
- Lawrence County, IN45,102 people
- Morgan County, IN72,659 people
- Greene County, IN31,021 people
- Bartholomew County, IN83,536 people
- Johnson County, IN166,315 people
- Jackson County, IN46,660 people
Questions
How fast is Monroe County, IN growing?
Population estimates put Monroe County at 143,345 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 59,236 households. Against the 2015–2019 survey, median household income rose 32.2%, before inflation.
How much do households in Monroe County, IN spend?
Households in Monroe County spend about $795.8M a year on rent and homeowner costs, $343.6M on groceries and $217.5M on food away from home. Relative to the U.S., household spending in Monroe County runs highest on medical and dental services (an index of 104, where 100 is the U.S. average) and lowest on child care and other personal services (68).
Which business types have the highest market scores in Monroe County, IN?
Of the business types scored in Monroe County, convenience stores (74), grocery and convenience stores (73) and grocery stores (72) have the highest Groundwork market scores. For convenience stores, that ranks #311 of 2,261 scored counties.
How does Monroe County, IN compare with the U.S.?
Median household income in Monroe County is $65,868, 18% below the U.S. median of $80,734. The population rose 1.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $285,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for property management companies (73% above the U.S. rate) and lowest for barbershops (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Monroe County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Monroe County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Monroe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.